Do you want to earn a living distributing coupons on behalf of businesses? If YES, here is a detailed guide on how to become a coupon insert distributor online.

Coupons have for a long time been a marketing tool that has been used by businesses to attract customers by reducing the original price of goods.

This simple strategy is used by both big and small businesses. As time has gone on, customers have embraced the use of coupons thus making it a very effective marketing strategy for businesses.

However, due to the fact that most companies will want to give more attention to creating a brand or products that are the best, administration and supervision of support processes such as coupon distribution has passed down to organizations known as Business Process Outsourcing companies (BPO), who specialize in the provision of such services.

Services such as accounting, recruitment, secretarial, et al are also provided by some BPO’s while some just focus on single activity such as coupon distribution.

Here are some basic steps that you can take if you want to become a coupon insert distributor.

Steps to Become a Coupon Insert Supplier Online

1. Choose the type of distribution you want to do

The very first step to becoming a coupon insert distributor is to first recognize the various distribution methods that are available to you.

Some of them include, free-standing coupon inserts, shelf pad, on pack, direct mail, instant redeemable and electronic delivery.

However, if you would want to be a serious coupon insert distributor, it will be best to focus on free-standing coupon inserts.

a. The Sunday Newspapers

Avery solid way to distribute coupon inserts is to look to your weekend newspapers.

A vast majority of the insert coupons that are available are usually found in Sunday newspapers.

A lot of Companies who create coupons use newspapers as a distribution vehicle and this has always worked for them.

The major companies who are responsible for coupon inserts are Proctor and Gamble, SmartSource and RedPlum.

• Proctor and Gamble

This business provides coupon inserts with the intention of making attractive discounts available on all its products to as much of their customers are possible.

They are based in Ohio and they produce their coupon inserts only once every month and like all coupon inserts they are not the same for all regions.

• SmartSource

News America Marketing is the biggest distributor of consumer packaged goods promotions in America.

Using just the SmartSource brand, they have over a thousand weekend newspapers carry coupon inserts.

• RedPlum

RedPlum reaches more than 100 million consumers each week with its newspaper coupon inserts.

The easiest way to become a coupon insert distributor is to apply for a weekend newspaper distributorship rights.

In order to do this, you will have to choose the option you like and then write to them. Their contact address can be easily found on the papers or over the internet.

Another option would be to contact companies like Proctor and Gamble, SmartSource and RedPlum to find out if they will be interested in working with you.

It’s a lot easier to become a coupon insert distributor if you already own a newspaper.

2. File the needed government documents and get the necessary business permits

3. Hire some staff to help in the distribution process.

4. Promote and advertise your services to potential customers.

5. Take notes about the customer acceptance rate of the coupons you are distributing in order to give your client advise of how to structure their coupons in the future. Your clients will appreciate the extra service you give

You should bear in mind that coupons that are found in Sunday newspapers usually come free of charge and you may not be allowed to sell it.

You can however give the coupon out to others to redeem if you wish. In conclusion, due to the fact that people have come to realize that coupon inserts are a smart way to get good deals when buying things, you will always get patronage if you become a coupon insert distributor.

Forms of Coupon Distribution

The emergence of the internet has presented a variety of ways by which coupons can be distributed to those who need it.

However, in the past, the major way of getting coupons across was by handing it to passersby or shoppers, giving them to customers when they make payment for their shopping (so that they can use the coupon when next they want to shop), through magazine prints which consumers clip to use, or through the mail.

With the advent of the internet however, coupons are now sent through emails or or distributed to different web sites related the product or service being endorsed.

If you would like to start a coupon insert distribution business, the very first step would be to choose a medium of distribution that you know that you can offer client companies.

For instance, will you use the traditional methods or will you opt for the more modern ones, or will you combine the two methods? This way, you can already decide what skill set you will need to employ.

Coupons can be changed from time to time depending on the season of the year and the availability of the product in question.

For a coupon insert distribution business to be considered successful, the business will have to receive a lot of customers or make a particular number of sales from customers who made use of the coupon.

What are Coupon Inserts?

Coupon inserts are small booklets that usually have 10 to 30 pages all of which contain different products manufacturer coupons.

These are also known as freestanding inserts. A popular source for finding these are Sunday newspapers with the exception of those on holiday weekends.