A taxidermy business is an enterprise that specializes in preserving and mounting animal specimens to create lifelike displays. Taxidermists use a combination of artistic skill, scientific knowledge, and technical expertise to recreate animals in realistic poses and expressions.
The goal of a taxidermy business is to capture the natural beauty of animals while adhering to ethical practices and legal regulations.
Taxidermy businesses cater to a variety of customers, including hunters, collectors, interior decorators, museums, educational institutions, and nature enthusiasts. Some businesses also offer custom taxidermy services, allowing clients to personalize their displays according to their preferences.
Steps on How to Write a Taxidermy Business Plan
Table of Content
James Trenton® Taxidermy Company, Inc. is a reputable and established taxidermy business located in Rio Rancho, New Mexico. With over 20 years of experience, we specialize in providing high-quality, lifelike taxidermy services for a diverse range of clients, including hunters, wildlife enthusiasts, and museums.
Our dedication to craftsmanship, attention to detail, and commitment to ethical sourcing sets us apart as a trusted name in the taxidermy industry
James Trenton® Taxidermy Company, Inc. is poised to maintain its position as a premier taxidermy provider in Rio Rancho and beyond. With our unwavering commitment to quality, ethics, and customer satisfaction, we are well-equipped to seize opportunities in the evolving taxidermy landscape while preserving the beauty of wildlife for generations to come.
a. Our Products and Services
Our company offers a comprehensive suite of taxidermy services, including:
Wildlife Mounting: We expertly mount a variety of wildlife specimens, from big game animals to birds and fish, using state-of-the-art techniques to preserve their natural beauty and anatomy.
Custom Creations: In addition to traditional mounts, we create custom pieces that capture unique moments, such as recreating a favorite hunting memory or preserving a beloved pet.
Restoration: Our team is skilled in restoring vintage taxidermy pieces, breathing new life into older mounts, and ensuring they remain in impeccable condition.
Educational Displays: We collaborate with museums and educational institutions to create informative and engaging displays that teach visitors about wildlife and conservation.
b. Nature of the Business
Our taxidermy will operate the B2C – Business-to-consumer business model. We will offer our services directly to the end user without any middleman arrangement.
c. The Industry
James Trenton® Taxidermy Company, Inc. will operate under the “Arts and Crafts” industry.
d. Mission Statement
At James Trenton® Taxidermy Company, Inc., our mission is to capture the beauty and essence of wildlife through our artistry and craftsmanship. We are committed to preserving the natural grace and dignity of each specimen while honoring ethical sourcing practices and promoting wildlife conservation.
Through personalized collaborations and meticulous attention to detail, we aim to create taxidermy pieces that tell stories, evoke emotions, and inspire a deeper connection with nature.
e. Vision Statement
Our vision at James Trenton® Taxidermy Company, Inc. is to be the premier destination for exquisite and ethically crafted taxidermy artistry. We envision a world where our creations serve as powerful reminders of the beauty and diversity of wildlife, fostering greater appreciation and understanding of the natural world.
f. Our Tagline (Slogan)
James Trenton® Taxidermy Company, Inc. – “Preserving Nature’s Masterpieces”
g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)
James Trenton® Taxidermy Company, Inc. will be formed as a Limited Liability Company, LLC.
h. Our Organizational Structure
- Chief Operating Officer (Owner)
- Production Manager
- Administrative Assistant (Cashier)
- Quality Control Officer
- Customer Service Executive.
i. Ownership/Shareholder Structure and Board Members
- James Trenton (Owner and Chairman/Chief Executive Officer) 51 Percent Shares
- Josh Chira (Board Member) 19 Percent Shares
- Daniel Bologna (Board Member) 10 Percent Shares
- Sharon Smith (Board Member) 10 Percent Shares
- Lillian Thomas (Board Member and Secretary) 10 Percent Shares.
