Do you run a catering business and want to grow it into a global brand? If YES, here is a 7-step guide on how to run a successful catering business from home.
You have discovered that you like to cook and entertain other people. And you have started your own catering business because that seems to be the best way to realize your dream of having and running your own business. You have done well, no doubt.
But the truth is that launching your catering business is just the starting point—and the easier task. Running the business and growing it to the point of success is far more tasking and challenging.
Whereas most resources you will find online and in magazines only explain the steps involved in starting a catering business without giving tips on how to run it after launch, this article seeks to enlighten you on how to manage your catering business and nurturing it to become one of the most reputable ones in your locality. Here are six proven tips for achieving that dream:
How to Run a Successful Catering Business from Home in 7 Steps
1. Avoid burnout
One of the upsides of the catering business is that you can start small, even while keeping your day job. However, as your catering business grows, there will be more to do. And chances are that you will no longer be able to handle some tasks effectively as before. What you should do when your business reaches this phase is to employ more hands to help you.
For example, if managing the accounts of your business is now driving you crazy because there are so many other things to do, then you should hire an accountant. Similarly, if food preparation, which was once fun, now builds up stress in your system, then you should hire addition kitchen staff.
Aside that you will avoid harming your health, employing more hands when necessary will help you maintain high quality of product and service delivery. You sure don’t want customers to ditch your business due to reduced quality.
2. Always watch the competition
Before launching your business, chances are that you wrote a business plan, which detailed an analysis of your competitors—their strengths and weakness, pricing, products and services, target markets, marketing strategies and so on. That was meant to help you understand how your competitors operate and how your business can get a safe landing even amid stiff competition.
However, even after launching your business, you need to always keep a tab on the competition—and this is what many business owners fail at.
Other businesses in your market will not remain the same forever. They have plans to expand and grow, just like you do. So, don’t expect them to remain exactly as they were at the time you were writing your business plan. By monitoring your competition and keeping abreast of their strategies, your business will not be left behind, and you will always know when to up your game.
In virtually all fields, specialists are respected more than generalists are. You might have started your business with a plan to offer every food and drink you can make. But the truth is that being known as a specialist in one or few types of food or drink will send more business your way.
Which foods and drinks are mostly in demand at parties held your area? Which of your offerings have received the most accolades? Answering these questions will help you figure out which foods and drinks to concentrate more on.
4. Always check your equipment
The success of your catering business hinges partly on the quality of your equipment. This explains why you need to use high quality equipment that are in perfect working conditions. Aside helping you maintain high standards and excellent quality of service, investing in quality equipment will help you save a lot on maintenance costs.
However, you must ensure that you don’t use your equipment for more operations than they are suitable for, as this will quickly reduce their efficiency.
Many catering business owners feel so comfortable and preoccupied with their current customer base that they forget about hunting for more customers. And this is a big mistake.
The truth is that business can be very unpredictable, and you never know when your current customers will decide to take a break from hiring your services. With a nonstop marketing campaign, you will be able to attract new customers while serving current ones.
As your business grows, you should consider trying out various marketing strategies. Offer discounts to new customers or current ones who have hired your services repeatedly. Start a referral program, which rewards people for referring customers to your business. Use social media to reach out to potential customers and maintain your interaction with current ones. And have a small website that showcases your services, pricing, and contact information.
6. Get feedback
One of the best ways to grow your catering business quickly is to encourage feedback from customers you have served. Ask them to rate your services, stating what areas you need to improve upon and what areas you seem to have already mastered. By implementing these tips as you run your catering business, your road to success will be short.