An equine therapy business provides therapeutic services that involve interactions between individuals and horses to promote physical, emotional, and mental well-being.

These services can benefit people with conditions such as PTSD, autism, anxiety, depression, and developmental disorders.

The therapy typically includes activities like grooming, riding, and ground exercises, which help improve confidence, communication, emotional regulation, and motor skills.

Equine therapy is facilitated by trained professionals and can be offered in various formats, including private sessions, group therapy, camps, or wellness retreats.

The demand for equine therapy is growing steadily. According to the Professional Association of Therapeutic Horsemanship International (PATH Intl.), there are over 870 member centers in North America, serving more than 66,000 children and adults annually.

As awareness of mental health and alternative therapies increases, the equine therapy industry is gaining recognition for its unique benefits and holistic approach, making it a viable and rewarding business opportunity for those passionate about healing through horses.

Steps on How to Start an Equine Therapy Business

1. Conduct Market Research

Conducting market research for an equine therapy business involves understanding the demand for your services, identifying your target audience, and analyzing your competition.

Start by gathering demographic data in your area—look for populations that may benefit from equine therapy, such as veterans, children with special needs, or individuals with mental health challenges.

Research local health statistics, school systems, and community programs to pinpoint where services are most needed.

Next, assess your competition. Identify existing equine therapy providers nearby and evaluate their services, pricing, target markets, and customer reviews.

This helps you understand what’s working, where there are service gaps, and how you can differentiate your business.

Conduct surveys or interviews with potential clients, caregivers, healthcare professionals, and educators to gather insights about interest levels, preferred services, and pricing sensitivity.

Their feedback can guide you in developing programs that meet real community needs.

Lastly, study industry trends and regulatory requirements. Use sources like PATH Intl. or the Equine Assisted Growth and Learning Association (EAGALA) to stay updated on best practices, certification standards, and growth projections. This knowledge ensures your services remain credible and competitive.

a. Who is the Target Market for Equine Therapy Business?

The target market for an equine therapy business includes a diverse range of individuals and organizations seeking physical, emotional, or psychological support. Below are key segments of this market:

• Children with Special Needs
• Veterans and First Responders
• Individuals with Mental Health Challenges
• At-Risk Youth and Foster Programs
• Seniors and People with Physical Disabilities
• Corporate Clients

b. Is Equine Therapy Business a Profitable Business?

Yes, the equine therapy business can be profitable, especially with the growing demand for alternative and holistic mental health treatments.

According to PATH Intl., over 66,000 individuals receive equine-assisted services annually across 870+ centers in North America.

Revenue sources include private sessions, group programs, grants, and partnerships.

With low competition in many areas and the ability to scale through camps, workshops, or franchising, equine therapy offers both financial sustainability and meaningful impact when managed effectively.

c. Are There Existing Niches in the Industry?

No, there are no clear-cut niche ideas when it comes to the equine therapy business because the equine therapy business is a niche idea in the alternative health and wellness industry.

d. Who are the Major Competitors?

• Healing with Horses Ranch – Manor, Texas
• Ebony Horsewomen, Inc. Equestrian and Therapeutic Center – Hartford, Connecticut
• BEAMING Inc. – Neenah, Wisconsin
• National Center for Equine Facilitated Therapy (NCEFT) – Woodside, California
• Cloverleaf Equine Center – Clifton, Virginia
• Detroit Horse Power – Detroit, Michigan
• Equest – Dallas, Texas
• Spirit Therapies – Las Vegas, Nevada
• Kids & Horses, Inc. – Minden, Nevada
• Sierra Therapeutic Equestrian Program Inc. – Washoe Valley, Nevada
• Back in the Saddle Equine Therapy Center – Hopkinton, New Hampshire
• Horse Power at Touchstone Farm – Temple, New Hampshire
• High Knoll Therapeutic Program – Rochester, New Hampshire
• First Light Farm – Cornish, New Hampshire
• Granite State Adaptive – Mirror Lake, New Hampshire
• Envision Therapeutic Horsemanship, Inc. – Phoenix, Arizona
• Horse Rhythm Foundation – Glendale, Arizona
• Boulder Mountain Therapy – Mesa, Arizona
• Dueker Ranch Inc. – Payson, Arizona
• Cochise Area Network of Therapeutic Equestrian Resources – Sierra Vista, Arizona.

e. Are There County or State Regulations or Zoning Laws for Equine Therapy Businesses in the United States?

