A tooth gem business involves applying decorative crystals or gemstones to teeth, offering a non-invasive way for individuals to express their style.

These adornments, which can range from rhinestones to diamonds, are bonded to the tooth surface using dental-grade adhesives.

The trend has gained momentum through social media platforms like TikTok and Instagram, where influencers and celebrities showcase their embellished smiles.

The procedure is quick, typically taking about 15 minutes, and the gems can last between 6 to 7 months before requiring reapplication.

A tooth gem business is relatively accessible, with low startup costs compared to other beauty ventures.

Essential supplies include a professional tooth gem kit, high-quality crystals, applicators, and curing lights.

Training programs are available to ensure proper application techniques and hygiene standards.

The global gems and jewelry market, encompassing tooth gems, was valued at approximately USD 217.58 billion in 2024 and is projected to reach USD 260.44 billion by 2033, growing at a CAGR of 2.0%.

This growth reflects the increasing consumer interest in personalized and expressive dental accessories.

Steps on How to Start a Tooth Gem Business

1. Conduct Market Research

Conducting market research for a tooth gem business begins with identifying your target audience.

This typically includes teenagers, young adults, and trend-conscious individuals interested in unique personal style and beauty enhancements.

Understanding their preferences, spending habits, and where they seek beauty services helps tailor your marketing approach.

You can gather this information through surveys, social media polls, and analyzing online trends on platforms like TikTok and Instagram, where tooth gems have gained popularity.

Next, study your competition in the local and online markets. Identify other businesses offering tooth gem services or similar cosmetic dental accessories.

Analyze their pricing, service quality, customer reviews, and marketing strategies.

This competitive analysis helps you spot gaps in the market, potential pricing strategies, and unique selling points you can leverage, such as offering premium gems, faster service, or additional beauty services.

Third, evaluate the overall demand and trends within the beauty and dental accessories industry.

Use market reports and industry data to understand growth projections, consumer interest, and emerging styles.

For example, the global gems and jewelry market is growing steadily, indicating increasing consumer acceptance of decorative dental products.

Finally, test your concept with a small group or through a pilot launch. Collect feedback on customer experience, pricing, and product appeal. Use this data to refine your service offerings and marketing plans.

Consistent market research and adaptation ensure your tooth gem business stays relevant and competitive in a fast-evolving beauty market.

a. Who is the Target Market for the Tooth Gem Business?

• Adults Seeking Cosmetic Enhancement
• Young Adults and Millennials
• Brides and Grooms
• People attending significant events like reunions, parties, or conferences
• Smokers and individuals with stained teeth due to coffee, tea, red wine, or other staining substances
• People Concerned About Aging
• Beauty and Wellness Enthusiasts
• Social media influencers, bloggers, and content creators.

b. Is Tooth Gem Business a Profitable Business?

Yes, a tooth gem business can be highly profitable, especially with low startup costs and strong demand. Entrepreneurs can charge between $50 and $500 per appointment, depending on the gem type and design complexity. With 2–3 clients per day, annual revenue can range from $36,000 to over $360,000.

Profit margins are substantial, with some providers reporting returns up to 10 times their initial investment in supplies. The market is growing, fueled by social media trends and celebrity endorsements, making it a lucrative niche in the beauty industry.

c. Are There Existing Niches in the Industry?

No, there are no niche ideas when it comes to the tooth gem business

d. Who are the Major Competitors?

• Bling Teeth NYC
• The Gem Lab
• Diamond Smile Studio
• Glimmer Teeth
• Shine & Sparkle Teeth Gems
• Sparkle Tooth Gems
• Glam Grillz
• Crystal Tooth Gems
• Tooth Gem Bar
• Lux Teeth Gems
• Ice on My Teeth
• The Tooth Jewel Studio
• Bling It On Teeth
• Glow Up Teeth Gems
• Gemz on Teeth
• The Smile Accessory Co.
• Spark Teeth Gems
• Radiant Teeth Gems
• Dazzle Smile Studio
• Chic Teeth Gems.

e. Are There County or State Regulations or Zoning Laws for the Tooth Gem Business in the United States?

