Do you want to start a business as a music teacher? If YES, here is a detailed sample private music teacher business plan template & FREE feasibility report.

As a professional music instructor, you don’t necessarily need to work for a music school or any organization before you can make money from your skills and education. All you need to do is to start your own private music tutorial business.

It is important to state that to be able to start a private music tutorial business, you should have been trained and also you should be able to play a couple of major musical instruments. As a matter of fact, it is to your advantage to start with home tutoring and then save up cash to rent a facility and buy all the required musical instruments.

Below is a sample private music tutorial business plan template that will help you write yours with little or no stress.

A Sample Private Music Teacher Business Plan Template

Industry Overview

Private music tutors are people who usually specialize in an instrument or class of instruments, work one-on-one with students to develop their instrumental technique, performance ability, and advanced skills such as notation, theory, improvisation, and auditioning.

Private music tutorial business is part of the fine arts industry and players in the industry offer instruction in the arts, including dance, drama, music and photography. Programs that offer academic degrees, even if they specialize in fine arts are not included in this industry.

It is also important to state that commercial and graphic arts and commercial photography instruction, are not included in this industry but they are part of the Trade and Technical Schools industry If you part of the people keeping tabs on happenings in the Fine Arts Schools industry, you will agree that the industry has developed a creative edge over the last half decade.

It is glaring that revenue growth in the industry began to rebound as the economy started to recover and schools’ endowment funds and corporate profit bounced back.

In addition, still-high unemployment brought strong demand from a larger number of individuals who were out of work. In the next half a decade, the industry revenue is expected to further improve due to stronger investment returns from endowment funds and higher tuition revenue amongst other factors.

Statistics has it that in the united states of America alone, there are about 13,470 registered and licensed (accredited) music schools responsible for employing about 91,328 people and the industry rakes in a whooping sum of $4 billion annually. The industry is projected to grow at 1.3 percent annual growth. It is important to state that there are no establishments in this industry that has a lion market share.

A recent research conducted by IBISWORLD shows that Fine arts schools (music schools inclusive) usually enroll small numbers of students per class and serve local markets. This contributes to a low level of market concentration in the industry.

IBISWorld estimates that the top four players account for less than 2.0 percent of industry revenue in 2016. The report further stated that the industry is highly fragmented with a large number of small enterprises and nonprofit organizations; high concentration is not anticipated to change in the near future as additional schools open.

This is comparable with the education sector at large. In 2016, 80.0 percent of the establishments have fewer than 10 employees. In addition, lower student-to-teacher ratios are thought to facilitate better learning environments and provide more personal attention to students.

Any entrepreneur who is a certified music instructor can successfully launch his or her own private music tutorial business and make great gains from the industry simply because the industry is still growing and more people are becoming aware of the immense benefits they stand to gain when the enroll in a music school.

Executive Summary

Adams Lawson and Co® Private Music Tutorials, LLP is a group of musical experts with the capacity to teach music to students at different levels. We will teach beginners how to develop basic musical skills—scales and chords, proper fingerings and posture, etc. and to work on rudimentary pieces.

We will also teach advanced and professional musicians how to focus on performance, repertoire, and preparing students for auditions, recitals, concerts, and exams. Our private music tutorial business will operate in and around a well – populated residential estate in Palm Beach – Florida, United States of America.

We hope to open branches in other key cities in the United States and also sell franchise in the nearest future. Adams Lawson and Co® Private Music Tutorials, LLP is a client-focused and result driven private music tutorial business that provides ease to learn at an affordable fee that won’t in any way put a hole in the pocket of our clients.

We will offer a professional music instruments training in a highly secured and conducive learning environment to all our students. We will ensure that we work hard to meet and surpass all our students’ expectations. At Adams Lawson and Co® Private Music Tutorials, LLP, our students’ overall best interest would always come first, and everything we do is guided by our values and professional ethics.

We will ensure that we hire professional and licensed musical instruments coaches, and instructors to work with our students. Adams Lawson and Co® Private Music Tutorials, LLP will at all times demonstrate her commitment to sustainability, both individually and as a private music tutorial business, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our students’ needs precisely and completely. Adams Lawson and Co® Private Music Tutorials, LLP is founded by Adams Lawson and his immediate family members.

