One good thing about water parks is that several businesses can thrive around such a facility.

The truth is that water parks are magnets for visitors, attracting families, thrill-seekers, and tourists.

This creates a wealth of opportunities for related businesses, from food and beverage services to entertainment and retail.

These businesses can cater to the diverse needs of the visitors, ensuring they have a memorable experience while also capitalizing on the high foot traffic.

In case you are interested in starting a business around a water park facility, here are the best business ideas that will thrive in a water park.

Business ideas that can thrive around a water park

1. Food Truck/Food Stalls

Offering a variety of popular food options like burgers, pizza, ice cream, and cotton candy ensures that there’s something for everyone.

These food vendors provide a convenient and affordable way for visitors to refuel between water rides and activities.

With strategic placement near high-traffic areas, food trucks can become a go-to spot for guests to relax and enjoy tasty snacks in a vibrant, fun atmosphere.

2. Beverage Stands

Serving cool, thirst-quenching drinks like lemonade, iced teas, slushies, and fruit juices provides a great way to keep guests hydrated and energized throughout the day.

These stands can be strategically placed near high-traffic areas or by water attractions, ensuring they’re easily accessible.

Additionally, offering customizable drink options with flavors or toppings can further attract guests looking for a fun, flavorful way to stay refreshed while enjoying the park.

3. Ice Cream Cart

These mobile carts can serve a variety of ice cream options like cones, sundaes, popsicles, and even frozen yogurt.

Their mobility allows for easy placement near high-traffic areas, making them accessible to visitors throughout the park.

In hot weather, the cool treats not only help guests cool down but also add an element of fun and indulgence to their visit.

4. Towel and Locker Rentals

Many visitors may not want to carry around towels or worry about their valuables while they are in the water, so offering clean, dry towels and secure lockers can be a huge draw.

Lockers can be rented for the day with a key or code, while towels can be rented or sold on-site.

5. Sunscreen & Beach Gear

Many visitors may forget to bring sun protection or need to replace items they have lost or damaged during their visit.

Offering these products on-site ensures guests stay safe from the sun’s harmful rays while enjoying the park.

It is also a great way to boost sales, as customers are likely to purchase these items out of necessity.

6. Merchandise/Souvenir Shop

Offering branded items such as T-shirts, hats, towels, and swimwear, as well as fun toys and accessories, provides a wide range of options for all ages.

Additionally, souvenirs like mugs or keychains allow visitors to remember their experience long after they have left.

This creates a lucrative revenue stream, catering to both tourists and locals, while enhancing the overall customer experience by providing keepsakes from their fun-filled day.

7. Photography Services

Set up photographers at key locations, such as popular rides, scenic spots, or family areas, to capture candid moments and action shots.

Offering instant prints or digital downloads allows visitors to leave with a tangible reminder of their visit.

This service can also be expanded with themed photo booths or seasonal backdrops for additional customization, providing a unique and personal experience while generating a steady source of income.

8. Water Sports Rentals

By renting out paddleboards, kayaks, or small boats, guests can explore designated water areas at their own pace.

This adds an extra layer of excitement and variety to their visit, especially for those seeking more than just traditional water rides.

Offering different rental options, such as hourly or full-day rates, gives customers flexibility.

Additionally, providing safety gear, like life jackets, ensures a safe and enjoyable experience for all ages.

9. Event Hosting

Guests can enjoy a day at the park while having everything arranged for them, including catering, entertainment, and dedicated staff.

The park’s fun atmosphere provides an ideal setting for both relaxed and high-energy events.

Providing themed decorations, reserved seating areas, and even group discounts for tickets can elevate the experience.

Customizable event packages make it easy for clients to host memorable occasions while enjoying the attractions.

10. Mobile App for Park Navigation

The app can feature interactive maps, real-time ride wait times, event schedules, and dining options, ensuring visitors can easily navigate the park.

Premium features can include exclusive content, such as behind-the-scenes access or personalized itineraries, and the option for fast-track entry to popular attractions.

This app provides both convenience for guests and an additional revenue stream for the park.

It can also offer in-app promotions, discounts, and alerts, creating a dynamic and engaging experience for park-goers.

11. Waterproof Phone Cases

Selling waterproof phone cases is a great business idea for water parks. These cases are essential for guests who want to protect their phones while enjoying water rides or lounging by the pool.

Offering a variety of styles and sizes ensures that visitors can find the perfect fit for their devices.

