Do you have money to invest but you lack business ideas? Do you want to learn how to start a video production business? Do you need a sample video production business plan template? How about starting your own TV programs or reality shows for profits? Well, this article will provide all the details you need.

Television is a means of communication; human beings have a need to express themselves and share their ideas with others. Overtime, Technology has aided us in reaching out to more people either in our immediate environment or across the border.

Television has the ability to convey your message with sight, sound and motion, and can give a product or service instant validity and prominence. So in this article, you will discover how to package 10 programmes for over 150 TV Stations in Nigeria and earn millions of Naira from sponsors.

Even if you are not based in Nigeria, you can still profit from this information by implementing it anywhere across the globe such as USA, Canada, Ghana, India, etc. In this article, you will also:

  • Learn the amazing money making secrets all the Successful TV Producers use to earn millions of naira or dollars every year
  • How to partner with TV Stations without spending a dime and rake in unlimited income
  • Step by step blueprint that takes you by the hand and guides you to a successful career in the broadcasting Industry.
  • How to Tailor your programme towards your professional background and earn massive income

Why You Should Start your Own Television Video Production Business

Anyone who is abreast with Nigerian TV stations would have noticed a remarkable change in terms of local content in the last 2 years since the directive from the National Broadcasting Commission to stop airing foreign programmes during the prime time belt. This is a reversal of what it used to be when Nigeria had an influx of foreign programmes from Mexico, England and the United States.

With about 150 TV stations spread across the Country, some of the stations are looking for local programme content which will attract large viewership and a lot of Nigerian professional have not really tap into this opportunity.

Starting a Television Video Production Business – Sample Business Plan Template

To get started, you must tailor your programmes towards your professional background. Basically every programme or TV show must have a concept, an objective, or an idea. As a young professional, depending on your background, it is imperative to tailor your programme towards your professional background, orientation and finally interest.

Having a solid idea, which you are knowledgeable and passionate about, will aid your production process, the sincerity will show in the finished product. Irrespective of the different types of programmes or shows that are available today, the methodology for packaging this progarmmes for Television are similar

Steps to Producing your Own TV Show or Video

PRE-PRODUCTION

The first step is for you to have an idea of what you intend to create and also achieve. The second step is having a script for shooting or packaging the TV show. The script will give you an idea of what you want to do. It is also the script that will give you the format and structure of the programme, for instance, the script will contain and decide:

  • The number of presenters the programme is going to have
  • Is the going to be a live programme or a recorded programme?
  • Will the Programme include interviews or Musicals?
  • Will the programme carry commercials? If yes, what type of commercials?
  • Would there be any backdrop?
  • Is it a collaborative arrangement with the station or you have independent sponsors who are going to finance the project?

These are what you are going to work on at this stage of fine-tuning your show. It is also important for you to make a budget. Making a budget is a function of how much you have and how much you are willing to spend; it is also about identifying your concept and knowing how much it will cost.

PRODUCTION STAGE

This is the stage when you will go out to do the Recording. This is the time when you have to transport all the members of your production crew especially if you have to travel out of the Television Stations. You can also request for the assistance of any production studio or company that have their in house directors and crew members and equipment.

Another option is seeking the assistance of a consultant and an advertising agency. You must make sure that everything is near perfection even if you have to do the recording over and over again.

POST PRODUCTION STAGE

This is the editing stage, this is when you will go to the studio and edit, this means going through and cutting down what have been recorded. If you have an interview programme that lasted for one hour for a thirty programme, it is during the editing stage that you will select the most important part of that interview to cut the interview back to thirty minutes.

It is at this editing stage that you will lay the music, display the name of the person you interviewed on the screen; you will also display the names of other members of the production crew at the end of the programme.

Types of Shows You can Package for Television Viewers
  • Insurance Shows

Potentially, Nigeria has the biggest insurance market in Africa but weaknesses in the industry; most of the large insurance business was underwritten by foreign companies. You can use your show to restore the poor image in negative claims, payment reputation, regain public confidence, and create a positive industry image in Insurance Market.

Make sure your programme highlight claims that is being paid and you will be amazed by the level of patronage from the insurance companies, representative bodies or organizations, consultants and technical advisers which are part and parcel of the market. These are the category of people will be ready to pay for you air time.