Adams Lawson has a Degree in Music from New York School Arts and also, he can boast of having a DipABRSM from the Associated Board of the Royal Schools of Music (ABRSM), teaching diplomas from Rockschool and various qualifications from Trinity College London and Level 4 Certificate for Music Educators (CME), and he can perfectly play over 10 musical instruments.

Adams Lawson has over 20 years of experience as a music instructor prior to starting Adams Lawson and Co® Private Music Tutorials, LLP.

Our Services Offerings

Adams Lawson and Co® Private Music Tutorials, LLP is going to offer varieties of musical instruments trainings and related services within the scope of the industry in the United States of America. Our intention of starting our private music tutorial business is to help people learn music.

We are also in the music school industry to make profits and we will do all that is permitted by the law in the US to achieve our aim and business goal. Our service offerings are listed below;

  • Providing private instructions and training on music and how to play various musical instruments
  • Engage in teaching beginners how to develop their basic musical skills—scales and chords, proper fingerings and posture, etc. and work on rudimentary pieces
  • Teach advanced and professional musicians how to focus on performance, repertoire, and preparing students for auditions, recitals, concerts, and exams.
  • Supply certified private music teachers to clients
  • Merchandise sales (musical instruments, equipment and other accessories)

Our Mission and Vision Statement

  • Our vision is to build a highly competitive and effective private music tutorial business that will become the number one choice in Palm Beach – Florida and in other cities in the United States of America where we intend operating and selling our franchise.
  • Our mission is to provide affordable professional and highly effective private music trainings and services to a wide range of clients.
  • Our overall business goal is to position Adams Lawson and Co® Private Music Tutorials, LLP to become one of the leading private music tutorial business – brand in the industry in the whole of Palm Beach – Florida, and also to be amongst the top 10 private music tutorial business brands in the United States of America within the first 5 years of fully running the business.

Our Business Structure

Our company’s structure is not entirely different from what is obtainable in the music school industry. As a matter of priority, we have decided to create a structure that will allow for easy growth for all our employees and also, we have created platforms that will enable us attract some of the best hands in the industry.

We are quite aware that the success of any business lies in the foundation on which the business is built on, which is why we have decided to build our private music tutorial business on the right business foundation. We will ensure that we only hire people that are talented, qualified, honest, hardworking, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders.

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more depending how fast we meet our set target.

Adams Lawson and Co® Private Music Tutorials, LLP is fully aware of the modus operandi in the music school industry, hence adequate provision and competitive packages has been prepared for independent sales agents and private music teachers.

Our marketing department will be responsible for managing this aspect of our business structure. Below is the business structure we will build Adams Lawson and Co® Private Music Tutorials, LLP on;

  • Principal Partner/Chief Executive Officer
  • Private Musical Instruments Instructors/Trainers
  • Marketing and Sales Executives
  • Accountant/Bursar
  • Client Service Executive/Front Desk Officer

Job Roles and Responsibilities

Principal Partner/Chief Executive Officer:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Reports to the board

Private Musical Instruments Instructors/Music Trainers

  • Responsible for planning and preparing lessons in relation to individual pupils’ needs and examination syllabuses
  • In charge of acquiring appropriate teaching materials and resources
  • Responsible for teaching music theory, aural skills and practical techniques to pupils
  • Responsible for entering and preparing pupils for examinations
  • Responsible for motivating pupils and encouraging progress
  • Responsible for creating and maintaining a network of contacts to ensure work continuity
  • Responsible for ensuring up-to-date knowledge and awareness of examination requirements
  • Responsible for assessing pupils’ abilities, providing feedback and writing reports
  • In charge of arranging recitals and concerts for pupils’ families and friends
  • Attend to any other task as instructed by the management

Marketing and Sales Executive

  • Identify, prioritize, and reach out to new clients, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts
  • Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • Responsible for handling business research, market surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Document all customer contact and information
  • Represent Adams Lawson and Co® Private Music Tutorials, LLP in strategic meetings
  • Help increase sales and growth for Adams Lawson and Co® Private Music Tutorials, LLP.

