Do you want to start a tempered glass company? If YES, here is a sample tempered glass manufacturing business plan template & FREE feasibility report

Starting tempered glass manufacturing business is of course one of the many businesses that can be started in any part of the world and the owner of the business can still penetrate the global market by simply exporting his or her products.

It is a known fact that the market of tempered glass has continued to soar because the safety and strength of tempered glass makes it easier to be used in a variety of demanding applications, including passenger vehicle windows, shower doors, architectural glass doors and tables, refrigerator trays, mobile phone screen protectors, as a component of bulletproof glass, for diving masks, and various types of plates and cookware.

Below is a sample tempered glass manufacturing company business plan template that will help you launch your own business.

A Sample Tempered Glass Manufacturing Business Plan Template

Industry Overview

Tempered or toughened glass is a type of safety glass processed by controlled thermal or chemical treatments to increase its strength compared with normal glass. Tempered glass manufacturing is a niche idea in the Glass Product Manufacturing industry and companies in this industry produce a wide range of glass products by melting silica sand or cullet and fabricating purchased glass.

The industry includes four segments: flat glass manufacturing, including laminated glass; pressed or blown glass and glassware; glass container manufacturing, including bottles and jars; and product manufacturing from purchased glass, which includes lighting, mirrors, architectural glass and electronic glassware.

Research conducted by IBISWORLD shows that the Glass Product Manufacturing industry consists of operators that produce a variety of glass products used across the construction, manufacturing, agriculture, automotive, telecommunications, hospitality and household markets.

The industry’s four main product categories include flat glass, pressed or blown glass, glass containers and products made from purchased glass. Over the five years to 2019, industry revenue is expected to increase at an annualized rate of 2.3 percent to $29.9 billion, with an expected fall of 0.6 percent in 2019 alone.

If you take note of the Glass Product Manufacturing industry, you will notice that the industry performance was initially constrained by weak recovery in the construction, manufacturing, agriculture, automotive, telecommunications, hospitality and household markets, followed by weakening demand from the commercial and industrial construction markets in the latter half of the period.

On the other hand, revitalized residential construction activity since 2013, coupled with continued new product development and branding, has helped domestic metal door makers boost sales during the second half of the period.

In addition, input prices have generally trended downward since 2013, helping to boost profit margins. Over the next five years, IBISWorld expects the industry to benefit from accelerating the construction, manufacturing, agriculture, automotive, telecommunications, hospitality and household markets.

Statistics has it that in the United States of America alone, the Glass Product Manufacturing industry generates over $30 billion annually from more than 4,846 registered and licensed glass production companies. The industry is responsible for the employment of over 91,595 people.

Experts project the Glass Product Manufacturing industry to grow at a 2.3 percent annual rate between 2014 and 2019. Please note that in the Glass Product Manufacturing industry, only Owens-Illinois Inc. can boast of having the lion share of the market in the United States of America.

Some of the factors that encourage entrepreneurs to start their own tempered glass manufacturing company could be that the business is thriving and the products can be sold not just in your country but all across the globe because there is a large market for tempered glass manufactured in the United States..

There are fewer tempered glass manufacturing companies in the United States of America especially when compared to countries like India and China. This in effect means that the industry is not saturated and it is open to interested invested who is ready to tap into the rising activities in the construction industry.

In summary, starting a tempered glass manufacturing company in the United States is just the way to go especially if you are still contemplating whether to start or not to start.

Executive Summary

Rex Augustus® Tempered Glass Manufacturing Co., Inc. is a registered tempered glass manufacturing company that will be located in Fargo Moorhead – North Dakota; in a location highly suitable for the kind of business we want to establish. We have been able to lease a facility that is big enough (a 20 thousand square foot facility) to fit into the kind of standard tempered glass manufacturing company that we intend launching.

Rex Augustus® Tempered Glass Manufacturing Co., Inc. will be involved in manufacturing different sizes and shapes of tempered glass that are used in a variety of demanding applications, including passenger vehicle windows, shower doors, architectural glass doors and tables, refrigerator trays, mobile phone screen protectors, as a component of bulletproof glass, for diving masks, and various types of plates and cookware et al.

We are set to service a wide range of clientele in and around Fargo Moorhead – North Dakota, the United States and the global market.

Rex Augustus® Tempered Glass Manufacturing Co., Inc. will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible. We will ensure that we hold ourselves accountable to the highest standards by meeting our customers’ needs precisely and completely whenever they patronize our products.

Rex Augustus® Tempered Glass Manufacturing Co., Inc. will ensure that all our customers are given first class treatment whenever they visit our factory. We have a CRM software that will enable us manage a one on one relationship with our distributors no matter how large they may grow to. We will ensure that we get our customers involved when making some business decisions that will directly or indirectly affect them.