  • Road Transport Shows on TV

NIGERIA undoubtedly harbors the highest number of vehicles in the West Coast of Africa. A recent statement by the Chartered Institute of Logistics and Transport revealed that more than seven million vehicles operate on Nigerian roads on a daily basis. The Federal Road Safety Corps (FRSC), Nigeria’s government agency responsible for safety on the roads has confirmed that 472 persons died in 500 road accidents in different parts of the country in December 2010.

A TV show which will educate Nigerians on the safety issues will be relevance at this time. You will need to partner with relevance Government agencies, NGOs, NURTW, FRSC and other health care providers to get relevant information, which will educate our road users on how to reduce road accidents on our roads.

  • Aviation Programme

The local aviation industry has a role to play in ensuring foreign investors explore the country’s potentials and that the time to chart a new course in the country’s aviation industry is now. With a teeming population of more than 140 million people, only 2.8 million people utilize domestic travel annually while 2.6 million passengers are recorded in international flights.

Your programme should highlight the current, safety issues and flight schedules in our airlines, your sponsors are the airlines that are ready to showcase their activities to their customers.

  • News oriented programmes

You can partner with TV stations to broadcast news in a unique format. You can also have a segment for special documentary on a corporate organisation; which will highlight their contribution to the Country and their community. This paid slot will augment the bills and present the viewers with news from another angle.

You can also create a segment for upcoming newspapers give their editors 5 minutes to reveal the content of the upcoming editions to the viewers. A lot of new entrants are looking for a platform to showcase the content of their newsprint, some of them are looking for new customers while the popular ones want to stay in the market and they are ready to buy advert slot in your news programme.

  • Health programmes

From all indications, the health condition in Nigeria is highly deplorable. Among the most common diseases in Nigeria are malaria, guinea worm, pneumonia, measles, gonorrhoea, schistosomiasis, typhoid, tuberculosis, chicken pox, diarrhoea and, more recently, AIDS. A TV programme that will educate Nigerians on the preventive measure of these diseases will attract a large viewership.

You can target the NGOs, Government agencies, International organisations like WHO, UNICEF, UNDP and other stakeholders in our health sector. You should also note that pharmaceutical companies will also like to advertise their products on this programme. Don’t forget to include the traditional medical practitioners; they will also compete for advert slots in your health Programme

  • Culture and Tourism

Nigeria offers a wide variety of tourist attractions such as extended and roomy river and ocean beaches ideal for swimming and other water sports. Nigeria also boast of unique wildlife, vast tracts of unspoiled nature ranging from tropical rain forest, magnificent waterfalls, some new rapidly growing cities and climatic conditions in some parts of the country that are particularly conducive for holidays and vacations.

Other attractions include traditional ways of life preserved in local customs; rich and varied handicrafts and other colourful products depicting or illustrating native arts and lifestyle, and most importantly, the authentic unsophisticated but friendly attitude of many in the Nigerian population.

However, many of these attractions are still largely untapped and even at their raw states; they are still being enjoyed by few outsiders, either very rich visitors in quest of exoticism or adventurous people in search of new challenges and experiences. Make sure your programme content carries along the Ministry of Culture and Tourism at both the Federal and states level.

You will also need to partner with embassies, Transport companies, Airlines and the Traditional rulers. With this support you will be busy getting letters and invitation to cover events, which often times attract sponsors to your TV programmes.

  • Real Estate

A Real Estate TV show must be designed with a fresh approach to longstanding challenges in the Real Estate Sector in Nigeria. The programme should be aimed at showcasing the real estate sector with respect to home buying, home selling, and property listings; whether it’s a house, condo, an apartment, or any other type of property. You should endeavour to work with Real Estate surveyors, entrepreneurs and companies; and they will pay your bills as they advertise their available properties.

  • Fashion on TV

If you are creating a fashion show for Nigerian audience, you must not only celebrate the creative ability of Nigerian and African designers through the use of local fabrics but also create a platform for young and budding designers to come showcase their designs to the world. The TV programme on fashion should parade renowned designers, it should also feature upcoming designers; there by exposing and celebrating their creativity. These designers will buy the air time that will pay your bills for the advert slot.

