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How to Start a Garage Door Business

Garage Door Business

A garage door business refers to a company that specializes in the installation, maintenance, repair, and replacement of garage doors and related components.

These businesses cater to residential, commercial, and industrial clients who have garage doors as part of their properties.

Garage door businesses may also sell related products, such as garage door openers, remote controls, and other accessories. Additionally, they may offer consultations to help customers choose the most suitable garage doors for their needs.

The goal of a garage door business is to ensure that customers have secure, functional, and aesthetically pleasing garage doors for their homes or businesses.

Steps on How to Start a Garage Door Business

  1. Conduct Market Research

Conducting market research is essential for understanding your target audience, identifying opportunities, and developing a successful strategy for a garage door business.

First, you have to clearly outline the objectives of your market research. Are you looking to understand customer needs, evaluate competitors, or identify growth opportunities? Having well-defined goals will guide your research efforts.

You are also expected to define your target market by considering factors such as demographics, location, income levels, and preferences.

Understanding who your potential customers are will help tailor your products and services to meet their specific needs. Research and analyze existing garage door businesses in your area.

Identify their strengths, weaknesses, pricing strategies, customer reviews, and market positioning. This analysis will help you differentiate your business and identify potential gaps in the market.

Understand the needs, preferences, and pain points of your target customers. Conduct surveys, interviews, or focus groups to gather qualitative data.

Analyze online reviews of existing garage door businesses to identify common customer concerns and satisfaction factors. Evaluate the price sensitivity of your target market.

Determine the price range customers are willing to pay for garage door installation, maintenance, and repair services. This information will help you set competitive yet profitable pricing.

Lastly, conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to assess your business’s internal and external factors. This will help you identify areas for improvement and potential strategies.

Use the insights gained from your research to create a comprehensive business plan. This plan should outline your business strategy, marketing approach, financial projections, and operational details.

a. Who is the Target Market for the Garage Door Business?
  • Homeowners looking to install new garage doors or replace existing ones.
  • Individuals in need of garage door repair or maintenance services.
  • Homebuilders and contractors seeking reliable garage door suppliers for new construction projects.
  • Businesses with warehouses, storage facilities, or commercial properties that require garage doors.
  • Developers involved in residential or commercial construction projects that require garage door installations.
  • Consumers undertaking home improvement projects, renovations, or property upgrades that include garage door enhancements.
  • Contractors and builders working on new residential or commercial construction projects that include the installation of garage doors.
  • Individuals and businesses requiring emergency garage door repair services due to sudden malfunctions or accidents.
b. Is Garage Door Business a Profitable Business?

Yes, a garage door business can be profitable due to the constant demand for installation, repair, and maintenance services.

With a broad target market that includes residential, commercial, and industrial clients, as well as ongoing opportunities in new construction and renovation projects, the industry offers consistent revenue streams.

Success depends on effective marketing, competitive pricing, quality service, and staying abreast of industry trends and innovations.

c. Are There Existing Niches in the Industry?

No, there are no clear-cut existing niches when it comes to garage door business, but a garage door business may want to specialize in:

  • Large, heavy-duty garage doors suitable for commercial and industrial settings.
  • Integrating smart technology into garage doors, providing features such as remote operation, smartphone control, and integration with home automation systems.
  • Designing and manufacturing custom garage doors tailored to the unique preferences of homeowners or businesses, offering a wide range of materials, styles, and finishes.
d. Who are the Major Competitors?
  • Overhead Door Corporation
  • Clopay Building Products
  • Amarr Garage Doors
  • Wayne Dalton
  • CHI Overhead Doors
  • Raynor Garage Doors
  • Martin Garage Doors
  • Northwest Door
  • Midland Garage Door
  • Delden Garage Doors
  • Haas Door
  • Windsor Door
  • General Doors Corporation
  • Arm-R-Lite Door Manufacturing
  • DoorLink Manufacturing
  • Ankmar Garage Doors
  • American Garage Door Supply
  • Eden Coast LLC
  • Safe-Way Door
  • Eden Coast LLC.
e. Are There County or State Regulations or Zoning Laws for Garage Door Business?

Yes, specific county and state regulations, as well as zoning laws for garage door businesses in the United States, can vary widely.