- With over 20 years of experience, the company’s skilled taxidermists possess a high level of expertise and craftsmanship, ensuring the creation of lifelike and visually stunning pieces.
- The company’s commitment to detail and precision results in taxidermy pieces that stand out for their quality and accuracy.
- Emphasis on ethical sourcing of materials and compliance with regulations establishes the company’s dedication to wildlife conservation and responsible business practices.
- The ability to offer personalized taxidermy pieces allows the company to cater to individual preferences, creating strong customer connections.
- Partnerships with museums and educational institutions provide opportunities to showcase expertise and contribute to wildlife education.
- As a specialized business, expansion might be constrained by the availability of skilled taxidermists and the need for consistent quality.
- Demand for taxidermy services may be seasonal, particularly from hunters and outdoor enthusiasts, leading to fluctuations in revenue.
- The quality of taxidermy relies heavily on the artistic talent of taxidermists, which can be difficult to standardize.
- The increasing interest in wildlife appreciation, interior design, and education offers opportunities to tap into new customer segments.
- Enhancing the company’s online presence can help reach a broader audience and facilitate custom orders or educational content.
- Exploring new techniques, materials, and technology can set the company apart and attract a tech-savvy audience.
- Addressing environmental concerns through sustainable practices can resonate with environmentally conscious customers.
i. How Big is the Industry?
The exact size of the global taxidermy industry was not well-documented and could vary based on factors such as geographic location, market trends, and the broader economy. The taxidermy industry can encompass a wide range of businesses, from individual taxidermists operating locally to larger studios serving a broader market.
ii. Is the Industry Growing or Declining?
The taxidermy industry appeared to be experiencing some shifts in demand and perception. Increased interest in wildlife appreciation, interior design, and nature-related aesthetics could contribute to a growing demand for high-quality taxidermy pieces.
Please note that some individuals have ethical concerns about the practice of taxidermy, particularly when it involves the use of animals. These concerns could lead to a decline in demand among certain consumer groups.
iii. What are the Future Trends in the Industry?
As concerns about animal welfare and ethical sourcing continue to grow, there could be a greater emphasis on ethical taxidermy practices. This might involve using ethically sourced materials, focusing on non-invasive methods, and incorporating educational messages about conservation.
The demand for unique, custom-designed taxidermy pieces could rise as consumers seek one-of-a-kind art that reflects their personal stories and interests. Taxidermists might integrate more artistic elements, experimenting with different materials and techniques to create innovative and visually stunning displays.
With increased awareness of environmental issues, taxidermists might explore more sustainable practices. This could involve using alternative materials, such as synthetic replicas, and adopting eco-friendly preservation methods. Taxidermy businesses could partner with conservation organizations to raise awareness and funds for wildlife protection.
Donating a portion of proceeds or collaborating on specific projects might become more common. Taxidermy businesses might expand their online presence to reach a broader audience and offer e-commerce options for customers to purchase both finished pieces and DIY taxidermy kits.
iv. Are There Existing Niches in the Industry?
No, there are no niche ideas when it comes to the taxidermy line of business because the taxidermy business is a niche idea in the pet services industry.
v. Can You Sell a Franchise of Your Business in the Future?
James Trenton® Taxidermy Company, Inc. has no plans to sell franchises in the near future.
- Changes in wildlife protection laws or regulations could impact the sourcing and handling of materials.
- Increased competition from other taxidermy businesses or alternative art forms may challenge market share.
- Economic downturns might affect discretionary spending on taxidermy services and luxury goods.
- Some individuals may have ethical concerns about taxidermy, which could lead to negative perceptions or reduced demand.
i. Who are the Major Competitors?