  • TV drama

TV drama should teach morals and add value to the society, as stories change lives faster. Parents want to see good TV dramas that their children can learn from. Storytelling is very vital in African culture, and the stories always have morals embedded in them.

TV production should have contents that promote African values. A situation comedy, also known as sitcom, is a genre of comedy that features recurring characters in a common environment such as a home or workplace, accompanied with jokes as part of the dialogue.

The 80’s and 90’s in Nigeria belonged to actors and actresses who lit up our television screens with superb performances in soaps, TV dramas and shows such as Inside Out, Mirror in the Sun, Supple Blues, Behind the Clouds, Checkmate, Fortunes, Basi & Company, Ripples, New Masquerade, Fuji House of Commotion, The Village Headmaster, Cockcrow at Dawn, Second Chance, Tales By Moonlight and the list goes on.

To get the best in this industry, you must work with experienced Producers and scriptwriters. You can start your own TV drama and enjoy sponsorship from corporate organizations

  • Finance on TV

Your show must give up to date resource information on National and Global Financial markets like stock news, money market news, bonds, investments updates, issues in the news, opportunities in the oil and gas sector etc. You can also delivers development reports, Market information, investment opportunities and more from Nigeria and globally.

You can target the banks and other financial institution for sponsorships. You can create a segment for the company, or CEO of the week and you will be amazed at the level of patronage from some of these financial institutions.

Other programmes are

Automobile, Information Technology, Telecommunications, Shoppers Guide, Maritime Television, Politics, Cultural dances, Personality Profile, Educational Programmes, Musicals, Construction, Oil Industry, Religion, Dating Game Show, Agriculture, Women Empowerment Programmes, School Quiz Competition, Teenage Programmes and so on.

How to Make Money from Your Television Shows

  • Advert Rate

Advertising rates are determined by program popularity. Advertising Slot vary, usually from ten seconds up to sixty seconds. These ad placements are often utilized by companies who wish to promote specific products such as launches of new items, or special events. Companies have advertising budgets which differs with size of company. Cost of advertising depends on the length of the advert and the spot where the advert will be inserted.

In some State Owned and Private TV stations in Nigeria;

  • 60secs advert cost between N18,164+ to N32,000+ for the 6am – 4pm belt
  • N20,171+ to N35,000+ for 4pm – 7pm
  • N34,671+ to N40,000+ for 7pm – 11pm
  • N12,311+ to N15,000+ if you want 11pm – 6am belt, all 60secs.

Any Customer that wants his programme on any of the time belt will be directed to you if you have paid fully for the programme but if you are partnering with the TV stations you will need to share the proceed.

The most expensive advert rate is from the stations with the largest network, they are African independence Television (AIT) and Nigeria Television Authority (NTA). Their adverts goes for N406,885+ and N575,000+ respectively for 60 seconds advert.

While the 30 minutes programme on this network is N750,000+ and the one hour programme is N1.5million+; with 5 advert slots, you would have made your profits many times over. A lot of corporate organization have big advertising budget and some of them have the funds to pay for 5 or 10 slots while some can pay for a full quarter which is 13 weeks.

Why TV Show Production is a Business Opportunity for Small investors

If are a small business investor, you can have a barter arrangement with any of the TV stations in Nigeria. Buying airtime is really expensive and most TV stations look for qualitative content programming to be compiled for a given quarter which is 13weeks. If your programme is good and bound to generate dedicated viewership, the TV station could collect your programme without collecting a dime from you.

However, depending on agreement on the terms of the barter, you would be required to market your show to attract sponsorship or advert placements. The proceeds from this would be shared in a formula stipulated by the agreement. Example, 60:40 ratio or 70:30; whichever way it goes. Most agencies pay 90 days after they have run the advert on the TV.

It is called “turn-around time.”
You can also sell your series at MNET or other cable station and their price goes for between $500+ – $750+ per episode.

Nigeria Television stations can still accommodate more quality programmes, as long as you can package unique, interesting and quality progammes for their audience. TV production should have contents that promote African values.

Author’s BioTunji Afuwape is a small business finance consultant and expert. He is the CEO of 21st Strategies. He provides “how-to” advice on small business and home-based work issues. His organization helps small businesses reach their fullest potential. You can read his full bio here and contact him also for business advice.