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Wine Export Business Plan [Sample Template]

A wine export business involves the buying and selling of wine products across international borders. In this type of business, companies or individuals engage in the export of wines from one country to another, taking advantage of the global demand for various types of wines.

The success of a wine export business depends on factors such as product quality, market understanding, logistics efficiency, and compliance with legal and regulatory requirements. It’s a complex but potentially rewarding venture.

Available data shows that the global wine market size was valued at USD 339.53 billion in 2020 and is projected to grow from USD 340.23 billion in 2021 to USD 456.76 billion in 2028 at a CAGR of 4.30% in the 2021-2028 period.

Steps on How to Write a Wine Export Business Plan

  1. Executive Summary

Eddie Edison™ Wine Export Company, Inc. is a Traverse City, Michigan-based enterprise specializing in the exportation of premium wines.

Our company is positioned to capitalize on the burgeoning demand for high-quality American wines in the international market.

Leveraging the rich viticultural landscape of Michigan, we aim to showcase the diverse and exceptional wines produced in the region to a global audience.

Strategically headquartered in Traverse City, Michigan, our company benefits from proximity to the burgeoning wine scene in the region.

Michigan’s unique climate and soil conditions contribute to the production of distinctive wines, setting our offerings apart in the global market.

Eddie Edison™ Wine Export Company, Inc. prides itself on a robust logistics and shipping infrastructure. We handle the packaging, labeling, and transportation of our products with precision, ensuring timely and secure delivery.

  1. Company Profile

a. Our Products and Services

Eddie Edison™ Wine Export Company, Inc. has a curated selection of premium wines sourced from local vineyards and wineries, emphasizing quality and authenticity. Our portfolio includes a variety of varietals, each reflecting the distinctive terroir of Michigan’s wine regions.

b. Nature of the Business

Eddie Edison™ Wine Export Company, Inc., based in Traverse City, Michigan, specializes in exporting premium American wines to international markets.

With a focus on quality, authenticity, and a diverse product portfolio, the company aims to showcase the exceptional wines produced in the region to a global clientele.

c. The Industry

Eddie Edison™ Wine Export Company, Inc. will operate in the beverage and alcohol export industry.

d. Mission Statement

“At Eddie Edison™ Wine Export Company, Inc., our mission is to passionately curate and export the finest Michigan wines, showcasing the unique terroir of our region to the world.

We are dedicated to fostering lasting relationships, delivering exceptional quality, and contributing to the global appreciation of premium American wines.”

e. Vision Statement

“As a trailblazer in the international wine export market, Eddie Edison™ Wine Export Company, Inc. envisions a future where our portfolio of exceptional Michigan wines is celebrated on a global scale.

We strive to be synonymous with quality, authenticity, and a commitment to excellence, setting the standard for premium American wine exports.”

f. Our Tagline (Slogan)

“Elevate Your Palate, Embrace the Essence: Eddie Edison™ Wines – A Michigan Legacy, A Global Delight.”

g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)

Eddie Edison™ Wine Export Company, Inc. will be formed as a Limited Liability Company (LLC).

h. Our Organizational Structure
  • Chief Executive Officer
  • Head of Logistics and Shipping
  • Head of Quality Control and Compliance
  • Financial Officer
  • Sales Manager
  • Export Documentation Specialist
  • International Market Research Analyst
  • Branding and Marketing Coordinator
  • Logistics Coordinator
  • Customer Service Representative
i. Ownership/Shareholder Structure and Board Members
  • Eddie Edison (Owner and Chairman/Chief Executive Officer) 52 Percent Shares
  • Richard Paul (Board Member) 18 Percent Shares
  • Allen Murdock (Board Member) 10 Percent Shares
  • Regina McMillian (Board Member) 10 Percent Shares
  • Thomas Atkinson (Board Member and Secretary) 10 Percent Shares.
  1. SWOT Analysis

a. Strength
  • Eddie Edison™ offers premium Michigan wines, leveraging the unique terroir for distinctive flavors.
  • Based in Traverse City, Michigan, the company benefits from the region’s growing reputation in the wine industry.
  • A skilled executive team with expertise in wine, international trade, and logistics.
  • Efficient shipping and distribution systems ensure timely and secure delivery of products.
  • Strong adherence to international trade regulations and meticulous documentation.
b. Weakness
  • Building international awareness for Eddie Edison™ in a competitive market may be a challenge.
  • Reliance on Michigan’s wine offerings may limit diversification.
  • Exporting can be costly; managing shipping expenses is essential for competitiveness.
c. Opportunities
  • The increasing global interest in American wines presents an opportunity for market expansion.
  • Effective branding and marketing initiatives can elevate Eddie Edison™ in target markets.
  • Exploring partnerships with other wine-producing regions for a more varied product line.
  • Leveraging online platforms to reach a broader consumer base.
i. How Big is the Industry?

