It might interest you to note that loads of businesses and entrepreneurs profit greatly from Black Friday and Cyber Monday.

The reason for this is that shoppers are actively looking for deals on popular products, and many even save up just to shop during this period.

With millions of buyers browsing online and visiting stores, the demand for discounted items skyrockets, making it one of the most profitable times of the year for retailers and small business owners alike.

If you are interested in making a good income from Black Friday and Cyber Monday, careful product selection is crucial.

Offering trending items, high-demand electronics, fashion pieces, or gift-worthy products can help you attract customers and boost sales.

Best Products to Promote and Sell on Black Friday and Cyber Monday

1. Smartphones

Smartphones are always among the hottest items during Black Friday and Cyber Monday.

Shoppers look for discounts on top brands like Apple, Samsung, and Google.

Offering bundle deals with accessories such as cases, chargers, or earbuds can make your offer even more appealing.

Highlight limited-time discounts to create urgency. Since smartphones are big-ticket items, even modest discounts attract massive attention.

Promoting them effectively can generate significant sales volume and draw traffic to your store or website.

2. Laptops and Computers

Laptops and desktop computers are highly sought after, especially by students, remote workers, and tech enthusiasts.

Customers expect price cuts on popular brands like Dell, HP, Lenovo, and Apple.

Offering exclusive bundles with software or accessories, such as a free mouse, bag, or antivirus package, adds extra value.

Advertising your deals with countdown timers can increase urgency. Since many people wait for Black Friday to upgrade their devices, featuring laptops and computers ensures a steady flow of eager buyers.

3. Smart TVs

Smart TVs remain one of the best-selling products on Black Friday and Cyber Monday.

Shoppers anticipate steep discounts on both budget-friendly models and premium brands like LG, Sony, and Samsung.

Promoting features like 4K resolution, HDR, or smart streaming capabilities makes deals more enticing. Offering free delivery or installation adds extra appeal.

Many customers specifically wait for this shopping season to upgrade their home entertainment, so including smart TVs in your product lineup is a proven way to boost profits.

4. Headphones and Earbuds

Audio gadgets like headphones and wireless earbuds are always a hot ticket during the holiday sales.

Customers often look for deals on premium brands such as Apple AirPods, Bose, Sony, and Beats.

Since they are great gift items, promotions featuring “buy one, get one at a discount” or bundled offers can be highly attractive.

Highlighting features like noise cancellation or long battery life can increase perceived value.

Their popularity ensures high turnover and makes them a smart addition to your promotions.

5. Gaming Consoles

Gaming consoles like the PlayStation, Xbox, and Nintendo Switch consistently dominate Black Friday and Cyber Monday sales.

Many customers hold off buying them until this shopping season to take advantage of discounts.

Pairing consoles with free games, controllers, or subscription services can make your offer stand out.

Marketing to parents shopping for kids or young adults upgrading their systems ensures strong demand.

With gaming at an all-time high in popularity, consoles are a must-have product to feature in your lineup.

6. Kitchen Appliances

Small kitchen appliances such as air fryers, blenders, coffee makers, and stand mixers sell exceptionally well during Black Friday and Cyber Monday.

Shoppers look for practical deals on brands like KitchenAid, Ninja, and Instant Pot.

Since these items also make great holiday gifts, offering bundle discounts can increase sales.

Including a wide range of options, from budget-friendly to high-end models, ensures you attract different customer groups and maximize your profits.

7. Fashion and Apparel

Clothing, shoes, and accessories are always in demand during Black Friday and Cyber Monday.

Shoppers expect massive discounts from popular brands and online boutiques.

Offering limited-time flash sales on trendy pieces, such as winter coats, sneakers, or handbags, can drive excitement.

Since the holiday season is right around the corner, fashion makes a perfect gift category.

Marketing with lookbooks or style guides can help customers make quick choices.

8. Beauty and Skincare Products

Beauty and skincare items are highly profitable during Black Friday and Cyber Monday.

Popular brands often see a surge in demand as shoppers stock up for themselves and buy gifts. Bundles featuring serums, creams, or makeup kits are especially appealing.

Offering exclusive sets or discounts on trending items like face masks or anti-aging products can set your store apart.

Since these products are consumables, customers often buy in bulk, making them an excellent category for repeat and high-volume sales.

9. Fitness Equipment

Home fitness continues to trend, making equipment like treadmills, exercise bikes, and dumbbell sets top-selling items during the sales season.

