Do you want to start an online radio station? If YES, here is a detailed sample online radio station business plan template & FREE feasibility report.

The good news about starting an online radio is that, internet radio services are usually accessible from anywhere in the world with a suitable internet connection available; one could, for example, listen to an American internet radio station from Europe, Africa, Asia or South America et al.

This is the major reason why migrant hardly miss their favorite home radio stations and of course this has made internet radio particularly suited to and popular among expatriate listeners.

Usually, if you are looking towards starting your FM or AM radio station in the united states of America, you would need a license and a permit from the FCC but it is not so with internet radio; there is freedom since you can operate from anywhere in the world.

A Sample Online Radio Station Business Plan Template

Industry Overview

Online radio (also web radio, net radio, streaming radio, e-radio, IP radio, internet radio) is a digital audio service transmitted via the Internet. Broadcasting on the Internet is usually referred to as webcasting since it is not transmitted broadly through wireless means. It can either be used as a stand-alone device running through the internet, or as a software running through a single compute.

Online radio services offer news, sports, talk, and various genres of music—every format that is available on traditional broadcast radio stations. Several online radio services are associated with a corresponding traditional (terrestrial) radio station or radio network, although low start-up and ongoing costs have allowed a substantial proliferation of independent Internet-only radio stations.

A recent report published by IBISWorld shows that the Internet Radio Broadcasting industry has experienced strong growth since 2014 due to rising use of smart speakers and internet-connected mobile devices. The industry includes two main revenue sources: the online advertising revenue of established terrestrial (over-the-air) radio stations, and recommendation-based streaming platforms such as Pandora.

It does not include on-demand streaming platforms, such as Spotify, that provide users full control over their music selections. Such streaming platforms have presented a growing source of competition for the industry over the past five years. Yet, online listenership has grown as a share of traditional radio broadcasters’ audience, with advertising dollars following. As a result, over the five years to 2019, industry revenue is projected to increase.

The report also shows that over the next five years, the industry is anticipated to continue growing, albeit at a slower rate as online radio begins to approach maturity. However, despite the industry’s overall growth, it has operated at a loss since 2015 and is anticipated to continue in the red over the next five years.

The industry competes with corporate- and investor-backed on-demand streaming services that are able to sacrifice short-term profit for long-term gains in market share, and this dynamic is only expected to be exacerbated over the next five years.

The Internet Radio Broadcasting industry is indeed a very massive industry in the United States of America, Canada, united kingdom, South Korea, China, Japan, Germany and France et al. Statistics has it that the Internet Radio Broadcasting industry in the United States of America, is worth $4 billion, with an estimated growth rate of 4.8 percent within 2014 and 2019.

There are about 527 registered and licensed internet radio broadcasting companies in the United States and they are responsible for employing about 8,724 people. Please note that in the United States of America, Pandora Media Inc. and iHeartMedia Inc. are the companies that has the lion shares of the available market in this industry but there is a fair share of competition in this industry.

It is safer to say that the Internet Radio Broadcasting industry is saturate, but that does not stop more entrepreneurs from venturing into the industry. Strong growth in mobile internet connections and smart speakers, and a continued shift in consumer preferences to streaming music online, will fuel industry growth.

However, the industry’s growth is anticipated to gradually decelerate as internet radio approaches maturity, and as broadcasters continue to contend with competition from on-demand.

Executive Summary

Sky Mint™ Online Radio, Inc. is a U.S based and world class internet radio station that will be located in Los Angeles – California. We have been able to secure a standard and well – positioned office facility in a central business district in Inglewood.

We are an internet radio station that is set to compete in the highly competitive internet radio broadcasting industry not only in the United States market, but also in the global market because our clientele base will not be restricted to just businesses and organizations in the United States but in the international market who would want to advertise on our online radio station.

Sky Mint™ Online Radio, Inc. will air live talk – shows, steam a wide genre of music and news events from all across the United States and other parts of the world via our online radio platform and mobile app. Our business goal is to become one of the leading online radio station in the United States of America with high profile corporate and individual clients scattered all around the globe.