The wine export industry is substantial, with a global market value exceeding billions of dollars annually. It spans diverse regions, featuring prominent players and a myriad of boutique producers.

Fueled by evolving consumer preferences and increasing international trade, the industry continues to grow, offering opportunities for both established and emerging exporters.

ii. Is the Industry Growing or Declining?

The wine export industry is experiencing growth, propelled by expanding global wine consumption, burgeoning interest in diverse varietals, and increased appreciation for premium and boutique offerings.

Emerging wine-producing regions, coupled with evolving consumer preferences, contribute to the industry’s positive trajectory.

Despite potential challenges such as changing trade dynamics and economic fluctuations, the overall trend suggests a resilient and growing market for wine export.

iii. What are the Future Trends in the Industry?

Growing emphasis on eco-friendly and sustainable viticulture practices to meet consumer demand for environmentally conscious products.

Increased use of technology in production, distribution, and marketing, including blockchain for supply chain transparency and augmented reality for immersive customer experiences.

The continued rise of online sales and direct-to-consumer models, allows wineries to reach a global audience without relying solely on traditional distribution channels.

Wineries collaborate with international partners to create cross-cultural blends and unique wine offerings. Adoption of alternative and sustainable packaging solutions, such as cans and eco-friendly materials, to meet evolving consumer preferences.

Implementation of adaptive measures in response to climate change, including the exploration of new grape varieties suited to changing climate conditions.

iv. Are There Existing Niches in the Industry?

No, there are no existing niches when it comes to the wine export business because wine export is a niche idea in the beverage and alcohol export industry.

v. Can You Sell a Franchise of Your Business in the Future?

No, Eddie Edison™ Wine Export Company, Inc. will not sell franchises but open more distribution networks across the globe.

d. Threats
  • Economic downturns may impact consumer spending on premium products.
  • Changes in international trade policies or regulations can pose challenges.
  • Facing competition from well-established wine exporters globally.
  • Vulnerability to adverse weather conditions affecting grape harvests.
i. Who are the Major Competitors?
  • Jackson Family Wines
  • & J. Gallo Winery
  • Constellation Brands
  • Michelle Wine Estates
  • Treasury Wine Estates
  • Bronco Wine Company
  • Foley Family Wines
  • Duckhorn Wine Company
  • Trinchero Family Estates
  • Crimson Wine Group
  • Delicato Family Wines
  • The Wine Group
  • Copper Cane Wines & Provisions
  • Deutsch Family Wine & Spirits
  • Rombauer Vineyards
  • Terlato Wines International
  • Kobrand Corporation
  • Banfi Vintners
  • Francis Ford Coppola Winery
  • Rodney Strong Vineyards.
ii. Is There a Franchise for the Wine Export Business? 

No, there are no franchise opportunities for the wine export business.

iii. Are There Policies, Regulations, or Zoning Laws Affecting the Wine Export Business?

Yes, there are various policies, regulations, and zoning laws that can affect the wine export business in the United States.

The Alcohol and Tobacco Tax and Trade Bureau (TTB), a bureau of the U.S. Department of the Treasury, regulates the production, distribution, and taxation of alcohol, including wine. Compliance with TTB regulations is crucial for obtaining necessary permits and approvals.

The TTB enforces strict labeling regulations for wine, specifying the information that must be included on product labels, such as alcohol content, health warnings, and origin designations.

Obtaining the appropriate licenses, such as an Alcohol Importer/Exporter License, is essential for legally exporting wine from the United States.

International trade agreements and tariffs can impact the export of wine, and exporters need to stay informed about changes in trade policies that may affect their business.

The U.S. Food and Drug Administration (FDA) may have regulations about certain aspects of wine production, such as health and safety standards. Wine export businesses must also navigate state-level regulations, as alcohol laws can vary from state to state.

Zoning laws at the local level can impact the location and operation of wineries, warehouses, and distribution centers. Zoning regulations may dictate where certain activities related to the wine export business can take place.

Wineries and wine export facilities may be subject to environmental regulations regarding waste disposal, water usage, and other environmental considerations.

