Flea markets are like treasure troves of unique, hand-crafted, antique, or secondhand goods. Because of this, vendors and customers alike come from far and wide to attend these outdoor shopping festivals. People have been making good money from flea markets since the business got noticed. Flea markets may not make you a millionaire, but it would give you a tidy income depending on how you position and promote your business.
Knowing how to get approved as a flea market vendor, the best way to set up your booth, and how to make the most of your selling time are all important parts of becoming a flea market vendor. As a vendor, you want your booth to be as successful and as profitable as possible. Your booth is in fact one of the chances you have to make a great impression on the buying public. Your booth is the first impression people would have about your goods, and even your business. If your booth is disorganized or scanty, customers can decide that they may not get what they want, or that everything in your stall would be dirt cheap.
So, if you want to put your best foot forward when opening your flea market stall, great care should be taken with your booth. Here are ways you can set up your flea market booth the right way so you can attract the right amount of paying customers.
Table of Content
- Getting Started in the Flea Market Business
- Items Needed When Setting up a Flea Market Booth
- How to set up your flea market booth
- Register as a Flea Market Vendor
- Look at the competition
- Consider the Traffic near your booth
- Ask what it costs to rent a booth
- Decide where you’d like your booth to be
- Lock down the booth
- Acquire inventory
- Place a price tag on your items
- Utilize Cases to Display and Organize Items
- Invest in a Bag Sealer
- Keep Fragile Items at safe positions
- Consider Buying clothing and accessory racks
- Put up your sign
Getting Started in the Flea Market Business
When thinking of setting up your flea market booth, there are a couple of things you need to do in the preliminary before you get to the booth part. Here they are;
- Visit several Indoor and Outdoor Flea Markets in your area and take good notes.
- Check out how the tables are arranged.
- Note what attracted your eyes the first time
- Know which booths are drawing in more customers and find out why that is happening.
- Visit your flea market weeks before and take a good look at your booth space to know how you can work with it.
Items Needed When Setting up a Flea Market Booth
- Tables: You need tables to set up some of your wares especially the smaller or more delicate items
- Umbrella or Tent: regardless of the season in question, umbrellas are a necessity. You need umbrellas to keep out the rain and you equally need them to block out the sun.
- Chair: You have to sit down, that is a given. So you need to invest in a good chair or two. Please do not bring more than that so you don’t invite customers who are just looking for a place to sit and rest their legs.
- Money Box: You need a money box to keep your cash and change in. You should equally plan to have plenty of small bills and change at hand so you don’t get stranded when customers as for their change.
- Drinks and Water: The weather is usually hot and humid at the peak of flea market events, so you need to stay hydrated. Again, you need to have these handy so you’re not tempted to leave your store unattended to.
- Picnic Lunch: Lunch is also a necessity. You need to pack yourself one so you can keep your strength up and your spirit from flagging.
- Helper: Though you can generally manage your flea market booth by yourself, but you need someone deputizing for those moments when you need a bathroom break, or when you have a sort of emergency.
- Sun Block: While you’re making your sales, try not to neglect your skin. It won’t look good on you if you get a sun burn.
- Business Cards: You need to have these handy so you can hand them out to customers who make special requests.
- Items you want to sell: You can’t have a flea market without the items you want to sell.
- Some background music: If you are a fun loving soul, then you need to keep some music playing in the background to chase away the blues. Oldies work well in this case.
How to set up your flea market booth
Register as a Flea Market Vendor
Before you can think of setting up your booth, you have to register to have a booth. You have to register and get a sales certificate. The exact documentation you’ll need for this is different in every state, but you’ll have to register for a sales or tax permit with your state’s Tax Department. This permit allows you to charge sales tax on your sales. Almost all states require that you have these to sell at a flea market, and the flea market will likely require them as well.
Some states have different types of tax certificates – some are the same no matter how long you’re selling for, some issue temporary certificates depending on how frequently you sell. When in doubt, ask the flea market you want to sell, they can easily tell you what you need.
Look at the competition
If you live in an area that has multiple flea markets, you may want to spend a few weekends checking them out and deciding where you would like to sell, and the reasons for that. The more you know about those flea markets and how they operate, the better for your business. If there’s only one flea market near you, you should still visit it. It will give you some necessary information before you begin selling there.
