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Well Drilling Business Plan [Sample Template]

Well Drilling Business

A well-drilling business specializes in the excavation, construction, and maintenance of wells for various purposes, such as accessing groundwater for residential, agricultural, or industrial use.

The process involves drilling into the earth’s subsurface to reach aquifers or water-bearing formations. Well-drilling businesses often offer services such as borehole drilling, well design, pump installation, and water quality testing.

Well-drilling businesses play a vital role in providing sustainable water sources for communities and businesses. Success in the well drilling industry requires expertise in geology, engineering, and compliance with environmental regulations, ensuring the efficient and safe extraction of groundwater for diverse client needs.

Steps on How to Write a Well-Drilling Business Plan

  1. Executive Summary

Dennis Borges® Well Drilling Services, located in Oklahoma City, is a premier provider of comprehensive well drilling solutions. Our company excels in delivering expert services for residential, agricultural, and industrial water needs.

With a focus on quality, innovation, and sustainability, we utilize cutting-edge drilling technologies and adhere to rigorous environmental standards.

Our team consists of highly skilled professionals with extensive experience in well drilling. We have successfully completed numerous projects, gaining a reputation for delivering quality results on time and within budget.

We utilize advanced well drilling equipment and machinery to ensure efficient and effective operations. Our investment in cutting-edge technology allows us to tackle projects of varying scales and complexities.

With a focus on operational efficiency and a commitment to excellence, Dennis Borges® Well Drilling Services anticipates steady revenue growth. Our financial projections reflect sound investment in advanced equipment, skilled personnel, and sustainable practices.

  1. Company Profile

a. Our Products and Services
  • Residential Well Drilling
  • Commercial and Industrial Well Drilling
  • Agricultural Well Drilling
  • Geothermal Well Drilling
  • Emergency Water Supply Wells.
b. Nature of the Business

Our well drilling service company will operate a business-to-consumer business model and also a partnership business (partnership business model). We will work with investors and major players in the construction, real estate, and agriculture markets.

c. The Industry

Dennis Borges® Well Drilling Services, Inc. will operate in the “Water Well Drilling and Services” industry.

d. Mission Statement

“At Dennis Borges® Well Drilling Services, Inc., our mission is to be a trusted leader in providing expert well drilling solutions, catering to the diverse water needs of our community in Oklahoma City.

We are committed to employing cutting-edge technology, maintaining environmental responsibility, and delivering unparalleled service.

Our goal is to contribute to the sustainable development of water resources, ensuring reliability, efficiency, and affordability for residential, agricultural, and industrial clients.”

e. Vision Statement

“Dennis Borges® Well Drilling Services, Inc. envisions becoming the foremost well drilling services provider in Oklahoma City, setting the industry standard for excellence and innovation.

We aspire to be a driving force in the region’s water sustainability, fostering community growth and resilience through advanced drilling solutions.

Our vision includes a commitment to environmental stewardship, operational efficiency, and community service, positioning us as the trusted partner for all water well needs in the evolving landscape of Oklahoma City.”

f. Our Tagline (Slogan)

Dennis Borges® Well Drilling Services, Inc. – “Drilling Excellence, Sustaining Futures: Your Trusted Partner in Water Well Solutions”

g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)

Dennis Borges® Well Drilling Services, Inc. will be formed as a Limited Liability Company (LLC).

h. Our Organizational Structure
  • Chief Executive Officer (Owner)
  • Project Manager
  • Licensed Well Driller
  • Office Administrator/Accountant
  • Marketing and Sales Officer
  • Well-Drilling Technicians.
i. Ownership / Shareholder Structure and Board Members
  • Dennis Borges (Owner and Chairman/Chief Executive Officer) 56 Percent Shares
  • Alex Moen (Board Member) 14 Percent Shares
  • Robert Clarke Marley (Board Member) 10 Percent Shares
  • Allan Sinclair (Board Member) 10 Percent Shares
  • Lilian Arioch (Board Member and Secretary) 10 Percent Shares.
  1. SWOT Analysis