Zoning laws determine the types of activities allowed in different areas (residential, commercial, industrial) within a municipality. Garage door businesses must comply with zoning regulations to operate legally in a particular location.

Businesses often need specific permits and licenses to operate legally. This can include general business licenses, contractor licenses, and permits related to construction or installation work.

Compliance with local building codes is essential for garage door businesses involved in installation or construction. These codes dictate standards for safety, construction materials, and other aspects of building projects.

Depending on the nature of the business, there may be environmental regulations to consider, especially if the garage door business deals with hazardous materials or waste disposal.

Local ordinances often regulate the size, type, and placement of business signage. Garage door businesses must adhere to these regulations for any signage they use for advertising or identification.

Businesses must comply with the Americans with Disabilities Act (ADA), ensuring that facilities are accessible to individuals with disabilities. This includes considerations for entrances, parking, and customer service areas.

Compliance with safety standards, especially in the installation and maintenance of garage doors, is crucial. This may include adherence to industry-specific safety regulations and guidelines.

f. Is There a Franchise for Garage Door Business?

No, there are franchise opportunities for the garage door business.

g. What Do You Need to Start a Garage Door Business?
  • Business Plan
  • Legal Structure and Registration
  • Licenses and Permits
  • Insurance
  • Equipment and Tools
  • Suppliers and Inventory
  • Skilled Workforce
  • Marketing Plan
  • Website and Online Presence
  • Accounting System
  • Vehicle(s)
  • Customer Service Procedures.
  1. Choose a Memorable Business Name

When looking to start a business, before you can begin to file the necessary documents with the constituted authorities or start your website, it is necessary that you come up with a name that you will be recognized with.

It is essential that the name you come up with can easily be pronounced, is unique and easily memorable. Some of the catchy business name ideas suitable for a garage door business are;

Creative Garage Door Name ideas
  • John Aston® Garage Door, LLC
  • Leandry Frank® Garage Door, LLC
  • Blake Harrison© Garage Door, Inc.
  • Perfect Square® Garage Door, Inc.
  • Halem Jayden® Garage Door, Inc.
  • Barry Blanco™ Garage Door, LLC
  • Manson Mount© Garage Door, LLC
  • Sean Jirus® Garage Door, Inc.
  • Jarome Maxwel® Garage Door, Inc.
  • Duke Harrington™ Garage Door, Inc.
  • Bobbie Marlington™ Garage Door, LLC
  • Owen Joel© Garage Door, Inc.
  • San Jose Brothers® Garage Door, Inc.
  • Jake Benard™ Garage Door, LLC
  • Pat Hardaway© Garage Door, Inc.
  • John Malcom™ Garage Door, LLC
  • Purple Cloud Group® Garage Door, Inc.
  • Othniel Davies™ Garage Door, LLC
  • Dan Elba® Garage Door, Inc.
  • Fredda Malcom© Garage Door, Inc.
  1. Register Your Business

a. What Type of Business Structure is Best for a Garage Door Business?

The ideal business structure for a garage door company is determined by a variety of factors, including the size of the company, the number of owners, the level of personal liability the owners are ready to accept, and the tax consequences of the various business structures.

However, we normally recommend a limited liability company structure. An LLC is a hybrid corporate form that provides the flexibility of a partnership while also providing its owners with limited liability protection.

An LLC can have one or more owners, and the owners are not personally accountable for the debts or liabilities of the business. This business form is frequently used for small to medium-sized organizations.

b. Steps to Form an LLC
  • Choose a Name for Your LLC.
  • File Articles of Organization.
  • Choose a registered agent.
  • Decide on member vs. manager management.
  • Create an LLC operating agreement.
  • Comply with other tax and regulatory requirements.
  • File annual reports.
c. What Type of License is Needed to Start a Garage Door Business?
  • Business License
  • Contractor License
  • Trade License
  • Home Improvement Contractor License
  • General Contractor License
  • Occupational License
  • Sales Tax Permit
  • Building Contractor License
  • Specialty Contractor License
  • Commercial Contractor License.
d. What Type of Certification is Needed to Start a Garage Door Business?
  • IDEA Certified Door Dealer Consultant
  • IDEA Certified Residential Installer
  • IDEA Certified Commercial Sectional Door Systems Technician
  • IDEA Certified Rolling Steel Fire Door Technician
  • IDEA Certified Rolling Steel Service Technician.
e. What Documents are Needed to Start a Garage Door Business?
  • Business Plan
  • Business License
  • Contractor License
  • Federal Employer Identification Number (EIN)
  • State Tax Identification Number
  • Insurance Policies (Liability, Workers’ Compensation, etc.)
  • Contracts and Agreements
  • Employee Agreements
  • Safety Manuals and Procedures
  • Vehicle Registration and Insurance
  • Equipment and Inventory Lists
  • Financial Statements
  • Marketing Plan
  • Customer Service Policies
  • Permits and Certifications.
f. Do You Need a Trademark, Copyright, or Patent?