Consider the Traffic near your booth
You already know that location is an important factor in the success of other local businesses, and the same is true for flea market booths. If you can set up your booth in a high traffic area, like near the front of the market or at the end of an aisle, you may be able to catch the attention of more potential customers. If possible, try visiting the flea markets you’d like to sell at beforehand and scout out the best locations so you can hold them down. Note what other vendors are selling and for how much. You’re likely to be more successful if you’re selling something not many people have or, if you are, you can sell at competitive prices.
Ask what it costs to rent a booth
All flea markets will charge you a fee to rent booth space in the market. This rate varies from market to market, so make sure you know the rate up front. Some markets have daily or monthly rates. If you’ve never sold at a flea market before, you might want to pay for just one day until you know if you want to commit to a full month. Some markets also have booth space in a covered area. They charge more for these spaces, but you’ll be protected from weather. Know what is best for you and what you can afford, and go for it.
Decide where you’d like your booth to be
Checking out the flea market you want to sell at before you register for a booth is helpful because it can help you find the best spot for your booth. It’s best to be near the entrance and in an area where there seems to be a lot of foot traffic. You might not get your first choice of booth, so make sure you give yourself a few options.
Lock down the booth
Once you’ve decided which flea market you’d like to sell at, find out how you go about registering for a booth and reserving your space. Some flea markets will let you pay and reserve a spot in advance, and some give out booth space on a first-come-first-serve basis. Make sure you know how your flea market does it. If your flea market assigns booth space on the same day as you’re selling, try to get there early to increase your chances of getting the best spot. If you see a very good location, it would be in your best interest to lock it down by paying for it immediately so you don’t lose it.
Once you have had your booth sorted out, you should now start worrying about your inventory. If you have gotten this far, it is safe to assume that you already have the items you want to sell. If you already make a product – jewelry, soap, or candles, for example – you should make sure you have enough product stored up to sell. You don’t want to get to the market and run out right away. If you don’t make a product, you can acquire inventory by purchasing items from garage sales and thrift stores.
A good way to start an inventory is by hosting your garage or rummage sale at the flea market. Bring all of the stuff you’d sell at a garage sale and sell it from your booth instead. This gives you inventory to start with and also eliminates the need for you to advertise the garage sale – flea markets will advertise themselves.
Place a price tag on your items
Now, you have to decide what price works best for each item. You have to sit down and do your calculations. If you bought the items, know what percentage markup works best, and if you produced it, know what it typically costs you to make each item and then add your markup. Once you’ve calculated prices for your inventory, make sure that you clearly mark the prices on all your goods. You don’t want to get to the flea market, have someone ask you how much something is, and then realize that you have no idea.
- Place Your most eye-catching items up front
The location of your actual products is very important and may determine if you will make good sales at the end of the day. If you have a product that is particularly popular or eye-catching, you should make sure to highlight it as much as possible. You can do this by placing those items toward the front of your booth, or potentially even on a special platform or in a unique display case. But anywhere you choose to place it, make sure people can see it easily.
Utilize Cases to Display and Organize Items
For smaller items or those that are potentially breakable or valuable, display cases can be incredibly useful. Display cases come in different shapes and sizes, so you can shop around to find ones that fit with your products.
Even if you don’t sell one type of item, you can keep your merchandise organized by placing similar items together. So all the clothing should be grouped together – by size – all of the jewelry, all of the knickknacks, etc. This will help your customers to easily find what they are looking for.
Invest in a Bag Sealer
If you are selling at a flea market, chances are that you would need a bag sealer at one point or the other. If you expect to sell many small or loose items, a heat sealer will pay for itself in theft and damage prevention. Delicate paper ephemera (like decks of cards or stationary), tiny collections (like fountain pen nibs or napkin rings), or low value items that aren’t profitable to price individually can be grouped together and sealed in a permanently sealed bag. It won’t prevent theft, but it will help keep honest people honest and make pieces just a little less tempting to steal for thieves.
Keep Fragile Items at safe positions
Depending on what you sell, you may have a couple of fragile items in your store. You should use care when placing any items that may be fragile. Those items probably shouldn’t go right at the front edge of your table, unless you want people knock them off the table. So consider keeping those items closer to the back of your flea market booth so people have to really go out of their way to even get to them. While you keep them away from wandering hands, also keep them where they can be seen and not hidden.
Consider Buying clothing and accessory racks
Racks are very useful for displaying flea market items, especially if you sell clothing, jewelry or accessories. They allow your customers to easily browse through your offerings without messing up your neatly arranged table. The key here though is to know if your stall has enough space to accommodate these racks. Also buy ones that are small and quite portable.