a. Strength
  • Dennis Borges® Well Drilling Services, Inc. has a highly skilled and experienced team of professionals with expertise in well drilling techniques, equipment operation, and project management.
  • The company invests in state-of-the-art well drilling equipment and machinery, enabling efficient and effective operations.
  • Dennis Borges® Well Drilling Services, Inc. is committed to adhering to local regulations, permits, and environmental standards, promoting sustainable land management practices.
  • The company has built a strong reputation for delivering quality results, meeting deadlines, and providing excellent customer service.
  • The strategic location in Oklahoma City positions the company to address the growing demand for water resources in the region.
  • Dennis Borges® Well Drilling Services, Inc. offers a comprehensive range of well drilling services, catering to various needs in construction, agriculture, landscaping, and more.
b. Weakness
  • Reliance on local market conditions and economic fluctuations affecting demand for well drilling services.
  • Potential challenges associated with operational costs, including equipment maintenance and compliance with environmental standards.
c. Opportunities
  • Expanding market opportunities in Oklahoma City due to the increasing demand for water resources in residential and industrial sectors.
  • Opportunities to leverage emerging technologies in well drilling for improved efficiency and reduced environmental impact.
  • Forming partnerships with local businesses and government entities to enhance community outreach and project collaboration.
i. How Big is the Industry?

The well drilling industry is part of the broader water well drilling and services sector, which includes companies involved in drilling wells, installing pumps, and offering related services.

The industry’s size can vary regionally and globally based on the demand for water resources and the level of economic activity in construction, agriculture, and other sectors.

ii. Is the Industry Growing or Declining?

The well drilling industry has generally experienced growth, driven by increasing demand for water resources across various sectors such as residential, agricultural, and industrial.

Factors contributing to this growth include population expansion, urban development, and the need for sustainable water solutions.

iii. What are the Future Trends in the Industry?

The future trends in the well drilling industry indicate a shift towards increased sustainability, technological innovation, and a focus on environmental responsibility.

Advancements in drilling technologies, such as the adoption of geophysical surveys and real-time data analytics, will enhance precision and efficiency.

Water conservation measures and the implementation of eco-friendly drilling practices are expected to become more prominent, aligning with global efforts towards environmental sustainability.

Additionally, the industry may see a rise in demand for decentralized water systems and solutions that promote resilience against climate-related challenges.

Collaborations with governmental bodies and stakeholders to address water scarcity issues and the integration of smart technologies into drilling processes are anticipated to shape the future landscape of the well-drilling industry.

iv. Are There Existing Niches in the Industry?

Yes, there are existing niches when it comes to the well drilling business, and here are some of them:

  • Geothermal Well Drilling
  • Drought-Resistant Well Solutions
  • Community-Based Water Projects
  • Aquifer Recharge Wells
  • Deep Drilling for Specialized Minerals
  • Eco-Friendly Well Drilling.
v. Can You Sell a Franchise of Your Business in the Future?

Dennis Borges® Well Drilling Services, Inc. has plans to sell franchises in the near future and we will target major cities with thriving construction and real estate markets in the United States of America.

d. Threats
  • Potential impact of changes in environmental regulations on drilling practices and compliance requirements.
  • The presence of competitors in the well drilling industry necessitates continuous innovation and marketing efforts.
  • Vulnerability to economic uncertainties affecting construction and development projects, influencing demand for well drilling services.
i. Who are the Major Competitors?
  • American Water Surveyors
  • Drill Rig Parts and Equipment
  • Swenson Well Drilling
  • Skillings & Sons, Inc.
  • Weeks Drilling & Pump Co.
  • Lapin Services
  • Clearwater Well Drilling
  • Royalty Well & Pump Co.
  • Pump It Up Pump Service
  • Layne Christensen Company
  • Boart Longyear
  • Simco Drilling Equipment
  • Roscoe Moss Company
  • National Driller LLC
  • Baroid Industrial Drilling Products
  • Foremost Industries LP
  • Cascade Drilling LP
  • Gregg Drilling LLC
  • Centerline Drilling
  • Keystone Drill Services.
ii. Is There a Franchise for the Well Drilling Service Business?