While it’s not common to seek a copyright or patent for a garage door business, obtaining a trademark may be relevant for branding purposes.


A trademark is used to protect your business’s brand, including its name, logo, and slogan. Registering a trademark with the United States Patent and Trademark Office (USPTO) can provide legal protection against others using a similar brand that might confuse customers.


Copyright protection is typically associated with original creative works such as literature, art, or music. It’s not commonly applied to business operations or products like garage doors.


Patents are usually associated with inventions or unique processes. While specific garage door mechanisms or technologies might be eligible for a patent, it’s not a standard practice in the business.

  1. Cost Analysis and Budgeting

a. How Much Does It Cost to Start a Garage Door Business?

The cost required to start a garage door business may vary significantly. But on average, you can budget as low as $250,000 to as much as over $1 million to start your garage door business.

b. What are the Costs Involved in Starting a Garage Door Business?
  • Business Registration Fees – $750.
  • Legal expenses for obtaining licenses and permits – $8,300.
  • Marketing, Branding, and Promotions – $5,000.
  • Business Consultant Fee – $3,500.
  • Insurance – $3,400.
  • Rent or lease – $150,000
  • Other start-up expenses including, commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($2,800).
  • Operational Cost (salaries of employees, payments of bills et al) – $30,000
  • Equipment, and Utility Trucks – $200,000
  • start-up inventory – $50,000
  • Website: $850
  • Opening party: $3,000
  • Miscellaneous: $3,000
c. What Factors Determine the Cost of Starting a Garage Door Business?
  • The size of garage door business
  • The choice of locations
  • The required licenses and permits
  • The type of additional service offerings
  • The cost of hiring and paying a business consultant and attorney
  • The cost of branding, promotion, and marketing of the garage door business
  • The cost of furnishing and equipping the garage door business office facility
  • The cost of the insurance policy covers
  • The cost of registering the business
  • Cost of recruiting and training your staff
  • The cost for the purchase and customizing of uniforms for your employees
d. Do You Need to Build a Facility? If YES, How Much Will It Cost?

Whether you need a facility for your garage door business depends on its scale. Smaller operations may operate from a home office, while larger businesses may require a dedicated facility.

Costs vary significantly based on location, size, and amenities. Lease expenses for commercial space can range from $1,000 to $10,000 monthly, with build-out costs adding an extra $5,000 to $50,000 or more, depending on customization needs.

e. What are the Ongoing Expenses of the Garage Door Business?
  • Ongoing costs for renting or leasing a facility, warehouse, or office space.
  • Monthly expenses for electricity, water, heating, and other utility services.
  • Regular payments for business insurance coverage, including liability and workers’ compensation insurance.
  • Ongoing payroll expenses, including salaries, benefits, and payroll taxes.
  • Expenses related to purchasing and maintaining inventory, including garage doors, parts, and accessories.
  • Regular maintenance costs for tools, vehicles, and other equipment used in the business.
  • Ongoing expenses for advertising, online marketing, and promotional activities to attract customers.
  • Costs associated with maintaining and fueling business vehicles used for installations and service calls.
  • Fees for renewing business licenses, permits, and certifications required for operation.
  • Costs associated with ongoing training and certification for employees to stay updated on industry standards and technologies.
f. What is the Average Salary of your Staff?
  • Chief Executive Officer (Owner) – $80,000 per year
  • Operations Manager – $65,000 per year
  • Supervising Engineer – $55,000 per year
  • Accountant and Administrative Assistant – $48,0000 per year
  • Garage Door Technicians – $40,000 per year
  • Marketing and Sales Officer – $36,000 per year
g. How Do You Get Funding to Start Garage Door Business?
  • Raising money from personal savings and sale of personal stocks and properties
  • Raising money from investors and business partners
  • Sell shares to interested investors
  • Applying for a loan from your bank/banks
  • Source for soft loans from your family members and your friends.
  1. Write a Business Plan

a. Executive Summary

Arnold Davison© Garage Door Company, Inc., located in the heart of Oklahoma City, is a dynamic and customer-centric business dedicated to delivering top-notch garage door solutions.