Our workers are going to be selected from a pool of talented and highly creative On-Air Personalities, Broadcasters and Media Experts in and around Los Angeles – California and also from any part of the world as the business grows.

We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with leading internet radio stations in the United States and of course throughout the globe.

At Sky Mint™ Online Radio, Inc., our client’s and listeners’ best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our listeners’ needs precisely and completely.

We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients. Sky Mint™ Online Radio, Inc. is founded by Hank Jackson and his friend and business partner for many years Sol Johnson.

They both graduated from University of California, Beckley with BA in Mass Communications, Hank Jackson is a Certified Radio Operator (CRO) and they have a combine experience that revolves around journalism, talk and news broadcasting, and business management et al.

Our Product and Service Offerings

Sky Mint™ Online Radio, Inc. is established with the aim of maximizing profits in the internet radio broadcasting industry. We want to compete favorably with leading internet radio stations in the United States and of course throughout the globe which is why we have but in place a competent team that will ensure that we meet and even surpass our customers’ expectations.

We will work hard to ensure that Sky Mint™ Online Radio, Inc. do not just air news events in the United States of America, but also from other parts of the world. Our products and services are listed below;

  • Operating internet broadcasting studios and facilities
  • Producing radio (talk and news) programming content
  • Transmitting programming to affiliated broadcast stations
  • Advertising services
  • Creative services
  • Public relations services for stakeholders
  • Media planning, buying & representation
  • Creating talk and news related advertising campaigns
  • Disseminating advertising campaigns through our internet radio station
  • Other related talk and news media and advertising advisory and consulting services

Our Mission and Vision Statement

  • Our vision is to establish a standard and world class online radio station whose programs will not only be listen to in Los Angeles – California but also throughout the United States of America, and other parts of the world.
  • Our mission is to provide professional talk and news radio broadcasting services that will provide platforms for businesses, individuals and non-profit organizations in promoting their brands and reaching out to a wide range of potential customers all over the globe.
  • We want to build an internet radio station that can favorably compete with other leading brands in the industry on a global level.

Our Business Structure

Sky Mint™ Online Radio, Inc. is a world class internet radio station that intend starting small in Los Angeles – California, but hope to grow big in order to compete favorably with leading online radio stations in the United States and of course throughout the globe.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. Which is why we are committed to only hiring the best hands within our area of operations.

At Sky Mint™ Online Radio, Inc. we will ensure that we hire people that are qualified, hardworking, and creative, result driven, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, Sky Mint™ Online Radio, Inc. have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer
  • Creative Director
  • Human Resources and Admin Manager
  • Talk and News Presenters / On-Air Personalities
  • Sales and Marketing Executive
  • Accountant
  • Content Creator
  • Client Service Executive

Job Roles and Responsibilities

Chief Executive Officer – CEO:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization

Creative Director:

  • Serve as project manager of the organization; works directly with employees
  • Responsible for designing programs, advertising concepts and winning business proposals for the organization
  • In charge of copy writing and laying out chronological advertisement plans
  • Develops strategic plan by studying technological, and financial opportunities; presenting assumptions; recommending objectives.
  • Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
  • Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices; coordinating actions with corporate staff.
  • Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices.
  • Maintains quality service by establishing and enforcing organization standards.
  • Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
  • Make certain that operations and marketing department perform efficiently, coordinate employee efforts, and facilitate communications between management and employees
  • Ensures that the organization work in line with international best practices.

Human Resources and Admin Manager

  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
  • Defining job positions for recruitment and managing interviewing process
  • Carrying out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Oversee the smooth running of the daily office.

Sales and Marketing Manager

  • Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Model demographic information and analyze the volumes of transactional data generated by customer
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
  • Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • Responsible for handling business research, market surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develop, execute and evaluate new plans for expanding increase sales
  • Create new markets cum businesses for the organization
  • Empower and motivates the sales team to meet and surpass agreed targets

Accountant / Cashier:

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for Sky Mint™ Online Radio, Inc.
  • Serves as internal auditor for the organization.