Regulations and zoning laws for tooth gem businesses in the United States can vary significantly depending on the state or county. Since tooth gem application involves working near or on the teeth, some states may classify it under cosmetic services or dental-related procedures. This can subject the business to health and safety regulations typically enforced by state health departments or dental boards. In some states, only licensed dental professionals may be allowed to apply tooth gems, while others may permit trained estheticians or beauticians to perform the service.

Before starting a tooth gem business, it’s essential to research local regulations carefully. This includes checking if any permits or licenses are required to operate legally. Some counties or cities may also have specific zoning laws determining where a cosmetic or beauty business can be located. For example, businesses operating in residential areas might face restrictions, while commercial zones are generally more permissible for such services.

Health and safety are critical considerations for tooth gem businesses. Regulations often require strict sanitation protocols, use of sterile tools, and adherence to infection control standards. Failure to comply can result in penalties or revocation of business licenses. Some states may mandate specific training or certification programs to ensure practitioners apply tooth gems safely without harming clients’ teeth or gums.

While some states have clear regulations, others may have little to no specific laws addressing tooth gem businesses yet. Because this is a relatively new trend, regulatory frameworks are evolving. Business owners should consult local health departments, dental boards, and legal experts to ensure full compliance and avoid legal risks.

f. Is There a Franchise for Tooth Gem Businesses?

Yes, there are franchise opportunities for tooth gem businesses, and here are some of them;

• Bling Lab
• Teeth Gems Co.
• Sparkle Smile Studio
• Gem Smile Boutique
• Shine Teeth Gems
• Dazzle Dental Art
• Glow Tooth Gems
• Crystal Smile Studio
• Glam Gems Studio
• Luxe Smile Creations.

g. What Do You Need to Start a Tooth Gem Business?

• Professional tooth gem kit
• High-quality crystals or gemstones
• Dental-grade adhesive
• Curing light (UV or LED)
• Sterilization and hygiene supplies
• Training or certification in tooth gem application
• Business license and permits
• Marketing materials and social media presence
• Comfortable workspace or mobile setup
• Customer consent forms and liability waivers.

2. Memorable Business Name Ideas for Tooth gem Business

• Theo Gasham® Tooth Gem Studio, Inc.
• Olivia and Natalia® Tooth Gem Studio, Inc.
• Tyson Buckham® Tooth Gem Studio, Inc.
• Clara Davids® Tooth Gem Studio, LLC
• Elma Kendrick® Tooth Gem Studio, Inc.
• Snow Whyte® Tooth Gem Studio, LLC
• Philip McNeil® Tooth Gem Studio, Inc.
• Queen Care® Tooth Gem Studio, Inc.
• Emerald Onyx® Tooth Gem Studio, Inc.
• Salome Jannah® Tooth Gem Studio, Inc.
• Andy Mack® Tooth Gem Studio, Inc.
• Clara Dennis® Tooth Gem Studio, LLC
• Sparkles A® Tooth Gem Studio, Inc.
• Harry Perry® Tooth Gem Studio, LLC
• Peace Jackson® Tooth Gem Studio, Inc.
• Samson Windsor® Tooth Gem Studio, LLC
• Team Cheers™ Tooth gem, Inc.
• Regina Ash® Tooth Gem Studio, LLC
• Big Smile® Whitening Center, Inc.
• Teeth O’clock® Whitening Center, Inc.

3. Register Your Business

a. What Type of Business Structure is Best for a Tooth Gem Business?

The best type of business structure for a tooth gem business depends on several factors, including the size of the business, the number of owners, and the level of personal liability exposure the owners are willing to accept.

However, we usually recommend a limited liability company (LLC). An LLC is a popular choice for startup businesses because it offers personal liability protection for the owners while allowing them to be taxed as a pass-through entity. This means that the profits and losses of the business are passed through to the owners’ personal tax returns, avoiding double taxation.

b. Steps to Form an LLC

• Choose a Name for Your LLC.
• File Articles of Organization.
• Choose a registered agent.
• Decide on member vs. manager management.
• Create an LLC operating agreement.
• Comply with other tax and regulatory requirements.
• File annual reports.

c. What Type of License is Needed to Open a Tooth Gem Business?