  1. Marketing Plan

a. Who is your Target Audience?

i. Age Range: 25 – 65 years old, with a focus on the demographic that appreciates premium and diverse wine offerings.

ii. Level of Education: College-educated and above, individuals with a discerning palate and an interest in the cultural and historical aspects of wine.

iii. Income Level: Middle to high-income earners, as premium and boutique wines cater to a more affluent consumer base.

iv. Ethnicity: No specific ethnicity, we are targeting a diverse clientele.

v. Language: English-speaking, with consideration for multilingual marketing materials to accommodate a global audience.

vi. Geographical Location: Initially focusing on key markets with a growing interest in American wines, such as Europe, Asia, and other emerging wine-consuming regions.

vii. Lifestyle: Individuals who enjoy a sophisticated lifestyle, with an interest in culinary experiences, travel, and cultural exploration. This includes both urban and suburban dwellers who value premium products and unique offerings.

b. Advertising and Promotion Strategies
  • Deliberately Brand All Our Vans and Trucks.
  • Tap Into Text Marketing.
  • Make Use of Bill Boards.
  • Share Your Events in Local Groups and Pages.
  • Turn Your Social Media Channels into a Resource
  • Develop Your Business Directory Profiles
  • Build Relationships with players in the local vineyards and wineries industry.
i. Traditional Marketing Strategies
  • Marketing through Direct Mail.
  • Print Media Marketing – Newspapers & Magazines.
  • Broadcast Marketing -Television & Radio Channels.
  • OOH Marketing – Public Transit like Buses and Trains, Billboards, Street shows, and Cabs.
  • Leverage on direct sales, direct mail (postcards, brochures, letters, fliers), tradeshows, print advertising (magazines, newspapers, coupon books, billboards), referral (also known as word-of-mouth marketing), radio, and television.
ii. Digital Marketing Strategies
  • Social Media Marketing Platforms.
  • Influencer Marketing.
  • Email Marketing.
  • Content Marketing.
  • Search Engine Optimization (SEO) Marketing.
  • Affiliate Marketing
  • Mobile Marketing.
iii. Social Media Marketing Plan
  • Start using chatbots.
  • Create a personalized experience for our customers.
  • Create an efficient content marketing strategy.
  • Create a community for our target market and potential target market.
  • Gear up our profiles with a diverse content strategy.
  • Use brand advocates.
  • Create profiles on the relevant social media channels.
  • Run cross-channel campaigns.
c. Pricing Strategy

Eddie Edison™ Wine Export Company, Inc. employs a premium pricing strategy, positioning our Michigan wines as distinctive and high-quality offerings in the global market.

While ensuring competitive pricing within the premium segment, we prioritize maintaining a perceived value that aligns with the exceptional quality, exclusivity, and cultural richness embodied in our diverse wine portfolio.

  1. Sales and Distribution Plan

a. Sales Channels

Eddie Edison™ Wine Export Company, Inc. utilizes a multi-faceted sales approach to maximize global reach. Our primary channels include partnerships with established international distributors, allowing us to access key markets efficiently.

Simultaneously, we engage in direct-to-consumer sales through an e-commerce platform, providing a seamless online experience for customers worldwide.

Collaborations with upscale restaurants, and wine shops, and participation in international trade events further bolster our presence.

This diversified strategy ensures accessibility to a broad consumer base, fostering brand recognition and facilitating direct connections with wine enthusiasts, while maintaining strategic partnerships to expand our footprint in the competitive global wine market.

b. Inventory Strategy

Eddie Edison™ Wine Export Company, Inc. adopts a dynamic inventory strategy to ensure product availability, responsiveness to market demands, and quality preservation.

Implementing a judicious balance of just-in-time production and maintaining strategic reserve stocks enables us to meet varying international orders promptly.

We employ modern inventory management systems to track and optimize stock levels, minimizing excess while accommodating seasonal fluctuations.

Collaborative forecasting with vineyards and wineries facilitates accurate planning. Rigorous quality control measures are upheld to safeguard the integrity of stored wines.

c. Payment Options for Customers
  • Bank Transfers
  • Credit or Debit Card
  • Cash
  • Checks
  • Electronic Payment Systems such as PayPal or Venmo.
d. Return Policy, Incentives, and Guarantees
Return Policy:

Eddie Edison™ Wine Export Company, Inc. is committed to customer satisfaction. In the rare event of a defective or damaged product, we offer a hassle-free return policy.

Customers can contact us within 30 days of receiving their order for a replacement or refund. Returns are subject to inspection, and we strive to process them promptly, ensuring a positive experience for our valued customers.


To express gratitude to our loyal customers, Eddie Edison™ provides exclusive incentives such as member discounts, early access to limited releases, and loyalty rewards.

Our loyalty program offers unique perks, fostering a strong and mutually rewarding relationship with those who appreciate and support our premium wines.


Eddie Edison™ Wine Export Company, Inc. guarantees the authenticity and quality of our products. Our wines undergo rigorous quality control, and we stand behind every bottle.