Talk Show and News Presenters / On-Air Personalities

  • Present talk and news program for the organization
  • Work with the content creators in developing catchy talk show programs
  • Interview guest in the studio and on the field
  • Play different genre of music

Content Creator

  • Responsible for creating contents for the organization as it relates to talk and news program and advertising
  • Responsible for creating content / buzz words that will help attract listeners
  • Liaising and working effectively with other staff members to generate sales for the organization

Client Service Executive

  • Welcomes clients and potential clients by greeting them in person, online or on the telephone; answering or directing inquiries.
  • Ensures that contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the creative director in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries.

SWOT Analysis

Sky Mint™ Online Radio, Inc. engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured internet radio station that can favorably compete in the highly competitive internet radio broadcasting industry in the United States and the world at large.

We know that if we get things right before starting our internet radio station, we will not have to struggle before attract loyal clients and building our clientele base cum viewer base to a level where we can easily breakeven in record time.

We hired the services of Dr. Edwards Christopher, a HR and Business consultant with bias in business structuring to help us conduct SWOT analysis for our company and he did a pretty good job for us. Here is a preview of the result we got from the SWOT analysis that was conducted on behalf of Sky Mint™ Online Radio, Inc.;

  • Strength:

Sky Mint™ Online Radio, Inc. was established to take the lead in the internet radio broadcasting industry and we are coming into the industry with robust experience, contents and coverage that will no doubt give us an edge over our competitors.

We are also not ruling out the synergy that exist in our carefully selected workforce – excellent team work as part of our strength and our services will be measurable, result driven and guided by best practices in the industry.

  • Weakness:

As a new Radio station with bias in music, talk show and news broadcasting in Los Angeles – California, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the already saturated and highly competitive internet radio broadcasting industry; that is perhaps our major weakness.

  • Opportunities:

No doubt, the opportunities available to internet radio stations is massive considering how far reaching the internet is and the number of listeners and individuals and corporate organizations who would want to advertise in our station.

Internet radio is suited to listeners with special interests, allowing users to pick from a multitude of different stations and genres less commonly represented on traditional radio. As a standard and world class internet radio station, we are ready to take advantage of any opportunity that is available in the industry.

  • Threat:

In recent time. One of the major challenges that will confront our business is the trend in broadcasting technology. Aside from Television and online streaming services that is pulling attention from potential radio listeners, the internet has made it easier for any online radio station to operate easily and reach out to our customer base. With that, it might make it difficult for us to lock – down a larger percentage of listeners within our target communities.

MARKET ANALYSIS

  • Market Trends

If you are conversant with the internet radio broadcasting industry, you will agree that in the bid to reach out to a larger listener base, radio stations are now leveraging on internet broadcasting and mobile apps. This goes to show that the radio stations broadcasting stations will continue to evolve due to the advancement of computer technology and software applications designs et al.

In 2003, revenue from online streaming music radio was US$49 million. By 2006, that figure rose to US$500 million. A February 21, 2007 “survey of 3,000 Americans released by consultancy Bridge Ratings & Research” found that “[a]s much as 19 percent of U.S. consumers 12 and older listen to Web-based radio stations.”

In other words, there were “some 57 million weekly listeners of Internet radio programs. More people listen to online radio than to satellite radio, high-definition radio, podcasts, or cell-phone-based radio combined. With the advent of apps, a lot of computer processes have been made as easy as ‘ABC’. All you need to do is to download the apps and follow all instructions given to be able to use it.

You don’t need to be a Geek before you can create your own internet radio station. Just go online and search for internet radio packages and sign up for the one that suits your need and in less than 15 minutes your radio station would come up and running.

Our Target Market

Prior to starting our internet radio station, we are certain that there is a wide range of viewers, corporate and individual clients who cannot successfully run their businesses without the services and support of a standard internet radio stations; a company that can help them reach out to their target market and effectively promote their corporate brand and image.

In view of that, we have created strategies that will enable us reach out to various corporate organizations, non – profits, government agencies and individual who we know can’t afford to do without our services. We have conducted our market research and survey and we will ensure that we meet and surpass the expectations of our clients.

