Are you wondering how to become a makeup tester for Mac? If YES, here is how to qualify to be a makeup tester for Mac in 2021. Make-Up Art Cosmetics was established in Toronto, Canada. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographs well, so they decided to create their own.
When they started, they only made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. But with time, stylists and fashion editors got in on the action. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched MAC in March 1984 from a counter in a Toronto department store. Note that their approach was chic utility, with the makeup coming in black pots rather than compacts.
Although other major makeup brands at the time were predominantly skincare companies, MAC decided instead to make a name for itself as the ultimate color authority. Professional makeup artists manned the counter, an industry first. One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo shoot of the fast-rising Madonna, later seen wearing a MAC T-shirt.
According to reports, the company took the industry by storm, providing a varying range of products that blended street savvy with glamorous style and panache. Behind the counter, the MAC approach was quite unique and different. Instead of driving sales through traditional promotional techniques, MAC makes use of the integrity of its carefully formulated product line. A company that honors individuality and self-expression above all else, it brought a brilliant sense of drag and theatre into the sleek MAC stores and department store counters.
However, with more people looking to make extra money these days; top beauty product companies like MAC have taken advantage of this and pay people to test their products before putting them on the shelves. Although this type of home-based income has been around for decades until recently it was only available to select individuals who were very exclusive about how they got into the business.
Being a paid product reviewer is now easier than ever before, but it does take a little work and sometimes good timing to get the right opportunity. Aside from the fact the being a paid product reviewer earns you some extra money, it also earns you free products too! Since the markets are so competitive there is an ever-increasing need for product testers and reviewers. But that doesn’t mean simply anyone can become one.
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Steps to Become a Makeup Tester for MAC
Just like MAC, other companies have programs where you can sign up for product testing and you have to give a review or fill a survey after you fully test the products. Sounds like an easy way to get free stuff right! But it’s not so easy though. You are expected to prove that you are qualified and capable of testing products to their limits and give an unbiased review which is valuable to the company as well as their customers. To become a product tester for MAC, here are simple steps to take;
Signup in the Company Website
Once you choose to work with MAC, you will have to sign up on the company’s website and also get pre-screened for it. Once you get approved, you will get a separate email with detailed instructions on what will happen next. You will receive the product via mail along with any other forms you may need to read.
You’ll either be reviewing the product via mail or internet site so make a note of any website links or address to send the review to. You have to prove that you are qualified and experienced enough to test the products to their limits and give an unbiased review.
Create a Review Website/YouTube Channel
It is necessary that you have a review blog or a YouTube channel where you can post your reviews. People always search for product reviews on Google and if you have reviewed the product they are searching for it is easy for them to find your website. You can gain blog subscribers. The number of blog subscribers could play a crucial role in getting companies to pick you to review their products.
Note that creating a product review YouTube channel is just like creating any other YouTube channel but remember to write a description about your channel and title the review videos with respective keywords. Do not forget to post videos relevant to MAC Cosmetics. Avoid posting unrelated reviews. If you want to review multiple niches, you can always start another channel.
Write a Product Review
Have it in mind that the most important thing about writing a review is that you give an honest review. Even if it means you have to share some criticisms of the products. An honest review helps both the company and the consumer. Beauty companies like MAC are looking for valuable feedback to improve their products, and consumers wants to know the pros and cons of the product before purchasing it. When you write a review for MAC Cosmetics with honesty and thoroughness in mind, your review will be a success.
Know the Questions to Answer
Some of the basic questions that you could answer in every review are,
- Is the product easy to use?
- Is it of high quality?
- What are the pros and cons of the product?
- What are the available alternatives, and how do they compare with them?
- Is the product worth my money?
- Do you like it and recommend it to your friends?
- Have others had a good experience with the product?
Understand the Content of Your Review
- Introduction – a small intro of the product and why you wanted to review it.
- Describe the Product – give some basic information about the product and describe your initial feelings when you first saw the product.
- Describe Product Features – give the product features and describe your experience when you tested the features.
- Pros and Cons with Comparison – discuss the pros and cons of the product in comparison with other products in the niche.
- Rate the Product – give an overall rating for the product 0-5 or 0-10, etc., you could also rate the individual aspects of the product.
- Target Audience – discuss who would benefit the most from using the product.
- Conclusion – give a short summary highlighting the best and the worst in the product and tell who should buy it and who should not buy it.
Have it in mind that the number of viewers and subscribers who are reading your review is important to the success of your review business. When your visibility increases there are more chances for you to be contacted by other companies other than MAC.
Note that you need to do some basic marketing work to get more visibility. There are numerous ways to it. Choose the marketing method with which you can spend time with. You can follow similar marketing strategies for your YouTube channel like you would do for the review blog.
As part of the Estée Lauder Companies since 1994, MAC products are sold today in over 105 countries around the world. It remains committed to developing new categories, products, and over 50 collections each year, all of which continue to serve the demand of consumers and professionals alike.
Becoming a product reviewer for MAC is clearly much more than receiving free stuff from companies. You could even consider being a product reviewer as a full-time job that you can work from home; it opens up new avenues and opportunities every day. Follow the steps above and surely you will succeed in the review business.