Accountant/Bursar

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for Adams Lawson and Co® Private Music Tutorials, LLP
  • Serves as internal auditor for Adams Lawson and Co® Private Music Tutorials, LLP.

Front Desk/Customer’s Service Officer

  • Receives Visitors/clients on behalf of the organization
  • Receives parcels/documents for the company
  • Handles enquiries via e-mail and phone calls for the organization
  • Distribute mails in the organization
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the line manager in an effective and timely manner
  • Consistently stays abreast of any new information on the company’s promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries.

SWOT Analysis

Adams Lawson and Co® Private Music Tutorials, LLP engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured private music tutorial business that can favorably compete in the highly competitive music industry in the United States.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Adams Lawson and Co® Private Music Tutorials, LLP. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Adams Lawson and Co® Private Music Tutorials, LLP;

  • Strength:

Our core strength lies in the power of our team; our workforce. We have a team that are considered experts in the music school industry, a team with excellent qualifications and robust experience in professional musical instruments trainings and practices.

Aside from the synergy that exists in our carefully selected faculty members, our state of the art musical instruments and our strong online presence, Adams Lawson and Co® Private Music Tutorials, LLP is well positioned in a community with the right demography and we know we will attract loads of clients from the first day we open our doors for business.

  • Weakness:

As a new private music tutorial business in Palm Beach – Florida, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the already saturated music school industry; that is perhaps our major weakness. Another weakness could be that we might not have the required capital to pump into publicity of our business the way we intend going about it.

  • Opportunities:

Because many people take music lessons as a hobby in their spare time means that the opportunities in the music school industry is massive considering the number of individuals and corporate organizations who would want to learn music and how to play various musical instruments. As a standard and well – equipped private music tutorial business that is centrally located, we are ready to take advantage of any opportunity that comes our way.

  • Threat:

Some of the threats that we are likely going to face as a private music tutorial business operating in the United States of America are unfavorable government policies that might affect businesses such as ours, the arrival of a competitor within our location of operation, security issues and global economic downturn which usually affects spending/purchasing power.

MARKET ANALYSIS

  • Market Trends

If you part of the people keeping tabs on the Fine Arts Schools industry, you will agree that the industry has developed a creative edge over the last decade. It is glaring that revenue growth in the industry began to rebound as the economy started to recover and schools’ endowment funds and corporate profit bounced back.

In addition, still-high unemployment brought strong demand from a larger number of individuals who were out of work. In the next half a decade, the industry revenue is expected to further improve due to stronger investment returns from endowment funds, higher tuition revenue amongst other factors.

The Music Schools industry growth was hindered as the recession set in and the economy slumped. But as the economic recovery took hold, rising per capita disposable income drove consumers to increase spending on activities which include musical instruction, supporting revenue growth in the industry.

Going forward, the industry is expected to grow at an even faster rate. A robust economic recovery is expected to endow consumers with higher disposable income levels, enabling them to spend more money on musical instruments training, particularly costly private lessons. In addition, the popularity of music in the United States will continue to drive demand for the industry’s services.

In the bid to maximizing profits, loads of private music tutorial businesses engage in home services; they go to the houses of their clients as against their clients coming to their music school. So also, it is trendy to find music schools as engage in the supply of private music teachers, the sales of musical instruments and other musical merchandize in other to generate more income for the business.

Our Target Market

The target market for a private music tutorial business is broad and of course all encompassing. Adams Lawson and Co® Private Music Tutorials, LLP is positioned to offer a wide range of musical instrument related trainings to a wide range of clients ranging from kids to adults and to people who want to actively compete in musical competitions or who want to launch their musical career.