We assure customers that our offerings represent the unique terroir of Michigan and any concerns are addressed promptly.

e. Customer Support Strategy

At Eddie Edison™ Wine Export Company, Inc., customer support is a cornerstone of our commitment to excellence. Our strategy revolves around proactive engagement, ensuring a seamless experience for our clientele.

A dedicated and knowledgeable support team is available to assist with inquiries, provide product information, and address any concerns promptly.

We prioritize clear communication through various channels, including online chat, email, and phone support. Educational resources about our wines, vineyards, and winemaking processes further empower our customers.

Through personalized interactions, timely responses, and a customer-centric ethos, Eddie Edison™ strives to build lasting relationships, fostering trust, loyalty, and satisfaction within our discerning global community of wine enthusiasts.

  1. Operational Plan

Eddie Edison™ Wine Export Company, Inc.’s operational plan centers on meticulous execution across key facets. Sourcing premium wines from Michigan’s diverse vineyards, our logistics ensure efficient import, stringent quality control, and compliance with international regulations.

Cutting-edge technology underpins inventory management, optimizing stock levels and minimizing holding costs. Strategic partnerships with global distributors and online platforms drive sales, while a robust e-commerce presence expands direct-to-consumer reach.

Our agile production aligns with market trends, balancing just-in-time strategies with strategic reserve stocks. Continuous improvement and adaptation underscore our commitment to delivering exceptional Michigan wines globally, positioning Eddie Edison™ as a leader in the dynamic wine export industry.

a. What Happens During a Typical Day at a Wine Export Business?

A typical day at Eddie Edison™ Wine Export Company, Inc. is a dynamic orchestration of key activities. It begins with liaising with local vineyards and wineries to ensure quality and authenticity.

Our operational focus encompasses meticulous logistics management, from packaging and labeling to navigating international trade regulations.

The sales team engages in strategic outreach to global distributors, fostering partnerships and expanding market reach. Meanwhile, the e-commerce platform is optimized for direct-to-consumer sales.

Continuous market research guides product development, ensuring alignment with evolving consumer preferences. Overall, each day revolves around delivering exceptional Michigan wines to a discerning global audience.

b. Production Process

The production process at Eddie Edison™ Wine Export Company, Inc. commences with meticulous grape selection from diverse Michigan vineyards. Grapes undergo careful harvesting, followed by crushing and fermentation under precise conditions.

After meticulous aging, skilled winemakers blend varietals to craft distinctive profiles. Rigorous quality control measures, including sensory evaluations, ensure consistency and excellence.

Bottling, labeling, and packaging are conducted with attention to detail. Compliance with international regulations and documentation for export are integral.

The result is a portfolio of premium Michigan wines poised for global export, embodying the essence of our terroir and craftsmanship.

c. Service Procedure

Eddie Edison™ Wine Export Company, Inc. prioritizes a seamless service procedure for exporting premium Michigan wines.

Beginning with personalized customer engagement, our sales team communicates transparently, providing detailed information about our diverse wine portfolio.

The ordering process, facilitated through our user-friendly e-commerce platform, ensures efficiency and convenience for international buyers. Rigorous quality checks, including compliance verification and documentation review, precede secure packaging.

Our logistics team orchestrates timely and reliable shipping, while customer support remains accessible for inquiries and support.

d. The Supply Chain

Eddie Edison™ Wine Export Company, Inc. has a streamlined supply chain, meticulously orchestrated to deliver premium Michigan wines globally.

Commencing with strategic vineyard partnerships, our supply chain encompasses grape harvesting, fermentation, and aging, ensuring quality at every stage.

Post-production, the logistics team manages packaging, labeling, and documentation to meet international export regulations.

Collaborative relationships with global distributors expedite the movement of our wines to diverse markets. Cutting-edge inventory management minimizes holding costs, and our e-commerce platform facilitates direct-to-consumer sales.

e. Sources of Income

Eddie Edison™ Wine Export Company, Inc. will generate revenue primarily through the export of assorted wines, and related products.

  1. Financial Plan

a. Amount Needed to Start your Wine Export Business?

Eddie Edison™ Wine Export Company, Inc. would need an estimate of $2.5 million to successfully set up our wine export business in the United States of America. Note that this amount includes the salaries of all our staff for the first month of operation.

b. What are the Costs Involved?
  • Legal and administrative costs (the cost of obtaining business licenses and permits, registering the business, and consulting with attorneys and accountants): $7,500
  • Equipment and supplies (cranes, assorted wines, crates, cartons, pallets et al): $2 million
  • Staffing costs: $75,000
  • Rent/lease of Warehouse: $150,000
  • Marketing and advertising costs: $8,000
  • Insurance costs: $8,800
  • Miscellaneous Expenses: $5,000.
c. Do You Need to Build a Facility? If YES, How Much Will It Cost?