Smaller gear, like yoga mats and resistance bands, is also popular for budget-conscious buyers. Promoting them as perfect for New Year’s resolutions adds a timely angle.

With more people prioritizing health and wellness, fitness products are reliable sellers on both Black Friday and Cyber Monday.

10. Home Décor

Items such as rugs, bedding sets, lamps, and wall art perform well during Black Friday and Cyber Monday.

Many shoppers look to refresh their homes before the holiday season, making this the perfect time to promote décor products.

Highlighting cozy or festive themes can attract seasonal buyers. Offering bundle discounts on matching sets or “buy more, save more” deals can increase cart sizes.

With home improvement trends on the rise, home décor remains an appealing and profitable category.

11. Toys and Games

Toys and board games are top sellers during Black Friday and Cyber Monday, especially with the holiday season approaching.

Parents and grandparents use this period to stock up on gifts for kids. Popular items include LEGO sets, dolls, puzzles, and educational games.

Offering bundle deals or discounts on trending toys can make your store the go-to shopping spot.

Promoting limited stock creates urgency, while highlighting age-appropriate categories makes it easier for shoppers to choose quickly and confidently.

12. Smart Home Devices

Smart home gadgets like voice assistants, security cameras, smart lights, and thermostats are in high demand during the sales season.

Customers often wait for Black Friday deals to invest in these technologies.

Brands like Amazon Alexa, Google Nest, and Ring usually dominate this category.

Bundling items, such as a smart speaker with smart plugs, increases value.

Marketing these products as tools for convenience, safety, and energy savings appeals to homeowners, making them a profitable addition to your promotions.

13. Watches and Jewelry

Watches and jewelry are timeless gift choices, making them excellent products to feature during Black Friday and Cyber Monday. Customers seek both luxury pieces and affordable fashion jewelry.

Offering discounts on popular watch brands or elegant jewelry sets makes them more appealing.

Promotions like “buy one, get one half off” can encourage multiple purchases.

Highlighting these products as perfect holiday gifts for loved ones ensures strong sales, especially when paired with attractive packaging or limited-edition designs.

14. Subscription Boxes

Subscription boxes, whether for beauty, snacks, fitness, or hobbies, are a trending product category during Black Friday and Cyber Monday.

Customers are drawn to unique, curated experiences, and discounted first-month offers often seal the deal. You can create urgency by limiting discounted slots.

Since subscription models generate recurring revenue, offering promotions during this shopping season can lock in long-term customers and boost your business beyond the holiday rush.

15. Books and E-Readers

Books and e-readers like the Amazon Kindle sell strongly during the shopping season.

Customers look for deals on bestsellers, holiday-themed books, and educational titles.

Bundling e-readers with free e-books or discounted subscriptions increases their appeal.

Promoting books as thoughtful, affordable gifts makes them attractive to a wide audience. E-readers, in particular, are popular with travelers and students.

Black Friday and Cyber Monday are the best times to push this category because buyers are actively searching for cozy, giftable reading options.

16. Outdoor Gear

Products like camping equipment, hiking boots, tents, and outdoor apparel are big hits during Black Friday and Cyber Monday.

Outdoor enthusiasts take advantage of the season to invest in new gear at discounted prices.

Highlighting brands known for durability and comfort can attract loyal customers.

Bundles like tents with sleeping bags or hiking sets with backpacks work well.

Promoting these items as holiday gift ideas for adventurers makes them more appealing, while emphasizing quality ensures higher perceived value.

17. Travel Accessories

With the holiday season bringing increased travel, accessories like luggage, travel pillows, backpacks, and portable chargers are in demand.

Black Friday and Cyber Monday shoppers often plan trips or look for practical gifts. Offering bundles or discounts on complete travel sets can drive more purchases.

Marketing these products with themes like “holiday travel essentials” or “perfect for jet-setters” adds appeal.

Since people often want reliable gear for comfort and convenience, travel accessories make excellent products to push during this season.

18. Health and Wellness Products

Wellness-focused items like massage guns, essential oil diffusers, vitamins, and supplements are popular during Black Friday and Cyber Monday.

Customers use this time to invest in self-care or buy thoughtful gifts for loved ones.

Promoting bundles or discounts on premium products encourages bigger purchases.

Marketing wellness products as “holiday stress relievers” or “New Year’s health boosters” can spark interest.