Rex Augustus® Tempered Glass Manufacturing Co., Inc. is a family business that is owned by Rex Augustus and his immediate family members. Rex Augustus has a Degree in Material Science and Glass Technology with over 15 years’ experience in the Glass Product Manufacturing industry, working for some of the leading brands in the United States.

Our Product Offering

Rex Augustus® Tempered Glass Manufacturing Co., Inc. is in the Glass Product Manufacturing industry to manufacture quality and durable products for a wide range of clients and of course to make profits, which is why we will give our clients options.

Our product offerings are listed below;

  • Manufacturing tempered glass (both bulletproof and regular) used for passenger vehicle windows, shower doors, architectural glass doors and tables, refrigerator trays, mobile phone screen protectors, as a component of bulletproof glass, for diving masks, and various types of plates and cookware et al
  • Other related tempered glass products used in the construction industry for the construction of balcony doors, athletic facilities, swimming pools, facades, shower doors and bathroom areas, exhibition areas and displays and also computer towers or cases.

Our Mission and Vision Statement

  • Our vision is to become the leading brand in the Glass Product Manufacturing industry and the pride of the construction and manufacturing industry in the whole of the United States of America.
  • Our mission is to establish a world – class tempered glass manufacturing business whose products will not only be retailed in the United States of America, but also be exported to other countries of the world.

Our Business Structure

Our intention of starting a tempered glass manufacturing company is to build a standard business whose products will be exported to other countries of the world. We will ensure that we put the right structures in place that will support the kind of growth that we have in mind while setting up the business.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders.

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer (Owner)
  • Production Plant Manager
  • Human Resources and Amin Manager
  • Sales and Marketing Manager
  • Tempered Glass Technologists and Engineers
  • Accountants/Cashiers
  • Customer Services Executive/Front Desk Officer

Job Roles and Responsibilities

Chief Executive Officer – CEO:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
  • Responsible for fixing prices and signing business deals
  • Accountable for providing direction for the business
  • Creates, communicates, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Reports to the board

Admin and HR Manager

  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Supervises the smooth running of the daily office activities.

Production Plant Manager:

  • Responsible for overseeing the smooth running of the production plant
  • Part of the team that determines the quantity and types of tempered glass products that are to be produced
  • Maps out strategy that will lead to efficiency amongst workers in the production plant
  • Responsible for training, evaluation and assessment of production plant workers
  • Ensures that the steady flow of both raw materials to the factory and easy flow of finished products through wholesale distributors to the market
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Ensures that the factory meets the expected safety and health standard at all times.
  • Controls tempered glass products distribution and supply inventory

Sales and Marketing Manager

  • Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Models demographic information and analyze the volumes of transactional data generated by customer purchases
  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Document all customer contact and information
  • Represent the company in strategic meetings
  • Help increase sales and growth for the company

Tempered Glass Technologists and Engineers

  • Responsible for operating machines used in the manufacturing of various tempered glass products
  • Responsible for designing different types of products that are made from tempered glass.
  • Responsible for the maintenance of machines and equipment in the production plant.

Accountant/Cashier:

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the organization
  • Serves as internal auditor for the organization

Client Service Executive/Front Desk Officer

  • Welcomes guests and clients by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients
  • Receives parcels/documents for the company
  • Distribute mails in the organization
  • Handles any other duties as assigned by the manager

SWOT Analysis

Rex Augustus® Tempered Glass Manufacturing Co., Inc. is in business to become one of the leading tempered glass manufacturing companies in the whole of Fargo Moorhead – North Dakota and we are fully aware that it will take the right business concept, management and organizational structure to achieve our goal.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be equipped to confront our threats.

Rex Augustus® Tempered Glass Manufacturing Co., Inc. employed the services of an expert HR and Business Analyst with bias in manufacturing to help us conduct a thorough SWOT analysis and to help us create a business model that will help us achieve our business goals and objectives.

This is the summary of the SWOT analysis that was conducted for Rex Augustus® Tempered Glass Manufacturing Co., Inc.;

  • Strength:

Our core strength lies in the high quality of our tempered glass designs and products, closeness to sources of raw materials, the power of our team and the state of the art tempered glass manufacturing plant that we own.

We have a team of highly trained and experienced staff members that can produce durable tempered glass products. We are well positioned in the heart of Fargo Moorhead – North Dakota and we know we will attract loads of clients from the first day we open our tempered glass manufacturing company for business.

  • Weakness:

A major weakness that may count against us is the fact that we are a new tempered glass manufacturing company and we still depend on third – party suppliers of raw materials unlike other key players in the industry.

  • Opportunities:

The fact that tempered glass is physically and thermally stronger than normal glass makes it highly suitable for passenger vehicle windows, shower doors, architectural glass doors and tables, refrigerator trays, mobile phone screen protectors, et al. This indeed presents unlimited opportunities for us.