Below is a list of the people and organizations that we have specifically market our PR and advertising services to;

  • Banks, Insurance Companies and other related Financial Institutions
  • Blue Chips Companies
  • Corporate Organizations
  • Manufacturers and Distributors
  • Real Estate Owners, Developers, and Contractors
  • Research and Development Companies
  • The Government (Public Sector)
  • Schools (High Schools, Colleges and Universities)
  • Hotels
  • Celebrities, Politicians, Public Figures and Public Speakers
  • Sport Organizations
  • Religious Organizations
  • Political Parties
  • Branding and Advertising agencies
  • Entrepreneurs and Start – Ups

Our competitive advantage

Surviving in the business world as an internet radio station requires more than, your expertise, knowing how to conduct your business but also how to network with key people that matters; decision makers that can decide who will get a PR and an advertising contract or a business deal.

We are quite aware that to be highly competitive in the internet radio broadcasting industry means that you are not only expected to be able to deliver consistent and excellent programs cum services, but you must be result driven and able to meet the needs of your listeners.

Our competitive advantage lies in the power of our team; our workforce. We have a team of creative, result driven and highly proficient radio broadcasting experts, a team with excellent qualifications and experience various niche areas in the internet radio broadcasting industry and other related industry.

Aside from the synergy that exist in our carefully selected workforce, our services will be measurable, result driven and guided by international best practices in the industry.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups internet radio stations in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

SALES AND MARKETING STRATEGY

We are mindful of the fact that there is stiffer competition in the internet radio broadcasting industry, hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the internet radio station broadcasting industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of Sky Mint™ Online Radio, Inc.

Our corporate goal is to grow Sky Mint™ Online Radio, Inc. to become one of the leading internet radio stations in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the United States of America but also in other parts of the world.

Sky Mint™ Online Radio, Inc. is set to make use of the following marketing and sales strategies to attract clients;

  • Introduce our internet radio station by sending introductory letters alongside our brochure to talk and news organizations, corporate organizations, government agencies, non – profits, religious organizations and key stake holders in and around Los Angeles – California.
  • Promptness in bidding for PR and advertising contracts from the government and other cooperate organizations
  • Advertise our business in relevant business magazines, newspapers, and other publications.
  • List our business on yellow pages ads (local directories)
  • Attend relevant international and local expos, seminars, and business fairs et al
  • Create different packages for different category of clients in order to work with their budgets and still run their adverts or program in our station
  • Leverage on the internet to promote our business
  • Engage direct marketing approach
  • Encourage word of mouth marketing from loyal and satisfied clients

Sources of Income

Sky Mint™ Online Radio, Inc. is established with the aim of maximizing profits in the internet radio broadcasting industry and we are going to go all the way to ensure that we do all it takes to meet and surpass the expectations of all our clients.

Sky Mint™ Online Radio, Inc. will generate income by offering the following services;

  • Advertising services
  • Creative services
  • Public relations services for organizations
  • Media planning, buying & representation
  • Creating talk and news related advertising campaigns
  • Disseminating advertising campaigns through our radio station
  • Other related talk and news media and advertising advisory and consulting services

Sales Forecast

One thing is certain, there would always be organizations, corporate organizations, government agencies, non – profits and individuals who would need to advertise in radio stations to help them increase sales or promote their brands and corporate image.

Sky Mint™ Online Radio, Inc. is well positioned to take on the available market in the internet radio broadcasting industry and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our internet radio stations to enviable heights.

We have been able to critically examine the internet radio station marketing space and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in Los Angeles – California.

Below are the sales projections for Sky Mint™ Online Radio, Inc., it is based on the location of our business and of course the wide range of talk and news programs we offer and our target market (viewers);

  • First Fiscal Year (FY1): $300,000
  • Second Fiscal Year (FY2): $750,000
  • Third Fiscal Year (FY3): $1.5 Million

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

At Sky Mint™ Online Radio, Inc. we will keep the prices of our advertising services below the average market rate for all of our customers by keeping our overhead low and by collecting payment in advance from corporate organizations who would hire our services.