• General Business License
• Cosmetology License (May be required in some states if services fall under beauty treatment).
• Body Art or Body Modification Permit (In some areas, tooth gem application is regulated like body art).
• Health Department Permit
• Zoning Permit
• Sales Tax Permit
• Occupational License
• Home Occupation Permit (Needed if you operate from a residential property).
• Mobile Vendor License (Required if you’re offering services in a mobile unit or at events).
• Liability Insurance Certificate

d. What Type of Certification is Needed to Start a Tooth Gem Business?

• Tooth Gem Technician Certification
• Dental Hygienist Certification (for certain treatments)
• CPR and First Aid Certification
• Infection Control Certification
• Bloodborne Pathogens Certification
• Business Management Certification (optional but beneficial)
• Customer Service Training (optional but recommended)
• Cosmetic Dentistry Training (for more advanced services)
• OSHA Compliance Certification.

e. What Documents are Needed to Open a Tooth Gem Business?

• Business Plan
• Business License
• Health Department Permit
• Zoning Approval
• Lease Agreement (if renting a commercial space)
• Certificate of Incorporation or Business Structure Documentation
• Tax Identification Number (EIN)
• Health and Safety Procedures Manual
• Consent Forms for Clients
• Liability Insurance Policy
• Product Supplier Agreements
• Employee Contracts (if hiring staff)
• Marketing and Advertising Materials
• Pricing List
• Emergency Procedures Plan.

f. Do You Need a Trademark, Copyright, or Patent?

A tooth gem business may have the need for different types of intellectual property protection, depending on the specific circumstances.

In the context of a tooth gem business, you may consider trademarking your business name, logo, or specific product names to establish brand recognition and prevent others from using similar marks.

While copyright protection may not be the primary focus of a tooth gem business, it can be relevant for creative content, such as educational materials, brochures, or software used in tooth gem solutions.

If your business creates a unique and novel invention that meets the criteria for patentability, you may consider pursuing a patent to protect your invention.

4. Cost Analysis and Budgeting

a. How Much Does It Cost to Start a Tooth Gem Business?

Starting a tooth gem business might cost anywhere from $100,000 to $500,000 or more, depending on the amount of equipment purchased and the number of employees. Please keep in mind that this figure includes all employees’ salaries for the first month of operation.

b. What are the Costs Involved in Starting a Tooth Gem Business

• Business Registration, Permits and Licenses: $4,200
• Insurance: $2,600
• Rent or Lease: $75,000
• Employee Salaries and Benefits: $80,000
• Branding and marketing: $3,000
• Legal and administrative costs: $4,000
• Equipment and Supplies: $120,000
• Inventory and Storage: $10,000
• Miscellaneous Expenses: $5,000.

c. What Factors Determine the Cost of Opening a Tooth Gem Business?

• Business Location – Renting a salon space or operating from a mobile unit/home affects startup costs significantly.
• Licensing and Permits – Costs vary by city/state for business registration, health permits, and professional licenses.
• Tooth Gem Kit and Supplies – Initial investment in gems, adhesives, curing light, and tools.
• Training and Certification – Cost of enrolling in tooth gem application courses or required health certifications.
• Insurance – Liability and business insurance to protect against client injury or property damage.
• Branding and Marketing – Expenses for logos, business cards, social media ads, and website development.
• Furniture and Equipment – Chairs, mirrors, storage, and workspace setup for salons or mobile use.
• Sanitation and Safety Supplies – Sterilization tools, gloves, masks, and disinfectants for compliance.
• Product Inventory – Stocking up on different gem styles, sizes, and customization options.
• Technology and Payment Systems – Booking software, point-of-sale systems, or mobile payment devices.

d. Do You Need to Build a Facility? If YES, How Much Will It Cost?

You don’t need to build a facility for your tooth gem studio. You can start from a rented facility, and in the future, you can plan to build your own facility if you have the finances.

e. What are the Ongoing Expenses of a Tooth Gem Business?