  • Threat:

Annealed glass is one of the primary raw materials used in this industry, and its price can fluctuate wildly. Higher prices damage industry profitability because companies cannot always pass on increased prices to the consumer. The world price of annealed glass is expected to decline in the coming year. This decline and its historical volatility pose a potential threat to the industry. So also, unfavorable government policies may also pose a threat for businesses such as ours.

MARKET ANALYSIS

  • Market Trends

If you are conversant with the trends in the Glass Product Manufacturing industry, you will agree that the industry has benefited from improved activities in the construction, manufacturing, agriculture, automotive, telecommunications, hospitality and household markets over the last half decade.

A close watch on industry activities reveals that the Glass Product Manufacturing industry was hit hard by the recent economic downturn and experienced a decline in revenue in recent time. Please note that external factors such as Housing starts and Industrial production index will impact industry performance and trend.

The tempered glass manufacturing landscape has seen tremendous changes in the last 20 years; it has grown from the smaller enterprise to a more organized and far reaching massive industry. This trend has benefited them in such a way that they can comfortably sell their products nationally and also export them to other countries of the world.

Our Target Market

Our target market is well defined and in view of that, we have positioned our tempered glass manufacturing company to service construction companies, building materials retailers, automobile production industry and other related production companies that make use of tempered glass all around Fargo Moorhead – North Dakota and every other location where we intend distributing our products.

We have conducted our market research and feasibility studies and we have ideas of what our target market would be expecting from us.

  • Our Competitive Advantage

A close study of the Glass Product Manufacturing industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry. We are aware of the stiff competition and we are well prepared to compete favorably with other leading tempered glass manufacturing companies in Fargo Moorhead – North Dakota.

Rex Augustus® Tempered Glass Manufacturing Co., Inc. is launching a standard tempered glass manufacturing company that will indeed become the preferred choice of construction companies in Fargo Moorhead – North Dakota.

Having a good technical knowledge of the product, access to high quality inputs, optimum capacity utilization, ability to quickly adopt new technology, ability to control total supply on market and upstream vertical integration (ownership links) are part of our competitive advantage.

Our tempered glass manufacturing company is located in an ideal property highly suitable for the kind of manufacturing company that we want to run. One thing is certain, we will ensure that we manufacture different sizes and shapes of tempered glass products to meet international standards.

One of our business goals is to make Rex Augustus® Tempered Glass Manufacturing Co., Inc. a one stop tempered glass manufacturing company for construction cum building engineering companies. Our excellent customer service culture, various payment options and highly secured facility will serve as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

SALES AND MARKETING STRATEGY

  • Sources of Income

Rex Augustus® Tempered Glass Manufacturing Co., Inc. is in business to manufacture and retail different sizes and shapes of tempered glass products. We are in the industry to maximize profits and we are going to ensure that we achieve or business goals and objectives.

In essence, our source of income will be;

  • Tempered glass products (both bulletproof and regular) used for passenger vehicle windows, shower doors, architectural glass doors and tables, refrigerator trays, mobile phone screen protectors, as a component of bulletproof glass, for diving masks, and various types of plates and cookware et al
  • Other related tempered glass products used in the construction industry for the construction of balcony doors, athletic facilities, swimming pools, facades, shower doors and bathroom areas, exhibition areas and displays and also computer towers or cases.

Sales Forecast

One thing is certain when it comes to tempered glass manufacturing business, if your factory is well located and you have good business network, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Fargo Moorhead – North Dakota and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six months of operation and grow the business and our clientele base beyond Fargo Moorhead – North Dakota.

We have been able to examine the Glass Product Manufacturing industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. Below are the sales projection for Rex Augustus® Tempered Glass Manufacturing Co., Inc., it is based on the location of our business and other factors as it relates to tempered glass manufacturing startups in the United States;

  • First Fiscal Year (FY1): $575,000
  • Second Fiscal Year (FY2): $700,000
  • Third Fiscal Year (FY3): $1.7 million

N.B: This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor manufacturing or retailing same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

Before choosing a location for Rex Augustus® Tempered Glass Manufacturing Co., Inc., we conducted a thorough market survey and feasibility studies in order for us to penetrate the available market and become the preferred choice for stakeholders in and around Fargo Moorhead – North Dakota. We have detailed information and data that we were able to utilize to structure our business to attract the number of customers we want to attract per time.

We hired experts who have good understanding of the Glass Product Manufacturing industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Fargo Moorhead – North Dakota and throughout the United States of America.