Yes, there are county and state regulations and zoning laws that can affect the operation of an equine therapy business in the United States.

These laws vary by location, so business owners must consult local authorities or a zoning expert before establishing a facility.

Many counties classify equine therapy centers under agricultural, recreational, or healthcare use, which determines whether the business can operate on certain properties.

Zoning laws often regulate land use, noise levels, parking requirements, and building codes.

Some areas may require special use permits or conditional use permits, especially if the therapy involves public access or group activities.

In rural areas, zoning may be more lenient, while suburban and urban areas typically have stricter rules that might limit the scope of your operation.

Additionally, state regulations may require licensure or certifications for providing therapeutic services, particularly if your business employs licensed mental health professionals.

Compliance with ADA (Americans with Disabilities Act) standards may also be necessary to ensure accessibility for clients with disabilities.

To operate legally and successfully, it’s essential to work with local zoning boards, state licensing agencies, and legal counsel.

This helps avoid fines, shutdowns, or conflicts with neighbors and ensures the business is built on a solid legal foundation.

f. Is There a Franchise for Equine Therapy Business?

Yes, there are franchise and distributorship opportunities available for those interested in starting an equine therapy business. Here are some options to consider:

• Wildfire Ranch Spiritual Retreat – Spring Mills, Pennsylvania
• Equine Salt Therapy – Mobile Business Opportunity
• Equi-Ed Franchise – Equine Education and Wellness:

g. What Do You Need to Start an Equine Therapy Business?

• Business license and legal structure
• Zoning and land-use approvals
• Trained therapy horses
• Qualified staff and certified therapists
• Liability insurance
• Therapeutic riding or equine-assisted therapy certifications
• Accessible and safe facilities (arena, barn, restrooms)
• Marketing plan and outreach strategy
• Client intake forms and assessment tools
• Partnerships with healthcare providers or schools.

2. Choose a Memorable Business Name

When looking to start a business, before you can begin to file the necessary documents with the constituted authorities or start your website, it is necessary that you come up with a name that you will be recognized with.

It is essential that the name you come up with can easily be pronounced, is unique and easily memorable. Some of the catchy business name ideas suitable for an equine therapy are;

• Spirit & Soul® Equine Therapy Center, Inc.
• Pure Power® Equine Therapy Center, Inc.
• Age Long® Equine Therapy Center, Inc.
• Green Power® Equine Therapy Center, LLC
• Quietude Cove® Equine Therapy Center, Inc
• Health Anchorage™ Equine Therapy Center, LLC
• Lifecycle Porte® Equine Therapy Center, Inc.
• Succor Springs® Equine Therapy Center, LLC
• Foothill Sanctuary® Equine Therapy Center, Inc.
• Sons of Nature© Equine Therapy Center, LLC
• Haven of Healing® Equine Therapy Center, Inc
• Inner Radiance® Equine Therapy Center, Inc
• Peter Bongiorno™ Equine Therapy Center, Inc
• Doni Wilson® Equine Therapy Center, LLC
• Kelvin Passero® Equine Therapy Center, Inc
• Chris Williams® Equine Therapy Center, Inc
• Jacob Schor™ Equine Therapy Center, LLC
• Paul Epstein© Equine Therapy Center, LLC
• Holly Lucille® Equine Therapy Center, Inc.
• Holly Lucille© Equine Therapy Center, Inc.

3. Register Your Business

a. What Type of Business Structure is Best for an Equine Therapy Business?

The best type of business structure for an equine therapy business depends on several factors, including the size of the business, the number of owners, and the level of personal liability exposure the owners are willing to accept.

However, we usually recommend a Limited liability company (LLC). An LLC is a popular choice for startup businesses because it offers personal liability protection for the owners while allowing them to be taxed as a pass-through entity. This means that the profits and losses of the business are passed through to the owners’ tax returns, avoiding double taxation.

b. Steps to Form an LLC

• Choose a Name for Your LLC.
• File Articles of Organization.
• Choose a registered agent.
• Decide on member vs. manager management.
• Create an LLC operating agreement.
• Comply with other tax and regulatory requirements.
• File annual reports.

c. What Type of License is Needed to Open an Equine Therapy Business?

