Do you have a reputation for cleaning things spotless? Are you interested in starting a carpet cleaning business from home? Do you need a sample carpet cleaning business plan template? Then I advice you sit back, grab a cup of coffee, and ready every word on this page.

One of the beautiful things about a carpet cleaning business is that it affords you the opportunity to become your own boss with little capital, right from your home. It is a very lucrative business with bright prospects and it’s relatively cheap to set up.

Carpet cleaners are always on demand and you need not worry about not getting jobs because most house owners that have carpets in them barely have time to clean their carpets by themselves. Even when they can spare the time, they lack the necessary skills and know-how to perform the job excellently.

Apart from home owners, there are offices that have carpets in them too and just like the home carpets, they would need occasional cleaning from time to time because regular cleaning of carpets make the carpets last longer and help to save money that would have been spent on changing the carpets frequently.

However, it is important you note that in some countries, carpets are often called rugs. To set up your own carpet cleaning business, you would need to follow the steps highlighted below:

Starting a Carpet Cleaning Business from Home – Sample Business Plan Template

1. Learn the tips and tricks of the trade.

Although you do not need to have a degree to be able to start a carpet cleaning business, you would need to learn and acquire the necessary skills and expertise to be able to run and manage a carpet cleaning business. This may mean that you would have to work for an already established professional carpet cleaner, or a carpet cleaning company. You may decide to do this for about one year or six months.

During this time, you would learn how to clean carpets, how to remove stains, the best washing chemicals plus equipment to use, how to care for different types of carpets and rugs; and how to handle customers. You would also learn pricing techniques, customer service skills and gather all the necessary experience to start off on your own.

2. Do an in-depth market research

  • How many carpet owners exist within your neighborhood and how many take their carpets the cleaner?
  • How many times a year is a carpet expected to be cleaned and what’s the average rate at which customers take their carpet to the cleaner?
  • How many carpet dry cleaners exist in your area and how much do they charge?

All the questions asked above are very important and you can only find the answers when you conduct a feasibility study. Please, never invest a dime in a carpet cleaning business; or any business whatsoever without first conducting feasibility research.

3. Write a carpet cleaning business plan

Before you venture into carpet cleaning, you should make sure you have a business plan that would contain all your present and future prospects for your carpet cleaning business.

Your business plan should have all the items you need to run your business listed out and what it would cost you to acquire these items. Your business plan should be your personal guide when making important business decisions. It will also help you when seeking expansion funds in the future. Here is a sample cleaning service business plan template you can use for FREE.

4. Buy the necessary equipments

After you must have learnt how to be a professional carpet cleaner, you would need to purchase all equipment that would be needed to establish your own carpet cleaning business. If you cannot afford to buy equipment during start-up, you can consider hiring or leasing equipment until you have saved up enough money to purchase your own equipment. Some of the equipment you may need to buy include:

  • Vacuum cleaners.
  • Carpet brushes.
  • Chemicals for cleaning.
  • Water storage tanks.
  • Deep carpet cleaning machine.
  • Flexible pipes for water delivery

These are just some of the few things you would need for a start. As time goes on, you should invest in more sophisticated and trendy equipment.

5. Start sourcing for clients

Once you have the skills and your equipment ready, it is time to start sourcing for clients. It is important for you to decide the category of carpet cleaning you want to opt for. There is the residential carpet cleaning and the commercial carpet cleaning. The residential carpet cleaners clean carpets for homes while the commercial cleaners deal with offices and commercial buildings. It is advisable that you start from the residential carpet cleaning while you expand to commercial carpet cleaning because residential carpet cleaning is easier to start and requires less equipment.

To create awareness for your business, you can print out flyers describing your services and distribute them. You should also consider opening a website and starting a blog for your business. A business website would make it easier for customers to reach you.

You should also ensure you put your business on social media sites like Facebook, LinkedIn, Instagram, Twitter, etc. As someone who is looking for carpet cleaners may not have heard of your business before, but by searching on the internet, they would be able to reach you and engage your services.

6. License and business registration

You may need to register your business with local authority and also acquire the necessary license needed to operate a carpet cleaning business. You should also register a Business Name if you are really serious about running a successful carpet cleaning business. I advice you consult a lawyer or attorney on what needs to be done.

7. Get an Office/work space

You don’t necessarily need to go all out to rent an office space for your carpet cleaning business. You can map out a part of your home to be used as an office. You can also make use of your garden or the back of your house for cleaning and drying your rugs. Remember that you would need to have access to enough water and have proper drainage for waste water.

If your home does not have all these resources, then you may rent an office space but you have to be financially prepared because this would increase your start-up costs.

8. Recruit people to help you

As your business grows bigger, you may find it difficult to handle the jobs alone. You may need to recruit people to help you out. You can decide to pay them on commission basis or on monthly basis when you are well established. You may also need to hire a secretary or a customer care assistant who would handle client’s calls or take orders for you when you are on-site working or unavailable to respond to business enquiries.

9. Conduct yourself appropriately

As a carpet cleaner, you would be required to visit your client’s home most of the time. Therefore you have to dress and behave properly at all times. You are a cleaner. You shouldn’t appear scruffy and unkempt.

A good way to boost your corporate reputation and create an impression is to invest in a uniform and dress neatly at all times. You should also have your employees wear uniforms and be of proper conduct. This will ensure that you are properly branded. You must also ensure that you handle your client’s property with care and observe all safety rules.

You should know that most client’s would be observing you while you work and therein lies the success of your business because the probability of a client calling you back for another job or recommending you to other people depends on their first impression of you and the way you handled their job.

10. Expand your services

There is a lot of room for expansion in the carpet cleaning business. So in the long run, you should consider adding more services to what you already offer like carpet repair and stain removal. You should also consider investing in a motor van to make it easier for you to move your equipment and team around.

Ajaero Tony Martins