- Advanced Taxidermy
- Nature’s Design Taxidermy
- Cedar Hill Taxidermy
- Artistry in Motion Taxidermy
- Wildlife Recapture Taxidermy
- King Sailfish Mounts
- Knapton Studios Taxidermy
- Hedrick’s Taxidermy
- Premier Taxidermy
- Trophy Room Taxidermy
- Downeast Taxidermy
- Wild Reflections Taxidermy
- Safariworks Taxidermy
- Wells Taxidermy
- Blackwater Taxidermy
- Northland Taxidermy
- African Wildlife Artistry
- McKenzie Taxidermy Supply
- Jonas Brothers Taxidermy
- Second Nature Taxidermy.
ii. Is There a Franchise for Taxidermy Business?
No, there are no franchise opportunities for taxidermy business.
iii. Are There Policies, Regulations, or Zoning Laws Affecting Taxidermy Business?
Yes, there are often county, state, and federal regulations, as well as zoning laws, that can apply to taxidermy businesses in the United States. These regulations can vary widely depending on the location and specific nature of the business.
Zoning laws determine where certain types of businesses can be located. Taxidermy businesses might fall under specific zoning categories, such as commercial or industrial zones. Zoning regulations can dictate the type of building where the business can operate and its proximity to residential areas.
Taxidermy involves the use of chemicals for preservation and other processes. Businesses might need to adhere to environmental regulations regarding the handling, storage, and disposal of these chemicals.
Regulations might apply to the disposal of waste materials, including chemicals, animal remains, and other byproducts of the taxidermy process.
If the taxidermy business deals with the import or export of animal specimens or parts, there are federal and international regulations that must be followed. Taxidermy businesses must adhere to ethical considerations and follow laws related to the sourcing of animal specimens. Working with protected or endangered species can have additional legal implications.
a. Who is Your Target Audience?
i. Age Range: Primarily adults, aged 25 and above. This age group is likely to have a stable lifestyle and disposable income for discretionary spending on taxidermy pieces.
ii. Level of Education: Varied, but individuals with at least a high school education could be a significant portion of our target audience. However, interest in taxidermy can span across educational backgrounds.
iii. Income Level: Middle to upper-middle income levels and above. Taxidermy pieces are often considered luxury items, so targeting individuals with the financial means to invest in art and decorative items is important.
iv. Ethnicity: Demographics might vary based on our location, but taxidermy enthusiasts can come from diverse ethnic backgrounds. Be open to catering to a multicultural audience.
v. Language: Primarily English, considering our location in the United States. However, we have a diverse local community, so multilingual marketing or communication might be beneficial.
vi. Geographical Location: Locally focused, targeting residents of Rio Rancho, New Mexico, and surrounding areas. We will consider regional interests such as hunting and outdoor activities prevalent in the southwestern United States.
vii. Lifestyle: Our target audience will include people who enjoy hunting and outdoor activities and who might be interested in preserving their trophies or memories through taxidermy. Individuals passionate about wildlife conservation might appreciate the educational and conservation aspects of our work.
b. Advertising and Promotion Strategies
- Host Themed Events That Catch the Attention of Potential Clients.
- Tap Into Text Marketing.
- Use FOMO to Run Photo Promotions.
- Share Your Events in Local Groups and Pages.
- Turn Your Social Media Channels into a Resource
- Develop Your Business Directory Profiles
- Build Relationships with other art-related businesses, and related organizations in our Area
i. Traditional Marketing Strategies
- Marketing through Direct Mail.
- Print Media Marketing – Newspapers & Magazines.
- Broadcast Marketing -Television & Radio Channels.
- OOH Marketing – Public Transit like Buses and Trains, Billboards, Street shows, and Cabs.
- Leverage on direct sales, direct mail (postcards, brochures, letters, fliers), tradeshows, print advertising (magazines, newspapers, coupon books, billboards), referral (also known as word-of-mouth marketing), radio, and television.
ii. Digital Marketing Strategies
- Social Media Marketing Platforms.
- Influencer Marketing.
- Email Marketing.
- Content Marketing.
- Search Engine Optimization (SEO) Marketing.
- Affiliate Marketing.