• Rent or Lease
• Regular maintenance and repairs for the tooth gem equipment.
• Staff Salaries and Employee Benefits
• Insurance Premiums
• Renewal fees for business licenses, health department permits, and other necessary permits.
• Payments for legal, accounting, or consulting services.
• Supplies and Product Inventory
• Utilities like electricity, water, gas, and internet services.
• Ongoing costs related to advertising, online promotion, and marketing campaigns.
• Monthly expenses for renting or leasing your business space.
• Miscellaneous Expenses
• Ongoing payment of business taxes, including income tax, sales tax, and property tax.

f. What is the Average Salary of your Staff?

• Chief Executive Office (President) – $75,000 annually
• Human Resources and Admin Manager – $50,00 annually
• Tooth Gem Specialists – $65,000 annually
• Account Officer – $45,000 annually
• Front Desk Officer – $42,000 annually

g. How Do You Get Funding to Start a Tooth Gem Business

• Raising money from personal savings and the sale of personal stocks and properties
• Raising money from investors and business partners
• Sell shares to interested investors
• Applying for a loan from your bank/banks
• Pitching your business idea and applying for business grants and seed funding from, government, donor organizations, and angel investors
• Source for soft loans from your family members and your friends.

5. Write a Business Plan

a. Executive Summary

Eileen Harrison® Tooth Gem Studio, Inc., based in San Francisco, California, is a premium cosmetic studio specializing in the application of high-quality tooth gems. We provide safe, stylish, and trend-forward tooth embellishments that allow clients to express their individuality. With a focus on hygiene, professionalism, and artistic flair, we offer a range of Swarovski crystals, gold charms, and custom gem designs for all ages and styles.

Our studio stands out by combining luxury and affordability with certified technicians trained in safe application practices and sanitation protocols. Located in the heart of San Francisco, we aim to attract trendsetters, influencers, and beauty-conscious individuals who seek personalized services in a welcoming and vibrant space. We also offer mobile services for events, parties, and private appointments.

Eileen Harrison® Tooth Gem Studio, Inc. plans to grow through strategic marketing, community engagement, and potential franchising. Our business is positioned to thrive in a city known for embracing bold fashion and beauty trends.

b. Products and Services

Eileen Harrison® Tooth Gem Studio provides tooth gem application with Swarovski crystals, gold and diamond accents, custom gem designs, gem removal, touch-up services, mobile appointments for events, and aftercare consultations to ensure clients enjoy safe, long-lasting, and stylish tooth embellishments.

c. Mission Statement

At Eileen Harrison® Tooth Gem Studio, Inc., our mission is to empower individuals to express their unique style through safe, high-quality, and artistic tooth gem enhancements. We are committed to delivering exceptional service in a hygienic, welcoming, and trend-forward environment. Our goal is to make every client feel confident, radiant, and stylish by offering personalized, non-invasive cosmetic options that reflect the latest beauty trends while maintaining the highest standards of professionalism and care.

Vision Statement

Our vision at Eileen Harrison® Tooth Gem Studio, Inc. is to become the leading destination for innovative and expressive tooth gem artistry in the United States. We aim to set industry standards in safety, style, and client satisfaction, while inspiring confidence and creativity through our services, expanding our reach through education, community engagement, and strategic growth.

d. Goals and Objectives

Our primary goal at Eileen Harrison® Tooth Gem Studio, Inc. is to deliver exceptional, trendsetting tooth gem services while maintaining the highest standards of hygiene and client satisfaction. We aim to become a trusted name in cosmetic tooth art across San Francisco and beyond.

Our objectives include expanding our client base, launching mobile services, offering certified training programs, and eventually franchising to multiple cities to grow our brand and impact.

e. Organizational Structure

• Chief Executive Officer (Owner)
• Human Resources and Admin Manager
• Tooth Gem Specialist
• Accountants/Cashiers
• Front Desk Officer

Marketing Plan

a. SWOT Analysis

Strength:

• Unique Brand Identity – A distinctive and elegant brand that appeals to fashion-forward clients in San Francisco.
• High-Quality Materials – Use of premium gems (Swarovski, gold, diamonds) ensures client satisfaction and product longevity.
• Certified Technicians – Trained professionals ensure safe application and adherence to health standards.
• Strategic Location – Based in a trend-conscious city with a high demand for cosmetic and artistic services.
• Mobile Service Option – Flexibility to serve events and private clients increases accessibility and revenue streams.