As a standard private music tutorial business, Adams Lawson and Co® Private Music Tutorials, LLP offers a wide range of musical instruments trainings, hence we are well trained and equipped to service a wide range of clients. Below is a list of the clients that we have specifically design our private music tutorial business for;

  • Aspiring musicians
  • Choristers
  • Kids
  • Schools
  • College Students

Our competitive advantage

No doubt, the music school industry is indeed a very prolific and highly competitive industry. Clients will only visit your private music tutorial services if they know that you can help them learn various musical instruments of their choice effectively.

We are quite aware that to be highly competitive in the industry means that you should be able to deliver consistent quality trainings, your students should be able to experience remarkable difference and improvement and you should be able to meet the expectations of your clients at all times.

Adams Lawson and Co® Private Music Tutorials, LLP might be a new private music tutorial business in Palm Beach – Florida, but we have a team that are considered experts in the music school industry, a team with excellent qualifications and robust experience in professional musical instruments trainings and practices.

Aside from the synergy that exists in our carefully selected faculty members, our state of the art musical instruments and our strong online presence, Adams Lawson and Co® Private Music Tutorials, LLP is well positioned in a community with the right demography and we know we will attract loads of clients from the first day we open our doors for business.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and objectives.

SALES AND MARKETING STRATEGY

We are mindful of the fact that there are stiff competitions amongst music schools and private music tutorial businesses in the United States of America, hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets.

We will also ensure that our students become experts when it comes to playing various musical instruments; we want to build a standard and well – equipped private music tutorial business brand that will leverage on word of mouth advertisement from satisfied clients.

Adams Lawson and Co® Private Music Tutorials, LLP is set to make use of the following marketing and sales strategies to attract clients;

  • Introduce our private music tutorial business by sending introductory letters alongside our brochure to corporate organizations, schools, religious organizations, households and key stake holders in and around Palm Beach – Florida.
  • Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
  • Use friends and family to spread word about our private music tutorial business
  • Post information about our private music tutorial business and the services we offer on bulletin boards in places like schools, libraries, and local coffee shops et al
  • Place a small or classified advertisement in the newspaper, or local publication about our business and the services we offer
  • Using referral networks such as agencies that will help match students with our private music tutorial business
  • Advertise our private music tutorial business in relevant entertainment magazines, newspapers, TV and radio stations
  • Attend music concerts and related expos, seminars, and business fairs et al
  • Engage direct marketing approach
  • Encourage word of mouth marketing from loyal and satisfied students

Sources of Income

Adams Lawson and Co® Private Music Tutorials, LLP is established with the aim of maximizing profits in the industry and we are going to ensure that we do all it takes to attract clients on a regular basis. Adams Lawson and Co® Private Music Tutorials, LLP will generate income by offering the following services;

  • Providing private instructions and training on music and how to play various musical instruments
  • Engage in teaching beginners how to develop their basic musical skills—scales and chords, proper fingerings and posture, etc. and work on rudimentary pieces
  • Teach advanced and professional musicians how to focus on performance, repertoire, and preparing students for auditions, recitals, concerts, and exams.
  • Supply certified private music teachers to clients
  • Merchandise sales (musical instruments, equipment and other accessories)

Sales Forecast

We are well positioned to take on the available market in the Music Schools industry and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six months of operation and grow our private music tutorial business and our clientele base beyond Palm Beach – Florida to other cities in the United States of America.

We have been able to examine the Music Schools industry, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.

Below are the sales projections for Adams Lawson and Co® Private Music Tutorials, LLP, it is based on the location of our private music tutorial business and of course the wide range of musical instruments training classes and related services that we will be offering;

  • First Fiscal Year (FY1): $250,000
  • Second Fiscal Year (FY2): $350,000
  • Third Fiscal Year (FY3): $550,000

N.B: This projection was done based on what is obtainable in the music school industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

Generally, for musical instruments training classes, both per hour billing and flat fees on a weekly, monthly basis and contract applies. As a result of this, Adams Lawson and Co® Private Music Tutorials, LLP will charge our clients flat fees except for few occasions where there will be need for us to charge special clients on hourly basis mostly for special clients and home tutoring

At Adams Lawson and Co® Private Music Tutorials, LLP we will keep our fees below the average market rate by keeping our overhead low and by collecting payment in advance.  In addition, we will also offer special discounted rates to all our clients at regular intervals.