- Mobile Marketing.
iii. Social Media Marketing Plan
- Start using chatbots.
- Create a personalized experience for each of our clients.
- Create an efficient content marketing strategy.
- Create a community for our freelance marketers and influencers.
- Gear up our profiles with a diverse content strategy.
- Use brand advocates.
- Create profiles on the relevant social media channels.
- Run cross-channel campaigns.
c. Pricing Strategy
James Trenton® Taxidermy Company, Inc. will adopt the following pricing strategies:
- Cost-Plus Pricing
- Value-Based Pricing
- Competitive Pricing
- Dynamic Pricing
- Bundle Pricing
Sales and Distribution Plan
a. Sales Channels
Our channel sales strategy will involve using partners and third parties—such as referral partners, affiliate partners, freelance marketers, and social media influencers to help refer clients to us. We will develop a comprehensive marketing strategy to promote James Trenton® Taxidermy Company, Inc. through online channels, social media platforms, local advertising, and partnerships with event organizers.
b. Inventory Strategy
The fact that we will need related supplies per time means that James Trenton® Taxidermy Company, Inc. will operate an inventory strategy that is based on a day-to-day methodology to follow for ordering, maintaining, and processing items in our warehouse.
We will develop our strategy with the same thoroughness and attention to detail as we would if we were creating an overall strategy for the business.
c. Payment Options for Customers
- Bank Transfers
- Credit or Debit Card
- Electronic Payment Systems such as PayPal or Venmo.
d. Return Policy, Incentives and Guarantees
At James Trenton® Taxidermy Company, Inc., we take pride in the quality and craftsmanship of our taxidermy pieces. We strive to ensure your complete satisfaction with your purchase. If, for any reason, you are not satisfied with your taxidermy piece, we offer a straightforward return policy:
- You may return the item within 14 days of receiving it.
- The item must be returned in its original condition, with no signs of wear, damage, or alterations.
- To initiate a return, please contact our customer service team. They will guide you through the return process.
- You can choose between a full refund or an exchange for a different taxidermy piece of equal value.
Please note that customized or personalized pieces may have different return policies based on the nature of the customization. Shipping costs for returns are the responsibility of the customer unless the return is due to a defect or error on our part.
- We have a loyalty program that rewards repeat customers with exclusive discounts, special offers, and priority access to new releases.
- Refer a friend to our services, and when they make a purchase, you both receive a discount on your next order.
- Stay tuned for our seasonal promotions, which can include discounts, free shipping, or bundled packages.
- Our taxidermy pieces are crafted with the utmost attention to detail and artistic integrity, ensuring a lifelike and visually appealing display.
- We adhere to ethical sourcing practices, using materials obtained through legal and sustainable means, in accordance with wildlife protection laws and regulations.
- Each piece is built to withstand the test of time, preserving the beauty and integrity of the specimen for generations.
- Our dedicated customer service team is available to assist you with any inquiries, concerns, or assistance you may need throughout your shopping experience.
e. Customer Support Strategy
At James Trenton® Taxidermy Company, Inc., we understand that exceptional customer support is essential to building strong relationships with our valued clients.
Our customer support strategy is designed to provide timely assistance, address inquiries, and ensure a seamless and satisfying experience throughout our customers’ journey. We offer a variety of communication channels to cater to different preferences:
- Phone: A dedicated phone line for direct assistance.
- Email: Prompt responses to inquiries sent to our official email address.
- Live Chat: Real-time chat support on our website for quick answers.
- Social Media: Responsive interaction on social media platforms.
Our customer support team consists of knowledgeable professionals who are well-versed in taxidermy techniques, materials, and company policies. They approach every interaction with empathy and patience, ensuring customers feel heard and understood.
Our operational plan at James Trenton® Taxidermy Company, Inc. involves adhering to strict ethical sourcing practices, ensuring that all materials used in taxidermy are legally obtained and comply with wildlife protection regulations.