Waterproof cases not only give guests peace of mind but also provide a practical solution to an everyday problem.

12. Spa Services

Services like massages, foot rubs, and neck or back treatments can help guests rejuvenate and soothe tired muscles.

You can offer quick, refreshing treatments for those looking to relax between water activities.

By providing a calm, quiet atmosphere, the spa becomes an appealing retreat for both adults and families.

Guests can schedule appointments or opt for walk-in treatments, making it an easy and attractive add-on service for the park.

13. Private Cabanas

Offering shaded seating, cushioned lounges, and a more intimate environment, these cabanas can be a premium option for visitors who prefer extra privacy.

You can include amenities like mini-fridges, fans, or personal service for an added touch of luxury.

Guests can use the cabanas to store personal items, enjoy a meal, or simply unwind in a quiet setting. Renting out these spaces offers a great revenue stream while enhancing the overall park experience.

14. Swimming Lessons

Parents often look for opportunities to teach their children vital swimming skills, and adults may want to improve their own abilities.

Setting up beginner, intermediate, and advanced classes can attract a wide range of guests.

Certified instructors can run sessions during less busy hours, maximizing pool use.

15. Lifeguard Training

Aspiring lifeguards or current park employees can enroll to gain essential skills in water rescue, CPR, and first aid.

Certified instructors can conduct regular classes, ensuring a steady stream of trained personnel ready to enhance park safety.

This service not only boosts the park’s reputation for maintaining high safety standards but also creates an additional revenue stream.

16. Nighttime Water Shows

By combining synchronized music, dazzling lights, colorful lasers, and choreographed water jets, you can create a mesmerizing spectacle that attracts guests of all ages.

These shows can be themed around holidays, seasons, or special events, making each performance unique.

Charging for tickets provides an excellent opportunity to generate additional income while enhancing the guest experience.

Offering VIP seating, exclusive snacks, or special effects packages can further boost revenue.

17. Party Decorations & Rentals

You can provide themed decorations, balloons, table settings, banners, and even fun extras like inflatable chairs or party tents.

Guests hosting birthday parties, reunions, or corporate events will appreciate the convenience of renting everything they need in one place.

18. Water Park-Themed Jewelry

You can design and sell items like charm bracelets featuring miniature water slides, wave pendants, or colorful beaded necklaces that reflect the fun, vibrant atmosphere of the park.

Setting up a small booth or shop in high-traffic areas ensures maximum visibility.

Offering personalized options, such as name-engraved pieces or custom charms, can make the jewelry even more appealing.

19. Aquatic Fitness Classes

These classes can appeal to health-conscious visitors or those looking for a unique activity during their park visit.

Scheduling sessions in the morning or early evening can attract more participants, especially when temperatures are cooler.

Certified instructors can lead group classes in designated pool areas, ensuring a safe and energizing workout.

This business idea promotes wellness while making the most of the water park’s natural setting.

20. Exclusive VIP Passes

Exclusive VIP passes can greatly enhance a guest’s water park experience by offering special privileges like expedited ride access, reserved seating in prime areas, complimentary meals, and free beverages.

These perks create a sense of luxury and convenience, making the visit more enjoyable and stress-free.

VIP guests may also receive priority check-in, private lockers, or access to exclusive lounges.

By offering these premium experiences, the park can attract visitors who are willing to pay more for added comfort and prestige.

21. Live Entertainment

Hosting talented musicians, magicians, dancers, or even acrobats provides visitors with a lively atmosphere and memorable moments.

Performances can be scheduled throughout the day at central stages or roaming areas to ensure all guests have the chance to enjoy the shows.

This creates a more dynamic and festive environment, encouraging guests to stay longer, spend more, and associate the park with fun and high-quality entertainment.

22. Waterproof Bags

Visitors often carry essentials like phones, wallets, sunscreen, and snacks, and a waterproof bag ensures these items stay dry throughout the day.

Offering a variety of sizes and styles, from backpacks to small pouches, can appeal to different needs and preferences.

23. Ride Photography

Strategically placed cameras snap exciting moments, such as splashes or daring drops, creating unforgettable memories.

After the ride, guests can view their photos at a booth or through a mobile app and purchase prints, digital copies, or custom merchandise like keychains and magnets.

This business taps into the emotional connection guests have with their experiences, making it a profitable and popular option for those who want to take home a unique souvenir.