Specializing in installation, maintenance, and repair services, our team of skilled professionals ensures the highest standards of craftsmanship.

We prioritize customer satisfaction and safety, utilizing advanced technology and quality materials. As we position ourselves as a leader in the Oklahoma garage door industry, Arnold Davison© Garage Door Company, Inc. is poised for sustained success, offering reliability, innovation, and excellence to our valued clientele.

b. Products and Service

Our comprehensive services include:

  • Installation: Installing new garage doors for residential or commercial properties. This involves selecting the appropriate type, style, and size of the garage door based on the customer’s needs.
  • Repair: Fixing issues with existing garage doors, such as malfunctioning openers, broken springs, damaged panels, or other components.
  • Maintenance: Providing regular maintenance services to keep garage doors in good working condition.
  • Replacement: Replacing old or damaged garage doors with new and improved models. This could be due to wear and tear, outdated design, or a desire for enhanced security features.
  • Customization: Offering customization options for garage doors to meet specific customer preferences, such as different materials, colours, and styles.
  • Emergency Services: Providing 24/7 emergency services for situations where immediate repairs are needed.
c. Mission Statement

At Arnold Davison© Garage Door Company, Inc., our mission is to provide exceptional garage door solutions, delivering quality, safety, and customer satisfaction.

We are committed to utilizing skilled craftsmanship, cutting-edge technology, and a customer-centric approach to meet and exceed the diverse needs of our clients in Oklahoma City and beyond.

Vision Statement:

Our vision at Arnold Davison© Garage Door Company, Inc. is to be the premier and trusted leader in the garage door industry. We aspire to set the standard for excellence, innovation, and reliability.

Through continuous growth and a commitment to customer-centric values, we aim to become synonymous with top-quality garage door services in Oklahoma, contributing to the safety and aesthetics of homes and businesses across the region.

d. Goals and Objectives

The goal of a garage door business is to provide comprehensive and high-quality solutions for installation, maintenance, and repair services.

Objectives include achieving customer satisfaction through skilled craftsmanship, leveraging cutting-edge technology, becoming a leader in the industry, and ensuring safety, reliability, and innovation in garage door products and services.

e. Organizational Structure
  • Chief Executive Officer (Owner)
  • Operations Manager
  • Supervising Engineer
  • Accountant
  • Marketing and Sales Officer
  • Garage Door Technicians
  • Customer Services Executive.

Marketing Plan

a. SWOT Analysis
  • Skilled Workforce: A team of experienced and trained professionals ensuring quality services.
  • Cutting-Edge Technology: Utilization of advanced tools and technology for efficient garage door solutions.
  • Customer-Centric Approach: Commitment to customer satisfaction and personalized services.
  • Quality Craftsmanship: Reputation for delivering durable and aesthetically pleasing garage door installations.
  • Limited Geographic Presence: Concentration in Oklahoma City may limit market reach.
  • Dependency on Suppliers: Reliance on specific suppliers for garage door components.
  • Competition: Presence of other established competitors in the local market.
  • Seasonal Demand: Fluctuations in demand during certain seasons affecting revenue consistency.
  • Diversification of Services: Explore additional services like smart garage door technology installations.
  • Geographic Expansion: Consider expanding operations to neighboring cities or states.
  • Strategic Partnerships: Collaborate with homebuilders, contractors, or home improvement stores for increased visibility.
  • Online Marketing: Leverage digital marketing to reach a broader customer base.
  • Economic Downturn: Economic challenges impacting consumer spending on home improvement.
  • Regulatory Changes: Changes in zoning or licensing regulations affecting business operations.
  • Emerging Competitors: New entrants in the market intensifying competition.
  • Supply Chain Disruptions: Disruptions in the supply chain affect the availability of materials.
b. How Do Garage Door Companies Make Money?