• Business License (state or local)
• Zoning Permit or Land Use Approval
• Professional Liability Insurance Certificate
• Health Department Clearance (if offering therapy services)
• PATH Intl. Certified Therapeutic Riding Instructor Certification
• State Occupational Therapy or Mental Health License (for clinical services)
• Equine Facility Operation Permit (varies by state or county).

d. What Type of Certification is Needed to Open an Equine Therapy Business?

• PATH Intl. Certified Therapeutic Riding Instructor
• Equine Assisted Growth and Learning Association (EAGALA) Certification
• Certified Equine Specialist in Mental Health and Learning (CESMHL)
• American Hippotherapy Association (AHA) Certification
• Professional Association of Therapeutic Horsemanship International (PATH Intl.) Equine Specialist Certification.

e. What Documents are Needed to Open an Equine Therapy Business?

• Business plan
• Business license
• Zoning and land-use permits
• Liability insurance policies
• Health and safety compliance certificates
• Facility lease or ownership documents
• Employee contracts and agreements
• Client consent and intake forms
• Certification and training records for staff
• Financial statements and projections
• Marketing and advertising materials
• Emergency action and safety plans
• Equine health and vaccination records
• HIPAA compliance documents (if handling medical information)
• Tax identification number (EIN).

f. Do You Need a Trademark, Copyright, or Patent?

Whether you need a trademark, copyright, or patent for your equine therapy business will depend on the specific intellectual property you want to protect.

If an equine therapy business uses a unique name, logo, or slogan to brand their services, they may consider applying for a trademark to protect their intellectual property and prevent others from using similar marks.

However, trademark protection is not necessary for every equine therapy business.

If an equine therapy business creates original written or visual content, such as articles, books, or videos, it may consider registering for a copyright to protect its intellectual property rights.

If an equine therapy business develops a new and unique technique or device, it may consider applying for a patent to protect its intellectual property rights and prevent others from using, making, or selling the same invention or process.

4. Cost Analysis and Budgeting

a. How Much Does It Cost to Start an Equine Therapy Business?

The cost of starting an equine therapy business can vary widely depending on various factors such as the type of business, location, equipment and supplies, marketing, and licensing fees.

However, you should budget between $100,000 and $500,000 or more. Please note that this amount covers rent/lease, equipment, and the salaries of your employees at least for the first three months.

b. What are the Costs Involved in Starting an Equine Therapy Business

• Business Registration Fees – $750.
• Legal expenses for obtaining licenses and permits – $3,800.
• Marketing, Branding, and Promotions – $1,000.
• Business Consultant Fee – $2,500.
• Insurance – $2,800.
• Rent/Lease – $60,000
• Other start-up expenses including commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($1,800).
• Operational Cost (salaries of employees, payments of bills, et al) – $75,000
• Store Equipment (cash register, security, ventilation, signage) – $2,350
• Trained therapy horses – $75,000
• Equipment, Furniture, and supplies – $15,000
• Website: $1,200
• Opening party: $3,000
• Miscellaneous: $5,000

c. What Factors Determine the Cost of Opening an Equine Therapy Business?

• The size of the equine therapy business
• The choice of location
• The required licenses and permits
• The cost of hiring and paying a business consultant and attorney
• The cost for branding, promotion, and marketing of the equine therapy business
• The cost of furnishing and equipping the equine therapy facility
• The cost of the insurance policy covers
• The cost of registering the business
• Cost of recruiting and training your staff
• The cost for the purchase and customization of uniforms, shoes, and caps for your employees
• The cost for the grand opening of the equine therapy business.

d. Do You Need to Build a Facility? If YES, How Much Will It Cost?

Yes, building a dedicated facility for an equine therapy business is often necessary to provide a safe and controlled environment for both horses and clients.

A proper facility typically includes riding arenas, stables, therapy rooms, and accessible features to accommodate individuals with disabilities.

Having your own facility allows for flexible scheduling and a professional setting that enhances client trust and program effectiveness.

The cost of building such a facility varies widely based on location, size, and amenities, but can range from $100,000 to over $500,000.

Expenses include land acquisition, construction, fencing, equipment, and ongoing maintenance.

Budgeting carefully and exploring grants or financing options is essential to managing these costs effectively.

e. What are the Ongoing Expenses of an Equine Therapy Business?

• Horse care and maintenance (feed, veterinary care, farrier services)
• Staff salaries and benefits
• Facility upkeep and repairs
• Insurance (liability, property, workers’ compensation)
• Utilities (water, electricity, heating)
• Marketing and advertising costs
• Equipment and supplies (riding gear, therapy tools)
• Training and certification renewals for staff
• Administrative expenses (software, office supplies)
• Transportation and travel costs (for mobile or outreach programs).

f. What is the Average Salary of your Staff?