There are no specific franchise opportunities exclusively focused on well drilling, although some franchise opportunities exist within related industries.

iii. Are There Policies, Regulations, or Zoning Laws Affecting the Well Drilling Business?

Regulations and zoning laws for well-drilling businesses in the United States vary by state and sometimes by county. These regulations are typically in place to ensure the proper and safe use of groundwater resources, protect the environment, and address public health concerns.

Well-drilling businesses may be required to obtain permits before drilling a well. The specific permitting process and requirements often depend on the state and local regulations.

States may have standards and specifications for the construction of wells to ensure they are structurally sound and hygienic. These standards may include guidelines for casing, sealing, and grouting.

Some states regulate the allocation of water rights, specifying how much water can be withdrawn from a well and for what purposes. Well-drilling businesses may need to navigate these water rights regulations.

Depending on the location and scale of the drilling project, there may be requirements for environmental impact assessments to evaluate potential impacts on local ecosystems and groundwater quality.

Zoning laws often dictate the minimum distance (setback) that a well must be from property lines, buildings, and other structures. These regulations are in place to address safety and land use considerations.

Local zoning laws may impact where well-drilling businesses can operate. Zoning regulations can affect the location of wells based on the type of land use (residential, commercial, industrial, etc.).

Some jurisdictions may require water quality testing before and after drilling to ensure that the water extracted from the well meets health and safety standards.

Well drillers may need to be licensed or certified by the state or relevant authority. The requirements for licensing often include demonstrating technical competence and adherence to safety standards.

Well-drilling businesses may be required to notify regulatory authorities before starting a drilling project and submit reports on the progress and completion of the well.

  1. Marketing Plan

a. Who is your Target Audience?

i. Age Range: Our target audience may primarily consist of adults aged 25 and above. This demographic is more likely to be involved in land development, construction, agriculture, or property management, which often require well-drilling services.

ii. Level of Education: Our target audience may have a range of education levels, from high school graduates to individuals with advanced degrees.

iii. Income Level: Our target audience will include individuals and businesses with moderate to high-income levels. Well-drilling services are often sought by property developers, contractors, farm owners, and businesses involved in large-scale projects that require water.

iv. Ethnicity: Our target audience will be diverse and include individuals from various ethnic backgrounds.

v. Language: The primary language of communication with the target audience may depend on the geographical location of Dennis Borges® Well Drilling Services, Inc.

In English-speaking regions, English would be the main language. However, in areas with a significant non-English-speaking population, bilingual communication or translation services may be necessary.

vi. Geographical Location: The target audience for Dennis Borges® Well Drilling Services, Inc. would be specific to its geographical location. It may focus on serving clients in a particular city, county, or region.

vii. Lifestyle: Homeowners and property owners who value sustainability, and environmental responsibility, and are invested in securing reliable water sources.

Tailoring services to both rural and urban lifestyle needs, considering factors like landscaping, agriculture, and residential water use.

b. Advertising and Promotion Strategies
  • Host Themed Events That Catch Attention.
  • Tap Into Text Marketing.
  • Make Use of Billboards.
  • Share Our Services in Local Groups and Pages.
  • Turn Our Social Media Channels into a Resource
  • Develop Our Business Directory Profiles
  • Build Relationships with players in the agriculture, real estate, and construction industries.
i. Traditional Marketing Strategies
  • Marketing through Direct Mail.
  • Print Media Marketing – Newspapers & Magazines.
  • Broadcast Marketing -Television & Radio Channels.
  • OOH Marketing – Public Transit like Buses and Trains, Billboards, Street shows, and Cabs.
  • Leverage direct sales, direct mail (postcards, brochures, letters, fliers), tradeshows, print advertising (magazines, newspapers, coupon books, billboards), referral (also known as word-of-mouth marketing), radio, and television.
ii. Digital Marketing Strategies
  • Social Media Marketing Platforms.
  • Influencer Marketing.
  • Email Marketing.
  • Content Marketing.
  • Search Engine Optimization (SEO) Marketing.
  • Affiliate Marketing
  • Mobile Marketing.
iii. Social Media Marketing Plan
  • Start using chatbots.
  • Create a personalized experience for our customers.
  • Create an efficient content marketing strategy.
  • Create a community for our target market and potential target market.
  • Gear up our profiles with a diverse content strategy.
  • Use brand advocates.
  • Create profiles on the relevant social media channels.
  • Run cross-channel campaigns.
c. Pricing Strategy