Promote conservation by raising awareness about responsible sourcing. Implement rigorous quality control checks at various stages of the taxidermy process to ensure the highest level of craftsmanship and accuracy. Address any issues promptly to maintain a consistent standard of quality.
a. What Happens During a Typical Day at a Taxidermy?
In a taxidermy business, the day begins with assessing ongoing projects and organizing schedules. The skilled artisans sculpt clay molds, prepare mannequins, and preserve animal hides for lifelike results.
Ethical practices are maintained during mounting and detailing, ensuring compliance with sourcing regulations. Balancing hands-on work with administrative tasks like inventory updates and online presence management is crucial to showcasing artistry to clients and enthusiasts.
A taxidermy day combines creativity, technical skills, attention to detail, client engagement, and adherence to ethical standards, all contributing to the creation of lifelike and visually captivating pieces.
b. Production Process
Taxidermy artists meticulously follow a standardized process for preserving, mounting, and creating lifelike displays of wildlife specimens. Each piece undergoes careful inspection to ensure accuracy, quality, and adherence to ethical sourcing practices.
c. Service Procedure
Our service procedure ensures a seamless and personalized experience for clients seeking exquisite taxidermy creations that capture the essence of wildlife while adhering to ethical practices.
- Design and Customization
- Ethical Sourcing
- Creation Process
- Client Approval
- Quality Assurance
- Delivery and Presentation
- After-Sales Support
- Feedback and Relationship Building
By following this comprehensive service procedure, we ensure that each taxidermy creation is a unique masterpiece that resonates with the client’s vision, showcases exceptional craftsmanship, and aligns with ethical values, ultimately enhancing our reputation as a trusted and respected taxidermy provider.
d. The Supply Chain
Our supply chain at James Trenton® Taxidermy Company, Inc. is carefully managed to ensure the ethical sourcing of materials and the seamless flow of resources necessary for creating exceptional taxidermy pieces.
We prioritize materials obtained through legal and ethical means, often working with suppliers that adhere to wildlife protection regulations. We maintain relationships with reputable suppliers of animal specimens, mannequins, sculpting materials, and other necessary components.
By meticulously managing our supply chain, we uphold our commitment to ethical practices, maintain consistent quality, and create taxidermy pieces that resonate with our clients’ values and expectations. Our supply chain’s efficiency ensures that our artisans have the resources they need to produce exceptional works of art that capture the essence of wildlife.
e. Sources of Income
The primary source of revenue for James Trenton® Taxidermy Company, Inc. comes from providing services to clients who want to preserve and mount animal specimens.
James Trenton® Taxidermy Company, Inc. will also sell taxidermy supplies, tools, and related products to other taxidermists, artists, and hobbyists. Our experienced taxidermists will offer workshops, classes, and training sessions for aspiring taxidermists, enthusiasts, and those interested in learning the art.
a. Amount Needed to Start Our Taxidermy?
James Trenton® Taxidermy Company, Inc. would need an estimate of $250,000 to successfully set up our taxidermy business in the United States of America. Please note that this amount includes the salaries of all our staff for the first month of operation.
b. What are the costs involved?
- Legal and administrative costs (the cost of obtaining business licenses and permits, registering the business, and consulting with attorneys and accountants): $4,500
- Equipment and supplies: $35,000
- Staffing costs: $45,000
- Rent/lease: $45,000
- Marketing and advertising costs: $4,000
- Insurance costs: $2,800
- Miscellaneous Expenses: $5,000
c. Do You Need to Build a Facility? If YES, How Much Will It Cost?
James Trenton® Taxidermy Company, Inc. will not build a new facility for our taxidermy business.
d. What are the Ongoing Expenses for Running a Taxidermy Business?
- Expenses for animal specimens, mannequins, clay, paints, chemicals, and other materials necessary for creating lifelike displays.
