Are you trying to come up with a catchy name for your trucking company? If YES, here is how to generate lots of trucking business name ideas. The trucking industry is a very important industry as far as the economy of a country is concerned. In fact, lots of industries would be stagnated if not for the services provided by truckers. Because of their importance in the country, there are now a lot of trucking businesses vying for supremacy in the industry.
When it comes to choosing a name for a trucking company, there is no hard and fast rule. You can decide to choose a trucking business name, as long as it is a name that will not portray your trucking company wrongly. You may consider checking out names of existing trucking companies, to have an inkling on how to choose yours.
If you go through the names of some of the leading brands in the trucking industry, you will observe a sharp contrast. You can hardly notice a specific pattern. One common factor that you will notice is that fact that at least you should have the word ‘trucking’, ‘haulage’ and ‘logistics’ in whatever name you decide to call your trucking company.
Some people find it a herculean task to generate a name for their business, but the fact remains that there are a lot of methods and formulas which you can apply to come up with a great sounding name that is free of ambiguity. In this article, we are going to show you the various methods you can employ for you to come up with lots of catchy business name ideas for your trucking business.
How to Generate Lots of Catchy Trucking Business Name ideas
Table of Content
- 1. Outline the goals you have for your Trucking Business
- 2. Brainstorm for ideas
- 3. Capitalize on Your Business Location
- 4. Go straight to the point
- 5. Connect Through Emotion
- 6. Use Your Personal Experiences
- 7. Your Travel Experience
- 8. Try Acronyms And Abbreviations
- 9. Put Your Knowledge of Pun to Work
- 10. Combine Words for Great Effect
- 11. Employ the Power of Alliteration
- 12. Keep it Short and Punchy
- 13. Use popular Names
- 14. Ensure your Business Name is available in your State
- 15. Test the name and get feedback
- More Catchy Creative Business Name ideas for your Trucking Company
One thing that would give you a nudge in the right direction when it comes to naming your business is the goals you intend to achieve with your trucking business. You have to clearly analyze what you want people to think of when they remember your business. Get to know the needs of your target market and the specific emotions you want your brand name to evoke.
While you are doing this, you should also have in mind that whatever name you come up with should be memorable and catchy, relatable to your clients/customers, and set clear expectations relating to the general sense of your business.
When it comes to getting the best name for your trucking business, nothing beats brainstorming. There are a lot of techniques you can employ when it comes to brainstorming for a business name. The process is not only entertaining, but can also be lot of fun for you and your team.
When you start initially, it would seem like a whole bunch of silliness, but if you are open hearted, you will be amazed at the kind of names that keep popping up. Here are a few procedures you can utilize when brainstorming a name for your trucking business.
- Jot down a list of specific keywords for your trucking business name.
- Visualize the type of business you are trying to create and everything that comes along with a trucking business to bring life to this business idea.
- Think of adjectives that would best describe your trucking business and the types of services you intend to offer to derive inspiration.
- Experiment with other branding and brainstorming techniques.
The name of your city is one great way to brand your trucking business and let your community know that you are open for business. You can also think of nicknames that define what your city or state is well known for or use slogans or historical accounts that define your location. You can use these to your advantage when coming up with business names. You should note the following examples;
- Trucking in Place
- Movers of Florida
- We Move Michigan
- Shifting America
- Alberta Trucking Company
4. Go straight to the point
A business name that gives clarity on the function of the company or the product/service it provides is an obvious choice. A few things to consider when going for this kind of name is that, due to its obvious nature, there might be a high possibility that it has already been taken by another business.
While this style of name may still be the go-to choice for a business person who wants to keep their business name simple and to the point, the name can appear to be boring and even common, since it might be a different variation of a name already in use.
- We Ship
- Frieght Fowarders
- My Trucking Company
- The Moving Co.
5. Connect Through Emotion
We all know that psychology plays a big role in connecting with people, and people who feel connected to your business can easily become your loyal customers. This is why words that evoke a certain emotion, reminders of personal experiences, and travel memories may be good for business and branding. Incorporating these experiences in a brand name can be a sure way to earn repeat customers for your trucking business. Some examples are thus;
- Friendly Movers
- Smart Movers
- Candid Truckers
- Peace Haulers
- We Deliver
- The Happy Trucker
6. Use Your Personal Experiences
When it comes to naming your trucking business, you can call to mind your personal experiences. Perhaps you can get an idea or two out of it.
- Two Semis
- Standby Freight
- Weekend Movers
- Speedy Haul
- Sturdy Men
7. Your Travel Experience
Yet another way you can come by a great business name for you trucking business is to draw inspiration from the places you have visited and your travel experiences.
- Flight Haul
- Movers on the Go
- Haulers by the Interstate
- The Moving Companion
- Grab an’ Go
- Moving Haul
8. Try Acronyms And Abbreviations
Many businesses prefer to use initials, acronyms, and abbreviations for longer phrases or names. While this may serve as a great mnemonic tool for the target audience to remember a longer descriptive phrase, business owners sometimes fail to realize that mnemonics may be shorter to write, but they aren’t always shorter or more efficient in terms of pronunciation. So take care when using this method. Some examples include;
- CC Freight
- L&L Haulers
9. Put Your Knowledge of Pun to Work
Coming up with business name ideas don’t have to be stressful or boring. You can make brainstorming fun by creating puns, combining two relevant words and/or concepts, or by using same letters and sound repetition. It’s a creative way to construct a catchy company brand name.