24. Float Rentals

Offering a variety of floats, tubes, and loungers, you can cater to different preferences and age groups, from large family-sized floats to single tubes for individuals.

This service enhances the guest experience by allowing them to relax and float through lazy rivers or pool areas, maximizing their time in the water.

Guests will appreciate the easy access to rental options, making it a valuable addition to the park’s amenities.

25. Interactive Experiences

Incorporating touchable displays, such as interactive water features or aquatic life exhibits, allows guests to physically interact with their surroundings.

These could include displays where visitors can learn about marine life, water conservation, or even try their hand at water-based challenges.

Such experiences not only captivate guests of all ages but also enhance the educational value of the water park, making it a memorable visit for families, school groups, and water enthusiasts alike.

26. Fast Track Passes

Fast-track passes provide a premium option for guests looking to maximize their time at the water park.

These passes allow visitors to bypass regular lines and enjoy quicker access to popular rides and attractions.

Ideal for those who want to avoid long wait times and make the most of their visit, fast track passes are a convenient option for families, groups, and frequent park-goers.

27. Crafts and Arts Station

Visitors can make their own custom t-shirts, tie-dye clothing, or even craft simple jewelry or keychains to remember their visit.

This activity is perfect for families, children, and those looking for a unique keepsake.

Offering a variety of craft options with easy instructions will keep guests engaged, and they’ll appreciate the opportunity to take home a one-of-a-kind item.

It’s a fun, creative way to add value and a memorable experience to their water park visit.

28. Water Park-Themed Apps & Games

Developing water park-themed mobile apps and games can enhance the guest experience by providing entertainment during wait times or breaks.

These games could include water-themed puzzles, challenges, or virtual versions of the park’s rides.

Guests could compete for high scores, unlock exclusive rewards, or learn more about the park’s attractions through interactive content.

By offering free downloads or exclusive in-app purchases, you can increase guest engagement and create a fun, interactive environment.

29. Pet-Friendly Services

You could provide dog-sitting services, pet care facilities, or even designated pet play areas where guests can leave their animals while they enjoy the water park.

Additionally, offering amenities like pet water bowls, shaded resting areas, and pet-friendly snacks can enhance the experience for both the pets and their owners.

This service caters to the growing number of people traveling with pets, making the water park more inclusive and accessible for a wider range of families.

30. Guided Tours

Guides can lead guests through the park, highlighting key attractions, sharing interesting facts, and offering tips to make the most of their visit.

These tours can include behind-the-scenes looks, historical background about the park, or even themed tours focusing on specific areas.

Offering these tours as a paid service adds a premium option for those who want an expert’s insight, creating a more engaging experience and increasing overall satisfaction.

31. Yoga Classes by the Pool

These sessions can be tailored to all skill levels, with instructors guiding participants through calming poses and breathing exercises.

The sound of water in the background enhances the soothing atmosphere, making it an ideal activity for guests seeking relaxation after a fun day in the park.

32. Themed Rides or Attractions

Themed rides or attractions can significantly enhance the water park experience by offering guests a chance to immerse themselves in familiar worlds or explore exciting new adventures.

For example, creating water rides inspired by popular movies, TV shows, or local folklore can attract fans and create memorable experiences.

Whether it’s a thrilling ride through a pirate ship or a journey through mythical creatures, themed attractions tap into guests’ love for storytelling and add an extra layer of excitement.

33. Food Delivery Services

Food delivery services within a water park offer a convenient and luxurious experience for guests, allowing them to enjoy their meals without having to leave their lounge area or poolside.

Guests can order snacks, meals, and drinks directly from their cabanas or poolside seating and have them delivered promptly.

This service adds comfort for those who want to relax and enjoy the park without interruption, enhancing the overall customer experience.

34. Camping or Glamping

Guests can choose between traditional camping with tents or more luxurious glamping setups with cozy tents, comfortable beds, and modern amenities.

This can appeal to families, adventure seekers, or tourists looking for a more relaxed, nature-focused experience after a day of water park fun.

Adding amenities like campfires, outdoor games, and nature trails can further enhance the experience.

35. Adventure Park & Obstacle Course

An adventure park and obstacle course can provide visitors with an exciting physical challenge, catering to those looking for more intense activities beyond traditional water attractions.

Featuring climbing walls, zip lines, rope courses, and various physical obstacles, this setup appeals to thrill-seekers and fitness enthusiasts.