• Certified Therapeutic Riding Instructor – $40,000 to $55,000 per year
• Equine Specialist in Mental Health and Learning (ESMHL) – $45,000 to $60,000 per year
• Equine Therapist/Hippotherapist – $50,000 to $70,000 per year
• Barn Manager – $35,000 to $50,000 per year
• Equine Caretaker/Groom – $25,000 to $35,000 per year
• Program Coordinator – $40,000 to $55,000 per year
• Administrative Assistant – $30,000 to $40,000 per year.

g. How Do You Get Funding to Start an Equine Therapy Business

• Raising money from personal savings and the sale of personal stocks and properties
• Raising money from investors and business partners
• Sell shares to interested investors
• Applying for a loan from your bank/banks
• Pitching your business idea and applying for business grants and seed funding from, government, donor organizations, and angel investors
• Source for soft loans from your family members and your friends.

5. Write a Business Plan

a. Executive Summary

Theodore Bagwell® Equine Therapy Center, Inc., located in Dallas, Texas, is a premier facility dedicated to providing comprehensive equine-assisted therapy services.

Our mission is to improve the mental, emotional, and physical well-being of clients through innovative horse-assisted programs designed for individuals of all ages and abilities.

By integrating certified therapeutic riding, hippotherapy, and equine-assisted learning, we create personalized treatment plans that foster healing, confidence, and personal growth.

Our center features state-of-the-art facilities, including indoor and outdoor arenas, comfortable therapy rooms, and expertly cared-for therapy horses.

We employ a team of certified instructors, licensed therapists, and experienced equine specialists committed to delivering high-quality, evidence-based services.

Theodore Bagwell® Equine Therapy Center prioritizes safety, accessibility, and client-centered care, ensuring an empowering environment for all participants.

Targeting diverse populations such as children with special needs, veterans, and individuals with mental health challenges, our center collaborates with healthcare providers, schools, and community organizations.

b. Products and Services

At Theodore Bagwell® Equine Therapy Center, Inc., we offer a diverse range of specialized products and services designed to promote healing and personal growth through equine-assisted activities.

Our core services include certified therapeutic riding lessons tailored to individuals with physical, emotional, and developmental challenges.

We also provide hippotherapy, leveraging the natural movement of horses to support physical and occupational therapy goals.

Our equine-assisted learning programs focus on building communication, leadership, and emotional regulation skills through structured interactions with horses.

Additionally, we offer group workshops and corporate wellness retreats that use equine therapy to enhance teamwork and stress management.

For families and schools, we provide tailored outreach programs and after-school sessions designed to support children’s social and emotional development.

Complementing our therapy services, we offer educational resources such as training clinics for aspiring equine therapists and horse care workshops.

Our products include therapeutic riding equipment, safety gear, and customized equine wellness plans, ensuring clients receive comprehensive, high-quality care in a safe and nurturing environment.

c. Mission Statement

At Theodore Bagwell® Equine Therapy Center, Inc., our mission is to empower individuals of all ages and abilities to achieve greater physical, emotional, and mental well-being through compassionate, evidence-based equine-assisted therapies.

We are dedicated to fostering healing, confidence, and personal growth by creating a safe, inclusive, and supportive environment where the unique bond between humans and horses inspires transformation.

Vision Statement

Our vision is to be a leading center of excellence in equine therapy, recognized for innovative programs and outstanding care that positively impact communities across Texas and beyond.

We strive to expand access to equine-assisted therapies, promote awareness of their benefits, and build strong partnerships with healthcare providers, educators, and families to improve lives through the healing power of horses.

d. Goals and Objectives

Theodore Bagwell® Equine Therapy Center, Inc. aims to provide exceptional equine-assisted therapy services that enhance the physical, emotional, and mental well-being of its clients.

Our goal is to create personalized, evidence-based programs that foster healing, confidence, and growth for individuals of all abilities.

We also strive to expand community outreach, build strong partnerships with healthcare and educational institutions, and increase awareness of equine therapy’s benefits.

Ultimately, we seek to become a leading provider in Texas, promoting holistic wellness through innovative equine programs.

e. Organizational Structure

• Chief Executive Officer
• Certified Therapeutic Riding Instructor
• Equine Specialist in Mental Health and Learning (ESMHL)
• Equine Therapist / Hippotherapist
• Barn Manager
• Equine Caretaker / Groom
• Program Coordinator
• Administrative Assistant.