With health becoming a top priority for many, wellness items are reliable sellers that fit both personal and gifting purposes.

19. Video Games

Video games consistently perform well during Black Friday and Cyber Monday, especially new releases and popular franchises.

Parents often buy them as gifts, while gamers look for discounted titles to expand their collections. Bundling games with consoles or accessories can increase sales volume.

Offering digital downloads ensures instant delivery and attracts last-minute shoppers.

Promoting games as “perfect holiday entertainment” helps drive purchases.

20. Pet Products

Pet lovers are always on the lookout for deals on toys, grooming kits, beds, and food.

Black Friday and Cyber Monday are the perfect times to promote pet-related products since many treat their pets like family. Offering festive or holiday-themed pet bundles can capture attention.

Highlighting practical items, like automatic feeders or cozy pet beds, ensures consistent demand.

Marketing these products as “gifts for furry friends” taps into emotional buying. This category is not only profitable but also fast-moving.

21. Coffee Makers and Espresso Machines

Coffee makers, espresso machines, and specialty brewers are high-demand items during Black Friday and Cyber Monday.

Many customers upgrade their morning routines or purchase them as gifts. Brands like Keurig, Nespresso, and Breville are particularly popular.

Offering bundle deals with coffee pods, mugs, or grinders adds extra value.

Promoting convenience, quality, and savings appeals to both casual coffee drinkers and enthusiasts.

22. Home Improvement Tools

Power tools, toolkits, and DIY equipment are sought after during Black Friday and Cyber Monday.

Customers use this period to stock up on items for home projects or gifts for DIY enthusiasts.

Brands like DeWalt, Bosch, and Makita often attract attention with discounts.

Bundling tools with accessories or offering limited-time deals drives urgency. Promoting durability and quality reassures buyers about value.

Home improvement tools appeal to both hobbyists and professionals, making them a reliable and profitable product category for holiday sales.

23. Cameras and Photography Gear

Cameras, lenses, and photography accessories are popular purchases for hobbyists and professionals during Black Friday and Cyber Monday.

Shoppers often wait for this season to get DSLR, mirrorless, or compact cameras at discounted prices. Bundling cameras with memory cards, bags, or tripods adds appeal.

Highlighting features like 4K video, Wi-Fi connectivity, or low-light performance can attract buyers.

Photographers and content creators are often looking for deals, making this category a smart choice for both online and in-store promotions during the holiday rush.

24. Streaming Devices

Streaming gadgets like Roku, Amazon Fire Stick, Apple TV, and Chromecast are in high demand during Black Friday and Cyber Monday.

Many shoppers want to upgrade their home entertainment for movies, sports, or gaming.

Bundling devices with subscriptions to popular streaming services increases value.

Marketing convenience, access to thousands of shows, and ease of use appeal to a broad audience.

With more people cutting cable and switching to streaming, this category remains a top seller during holiday sales events.

25. Printers and Office Supplies

Printers, ink cartridges, and essential office supplies are popular during Black Friday and Cyber Monday.

Students, remote workers, and home offices look for deals to stock up before the new year. Brands like HP, Canon, and Epson often attract attention with discounts.

Bundling printers with ink or paper packs increases perceived value. Promoting productivity, affordability, and convenience appeals to buyers.

Since office supplies are recurring needs, Black Friday is the perfect time to drive both immediate and repeat purchases.

26. Musical Instruments

Musical instruments and accessories, such as guitars, keyboards, drum kits, and microphones, see strong interest during Black Friday and Cyber Monday.

Shoppers often purchase instruments as gifts or for personal hobbies. Offering bundle deals with instructional books, stands, or cases increases appeal.

Promoting popular brands or beginner-friendly kits attracts a wide audience.

Music enthusiasts and students are often looking for discounts on quality instruments, making this category a profitable choice to feature during the holiday shopping season.

27. Outdoor Furniture

Outdoor furniture, including patio sets, loungers, and umbrellas, is a popular Black Friday and Cyber Monday category.

Customers take advantage of discounts to furnish their patios, decks, or gardens ahead of the next season.

Bundling furniture with cushions, covers, or accessories adds value. Highlighting durability, weather resistance, and style attracts buyers.

Marketing these products as “preparing for next summer” or “perfect backyard upgrades” appeals to homeowners looking for both savings and quality.