Weakness:

• Niche Market – Limited to clients interested in non-traditional cosmetic dental services.
• Regulatory Uncertainty – Varying state/county regulations may complicate service offerings or expansion.
• Dependence on Trends – Business performance could be impacted by shifts in fashion or beauty trends.
• Initial Brand Awareness – As a new business, it may take time to build trust and a loyal client base.

Opportunities:

• Rising Demand – Increasing popularity of tooth gems on social media and among celebrities.
• Training & Certification Programs – Offering courses can open new income streams and promote brand recognition.
• Partnerships with Salons & Influencers – Collaborations can expand visibility and attract diverse clientele.
• Franchising Potential – Proven success could allow for national expansion through franchising.
• Product Line Development – Branded gem kits and aftercare products can boost revenue and brand loyalty.

Threat:

• Health & Safety Regulations – Stricter future rules may increase compliance costs or limit who can apply gems.
• Increased Competition – As popularity grows, more competitors may enter the market, reducing pricing power.
• Customer Concerns – Misconceptions or fear about dental damage may deter potential clients.
• Economic Downturns – Cosmetic services are often among the first cut during financial hardships.

b. How Do Tooth Gem Businesses Make Money?

Tooth gem businesses make money by offering cosmetic tooth gem applications, custom designs, gem removal services, mobile appointments for events, and selling aftercare products. Some also generate income through training courses, certification programs, branded gem kits, and collaborations with salons or beauty professionals.

c. Payment Options

• Bank Transfers
• Credit or Debit Card
• Cash
• Checks
• Electronic Payment Systems such as PayPal or Venmo.

d. Sales & Advertising Strategies

• Offering referral incentives to current clients, healthcare providers, and other professionals who refer new clients to the business.
• Building a strong online presence through a website, social media channels, and online directories.
• Participating in local community events, such as health fairs and fashion expos.
• Advertising in local newspapers, magazines, and other print publications.
• Sending out direct mail pieces, such as postcards or brochures, to targeted demographics.
• Building an email list of current and potential clients and sending out regular newsletters or promotional offers.
• Running targeted pay-per-click (PPC) advertising campaigns on search engines and social media platforms to reach potential clients.
• Gathering and showcasing positive client testimonials and reviews on the business’s website and social media channels.

Financial Projection

a. How Much Should You Charge for Your Product/Service?

• Basic Tooth Gem Application – $50 to $100 per gem
• Premium Gem Application (Swarovski crystals, gold accents) – $100 to $300 per gem
• Diamond or Custom Gem Application – $300 to $1,000+ per gem
• Multiple Gem Packages (e.g., 3 or more gems) – $200 to $600 depending on quantity and design
• Gem Removal – $30 to $75 per session
• Touch-Up or Reapplication – $40 to $100
• Mobile Service Fee – Additional $50 to $150 depending on distance and event type
• Aftercare Products (cleaners, brushes) – $10 to $30 per item
• Training or Certification Courses – $300 to $1,200 for comprehensive programs
• Custom Design Consultations – $50 to $150 (sometimes included in application cost)

Please note that prices vary based on location, gem quality, and service complexity.

b. How Much Profit Do Tooth Gem Business Owners Make a Year?

Smaller tooth gem businesses that operate independently or as a part-time venture might have annual profits ranging from $20,000 to $60,000.

Medium-sized tooth gem businesses with multiple treatment rooms, staff members, and a solid customer base might generate profits in the range of $60,000 to $150,000 per year.

Larger and well-established tooth Gem Studios with multiple locations, extensive marketing efforts, and a high volume of clients can potentially earn profits exceeding $150,000 per year.

c. What Factors Determine the Amount of Profit to Be Made?