- Labor costs
- Monthly rent or lease payments for a workshop or studio space, as well as utilities like electricity, water, heating, and cooling to maintain a suitable working environment.
- Costs associated with maintaining, repairing, and replacing tools, sculpting equipment, display stands, mannequins, and other hardware necessary for taxidermy production.
- Expenses related to online advertising, website maintenance, social media promotion, and print materials to reach potential customers and maintain a strong online presence.
- Insurance and Permits
- Costs of everyday supplies such as cleaning materials, paints, brushes, protective gear, safety equipment, packaging materials, and other consumables.
e. What is the Average Salary of your Staff?
- Chief Executive Officer (Owner) – $55,000 per year
- Production Manager – $47,000 per year
- Administrative Assistant (Cashier) – $35,000 per year
- Quality Control Officer – $43,000 per year
- Taxidermists – $40,000 per year
- Customer Care Officer -$30,000 per year.
f. How Do You Get Funding to Start a Taxidermy Business?
- Raising money from personal savings and sale of personal stocks and properties
- Applying for a loan from your bank/banks
- Pitching our business idea and applying for business grants and seed funding from the government, donor organizations, and angel investors
- Source for soft loans from our family members and friends.
a. How Much Should You Charge for your Product/Service?
- Small Mammals and Birds: Birds: $150 – $600+, and Squirrels, rabbits, small rodents: $200 – $500+
- Medium-sized mammals: Foxes, coyotes, raccoons: $500 – $1,200+, and Bobcats, medium-sized predators: $800 – $1,500+
- Large Mammals: Deer (shoulder mount): $800 – $1,500+, Larger predators (mounts): $1,500 – $3,000+, and Bear (full mount): $2,000 – $6,000+
- Exotic and Trophy Animals: Exotic animals, rare species, or trophy animals: Prices can vary significantly depending on rarity and size. It’s not uncommon for these mounts to cost several thousand dollars or more.
- Fish Taxidermy: Fish mounts: Prices can range from $12 to $20 per inch, with larger fish mounts costing more.
- Custom and Artistic Creations: Custom and artistic pieces: Pricing can vary greatly based on complexity and size. High-quality artistic pieces can command premium prices.
b. Sales Forecast?
- First Fiscal Year (FY1): $380,000
- Second Fiscal Year (FY2): $550,000
- Third Fiscal Year (FY3): $760,000
c. Estimated Profit You Will Make a Year?
- First Fiscal Year (FY1): (15% of revenue generated)
- Second Fiscal Year (FY2): (20% of revenue generated)
- Third Fiscal Year (FY3): (25% of revenue generated)
d. Profit Margin of a Taxidermy Business Product/Service
The ideal profit margin we hope to make at James Trenton® Taxidermy Company, Inc. will be between 15 and 25 percent on service charges.
a. How do you intend to grow and expand? By opening more retail outlets/offices or selling a franchise?
James Trenton® Taxidermy Company, Inc. will grow our taxidermy business by first opening other facilities in key cities in the United States of America within the first five years of establishing the organization.
b. Where do you intend to expand to and why?
James Trenton® Taxidermy Company, Inc. plans to expand to
- Salt Lake City, Utah
- Sacramento, California
- Seattle, Washington
- Omaha, Nebraska
- Chicago, Illinois
- Nashville, Tennessee
- Denver, Colorado
- Oklahoma City, Oklahoma
- Billings, Montana
- Dallas, Texas.
The reason we intend to expand to these locations is the fact that these cities have a promising market for taxidermy services.
The founder of James Trenton® Taxidermy Company, Inc. plans to exit the business via family succession. We have positioned structures and processes in place that will help us achieve our plan of successfully transferring the business from one family member to another and from one generation to another without difficulties.
The company has successfully developed a detailed transition plan to smoothly hand over responsibilities to the new successor. This includes transferring ownership, training key personnel, and communicating with employees, customers, and suppliers about the change.