In addition, we will also offer special discounted rates to all our customers at regular intervals. We are aware that there are some one – off live promotional contracts which are always lucrative, we will ensure that we abide by the pricing model that is expected from contractors or organizations that bid for such contracts.

  • Payment Options

The payment policy adopted by Sky Mint™ Online Radio, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Sky Mint™ Online Radio, Inc. will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via credit cards
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for our services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for services rendered.

Publicity and Advertising Strategy

Sky Mint™ Online Radio, Inc work with her in – house brand and publicity consultants to help map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to become the number one choice for both corporate clients and individual clients in the whole of the United States and beyond which is why we have made provisions for effective publicity and advertisement of our internet radio station.

Below are the platforms we intend to leverage on to promote and advertise Sky Mint™ Online Radio, Inc.;

  • Place adverts on both print (newspapers and magazines) and electronic media platforms
  • Sponsor relevant community based events / programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, YouTube, Google + et al to promote our internet radio stations
  • Install our Bill Boards on strategic locations all around Los Angeles – California
  • Engage in roadshow from time to time in targeted neighborhoods
  • Distribute our fliers and handbills in target areas
  • List Sky Mint™ Online Radio, Inc. in local directories / yellow pages
  • Advertise Sky Mint™ Online Radio, Inc. in our official website and employ strategies that will help us pull traffic to the site.
  • Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our company logo et al.

Financial Projections and Costing

It is a known fact that, in setting up any business, the amount or cost will depend on the approach and scale you want to undertake. As for the detailed cost analysis for starting a standard internet radio station; it might differ in other countries due to the value of their money. However, this is what it would cost us to setup Sky Mint™ Online Radio, Inc. in the United of America;

  • Business incorporating fees in the United States of America will cost – $750.
  • The budget for Liability insurance, permits and license will cost – $3,500
  • Leasing / renting an office space in a good location in Los Angeles – California that will accommodate the number of employees and our studios (Re – Construction of the facility inclusive) will cost – $80,000.
  • The cost for furnishing and equipping the office (broadcasting devices, headphones, voice filters, computers, printers, projectors, markers, servers / internet facility, furniture, telephones, filing cabinets, and electronics) will cost – $30,000
  • The amount required to purchase the needed software applications – $ 3,500
  • Launching an official Website will cost – $500
  • The amount needed to pay bills and staff members for at least 2 to 3 months – $60,000
  • Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $10,000
  • Miscellaneous – $20,000

Going by the report from the market research and feasibility studies conducted, we will need about two hundred and fifty thousand (250,000) U.S. dollars to successfully set – up a small scale but standard internet radio station in the United States of America.

Generating Funds / Startup Capital for Sky Mint™ Online Radio, Inc.

Sky Mint™ Online Radio, Inc. is a business that will be owned, financed and managed by Hank Jackson and his friend and business partner for many years Sol Johnson. They are the major financier of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings and sale of his stocks
  • Generate part of the start – up capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $50,000 (Personal savings $40,000 and soft loan from family members $10,000) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

Sustainability and Expansion Strategy

It is an established fact that, the future of a business lies in the numbers of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Sky Mint™ Online Radio, Inc. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to increase of listeners base and of course offer our advertising services and other related promotional services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Sky Mint™ Online Radio, Inc. will make sure that the right foundation, structures and standard operating processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of five years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Securing a standard office and studio facility in a good location in Los Angeles – California: Competed
  • Application for business license and permit: Completed
  • Purchase of All form of Insurance for the Business: Completed
  • Conducting Feasibility Studies: Completed
  • Generating part of the start – up capital from the founders: Completed
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of Logo for the business: Completed
  • Secure trademark for our products: In Progress
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the needed internet broadcasting and studio equipment, furniture, office equipment, software applications, electronic appliances and facility facelift: In progress
  • Creating Official Website for the business: In Progress
  • Creating Awareness for the business: In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with vendors and key players in various industries: In Progress