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How to Write a Perfect Instagram Bio for Cake Business

Instagram can be said to be one of the social media apps that took off with a bang, and the few people that were able to take advantage of the opportunities it presented at first are reaping bountiful fruits while the rest are still playing catch up at the background.

But of course the future is not bleak for anyone who intends to turn to Instagram to market their business. IG indeed has its rules, and if you are able to keep these rules, you are on your way to starting a successful business on Instagram.

Why Promote your Cake Business On Instagram?

Currently, Instagram has over a billion monthly active users from all over the world, and at least half are logging into the app almost every day.

Even better, these users are engaged and are excited to interact with (and purchase from) brands they discover on the platform, making it an exceptionally powerful platform for businesses. And when it comes to attracting new users and gaining followers, a strong Instagram bio is the key.

Why is an Instagram Bio Important?

The bio is obviously the first thing that people see when they come across an Instagram account. Considering the limited space on Instagram to grab attention, creating an attractive bio will give you the best shot of attracting potential customers for your business.

Your Instagram bio brings out the image of your company. It tells Instagram users what your business deals in or does. This establishes a powerful first connection with users and thereby persuades them to follow you instantly, and of course, to buy from you.

What Can You Find in a Typical Cake Business Instagram Bio?

Despite all the attention, but your Instagram bio is just a small section on your profile page. This tiny section lets you tell the world what you’re doing. To get the best out of your Instagram bio, you need to learn the art of saying a lot with very little words.

You have just 150 characters to play around with and this can equally include the full range of emoticons that are available through your keyboard. Underneath your written bio, you can share contact information with viewers, including a business phone number, email, and physical address. Include these always as long as they’re meant to be customer-facing.

Your bio should also includes a single link. Most businesses use this to link to the homepage of their own site or high-value landing pages, though others use it to feature shoppable galleries. Some of the things that can be found in your bio section include;

  • Profile photo

Your profile photo is one of the first things people will notice in your Instagram bio. Make sure you use a photo that is easy to recognize and of high quality, one that captures the essence of your brand, and is consistent across your other social networks.

Since you are promoting a cake business, you should consider using your business logo as profile picture, unless you prefer to be seen. Keep in mind the minimum profile picture size is 110 x 110 pixels. Stay below 200 x 200 so visitors don’t see a stretched or blurry photo when visiting your profile.

  • Username and name

Your username is one of the most important aspects of your Instagram bio. It’s located at the top of the bio and determines how people search for your brand. Use your business name here if possible. If it’s already taken, make sure your business name is at least the first part of your username. People searching for your business account are more likely to find it that way.

  • Description

Your profile description is the core of your Instagram bio. Here’s where you have 150 characters to showcase your company and encourage customers to take action.

  • Clickable URL

Clickable links are not allowed anywhere on Instagram outside of the Website field in your bio. Add a link in this box to send visitors to your website, a Messenger bot, a specific campaign, or anywhere you want to drive traffic.

  • Business category

The Category section shows up under your business name and is generated by the category chosen on a linked Facebook page. Indicating your business type will give visitors a better, immediate idea of the products you offer.

  • Call-to-action buttons

Call-to-action buttons are a huge part of a good Instagram bio. When people visit your profile, you may want to give them an easy way to contact your business. You can add a few different action buttons that will resonate with your cake business.

Email: Send an email to your company

Directions: Get directions to your cake shop

Call: Contact your business via phone

  • Story Highlights

Story Highlights are groups of Stories you can present as clickable thumbnails on your Instagram profile. Once you post a Story, you can save it to Highlights that will display in your bio. You can also save Stories in an archive and use them for future Highlights.

How to Write The Perfect Instagram Bio For Your Cake Business

Let’s show you how you can write a strong Instagram profile bio for your business with some examples for how to get started.

  1. Consider Your Target Audience

Before you even start writing, first think about your target audience. This will help you determine what value proposition, brand voice, and actions you want to optimize for. For this business, you target audience are those you will buy your cakes.

They include birthday celebrants, cake lovers, wedding celebrants, event managers, caterers, party organizers, wedding planners, etc. If you are targeting the younger generation, then you are free to use industry slang, but if not, stay away from it.

  1. Define Your Value Proposition

Your value proposition or unique selling proposition focuses on what you can give your audience that’s unique. This should be the focal point of your Instagram bio, because it’s highlighting why users should care about your brand at all.

Are you offering quality products at affordable pricing? Are you a sustainable brand meant to be eco-friendly? Do you offer cakes that are organic, or that have unique features? What features makes you special, and how does they impact your potential customers?

3. Include a Branded Cake Hashtag and Sister Accounts

Do you have a branded hashtag or sister accounts? An Instagram update that rolled out over a year ago allowed users to create clickable hashtags or tags for other accounts. You should always included your branded hashtag in your profile if you have one, even if there’s no explanation around it.

This helps users know what to type when they’re creating UGC, but it also gives them easy access to a feed filled with content created by your customers.

4. Make Use of Emojis

Remember that 150 character count limit? Emojis can be your best friend here, and the easiest way to work around that while driving your point home. Instead of spelling out cheesecake strawberry cake, you can just use a cake emoji. The emojis are also visually striking, allowing you to capture user attention in a memorable, interesting way.

5. Add in Keywords

Whenever possible, including keywords in your profile bio is a good choice. It can help you show up in relevant searches. Even though hashtags are the primary method of search on Instagram, throwing in a few key phrases here never hurts. You can try to bring in keywords like organic cake, red velvet cake or others in that direction.

6. Fine-Tune the Tone

After you’ve compiled the information that you want to share in your bio, put it all together and then look at brand voice. Are you going for quirky, or professional, or funny? Does the text align with your brand voice? Consider writing a few drafts and versions, and see which you like best.

7. Keep the Bio Short

As earlier pointed out, stick to a maximum of 150 characters. Use these characters to come up with your CTA. This length of characters also gives you room to indicate key company information such as email and phone number.

8. Showcase New Promotional Offers

This is where you get your Instagram bio to promote your brand. This is an awesome way of getting the value of your bio space. What’s interesting, you can do this on an ongoing basis. In the bio, you could also link an upcoming event such as a webinar or a support page you have to assist your customers to get started.

9. Call-to-action buttons

You could further free up space in your bio if you make the most of the call-to-action buttons available for Instagram Business accounts. This allows people to take action straight from your Instagram profile when on the mobile app, making it easier for customers to convert on actions.

10. Make sure it’s easy to read

As mentioned earlier, your Instagram bio should be able to convey what your business does or what it offers. So it’s crucial that people can easily read and process the information without too much trouble. Formatting such as line breaks and spacing make it easier to read and emphasize important information at a glance.

11. Contact info

Contact options provide prospective customers with the info they need to connect with your business. Make the most of the email and call buttons to highlight your business contact info without taking up precious space in your bio.

3 Sample Attention Grabbing Instagram Bio for Cakes

a. Lindies Creations

We are here for your amazing tasting handmade cupcakes, cheesecakes, cookies, cake pops and much much more.

Contact us at

b. Organically Delish

For your organic bakes and creations, we are always  ready to serve.

Call us at…



Same day deliveries available

c. Cake it Simple

We take the complexities off your life

Get your simply delicious cakes and baked goods as fast as you can say, simple.