Garage door companies generate revenue through various services, including the installation, repair, and maintenance of residential, commercial, and industrial garage doors.

They offer a range of products such as doors, openers, and accessories, often sourced from manufacturers. Profits come from the fees charged for services, the sale of garage door systems, and potential customization options.

Additionally, some garage door companies may earn income from emergency repair services, warranties, and ongoing maintenance contracts, contributing to a diversified revenue stream within the garage door industry.

c. Payment Options
  • Cash
  • Credit Card
  • Debit Card
  • Mobile Payment Apps (e.g., Apple Pay, Google Pay)
  • Contactless Payment (e.g., NFC-enabled cards)
  • Digital Wallets (e.g., PayPal, Venmo)
  • QR Code Payments.
d. Sales and Advertising Strategies
  • Establish a strong online presence through a user-friendly website, search engine optimization (SEO), and targeted social media campaigns. Utilize online advertising channels like Google Ads and social media ads to reach potential customers.
  • Optimize online content for local search terms to ensure high visibility in local search engine results. This includes creating a Google My Business profile, obtaining positive reviews, and managing online listings.
  • Incentivize existing customers, contractors, and partners to refer clients by implementing a referral program. Offer discounts, promotional items, or other rewards for successful referrals, fostering word-of-mouth marketing.
  • Forge partnerships with local contractors, home builders, and real estate professionals.
  • Sponsor local events, participate in community activities, and engage in charitable initiatives.
  • Offer special promotions or discounts during peak seasons when homeowners are more likely to undertake garage door projects, such as spring and fall.
  • Attend industry events, trade shows, and networking gatherings to connect with other businesses and professionals in the home improvement and construction industries. Establishing relationships can lead to referrals and collaborative opportunities.

Financial Projection

a. How Much Should You Charge for your Product/Service?
Garage Door Installation:
  • Single-Car Garage Door: $500 – $1,500
  • Double-Car Garage Door: $800 – $2,500
  • Custom or High-End Options: $2,000 and above
Garage Door Repair:
  • Basic Repair Service (spring replacement, track adjustment): $100 – $300
  • More Complex Repairs (panel replacement, motor issues): $300 – $800
  • Emergency Repair Services: Additional fees may apply, such as after-hours charges.
Garage Door Opener Installation:
  • Basic Opener: $150 – $300
  • Mid-Range Opener with Additional Features: $300 – $600
  • High-End Smart Opener: $600 and above
Garage Door Maintenance:
  • Annual Inspection and Lubrication: $75 – $150
  • Full Maintenance Service (including minor repairs): $150 – $300
Customization and Upgrades:
  • Windows, Insulation, and Decorative Hardware: $50 – $500 per feature
  • Smart Technology Integration: $100 – $500, depending on the complexity
Additional Fees:
  • Service Call Fee: $50 – $100
  • Travel Fees (for locations outside the service area): Variable.
b. How Much Profit Do Garage Door Business Owners Make a Year?

As a general guideline, small to medium-sized garage door businesses may generate annual profits ranging from $70,000 to $150,000 or more, depending on their geographic location and the demand for their services.

Larger businesses with a broader customer base and multiple employees may earn higher profits exceeding $500,000 annually or more.

It’s important to note that profit margins can vary significantly in this industry. Profitability depends on the efficiency of operations, pricing strategies, overhead costs, competition, and the ability to secure consistent contracts and clients.

Additionally, fluctuations in the housing market, environmental factors, and regulatory changes can impact the profitability of garage door businesses from year to year.

c. What Factors Determine the Amount of Profit to Be Made?
  • The capacity of the garage door business
  • The types of additional services offered
  • The location of the garage door business
  • The management style of the garage door business
  • The business approach of the garage door business
  • The advertising and marketing strategies adopted by the garage door business.
  • The number of years the garage door business is in business
d. What is the Profit Margin of a Garage Door Business?

The profit margin of a garage door business can vary, but industry averages suggest a range of 10% to 20%. Factors influencing the margin include operational efficiency, material costs, competition, and service diversification.