Marketing Plan

a. SWOT Analysis

Strength:

• Certified, experienced staff and licensed therapists
• State-of-the-art facilities with indoor and outdoor arenas
• Comprehensive and personalized therapy programs
• Strong community partnerships with healthcare and schools
• Diverse client base including children, veterans, and special needs individuals.

Weakness:

• High initial and ongoing operational costs
• Limited brand awareness in wider markets outside Dallas
• Dependence on the weather for some outdoor activities
• Staffing challenges with certified professionals in a niche field.

Opportunities:

• Growing awareness and demand for alternative therapies
• Expansion into corporate wellness and mental health sectors
• Development of online and virtual equine therapy programs
• Potential franchise or satellite locations in other regions.

Threat:

• Strict local zoning and regulatory requirements
• Competition from other therapy centers and alternative treatments
• Economic downturns impacting client affordability
• Liability and insurance challenges related to animal-assisted therapy.

b. How Do Equine Therapy Business Make Money?

Equine therapy businesses generate revenue primarily through offering specialized services such as therapeutic riding lessons, hippotherapy, and equine-assisted learning programs.

Clients pay fees for individual or group sessions tailored to physical, emotional, or developmental needs.

Additionally, businesses may offer corporate workshops, wellness retreats, and training clinics, diversifying income streams.

Supplemental revenue comes from selling related products like riding equipment, safety gear, and educational materials.

Partnerships with healthcare providers and schools also create referral networks that boost client enrollment and financial stability.

c. Payment Options

• Credit or Debit Card
• Cash
• Electronic Payment Systems such as PayPal or Venmo
• Checks
• Bank Transfers.

d. Sales & Advertising Strategies

• Offer a referral program to encourage current clients to refer new clients to the business.
• Use social media platforms, such as Instagram and Facebook, to showcase the business and its services.
• Share photos of happy clients, promote special offers and events, and engage with followers to build a loyal following.
• Offer special promotions, such as discounted services or product bundles, to attract new clients and encourage repeat business.
• Partner with other businesses, such as religious centers, healthcare providers, and influencers, to offer joint promotions and reach new audiences.
• Use email marketing to keep clients informed about special offers, new products or services, and upcoming events.
• Display promotional materials in the store, such as posters or flyers, to inform clients about special offers or events.
• Use targeted online advertising, such as Google Ads or Facebook Ads, to reach potential clients and drive traffic to the website or store.
• Host events, such as grooming workshops or product launch parties, to provide clients with a unique experience and promote the business.

Financial Projection

a. How Much Should You Charge for Your Product/Service?

Here’s a breakdown of typical pricing for equine therapy business products and services:

• Therapeutic Riding Session: $50 – $100 per 30- to 60-minute session
• Hippotherapy Session: $75 – $150 per session (often covered by insurance)
• Equine-Assisted Learning Workshop: $100 – $300 per participant (half-day to full-day)
• Corporate Wellness Retreats: $1,000 – $5,000+ per event, depending on length and group size
• Group Therapy Sessions: $30 – $70 per participant per session
• Training Clinics for Instructors: $200 – $500 per day
• Equipment and Safety Gear: $20 – $200 depending on item (helmets, saddles, therapy aids)
• Mobile or Outreach Programs: $75 – $125 per session (includes travel costs).

b. How Much Profit Do Equine Therapy Business Owners Make a Year?

According to industry sources, the average income for an equine therapy business owner in the United States ranges from $50,000 to $90,000 annually.

Income varies based on location, business size, services offered, and client base, with established centers in larger markets often earning higher revenues.

c. What Factors Determine the Amount of Profit to Be Made?

• Location and market demand
• Number and type of services offered
• Pricing strategy and fee structure
• Operational costs, including horse care and staffing
• Client base size and retention rates
• Marketing and community outreach effectiveness
• Facility size and capacity utilization
• Partnerships with healthcare providers and schools.

d. What is the Profit Margin of an Equine Therapy Business?

Generally speaking, the profit margin for an equine therapy business ranges from 10% to 25%, depending on factors like operational efficiency, service pricing, client volume, and cost management.

Higher margins are achievable with strong community partnerships and diversified revenue streams.

e. What is the Sales Forecast?