- Sleight Freight
- Ferocious Freight
- Delivering Relief
- Towing Truckers
10. Combine Words for Great Effect
You can also combine a couple of abstract words to get the perfect name for your trucking business. You can try out things like this;
11. Employ the Power of Alliteration
Alliteration is the occurrence of the same letter or sound at the beginning of adjacent or closely connected words. For example;
- Hatchet Haulers
- Truckee Truck
- Cargo Crews
12. Keep it Short and Punchy
Oftentimes, simply using one word for a business name can be more powerful and engaging for clients/customers. Carefully consider your brand and brainstorm adjectives and synonyms that describe your business idea. For instance, if you own a trucking business, ask yourself how you would describe what you are offering. Consider how you want your customers to feel (confident in the work, relieved, trusting, fulfilled, etc.), and so on.
- Flat Bedders
13. Use popular Names
Naming your business can be as easy as just using your own name; however, there are different directions you can take. Take for example, celebrity names, public figures, or honoring someone you look up to or are close to such as a mentor, friend, or family member.
- Sam’s Trucking Company
- Brown’s Haulers
- Bob Knows Freight
Once you have settled with the business name that you think best defines your brand, the next thing for you to do is to have it registered. But before you proceed, you need to make a search to make sure that your preferred business name is actually available for use. You also need to read properly the business name registration guide in your state to make sure that you are not making any mistakes.
Another way to check if the name is available is by cross-checking it with the patent and trademark database that is relevant to your location. The United States has a Trademark Electronic Search System (Tess), that lets you check for business name availability.
Once you know that your chosen business name is not a Google search result and isn’t already a registered company or a trademark/patented name, the next step is to run a domain search. As an ecommerce business, having the right domain name to promote your brand is absolutely crucial.
In case of unavailability, an alternate option is to use mnemonic devices such as abbreviations and initials or an alternate top-level domain (for example, yoursite.net or yoursite.co.uk instead of yoursite.com), however, there is still a strong preference for .com domains. Moving away from the commonly used top-level domain .com, can sometimes make it harder to remember the website URL. This can also mean that two or more extremely similar domains can exist, which can be harmful to the brand—eg. xyz.com or xyz.biz or xyz.net—be sure to keep an eye out for different variations of your own domain name.
15. Test the name and get feedback
After you have picked a name, you need to make sure the name sits right with people. This step is perhaps the best way to gauge how your chosen business name will do. Pick a sample group of a minimum of 20 people (preferably the closest resemblance to your actual target customers).
Split the group into two and ask one half to spell your business name after you tell it to them and the other half to pronounce it after showing them your business name in writing. This is an important exercise to see how your customers may engage with your brand’s name in conversation or otherwise.
According to Yourdictionary.com, “experience, intelligence, jewelry, millennium, and personnel” are few of the top 100 most misspelled words. These frequent errors in such commonly used words suggest that any business name that might be slightly trickier to spell can cost your company web searches, organic searches, verbal referrals, and thus both traffic and revenue. You want your business name to be customer-friendly, not customer-confusing.
A surefire way of testing out the better name between two or more solid options is A/B Testing. Create landing pages that are identical in nature but have your different business name options on them and run targeted traffic to these landing pages using Facebook or Google Ads. While this step requires a small monetary investment (between $50-$100), it will provide you with the most accurate and unbiased opinion on which name will work the best for your business.
More Catchy Creative Business Name ideas for your Trucking Company
- Terry Granville Truck Service Inc.
- Green Transportation Inc.
- John – Bull Freight
- PWD Transport, Inc.
- Smiles Transportation Co.
- Rooney Donald Transportation Services
- Alaska Transportation
- Obama Integrated Logistics
- Tony Enterprises, Inc.
- UBS Freight System, Inc
List of Popular Trucking Company Names to Help you Get More ideas for your Own Name
- United Parcel Service
- FedEx Ground
- Schneider National
- Roadway Express, Inc.
- Yellow Transportation Inc.
- FedEx Freight
- B. Hunt Transport, Inc.
- Swift Transportation Co.
- FFE Transportation Services
- Overnite Transportation
- Ryder Integrated Logistics
- Werner Enterprises, Inc.
- ABF Freight System, Inc.
- United Van Lines, Inc.
- USF Holland, Holland, Mich
- Penske Logistics, Inc.
- Watkins Motor Lines, Inc.
- Allied Systems, Ltd.
- Estes Express Lines
- S. Xpress Ent
Remember to stay on track by selecting the business names on your list that best define your trucking business. If you have narrowed it down to a few ideas and are finding it difficult to decide on one, don’t forget to ask others for an honest opinion. Since your new business name will be on your products, make sure that it is a positive brand name that you and your customers will be proud of displaying.