When working out our pricing strategy, Dennis Borges® Well Drilling Services, Inc. will make sure it covers profits, insurance, premium, license, and economy or value and full package for each well drilling service carried out. In all our pricing strategy will reflect;

  • Penetration Pricing
  • Cost-Based Pricing
  • Value-Based Pricing
  • Competition-Based Pricing.
  1. Sales and Distribution Plan

a. Sales Channels

Dennis Borges® Well Drilling Services, Inc. employs a multi-faceted sales approach to maximize reach and accessibility.

Our primary sales channels include a user-friendly online platform, comprising a professionally designed website and active social media profiles. Online visibility is further enhanced through targeted digital advertising, utilizing platforms like Google Ads.

Local partnerships with businesses, real estate agencies, and agricultural organizations contribute to community engagement and client acquisition. Participation in community events, sponsorships, and customer referral programs bolster brand recognition.

b. Inventory Strategy

Dennis Borges® Well Drilling Services, Inc. will develop strong relationships with reliable suppliers and manufacturers of well-drilling equipment and supplies.

This includes evaluating suppliers based on factors like product quality, pricing, lead times, and customer service. Maintaining open lines of communication with suppliers can help ensure timely delivery and availability of inventory items.

We will implement a Just-in-Time (JIT) inventory strategy which will help minimize storage costs and reduce the risk of obsolete inventory.

This involves maintaining inventory levels that are closely aligned with current project needs and replenishing supplies as required, rather than stockpiling excessive inventory.

While implementing a JIT strategy, Dennis Borges® Well Drilling Services, Inc. will maintain a safety stock of essential well drilling equipment and supplies. This acts as a buffer to address unexpected fluctuations in demand, supplier delays, or other unforeseen circumstances.

c. Payment Options for Customers
  • Bank Transfers
  • Cash
  • Credit or Debit Card
  • Checks
  • Electronic Payment Systems such as PayPal or Venmo.
d. Return Policy, Incentives and Guarantees
Return Policy:

Dennis Borges® Well Drilling Services, Inc. is dedicated to customer satisfaction. If clients are dissatisfied with our services due to unforeseen circumstances or quality concerns, we encourage them to promptly contact our customer service.

Depending on the situation, we will assess and address each case individually, striving to find a fair and mutually beneficial resolution.


To express gratitude to our valued clients, we offer various incentives, including referral discounts, seasonal promotions, and loyalty rewards.

Referral incentives reward clients who refer our services to others, while seasonal promotions provide cost-saving opportunities. Loyalty rewards may include discounts on future services, fostering a long-term partnership with our clients.


Dennis Borges® Well Drilling Services, Inc. stands behind the quality of our work. We guarantee that our well drilling services will be conducted with precision, utilizing advanced technologies and environmentally responsible practices.

Any issues arising from our work will be promptly addressed, ensuring client satisfaction and the reliability of the wells we construct.

Our commitment is to provide dependable water solutions and exceptional service, backed by our dedication to excellence in every aspect of our operations.

e. Customer Support Strategy

Dennis Borges® Well Drilling Services, Inc. prioritizes an exemplary customer support strategy to ensure client satisfaction at every stage.

A dedicated customer service team is accessible through various channels, offering prompt assistance and addressing inquiries. Clear communication channels are maintained, keeping clients informed about project progress and timelines.

Our proactive engagement allows us to anticipate and swiftly resolve potential concerns, fostering transparency. Continuous post-service follow-ups demonstrate our commitment to long-term client relationships.

The strategy is underpinned by a customer-centric approach, emphasizing responsiveness, reliability, and personalized solutions.

Our goal is to not only meet but exceed client expectations, establishing Dennis Borges® Well Drilling Services, Inc. as a trusted leader in well drilling services.