This addition can attract a broader audience, from families to competitive groups, while generating additional revenue through entry fees or time-based challenges.

36. Trampoline Park

A trampoline park or bounce house area offers a fun and active break from water activities, catering to families with younger children or those looking for a different kind of entertainment.

It can include a variety of bounce zones, foam pits, and trampoline courts, allowing guests to jump, flip, and play.

This addition provides a safe, high-energy environment for non-water activities, expanding the park’s appeal to a wider range of visitors.

The trampoline park can generate additional revenue through entry fees, birthday party bookings, and special events.

37. Dine-in Restaurants

A dine-in restaurant within the water park can offer a full-service experience, serving a variety of high-quality meals, from casual snacks to gourmet dishes.

Featuring both indoor and outdoor seating options, the restaurant can provide a relaxing atmosphere where guests can take a break from the water attractions.

Revenue can be generated through food sales, special events, and exclusive dining packages for VIP guests or parties.

38. Escape Rooms

An escape room with a water or beach theme offers a fun, interactive experience where guests work together to solve puzzles and riddles related to aquatic challenges.

The room could include elements like locked treasure chests, oceanic clues, or beach-related mysteries.

This adds a unique attraction for guests seeking a mental challenge away from the water rides.

Perfect for families, friends, or team-building activities, escape rooms can be an additional revenue stream through entry fees, and themed rooms can rotate for variety, keeping the experience fresh for repeat visitors.

39. Water Park-Themed Apparel

Items like branded t-shirts, tank tops, swimwear, hats, and water shoes featuring the park’s logos, mascots, or characters create lasting memories.

These items appeal to guests of all ages and are perfect for both souvenirs and practical use during their visit.

By offering a variety of sizes and styles, the park can cater to diverse customer preferences, providing an additional income stream while enhancing the overall guest experience.

40. Virtual Reality (VR) Experiences

Set up VR stations where visitors can virtually experience thrilling water rides, explore underwater worlds, or participate in water-themed adventures.

This attraction appeals to tech-savvy guests, offering a unique alternative when they need a break from the physical rides.

With options for individual or group experiences, VR can attract a wider audience, enhance the park’s appeal, and generate additional revenue while providing a futuristic element to the overall experience.

41. Personalized Souvenirs

Set up a station where visitors can create custom items like engraved bracelets, personalized towels, or custom mugs with their names, favorite water rides, or special messages.

Offering a variety of options allows for customization that suits all ages and tastes.

Personalized souvenirs are a great way to enhance the guest experience and boost sales while giving visitors something they can cherish long after their visit.

42. Discounted Ticket Packages

Offer special pricing for groups, such as family bundles or discounted tickets for parties of five or more.

This makes the park more affordable for those planning group outings or family vacations.

The packages can also include additional perks, like meal deals or fast-track passes, to increase the value. By offering these discounts, you can drive more traffic to the park.

43. Trick or Treat Events (Seasonal)

Transform the water park with spooky decorations, haunted mazes, and themed water rides that offer a thrilling experience.

Offer candy stations or themed treats along the way, and host costume contests to add excitement.

These events can be tailored for families with children and thrill-seekers alike.

By combining the magic of Halloween with water attractions, you create a unique experience that encourages guests to visit during the off-season.

44. Mobile Snack Carts

Offering light snacks like pretzels, popcorn, candy, and churros, these carts can be strategically placed near popular attractions or lounging areas.

This allows visitors to stay energized and refreshed while continuing to enjoy the park.

With the mobility of these carts, you can easily move them to high-traffic spots or during peak times, ensuring guests have easy access to snacks when hunger strikes, enhancing their overall experience.

45. Interactive Water Games

Activities like giant water balloon fights, inflatable obstacle courses, or target-shooting water games can be set up throughout the park.

These games appeal to all ages and provide a break from traditional water rides, allowing guests to test their skills and work together in teams.

By incorporating water elements into the games, guests can enjoy an active experience while staying refreshed.

46. Rideshare/Taxi Services

Partnering with local rideshare companies to offer convenient transportation to and from the water park can enhance the guest experience, especially for those who don’t have their own vehicles.

By providing a dedicated pick-up and drop-off location at the park, guests can easily access the attraction without the hassle of parking.

This service could also cater to large groups, special events, or guests staying at nearby hotels.

Offering this option can improve accessibility, encourage more visitors, and make the park more appealing to families or tourists who prefer not to drive.