Exceptional customer service and effective cost management contribute to achieving higher profit margins within the industry.

e. What is the Sales Forecast?
  • First Fiscal Year (FY1): $750,000
  • Second Fiscal Year (FY2): $1.5 million
  • Third Fiscal Year (FY3): $2.8 million
  1. Set Up your Shop/Office

a. How Do You Choose a Perfect Location for Garage Door Business?
  • Choose a location with easy accessibility for customers and high visibility to attract passing traffic.
  • Consider areas with a mix of residential and commercial properties, ensuring a diverse customer base.
  • Evaluate the presence of existing garage door businesses in the area.
  • Ensure the chosen location complies with local zoning regulations and permits for commercial activities.
  • Assess the availability of sufficient parking space for customers and the practicality of the workspace.
b. What State and City is Best to Start a Garage Door Business?
  • Denver, Colorado
  • Los Angeles, California
  • New York City, New York
  • San Francisco, California
  • Miami, Florida
  • San Diego, California.
  • Chicago, Illinois
  • Austin, Texas
  • Nashville, Tennessee
  • Seattle, Washington
c. What Equipment is Needed to Operate a Garage Door Business?
  • Power drills, impact drivers, wrenches, and other tools for installing garage doors and related components.
  • Spring tensioning tools, winding bars, and other equipment for repairing and servicing garage doors.
  • Trucks or vans for transporting equipment, tools, and garage door components to job sites.
  • Diagnostic equipment or testing tools, such as multimeters, to diagnose and troubleshoot issues with garage door systems.
  • Personal protective equipment (PPE), including gloves, safety glasses, and helmets, to ensure worker safety.
  • Various sizes of ladders and lifts to access different parts of the garage door system during installation or repair.
  • Computer for administrative tasks and specialized software for managing appointments, inventory, and customer records.
  • Tape measures, levels, and laser measuring devices for accurate measurements during installations and repairs.
  • Toolboxes, shelving, or storage solutions to keep tools organized and easily accessible.
  • Workbench or Workspace
  • Safety Signs and Cones.
  1. Hire Employees

Hiring employees for a new garage door business is key for various reasons. A skilled and dedicated workforce ensures the efficient execution of installations, maintaining high standards of workmanship and compliance with regulations.

Trained employees contribute to the company’s reputation for reliability and professionalism, fostering customer trust and satisfaction.

A qualified team can handle diverse projects, adapt to varying site conditions, and navigate complex regulatory landscapes, enhancing the business’s versatility and market competitiveness.

Moreover, a cohesive and proficient staff allows the business owner to focus on strategic aspects of growth, ensuring long-term success in the garage door industry.

  1. Launch the Business Proper

Organizing a launch party for a new garage door business serves as a strategic marketing tool and community engagement initiative.

It creates a platform to introduce the business to the local community, establishing a positive and memorable first impression.

A well-executed launch party generates buzz, attracts potential clients, and builds brand awareness. It provides an opportunity to network with residents, businesses, and potential partners, fostering valuable connections.

a. What Makes Garage Door Business Successful?
  • Choose good locations to launch the business
  • Make sure you partner with key stakeholders and offer a wide range of garage door-related services and support
  • Be deliberate with your marketing sales approach
  • Encourage the use of word of mouth to promote your garage door business
  • Leverage all available online and offline platforms to promote your garage door business
b. What Happens During a Typical Day at a Garage Door Business?

A typical day at a garage door business involves a blend of administrative tasks, on-site installations, repairs, and customer interactions.

The day often begins with scheduling and dispatching service calls, followed by preparing tools and inventory for on-site work.

Technicians may visit residential or commercial locations to install new garage doors, conduct repairs, or perform routine maintenance.

The office team manages customer inquiries, processes orders, and updates records. Collaboration with suppliers, addressing emergency service calls, and maintaining a tidy and organized workspace are also vital.

Effective communication between field and office teams ensures seamless operations, contributing to customer satisfaction and the overall success of the business.

c. What Skills and Experience Do You Need to Build Garage Door Business?
  • Business Management Skills
  • Industry Knowledge
  • Technical Expertise
  • Sales and Marketing Acumen
  • Customer Service Skills
  • Team Leadership
  • Financial Management
  • Networking Abilities
  • Problem-Solving Skills
  • Regulatory Compliance Understanding.