In the United States of America, the expected classroom driver training costs between $30 and $180. Also, the actual road training runs between $50 and $150 per session. It is important to state that the typical cost of a driving school varies greatly between states and cities and it is also affected by the cost of gasoline.

Please note that most driving schools offer an all-inclusive package between $200 and $800 and the average person needs around 45 hours of driving lessons and a further 22 hours of practice before they are ready for a practical test1.

In business, getting the best price for your services or products is a major factor that will determine if you are going to make profits from the business, and if the business is going to grow and survive the competition in the industry.

It is important to state the best price to charge in business does not necessarily need to be on the high side or on the low side, but just the right price that will help you attract the right set of customers. If you run a driving school, your major source of income will be the amount you charge students who want to learn driving.

In order to be able to place a price on how much to charge a student for a driving class, you are going to put some factors into place. Having said that, here are some of the factors that you should take into consideration if you are looking at choosing the best price to charge for your driving school

Factors To Consider When Choosing your Pricing Template

  1. The Location of The Driving School

No doubt, when it comes to the best price to charge for a driving lesson class, one of the key factors that can influence the amount is the location of the driving school. Come to think of it, a driving school that is located in a highbrow area is expected to charge far more than a driving school in a ghetto-like area that is filled with low income earners.

  1. The Type of Services To Be Rendered

Another key factor that will influence the amount you will charge for your driving school is the type of services to be rendered in your driving school. We have the normal driving lessons, defensive driving class, protective driving, intensive driving, et al.

For example, intensive driving courses are normally booked across 5  to 10-day periods and involve getting out on the road as much as possible, with lessons lasting from 6-8 hours, with breaks. Please note that when you offer customized service, you are expected to charge more than when compared to offering general driving lessons.

  1. The Number of Days Required To Teach The Student

The number of days required to offer the service is a major factor that can influence the cost you are expected to charge your driving school students. For example, if you are expected to offer your driving school class for a period of 10 days, you are expected to have a different price for the class when compared to offering the driving school lesson for 5 days or less.

  1. The Type of Car Used in Training The Student

Different driving schools make use of different types of cars or trucks to teach their students how to drive. Trust me, if you make use of luxury cars to teach your students how to drive, you are expected to charge far more than a driving school that makes use of everyday cars.

Again, if your driving school involves teaching your students how to drive a truck, you are expected to charge more. This is so because driving trucks require extra expertise, especially if the truck is a heavy-duty truck.

  1. The Status of The Student

If you are in business, you will agree that the status of a client is a major factor that should influence the amount you are expected to charge the client. As a matter of fact, you can render the same services and charge different fees. For example, if your driving school is positioned to attract celebrities, then you can comfortably charge higher fees than what is charged by driving schools in your city.

In Conclusion;

The above factors listed above should be able to give you a guide on how much to charge your student for driving lessons in your driving school, but we will always advise that when fixing your price, make sure your fix a price that is slightly below the industry’s average especially if you are just starting out in the business. With that, you will be able to win a fair share of the available market in your location.

Solomon. O'Chucks