  1. Operational Plan

Dennis Borges® Well Drilling Services, Inc. operates with a strategic and efficient operational plan. Leveraging cutting-edge technology, we prioritize precision in well drilling for residential, agricultural, and industrial clients in Oklahoma City.

Rigorous equipment maintenance and proactive supply chain management ensure seamless project execution. A skilled workforce, including certified technicians and experienced drilling crews, upholds our commitment to excellence and environmental stewardship.

We adhere to stringent safety protocols, comply with industry regulations, and continuously invest in advanced drilling tools.

Community engagement, local partnerships, and targeted marketing efforts contribute to sustained growth. The plan underscores our dedication to providing reliable, sustainable, and innovative water well solutions.

a. What Happens During a Typical Day at a Well Drilling Business?
  • The office is open for the day
  • Documentation and other administrative works are conducted throughout the day
  • Marketers go out in the field to market our well-drilling services
  • If there is an ongoing well drilling service project, the required team and machinery are sent to the field to carry out the project.
  • The team and machinery return to base (office) after the day’s job
  • The report for the day is written and submitted to the required authority
  • The office is closed for the day.
b. Production Process

There is no production process when it comes to the well drilling service business.

c. Service Procedure

Dennis Borges® Well Drilling Services, Inc. follows a meticulous service procedure to deliver top-tier well drilling solutions. Beginning with a comprehensive consultation, we assess client needs, site conditions, and regulatory requirements.

Our certified technicians employ advanced technology for precise borehole drilling, ensuring minimal environmental impact. Rigorous quality checks are conducted throughout the process.

Post-drilling, we install efficient pumps, conduct water quality testing, and provide comprehensive maintenance guidance. Regular communication keeps clients informed about project milestones.

Our commitment extends to post-service follow-ups to address any concerns. This procedure reflects our dedication to excellence, sustainability, and client satisfaction, positioning Dennis Borges® as a trusted leader in Oklahoma City’s well-drilling industry.

d. The Supply Chain

Dennis Borges® Well Drilling Services, Inc. maintains a robust and efficient supply chain to support our operations. Partnering with reliable suppliers ensures a steady provision of high-quality drilling equipment, spare parts, and consumables.

Regular assessments of equipment performance guide proactive replenishment, minimizing downtime, and optimizing project timelines.

Our supply chain management prioritizes the integration of technological advancements in drilling tools, keeping us at the forefront of industry innovation.

This strategic approach not only enhances operational efficiency but also aligns with our commitment to providing cutting-edge and sustainable well-drilling solutions. Continuous monitoring, adaptation, and collaboration with trusted suppliers characterize our supply chain strategy.

e. Sources of Income

Dennis Borges® Well Drilling Services, Inc. makes money from offering well drilling services and well maintenance services.

  1. Financial Plan

a. Amount Needed to Start your Well Drilling Service Company?

Dennis Borges® Well Drilling Services, Inc. would need an estimate of $450,000 to successfully set up our well drilling service company in the United States of America. Please note that this amount includes the salaries of all our staff for the first month of operation.

b. What are the Costs Involved?
  • Business Registration Fees – $750.
  • Legal expenses for obtaining licenses and permits – $7,300.
  • Marketing, Branding, and Promotions – $5,000.
  • Business Consultant Fee – $2,500.
  • Insurance – $5,400.
  • Rent/Lease – $100,000.
  • Operational Cost (salaries of employees, payments of bills et al) – $120,000
  • Start-up Inventory – $7,500
  • Store Equipment (cash register, security, ventilation, signage) – $4,750
  • Equipment and Machines – $200,000
  • Website: $600
  • Opening party: $3,000
  • Miscellaneous: $2,000
c. Do You Need to Build a Facility? If YES, How Much will it cost?