Put up your sign
Having great products only helps you make sales if your customers know what those products are and how much they cost. Of course, flea market customers often love to negotiate prices, and if that’s your policy, you should outline that in some kind of sign as well. Making your process and products clear to customers can make those who aren’t flea market veterans feel more comfortable buying from you.
- Keep Your Table Clean and Covered
If you have a bunch of nice products but they are on a dirty old table, it could deter some sensitive customers. Instead, make sure that your table is clean and uncluttered. You might also consider using a table cover to make sure it looks nice and clean.
- Make Sure Products Are Clean
In the dusty or moldy season, you may have to do extra work to keep your items clean.If you sell clothing or any fabric items, make sure to remove any stains and wash your items. And make sure any other products are free of dust and dirt when you put them out on your table or in your display cases. If your items are clean, you are likely to price them better.
- Protect Your Products From the Elements
When selling at a flea market, you are not in control of the elements, so you have to get prepared for them. You might consider including some sort of covering for your flea market booth, especially if it’s particularly sunny or if it’s supposed to rain. This can protect your products from getting wet or damaged, and it can also help make your customers more comfortable while they shop.
- Have a Designated Line Area in your booth
Another part of making your customers comfortable while they shop is making sure they have a place to stand while completing their purchases. If you have people just blocking your entire flea market booth while they wait in line, you could be missing out on sales. Instead, designate an area where people can stand while they pay and/or wait in line.
- Pack Items in the Order You’ll Need Them
When packing for your flea market booth, think about the things that you are most likely to need first and pack those so that they’re easily accessible. For example, you’ll probably want your table covers and display cases out before the actual products that go on them. You have to take good care while packing your items so that you can sort them out according to need.
- Use Protective Packing Equipment
Wen handling your flea market products, your fragile items are particularly at risk. It’s important when you’re packing your products and display items that you keep items safe, especially those that are fragile or potentially breakable. Use bubble wrap and other protective materials to ensure that you can transport all of your items safely.
- Make Sure You Have Enough Help
Part of a successful flea market booth means having enough people there to help your customers complete their purchases. If you are at a flea market that has fairly high traffic, you may have to hire a few people to check out customers, pack items and answer customers’ questions. Of course you can run your flea market booth alone, especially in low seasons, but if your market is vibrant, do yourself a whole lot of good to get help.
- Consider How Your Customers Will Transport Their Purchases
This would be a main concern for you if you sell bulky items like furniture, chandeliers, paintings and the like. You’ll need to make sure that you have some bags or boxes available for customers who purchase multiple items or large items so that they can easily carry their purchases. You can also have a handy cab driver you can call if your customers wishes for the service.
- Keep Your Essentials In a Designated Space
And regardless of what you sell, you’ll need to bring some essentials with you like change, a cash box, pens and price stickers. So you’ll need an area of your flea market booth for those items, without taking away from how you display your actual products for sale.
- Calculate prices
You want to make sure that you can make a profit on the things you sell. You should calculate ahead of time how much it cost you to make (or buy) the products you’re selling and then how much of a profit you’d like to make off of them. Adding those two amounts together will give you your selling price.
- Conclude on your return policy
Make sure that you have a return policy – do you accept same day exchanges or returns? Do you require a receipt for returns? Are all sales final? You need to have these things figured out before someone asks you about it. It should also be clearly displayed in your booth so that your customers can see it.
Your flea market booth should be your number one consideration when starting this business. First, having a defined space for your merchandise will help distinguish you from other vendors. It is recommended to use tent or canopy style flea market booths, especially if the event is outside. You will also be thankful that you have a canopy or tent over your head when the sun starts burning down or the rain starts falling. Plus, you’ll be protecting your merchandise. If the event is indoors, a simple booth backdrop is a good choice for defining your area and adding some flair.
Having a table in your stall is always a good idea in a flea market. You could use a simple folding flea market table to hold merchandise, or use it as a checkout area where your cash-box, business card, and branded signage sit. And, of course, a chair or two will help when the days are long and your feet get tired. You’ll also need good flea market displays for showcasing your antique or custom merchandise. Racks and shelving are ideal for holding crafts like knitted quilts and scarves. If you’re selling vintage jewelry, a flea market display case can also be a smart choice. These glass cases will keep your items safe and protected while still offering a full view to browsing shoppers. If your items are neatly and attractively arranged on the right fixtures and displays, and well protected inside a flea market booth or tent, then you are on your way to success.