• Number of clients
• Services provided
• The location of the business.
• Staffing and labor costs
• Overhead costs, such as rent, utilities, and insurance
• Marketing and advertising
• The level of competition in the location where the business covers.

d. Profit Margin of a Tooth Gem Business

In general, the profit margin for tooth gem businesses can range from 25% to 50% of total revenue. However, this can vary depending on the specific business and its expenses. Some businesses may have higher profit margins if they are able to keep overhead costs low, negotiate lower rates for equipment and supplies, or charge higher rates for their services.

e. What is the Sales Forecast?

• First Fiscal Year (FY1): $340,000
• Second Fiscal Year (FY2): $480,000
• Third Fiscal Year (FY3): $550,000.

6. Set Up your Shop/Office

a. How Do You Choose a Perfect Location for Tooth Gem Business?

• Search for a location with the right demography
• Determine the number of current tooth gem providers in the area
• Choose a location that is convenient for clients
• Verify that the location complies with state and municipal zoning
• Search for a structure that suits the demands of the business
• When selecting a location, consider the cost of rent, utilities, and other expenses
• Choose a location that is safe and secure for both clients and employees

b. What City and State is Best to Open a Tooth Gem Business?

• Los Angeles, California
• Atlanta, Georgia
• New York, New York
• Phoenix, Arizona
• San Diego, California
• Chicago, Illinois
• Denver, Colorado
• Houston, Texas
• Miami, Florida
• Philadelphia, Pennsylvania.

c. What Equipment is Needed to Operate a Tooth Gem Business?

• Tooth Gem Application Kit
• UV or LED Curing Light
• Dental-Grade Adhesive
• Sterilization Supplies
• Magnifying Glass or Dental Loupe
• Tweezers and Micro Brushes
• Workspace Setup (Comfortable chair, good lighting, and clean surface).
• Storage Containers
• Aftercare Kits
• Mobile Setup (optional) – Portable table, chair, and lighting for off-site services
• Mirror and Shade Guide
• Personal Protective Equipment (PPE)
• Appointment Scheduling Software
• Retail Display (If you’re selling take-home whitening kits or related products)
• A computer with a point-of-sale (POS) system for handling payments and transactions.
• Emergency Kit.

7. Hire Employees

The size and scope of your new tooth gem business will determine whether or not you need to hire personnel. You may be able to handle all parts of the business on your own if you are establishing a modest, solo tooth gem studio. But, if your company expands and more clients are added, you may need to engage extra workers to assist with activities.

8. Launch the Business Proper

Organizing a launch party for a new tooth gem business can be an excellent approach to introduce your company to the community and raise awareness of your services.

If you want to organize a professional launch for your tooth gem company, make sure to invite potential clients, referral sources (such as doctors and hospitals), social media influencers, and other community members who may be interested in your services.

a. What Makes a Tooth Gem Business Successful?

• Choose a good location and reliable tooth gem technique, equipment, and supplies to launch the business
• Partner with leading dental practice brands
• Hire only competent, hardworking, and trustworthy staff
• Throw an open house grand party before officially opening the tooth gem business
• Be deliberate with your marketing and sales approach
• Encourage the use of word of mouth to promote your business
• Leverage all available online and offline platforms to promote your business.

b. What Happens During a Typical Day at a Tooth Gem Business?

A typical day at a tooth gem business begins with preparing the workspace by sterilizing tools, setting up gem displays, and ensuring all supplies are ready. The technician welcomes clients, discusses their design preferences, and explains the application process. Each appointment involves cleaning the client’s teeth, carefully applying dental-grade adhesive, placing the chosen gems with precision, and curing them with a UV or LED light. The session usually lasts 15 to 30 minutes per client.

Throughout the day, the business manages appointments, offers consultations, and handles payments. Staff also maintain hygiene standards, restock supplies, and update social media or marketing efforts to attract new clients.

c. What Skills and Experience Do You Need to Build a Tooth Gem Business?

• Cosmetic Application Skills
• Knowledge of Dental Safety and Hygiene
• Customer Service
• Artistic Eye
• Business Management
• Marketing and Social Media Experience
• Sales Skills
• Training or Certification
• Problem-Solving Skills
• Compliance Knowledge.