In summary, Rex Augustus® Tempered Glass Manufacturing Co., Inc. will adopt the following sales and marketing approach to win customers over;

  • Introduce our tempered glass manufacturing company by sending introductory letters alongside our brochure to construction companies, building materials retailers and contractors, automobile production companies and key stake holders in and around Fargo Moorhead – North Dakota
  • Make use of attractive hand bills to create awareness and also to give direction to our production plant
  • Position our signage / flexi banners at strategic places around Fargo Moorhead – North Dakota
  • Create a loyalty plan that will enable us reward our regular customers
  • List our business and products on yellow pages’ ads (local directories)
  • Leverage on the internet to promote our business
  • Engage in direct marketing and sales
  • Encourage the use of Word of mouth marketing (referrals)
  • Join local chambers of commerce and industries with the aim of networking and marketing our products.

Publicity and Advertising Strategy

Despite the fact that our tempered glass manufacturing company is well located, we will still go ahead to intensify publicity for the business.

Rex Augustus® Tempered Glass Manufacturing Co., Inc. has a long – term plan of opening our distribution channel in various locations all around key cities in the United States and Canada which is why we will deliberately build our brand to be well accepted in Fargo Moorhead – North Dakota before venturing out.

Here are the platforms we intend leveraging on to promote and advertise Rex Augustus® Tempered Glass Manufacturing Co., Inc.;

  • Place adverts on community based newspapers, radio and TV stations.
  • Encourage the use of word of mouth publicity from our loyal customers
  • Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Google+ and other platforms to promote our business.
  • Ensure that our we position our banners and billboards in strategic positions all around Fargo Moorhead – North Dakota
  • Distribute our fliers and handbills in target areas in and around our neighborhood
  • Advertise our tempered glass manufacturing company in our official website and employ strategies that will help us pull traffic to the site
  • Brand all our official cars and trucks and ensure that all our staff members and management staff wear our branded shirt or cap at regular intervals.

Our Pricing Strategy

We are aware of the pricing trend in the tempered glass production business which is why we have decided to produce various sizes of tempered glass products.

We know we don’t have the capacity to compete with leading tempered glass manufacturing companies in the United States, but we will ensure that the prices and quality of all the products that we manufacture are competitive with what is obtainable amongst tempered glass manufacturing companies within our level.

  • Payment Options

The payment policy adopted by Rex Augustus® Tempered Glass Manufacturing Co., Inc.  is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Rex Augustus® Tempered Glass Manufacturing Co., Inc.  will make available to her clients;

  • Payment via bank transfer
  • Payment via credit cards
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money transfer
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for the purchase of our tempered glass products without any stress on their part.

Startup Expenditure (Budget)

After due diligence, we noticed that these are the key areas where we will spend our start – up capital on;

  • The total fee for registering the Business in the United States of America – $750.
  • Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
  • Marketing promotion expenses for the grand opening of Rex Augustus® Tempered Glass Manufacturing Co., Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
  • The total cost for hiring Business Consultant – $2,500.
  • The total cost for payment of insurance policy covers (general liability, workers’ compensation and property casualty) coverage at a total premium – $9,400.
  • The total cost for long – term leasing of a standard production factory – $150,000
  • The total cost for remodeling the warehouse – $20,000.
  • Other start-up expenses including stationery ($500) and phone and utility deposits – ($2,500).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
  • The total cost for tempered glass production equipment and machines and start-up inventory – $250,000
  • The total cost for supply of raw materials – $100,000
  • The total cost for store equipment (cash register, security, ventilation, signage) – $13,750
  • The total cost for the purchase and installation of CCTVs: $10,000
  • The cost for the purchase of office furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al): $4,000.
  • The total cost of launching a website: $600
  • Miscellaneous: $10,000

We would need an estimate of seven hundred and fifty thousand dollars ($750,000) to successfully set up our tempered glass manufacturing company in Fargo Moorhead – North Dakota.

Generating Funds/Startup Capital for Rex Augustus® Tempered Glass Manufacturing Co., Inc.

Rex Augustus® Tempered Glass Manufacturing Co., Inc. is owned and financed by Rex Augustus. He has decided to restrict the sourcing of the startup capital to 3 major sources.

  • Generate part of the startup capital from personal savings and sell of stocks
  • Source for soft loans from family members and friends
  • Apply for loan from the bank

N.B: We have been able to generate about $200,000 (Personal savings $150,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $550,000 from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have, the capability and competence of their employees, their investment strategy and the business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major objectives of Rex Augustus® Tempered Glass Manufacturing Co., Inc. is to construct a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to manufacture and retail our tempered glass products a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Rex Augustus® Tempered Glass Manufacturing Co., Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Leasing of facility and remodeling the facility (tempered glass production plant): In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Printing of Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the needed tempered glass production equipment and machines, furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Compilation of our list of tempered glass products that we will be producing: Completed
  • Establishing business relationship with vendors : In Progress
Solomon. O'Chucks