Businesses market their products and services explicitly by constantly running advert campaigns on television, radio, the Internet, and in magazines and newspapers. In addition, they advertise their products and services implicitly by engaging brand ambassadors—individuals who represent their brands or products to the public at specific events.
A brand ambassador is someone whose role is to represent a business or brand in a positive way by expressing the company’s message to consumers or other people who would gain something from learning about the business or brand. So, a brand ambassador typically educates consumers about a company’s product; with the aim of convincing them to buy the brand’s offers.
Because their role is somewhat similar to that of a PR representative, brand ambassadors are the walking and talking embodiments of the brands they represent. They are usually well trained and are able to answer almost any question that a potential customer might have about the products or services they represent. In essence, companies employ brand ambassadors for one major reason: to attract customers to their products and services.
How to Become a Brand Ambassador for a Fortune 500 Company
Having understood what a brand ambassador means and the roles they play in marketing for a business or brand, let’s now look at the steps involved in becoming a brand ambassador.
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1. Take photos of yourself
Your first step towards becoming a brand ambassador is to have someone take photos of you, preferably headshots, 3/4 shots, and full-body shots. You will use these photos when applying for brand ambassador jobs since most clients will request to see them before considering you for the role. The photos must look decent and professional, and they must be clear. Save them on your computer, so you can easily retrieve them whenever the need arises.
2. Register with brand ambassador agencies
One of the easiest ways to get brand ambassador roles is to register with agencies that link individuals looking to work as brand ambassadors to companies that need ambassadors to promote their brand. Most companies are aware that brand ambassador agencies usually have a large pool of potential ambassadors in their database, so they turn to such agencies when they need ambassadors.
Registering with a brand ambassador agency will expose you to more opportunities than searching for roles on your own. You can search the internet to locate brand ambassador staffing agencies in your locality or beyond that you can register with. To increase your chances of landing as many brand ambassador gigs as possible, register with more than one agency.
3. Respond to offers
After registering with an agency, you will receive notices about ambassador job opportunities from time to time. Each time you receive a job notice, the agency will provide you with the details of the job. Before applying for a promotional job, be sure to read all the details of the job and understand what products or services you will be promoting.
Also, check the other requirements of the job, such as the date and times of promotion, the dress code, the job responsibilities, and the pay rate.
Only if you agree with the details of the ambassador position should you apply for it. When applying, follow all the submission guidelines. However, you must bear in mind that there are many other people vying for the same position. So, you need to do things carefully and avoid screwing up your chances with mistakes that are avoidable.
4. Follow up on applications
You won’t forgive yourself if you discovered too late that you were offered a position as a brand ambassador and have lost the opportunity because you didn’t check your email. So, start checking your email a few days after sending your application to see if you were hired for the promotional job you applied for or not.
5. Play your role
If you get hired for a brand ambassador role, your agency will usually send you a booking confirmation and will then send you more information, such as a timesheet and a report form so that you can report the results and feedback from the people you worked and interacted with while on the job.
After completing each promotional assignment, send your timesheet and paperwork to the agency. Doing this late can result in having your payments delayed beyond the typical 30- to 60-day period. Sometimes, it takes up to eight weeks to get your payment because the client sends your payment to the agency that linked them with you, and not to you directly.