One of the keys to the success of a business is effective communication. A business’s employees and other in-house players can only get on well and work together to spur the business to success when there’s effective communication between them. Similarly, a business can only build positive relationships with customers using effective communication.
Now, since writing is one of the commonest and most important means of communication in the business world, it goes without saying that business writing skills are more than important to the success of a business.
According to one survey, almost 30% of our work is accomplished through written communication. This drives home the point that the skills of tactful business writing are essential for achieving business goals. There are many reasons why writing skills are important in the business world. And here are 10 of them:
Top 10 Reasons Why Business Writing Skills Are Important
1. Business writing skills foster effective communication
Writing alone makes it possible for a business to communicate with its players and stakeholders through a wide range of channels. These include emails, reports, company brochures, presentations, sales materials, visual aids, case studies, social media updates, and so on. All these pieces must be written in a professional, comprehensive, and informative way, yet easy to read and comprehend. Only effective business writing skills make can make this possible.
2. Business writing skills boost credibility
When a business is able to effectively communicate to its potential customers in clear, simple, yet professional language, such a business will most likely win more customers. This is because flawless writing sends signals of diligence and quality. Poor writing, on the other hand, destroys a business’s reputation quickly. Potential customers see businesses with poorly written promotional materials as unprofessional.
3. Business writing skills separate good employees from bad ones
Effective communication is one of the hallmarks of good employees. Individuals who are able to communicate professionally in writing, choose the best words and present themselves clearly will no doubt be great assets to any business. This explains why hiring managers tend to employ such individuals into vital positions.
4. Business writing skills help to keep records
Writing is the best way to keep information for the long term. Information shared through verbal communication is lost almost immediately after the presentation. But information presented in written form can be kept for years, without any bit of it getting lost. This explains why most the most accurate pieces of information that has reached us from hundreds of years back are those preserved in books.
5. Business writing skills create opportunities
Businesses need to grab opportunities as they come. They need to contact potential customers frequently. They need to send proposals. They need to advertise their products and services. And they need to send written proposals if there exists a business project or opportunity. With business writing skills that are stellar, businesses can accomplish all of these, thereby creating huge opportunities for themselves in the short and long terms.
6. Business writing skills boost confidence
When a business achieves great results by communicating through writing, such as winning huge projects after sending written proposals, the business becomes even more confident and motivated to get more of such results. And the task of writing winning proposal and reports becomes much easier with each instance of success.
7. Business writing skills are needed to establish a strong web presence
More and more businesses are becoming aware of the effectiveness of the internet as a very effective tool for marketing and lead generation. So, they are trying to establish a strong web presence for their businesses in order to attract more customers. To achieve this goal, they adopt strategies, such as blogging, social media, forum marketing, and other content marketing strategies, all of which require business writing skills to execute.
8. Business writing skills show your expertise
Even with the best products and services, a business might not succeed if it is not deemed an expert in what it does. Having solid business writing skills is one of the ways to demonstrate your expertise to potential customers. Have you ever read a sales page written by Apple for any of its products? You would be able to perceive the Apple’s expertise just by reading the words.
9. Business writing skills help establish relationships
Positive business relationships are key to the success of a business. And one of the ways to establish such relationships is frequent communication and interaction; which often entails writing.
10. Business writing skills command respect
Just as is the case with any other task, anyone who is extremely good at business writing will be respected and valued.