28. Toys for Collectors

Collector toys, including action figures, LEGO sets, Funko Pops, and limited-edition items, perform exceptionally well during Black Friday and Cyber Monday.

Enthusiasts and parents seek deals on rare or collectible pieces. Promoting exclusivity, limited stock, and bundled packages increases urgency.

Targeting niche audiences through social media or email campaigns can boost visibility.

Since collectors value rarity and quality, this category ensures high engagement and repeat visits, making it both profitable and exciting to feature during the holiday shopping season.

29. Car Accessories

Car accessories like seat covers, GPS systems, dash cams, and organizers are popular purchases during Black Friday and Cyber Monday.

Customers often seek deals for practical or gift-oriented items. Bundling products, offering free installation, or highlighting premium features increases appeal.

Promoting durability, safety, and convenience helps drive sales. With more people preparing for winter or holiday travel, car accessories are a timely and profitable category.

30. Kitchenware and Cookware Sets

Kitchenware, cookware, and bakeware sets are top-selling items during Black Friday and Cyber Monday.

Customers look for high-quality pots, pans, and utensils at discounted prices, often as gifts for family or themselves. Bundles with matching tools or utensils increase value.

Promoting durability, nonstick features, and stylish designs appeals to both home chefs and beginners.

Kitchenware is practical, appealing, and versatile, making it a reliable product category to market during the holiday shopping season.

31. Perfumes and Fragrances

Perfumes and fragrances are consistently popular during Black Friday and Cyber Monday. Shoppers often purchase them as gifts or for personal use.

Offering discounts on popular brands or creating bundle deals with travel-size versions can increase appeal.

Limited-edition scents or holiday-themed gift sets add exclusivity. Marketing fragrances as thoughtful, luxurious gifts encourages purchases.

With their universal appeal and relatively high profit margins, perfumes and fragrances are a smart product category to feature during the holiday shopping season.

32. Backpacks and Bags

Backpacks, handbags, and travel bags see high demand during Black Friday and Cyber Monday.

Shoppers look for durable, stylish, and functional options for themselves or as gifts.

Bundling bags with accessories like wallets, keychains, or organizers enhances value.

Promoting limited-time discounts on trending designs or popular brands increases urgency. Targeting students, travelers, and professionals ensures a wide audience.

33. Sunglasses

Sunglasses are a fashionable and functional product that performs well during Black Friday and Cyber Monday.

Popular brands like Ray-Ban, Oakley, and designer labels attract both style-conscious shoppers and gift buyers.

Bundling sunglasses with cases or cleaning kits can make offers more appealing.

Highlighting UV protection, durability, and trendy designs helps boost sales.

As a relatively affordable yet desirable item, sunglasses are ideal for gift buyers and impulse shoppers, making them a profitable category during the holiday shopping season.

34. Streaming Service Subscriptions

Subscriptions to streaming platforms like Netflix, Disney+, Hulu, or Spotify are highly sought during Black Friday and Cyber Monday. Customers purchase them as gifts or personal upgrades.

Offering discounted rates, multi-month packages, or bundles with devices like smart TVs or speakers enhances appeal.

Marketing streaming subscriptions as perfect gifts for entertainment lovers or families increases interest.

With the rise of on-demand content consumption, promoting these subscriptions during the holiday season can generate quick sales and attract long-term subscribers.

35. Fitness Trackers and Smartwatches

Fitness trackers and smartwatches are popular during Black Friday and Cyber Monday as people prepare for New Year’s fitness goals.

Brands like Fitbit, Apple Watch, and Garmin see strong demand. Bundling with accessories or health apps adds value.

Marketing features like heart rate monitoring, step tracking, and sleep analysis attract health-conscious buyers.

These tech gadgets are practical, trendy, and giftable, ensuring high engagement.

36. Home Cleaning Gadgets

Robotic vacuums, steam cleaners, and other home cleaning gadgets sell well during Black Friday and Cyber Monday.

Customers look for practical, time-saving solutions for their homes. Brands like iRobot, Shark, and Dyson attract attention with discounts. Highlighting convenience, efficiency, and durability encourages purchases.

With people preparing for holiday gatherings, home cleaning gadgets are both practical and desirable, making them an excellent category to feature in your sales campaigns.

37. Baby Products

Baby gear like strollers, car seats, cribs, and diaper bags are in high demand during Black Friday and Cyber Monday. Parents look for deals on essential items, while others shop for gifts.