  • Payment Options

The payment policy adopted by Adams Lawson and Co® Private Music Tutorials, LLP is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Adams Lawson and Co® Private Music Tutorials, LLP will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via credit cards
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money transfer
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our clients make payment for all our services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials.

Publicity and Advertising Strategy

We have been able to work with our branding and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to become the number one choice for students in the whole of Palm Beach – Florida which is why we have made provisions for effective publicity and advertisement of our private music tutorial business.

Below are the platforms we intend to leverage on to promote and advertise Adams Lawson and Co® Private Music Tutorials, LLP;

  • Place adverts on both print (community based newspapers and entertainment related magazines) and electronic media platforms
  • Sponsor relevant community based events/programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook, Twitter, YouTube, Google + et al to promote our private music tutorial business brand
  • Install our Bill Boards in strategic locations all around Palm Beach – Florida
  • Distribute our fliers and handbills in target areas
  • List Adams Lawson and Co® Private Music Tutorials, LLP on local directories / yellow pages
  • Advertise our private music tutorial business in our official website and employ strategies that will help us pull traffic to the site.
  • Ensure that all our musical instrument instructors cum trainers, and other staff members wear our branded shirts and all our vehicles are well branded with our corporate logo et al.

Financial Projections and Costing

This is what it would cost us to start our own standard and world class private music tutorial business in the United States of America;

  • Business incorporating fees in the United States of America will cost – $750.
  • The budget for Liability insurance, permits and license will cost – $3,500
  • Acquiring a space that will be converted into our operational office cum studio for at least 6 months (Re – Construction of the facility inclusive) will cost – $50,000.
  • Equipping the music school cum studio (various musical instruments, studio floor, sound system, Flat Screen TVs, computers, printers, projectors, furniture, telephones, filing cabinets, and electronics) will cost – $30,000
  • Launching an official Website will cost – $500
  • Amount need to pay bills and staff members for at least 2 to 3 months – $40,000
  • Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000

Going by the report from the market research and feasibility studies conducted, we will need over one hundred and sixty five thousand (165,000) U.S. dollars to successfully set up a small scale but standard private music tutorial business in the United States of America. Please note that the salaries of all our staff members for the first month is included in the expenditure.

Generating Funds/Startup Capital for Adams Lawson and Co® Private Music Tutorials, LLP

Adams Lawson and Co® Private Music Tutorials, LLP is a private registered business that will be owned by Adams Lawson and his immediate family members. They decided to restrict the sourcing of the startup capital for the business to just three major sources.

  • Generate part of the startup capital from personal savings and sale of his stocks
  • Generate part of the startup capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $65,000 (Personal savings $55,000 and soft loan from family members $10,000) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and documents has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

BUSINESS GROWTH: Sustainability and Expansion Strategy

Part of the plans we have in place to sustain Adams Lawson and Co® Private Music Tutorials, LLP is to ensure that we continue to make available a wide range of music instrument and related trainings, deliver quality services, improvise on how to do things faster and cheaper.

We are not going to relent in providing conducive environment for our workers and also the required trainings that will help them deliver excellent services at all times. From our findings, another factor that kills new businesses such as ours is financial leakages.

In order to plug financial leakages, the management of Adams Lawson and Co® Private Music Tutorials, LLP adopted the use of payment machine and accounting software to run the business especially as it relates to collection of fees. Adams Lawson and Co® Private Music Tutorials, LLP will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of.

Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

  • Business Name Availability Check: Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts : Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Lease a standard facility for the music studio and administrative office: Completed
  • Conducting Feasibility Studies: Completed
  • Generating part of the startup capital from the founders: Completed
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of Logo for the private music tutorial business: Completed
  • Printing of Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the needed musical instruments, furniture, office equipment, electronic appliances and facility facelift: In progress
  • Creating Official Website for the business: In Progress
  • Creating Awareness for the private music tutorial business in Palm Beach – Florida: In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with vendors and key players in various industries that can recommend students to us: In Progress