Below is the sales forecast for an equine therapy business it is based on the location of the business and other factors as it relates to such startups in the United States.

• First Fiscal Year (FY1): $450,000
• Second Fiscal Year (FY2): $580,000
• Third Fiscal Year (FY3): $650,000

6. Set Up Your Office

a. How Do You Choose a Perfect Location for Equine Therapy Business?

• The demography of the location
• The demand for equine therapy services in the location
• The purchasing power of businesses and the residents in and around the location
• Accessibility of the location
• The number of equine therapy centers and related businesses or facilities in and around the location
• The local laws and regulations in the community/state
• Traffic, parking, and security, et al

b. What State and City is Best to Open an Equine Therapy Business?

• Austin, Texas
• Lexington, Kentucky
• Boulder, Colorado
• Asheville, North Carolina
• Boise, Idaho
• Santa Fe, New Mexico
• Ocala, Florida
• Prescott, Arizona
• Madison, Wisconsin
• Reno, Nevada.

c. What Equipment is Needed to Operate an Equine Therapy Business?

Here is a list of essential equipment needed to operate an equine therapy business:

• Therapy Horses – Trained, calm, and well-suited for therapeutic work
• Saddles and Tack – Including adaptive saddles, bridles, reins, and stirrups
• Helmets – ASTM/SEI-certified riding helmets for all participants
• Mounting Ramps and Blocks – For safe and accessible horse mounting
• Lead Ropes and Halters – For controlling and guiding horses safely
• Arena or Riding Ring – Indoor or outdoor, fenced and maintained for safety
• Therapy Tools and Props – Cones, rings, balls, and barrels for exercises
• First Aid Kits – For both humans and horses
• Horse Grooming Supplies – Brushes, hoof picks, shampoos, etc.
• Stall and Barn Equipment – Feeders, water troughs, bedding, and mucking tools
• Insurance and Safety Signage – Liability signs and safety guidelines
• Office Equipment – Scheduling software, computer, phone, and client records
• Transportation Trailer – For horse transport (if offsite services are offered)

Optional but beneficial items may include sensory tools, adaptive reins, and weatherproof shelters.

7. Hire Employees

If you are looking to start an equine therapy center, then you should make plans to hire employees.

From certified equine therapists and riding instructors to barn managers and horse handlers, having skilled staff ensures quality care for both clients and horses.

In addition, administrative personnel, marketing coordinators, and customer service staff play a crucial role in managing daily operations, scheduling sessions, and promoting the center.

Hiring the right team supports business growth and enhances your center’s credibility.

8. Launch the Business Proper

Organizing an opening party for a new equine therapy business can be a good way to introduce your business to the community and create awareness about your services.

However, whether or not to have an opening party is ultimately a decision that depends on your business and goals.

If you want to go ahead to organize a proper launch for your equine therapy business, then you must make sure to invite potential clients, key stakeholders, and other members of the community who may be interested in your services.

a. What Makes an Equine Therapy Business Successful?

• Qualified and compassionate staff
• Well-trained and healthy therapy horses
• Strong relationships with healthcare providers and schools
• Safe, accessible, and well-maintained facilities
• Effective marketing and community outreach
• Customized programs that meet diverse client needs
• Compliance with industry regulations and best practices.

b. What Happens During a Typical Day at an Equine Therapy Business?

A typical day at an equine therapy business includes:

• Morning Horse Care: Feeding, grooming, and health checks for therapy horses.
• Facility Preparation: Cleaning stalls, setting up arenas, and preparing equipment.
• Session Scheduling: Confirming appointments and organizing therapy plans.
• Client Arrival: Welcoming clients, completing check-ins, and ensuring safety gear is in place.
• Therapy Sessions: Conducting individual or group sessions based on clients’ needs.
• Breaks and Horse Rest: Allowing time between sessions for horses to rest.
• Administrative Tasks: Handling billing, emails, and session notes.
• Evening Care: Feeding, cleaning, and settling horses for the night.

c. What Skills and Experience Do You Need to Build an Equine Therapy Business?

• Equine Handling Skills
• Therapy or Counseling Background
• Certification in Equine-Assisted Therapy
• Business Management Skills
• Strong Communication Skills
• First Aid and Emergency Preparedness
• Program Development Experience
• Patience and Empathy – Essential for working with clients with emotional, developmental, or physical challenges.
• Networking and Partnership Building
• Knowledge of Zoning and Legal Requirements