Offering bundled packages or discounts on sets like feeding accessories or baby clothing adds value.

Promoting safety features, comfort, and quality attracts buyers. Baby products are reliable sellers during the holidays since they combine practicality with giftability.

38. Board Games and Puzzles

Board games and puzzles are popular gifts during Black Friday and Cyber Monday.

Families and friends look for engaging, indoor entertainment for the holiday season.

Classic games, strategy sets, and large puzzles sell well. Offering bundles or themed packages encourages multiple purchases.

Highlighting quality, fun factor, and age-appropriate recommendations helps shoppers choose quickly.

Board games and puzzles are cost-effective, high-demand products that appeal to a wide audience.

39. DIY Craft Kits

DIY craft kits for adults and children are trending during Black Friday and Cyber Monday.

Shoppers love giftable, creative activities like painting sets, knitting kits, or science experiments.

Bundling multiple kits or offering discounts on themed collections can increase sales.

Promoting them as engaging, educational, and fun ensures they appeal to both kids and adults.

DIY craft kits are perfect for holiday gifting, encouraging customers to buy early.

40. Bluetooth Speakers

Portable Bluetooth speakers are highly sought after during Black Friday and Cyber Monday.

Customers look for high-quality, wireless audio options for home, travel, or parties.

Brands like JBL, Bose, and Ultimate Ears attract attention with discounts. Bundling speakers with cases or accessories adds value.

Marketing sound quality, portability, and durability ensures appeal to tech enthusiasts and casual buyers alike.

41. Electric Toothbrushes

Electric toothbrushes are popular during Black Friday and Cyber Monday because they combine health benefits with giftability.

Shoppers look for discounted models from brands like Oral-B, Philips Sonicare, and Colgate.

Bundling with replacement brush heads, toothpaste, or travel cases adds extra appeal.

Highlighting features like multiple brushing modes, timers, or superior cleaning power attracts health-conscious buyers.

Affordable yet high-value, electric toothbrushes are ideal for gifting and personal use, making them a reliable product category to feature during the holiday shopping season.

42. Hair Styling Tools

Hair tools such as straighteners, curling irons, and hair dryers are top-selling items during Black Friday and Cyber Monday.

Customers look for professional-quality devices at discounted prices. Brands like Dyson, Revlon, and GHD are particularly popular.

Marketing them as giftable or for personal beauty upgrades ensures higher sales.

Hair styling tools combine practicality and luxury, making them a desirable product category to promote during the holiday shopping season.

43. Video Doorbells and Security Systems

Smart home security products like video doorbells, cameras, and complete systems are in demand during Black Friday and Cyber Monday. Brands like Ring, Arlo, and Google Nest attract attention with discounts.

Bundling devices with installation kits or subscription services adds value. Highlighting convenience, safety, and ease of use ensures appeal.

These products are both practical and high-ticket, making them an ideal category to feature in holiday marketing campaigns.

44. Electric Scooters and E-Bikes

Electric scooters and e-bikes are trending products during Black Friday and Cyber Monday.

Urban commuters, students, and tech enthusiasts seek eco-friendly, fun, and practical transportation options.

Promoting discounts on popular models or offering bundle deals with helmets and accessories boosts appeal. Highlighting battery life, speed, and portability attracts buyers.

These high-value items generate strong interest and sales, especially when marketed as both gifts and practical investments.

45. Eco-Friendly Products

Eco-friendly items like reusable bottles, sustainable kitchenware, and zero-waste products are gaining popularity during Black Friday and Cyber Monday.

Shoppers seek sustainable alternatives while taking advantage of discounts.

Highlighting brands and products with environmental benefits appeals to conscious buyers.

Bundling related items into sets increases perceived value. Marketing these products as giftable and impactful encourages more purchases.

With growing interest in sustainability, eco-friendly products are a profitable and timely category to feature during the holiday shopping season.

46. Smart Thermostats

Smart thermostats are popular products during Black Friday and Cyber Monday.

Customers seek energy-efficient, convenient ways to manage home heating and cooling.

Brands like Nest, Ecobee, and Honeywell attract attention with discounts. Bundling with sensors or smart home integrations adds value.

Highlighting energy savings, ease of use, and remote control ensures appeal.

Smart thermostats are both practical and tech-savvy, making them ideal products to feature in holiday marketing campaigns.