Dennis Borges® Well Drilling Services, Inc. will not build a new facility for our well drilling service company; we intend to start with a long-term lease and after 10 years, we will start the process of acquiring our own facility.

d. What are the Ongoing Expenses for Running a Well Drilling Service Company?
  • Equipment Maintenance and Repair
  • Fuel and Energy Costs
  • Employee wages and benefits, including salaries for operators, crew members, administrative staff, and management
  • Insurance
  • Permitting and Licensing Fees
  • Rent or Mortgage Payments
  • Marketing and Advertising
  • Various administrative expenses, such as office supplies, software subscriptions, accounting services, legal fees, and general overhead costs.
  • Safety and Compliance
  • Vehicle, and Equipment Maintenance and Insurance
  • Professional services such as legal counsel, accounting, consulting, or IT support.
e. What is the Average Salary of your Staff?
  • Chief Executive Officer (Owner) – $65,000 per year
  • Project Manager – $55,000 per year
  • Licensed Well Driller – $54,000 per year
  • Office Administrator/Accountant – $48,0000 per year
  • Marketing and Sales Officer – $45,000 per year
  • Well Drilling Technicians – $40,000 per year
f. How Do You Get Funding to Start a Well Drilling Service?
  • Raising money from personal savings and sale of personal stocks and properties
  • Raising money from investors and business partners
  • Sell shares to interested investors
  • Applying for a loan from your bank/banks
  • Pitching your business idea and applying for business grants and seed funding from the government, donor organizations, and angel investors
  • Source for soft loans from your family members and friends.
  1. Financial Projection

a. How Much Should You Charge for your Product/Service?

The cost of well drilling in the U.S. can vary widely based on several factors, including the region, the depth of the well, the type of well (residential, commercial, agricultural, etc.), geological conditions, and local market conditions.

Prices are typically quoted per foot drilled, and additional costs may include permits, equipment setup, casing materials, and pump installation.

Generally, the average cost for residential well drilling in the U.S. ranged from $15 to $45 per foot, with the total cost for a typical residential well often falling within the range of $3,000 to $15,000 or more.

For commercial and industrial well drilling, costs can be significantly higher due to larger well diameters and greater depths. These projects may range from tens of thousands to several hundred thousand dollars.

b. Sales Forecast?

Based on thorough market research and analysis, we anticipate steady growth and profitability for Dennis Borges® Well Drilling Services, Inc. Our projected revenues for the next three years are as follows:

  • First Fiscal Year (FY1): $650,000
  • Second Fiscal Year (FY2): $1.2 million
  • Third Fiscal Year (FY3): $2 million
c. Estimated Profit You Will Make a Year?

The ideal profit margin we hope to make at Dennis Borges® Well Drilling Services, Inc. will be between 15 and 25 percent on service charges. This refers to our profit as a percentage of our total cost.

d. Profit Margin of a Well Drilling Service Company 

Dennis Borges® Well Drilling Services, Inc. will collect initial service fees as the project progresses that will range from 60 percent to 70 percent aside from making profits off the total fee charged for any well drilling service.

Please note in planning our well-drilling service project, we will make sure that the bottom line shows a suitable return for the money and effort we put into it as a company.

  1. Growth Plan

a. How do you intend to grow and expand? By opening more retail outlets/offices or selling a Franchise?

Dennis Borges® Well Drilling Services, Inc. will grow our well-drilling service company by opening other offices in key cities in the United States of America within the first five years of establishing the business.

b. Where do you intend to expand to and why?

Dennis Borges® Well Drilling Services, Inc. plans to expand to the following cities in the near future.

  • New York City, New York
  • Los Angeles, California
  • Dallas, Texas
  • Atlanta, Georgia
  • Seattle, Washington
  • Denver, Colorado
  • Miami, Florida
  • Chicago, Illinois
  • Houston, Texas
  • Phoenix, Arizona

The reason we intend to expand to these geographic locations is the fact that available statistics show that the cities listed above have the highest and thriving construction and real estate market in the United States.

  1. Exit Plan

The founder of Dennis Borges® Well Drilling Services, Inc. plans to exit the business via family succession. The company has placed structures and processes in place that will help us achieve our plan of successfully transferring the business from one family member to another and from one generation to another.

The company has successfully developed a detailed transition plan to smoothly hand over responsibilities to the new successor.

This includes transferring ownership, training key personnel, and communicating with employees, customers, and suppliers about the change.