If you own a flower shop, and you are only involved in selling different types of flowers, then you will generate limited income for your business.
No one opens a flower shop with the intention of only retailing flowers. Doing this will put you in a position where your shop will be less competitive.
So, if you are looking to maximize revenue for your flower shop, here are additional services and products you can offer aside from selling flowers in your flower shop.
Services and Products your Flower Shop Can Offer Aside Selling Flowers
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Floral Arrangements
When customers buy loose flowers, they may want to hire interior decor to help them make it presentable for the occasion they want to use it for.
All you need to do to maximize this service is to make sure you hire an interior decor or someone with the skill of floral decoration or at least train one or more of your employees on how to do floral decoration.
With that, it will be easier for your flower shop to create custom floral arrangements for various occasions such as weddings, birthdays, anniversaries, and funerals.
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Plant Sales
This will not affect your core operations as a flower shop, and you do not need to train any of your employees to start selling plants in your flower shop.
In essence, if you are looking for additional products to sell in your flower shop, or you want to expand your offerings, you can include potted plants such as succulents, ferns, orchids, and bonsai trees.
In recent times, indoor plants have become increasingly popular as decorative elements in homes and offices, hence it will be easier to make sales if you start selling them in your flower shop.
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Gift Items
Some people that visit flower shops usually do so when they want to buy or present gifts to their friends and loved ones. For this reason, it is ideal for a flower shop to also sell a collection of suitable gifts.
You may want to include a selection of complementary gift items such as chocolates, candles, greeting cards, vases, and small decorative items that pair well with flowers. Doing this will allow your customers to purchase complete gift packages, and make your flower shop a one-stop shop.
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Event Décor
This complimentary service will not add stress to your operations as a flower shop, but rather will help you scale up revenue for your flower shop.
In essence, your flower shop can also provide event decoration services for weddings, corporate events, and other special occasions.
If your flower shop includes event décor as part of the services you offer, you may need to list flora arrangement as part of the services you offer because event décor also covers floral decorations.
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Subscription Services
Another simple service offering that a flower shop can add to its offerings is the option of subscription services. It is simple to achieve this.
All you have to do is offer flower subscription services where customers can sign up to receive regular deliveries of fresh flowers or potted plants.
Note that this type of complimentary service is popular for businesses, hotels, and individuals who want to brighten up their space regularly.
When mapping out plans for this complimentary service, you must make sure you have a robust list of businesses, hotels, funeral homes, and individuals who would not mind subscribing to your flower service.
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Workshops and Classes
Your flower shop can also host workshops and classes on flower arranging, terrarium making, or plant care. There may be people in and around your flower shop who may be interested in paying to acquire these skills.
Come to think of it, offering this complimentary service will not only generate additional revenue for your flower shop, but it will help you to also engage your customers and build a community around your flower shop.
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Online Ordering and Delivery
In recent times, you can hardly find any serious retail business that does not have an online store or online ordering and delivery system.
So, part of what you need to do in this regard is to set up an online store where customers can browse your products, place orders, and schedule deliveries.
One good thing about running an online store is that it will help expand your customer base beyond those who can visit your physical store.
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Seasonal Décor
Your flower shop may choose to provide seasonal decorations such as wreaths, garlands, and holiday centerpieces for Christmas, Halloween, Thanksgiving, and other holidays. Interestingly, you do not need a full-time interior décor under your payroll for services like this.
You may just choose to list the service as part of your complimentary services and contract the service to a third-party provider when there is a demand for seasonal decoration.
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Wedding and Event Planning
You cannot rule out the fact that a flower shop can also provide wedding and event planning as part of its service offerings. Interestingly, you can partner with event planners or offer in-house wedding and event planning services.
Your area of strength as a flower shop that also offers wedding and event planning can include floral design, venue selection, and coordination with other vendors. If you are good at what you do as it relates to wedding and event planning, you will generate money from this service.
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Corporate Services
When we talk about corporate services as a flower shop, we are talking about catering strictly to corporate clients by providing floral arrangements for office spaces, corporate events, and client gifts.
One good thing about offering corporate services is that it will give room for the flower shop to price its services more, and also, they will have the opportunity to attract recurring business.
Note that before you can offer corporate services as a flower shop, you should be able to put a structure in place that will help you attract and work with corporate clients.