Eddie Edison™ Wine Export Company, Inc. will not build a new warehouse facility for our wine export business; we intend to start with a long-term lease and after 5 years, we will start the process of acquiring our own warehouse facility.

d. What are the Ongoing Expenses for Running a Wine Export Business?
  • Expenses related to transporting wine from the production facility to international markets, including shipping fees, customs duties, and freight charges.
  • Costs associated with obtaining and maintaining the necessary licenses, permits, and certifications for exporting wine, as well as compliance with international trade regulations.
  • Expenses for marketing initiatives, branding efforts, participation in trade shows, advertising, and promotional materials
  • Costs associated with maintaining quality standards, conducting tastings, and inspections, and ensuring the authenticity and consistency of the exported wines.
  • Ongoing expenses for utilizing technology, software, and digital platforms for inventory management, e-commerce operations, customer relationship management, and other business processes.
  • Ongoing expenses for utilities, rent or mortgage payments for facilities, and maintenance of the production, storage, and office spaces.
  • Insurance
  • Ongoing expenses for legal services, accounting, and other professional services.
e. What is the Average Salary of your Staff?
  • Chief Executive Officer – $120,000 per year
  • Head of Logistics and Shipping – $80,000 per year
  • Head of Quality Control and Compliance – $75,000 per year
  • Financial Officer – $75,000 per year
  • Sales Manager – $70,000 per year
  • Export Documentation Specialist – $70,000 per year
  • International Market Research Analyst – $70,000 per year
  • Branding and Marketing Coordinator – $65,000 per year
  • Logistics Coordinator – $50,000 per year
  • Customer Service Representative – $36,000 per year
f. How Do You Get Funding to Start a Wine Export Business?
  • Raising money from personal savings and sale of personal stocks and properties
  • Raising money from investors and business partners
  • Sell shares to interested investors
  • Applying for a loan from your bank/banks
  • Pitching your business idea and applying for business grants and seed funding from the government, donor organizations, and angel investors
  • Source for soft loans from your family members and friends.
  1. Financial Projection

a. How Much Should You Charge for your Product/Service?

The pricing of wines by export companies varies based on factors such as the wine’s quality, brand reputation, production costs, and market demand.

Premium and boutique wines, often associated with higher production standards and unique characteristics, command higher prices.

a. Sales Forecast?
  • First Fiscal Year (FY1): $1 million
  • Second Fiscal Year (FY2): $1.8 million
  • Third Fiscal Year (FY3): $3.5 million
b. Estimated Profit You Will Make a Year?
  • First Fiscal Year (FY1) (Profit After Tax): $15%
  • Second Fiscal Year (FY2) (Profit After Tax): $20%
  • Third Fiscal Year (FY3) (Profit After Tax): $25%
c. Profit Margin of a Wine export Business 

Eddie Edison™ Wine Export Company, Inc. will aim for a profit margin of 15 to 25 percent on sales. This means that for every dollar spent on wine by a customer, the business should aim to earn 15 to 25 cents in profit.

  1. Growth Plan

a. How do you intend to grow and expand? By opening more retail outlets/offices or selling a franchise?

Eddie Edison™ Wine Export Company, Inc. plans to grow the business by opening more export and distribution networks across Europe, Canada, and Africa.

With an eye on international expansion, our primary focus is on markets with a growing appreciation for American wines.

We have conducted extensive market research to identify target regions and consumer preferences, ensuring a tailored approach to our export strategy.

b. Where do you intend to expand to and why?

Eddie Edison™ Wine Export Company, Inc. plans to expand to

  • Napa, California
  • Sonoma, California
  • Paso Robles, California
  • Walla Walla, Washington
  • Willamette Valley, Oregon
  • Finger Lakes, New York
  • Santa Barbara, California
  • Temecula, California
  • Charlottesville, Virginia
  • Traverse City, Michigan.

The reason we intend to expand to these locations is the fact that available statistics show that the cities listed above have the highest and thriving market for wine export and other alcoholic drinks in the United States.

  1. Exit Plan

The founder of Eddie Edison™ Wine Export Company, Inc. plans to exit the business via family succession. The company has placed structures and processes in place that will help us achieve our plan of successfully transferring the business from one family member to another and from one generation to another.

The company has successfully developed a detailed transition plan to smoothly hand over responsibilities to the new successor.

This includes transferring ownership, training key personnel, and communicating with employees, customers, and suppliers about the change.