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Boat Rental Business Plan [Sample Template]

Boat Rental Business

A boat rental business is a company or enterprise that rents boats to individuals or groups for a specific period of time. The primary purpose of a boat rental business is to allow people who do not own boats to enjoy recreational boating experiences.

Boat businesses typically have various types of boats, such as motorboats, sailboats, pontoon boats, jet skis, kayaks, canoes, and more, depending on their location, target market, and local regulations.

Boat rental businesses are popular in coastal areas, near lakes, rivers, and other bodies of water with recreational boating opportunities. They can be seasonal, operating mainly during the warmer months when boating activities are more prevalent, or they might operate year-round in locations with consistent demand.

Steps on How to Write a Boat Rental Business Plan

  1. Executive Summary

Makana Nalani® Boat Rental Company, LLC is a premier watercraft rental service located in the heart of Honolulu, Hawaii. Established in 2010, our company offers an array of high-quality boats, kayaks, and paddleboards for both locals and tourists to explore the breathtaking waterways and scenic coastlines of the island paradise.

With a commitment to exceptional customer service, safety, and environmental preservation, Makana Nalani® Boat Rental Company has quickly become a trusted name in the marine recreational industry.

Our central location in Honolulu provides convenient access to both locals and tourists, offering a hassle-free experience for those seeking water-based adventures. With a wide selection of watercraft, we cater to different skill levels and interests, ensuring there’s something for everyone.

Our team of experienced and certified instructors prioritizes safety and provides comprehensive training to customers, ensuring their confidence and enjoyment on the water.

We actively participate in local environmental conservation initiatives and promote eco-friendly boating practices to preserve the natural beauty of Hawaii’s waterways for future generations. Makana Nalani is the founder and CEO of Makana Nalani® Boat Rental Company, LLC

  1. Company Profile

a. Our Products and Services

At Makana Nalani®, we pride ourselves on delivering a diverse range of watercraft rental options to cater to a wide clientele. Our fleet includes well-maintained powerboats for thrill-seekers, serene kayaks for nature enthusiasts, and easy-to-use paddleboards for beginners and experienced paddlers alike.

Additionally, we offer guided tours, sunset cruises, and customizable packages, ensuring unforgettable experiences tailored to our customers ‘ preferences.

b. Nature of the Business

Our boat rental will operate the B2C – Business-to-consumer business model. We will offer our services directly to the end user without any middleman arrangement.

c. The Industry

Makana Nalani® Boat Rental Company, LLC will operate in the rental industry.

d. Mission Statement

At Makana Nalani® Boat Rental Company, LLC, our mission is to provide unparalleled water-based experiences that inspire joy, adventure, and a profound connection with the natural beauty of Hawaii. Through a diverse fleet of well-maintained watercraft and exceptional customer service, we aim to create cherished memories for our clients and foster a deep appreciation for the marine environment.

e. Vision Statement

Our vision at Makana Nalani® Boat Rental Company, LLC is to be the premier and most trusted provider of watercraft rentals and experiences in Honolulu, Hawaii. We aspire to set the industry standard for quality, innovation, and sustainable practices, creating a positive impact on both the local community and the environment.

Together, we envision a future where Makana Nalani® Boat Rental Company stands as a symbol of excellence, passion, and respect for the island’s treasured waterways and marine life.

f. Our Tagline (Slogan)

Makana Nalani® Boat Rental Company, LLC – “Discover the Aloha Spirit on the Waters of Hawaii”

g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)

Makana Nalani® Boat Rental Company, LLC will be formed as a Limited Liability Company, LLC.

h. Our Organizational Structure
  • Chief Operating Officer (Owner)
  • Admin and HR Manager
  • Fleet Manager
  • Accountant
  • Instructors and Lifeguards
  • Customer Service Officer (Call Center Executives)
  • Boat Detailers
i. Ownership/Shareholder Structure and Board Members
  • Makana Nalani (Owner and Chairman/Chief Executive Officer) 51 Percent Shares
  • David Kai (Board Member) 19 Percent Shares
  • Vincent Aloha (Board Member) 10 Percent Shares
  • Richie Koa (Board Member) 10 Percent Shares
  • Leilani Abraham (Board Member and Secretary) 10 Percent Shares.
  1. SWOT Analysis

a. Strength
  • Makana Nalani® Boat Rental Company is strategically situated in the heart of Honolulu, providing easy access to popular tourist destinations and a broad customer base.
  • The company offers a wide range of well-maintained watercraft, catering to various skill levels and interests, appealing to a broader audience.
  • Makana Nalani® prides itself on delivering exceptional customer experiences, offering safety training, expert guidance, and personalized assistance to ensure customer satisfaction.
  • The company has a skilled team of certified instructors and staff with extensive knowledge of the local waterways, creating a safe and enjoyable environment for customers.
  • Makana Nalani® is committed to promoting eco-friendly boating practices, contributing to environmental conservation efforts, and preserving the natural beauty of Hawaii’s waters.
b. Weakness
  • Adverse weather conditions can impact business operations, potentially leading to cancellations or reduced customer demand during inclement weather.
  • Demand for water activities may vary significantly based on seasonal tourism patterns, resulting in potential revenue fluctuations.
  • The number of available watercraft might be restricted, which could lead to booking limitations during peak seasons.
c. Opportunities
  • The continuous growth of the Hawaiian tourism industry provides opportunities to attract both local and international tourists seeking water-based activities.
  • Makana Nalani® can explore diversifying its offerings, such as introducing new guided tours, unique packages, or additional water-based activities.
  • Forming partnerships with local businesses, resorts, or tour operators can enhance marketing efforts and increase customer reach.
i. How Big is the Industry?

In the United States, the recreational boating industry has been a significant contributor to the economy. According to the National Marine Manufacturers Association (NMMA), in 2020, sale of new boats, marine products, and services in the U.S. reached a record $47 billion, indicating strong growth.

ii. Is the Industry Growing or Declining?

The boat rental market has seen an increase in popularity due to the sharing economy and the rise of peer-to-peer boat rental platforms, similar to Airbnb for boats. These platforms have expanded access to boat rentals, making it more convenient and affordable for individuals to experience boating without owning a boat.

iii. What are the Future Trends in the Industry?

The boat rental industry is embracing digitalization, making it easier for customers to book boats online through dedicated platforms or mobile apps. Online platforms provide convenience, real-time availability, and streamlined booking processes.

The popularity of peer-to-peer boat rental platforms is expected to continue rising. These platforms connect boat owners with individuals looking for boat rentals, expanding the range of available vessels and making boating more accessible to a broader audience.

Environmental consciousness is becoming more prevalent among travelers. Boat rental companies are likely to adopt sustainable practices, such as electric or fuel-efficient boats, eco-friendly cleaning products, and initiatives to promote marine conservation.

Advanced technologies, such as Internet of Things (IoT) devices, GPS tracking, and digital navigation systems, are likely to be integrated into boat rentals. These technologies can enhance safety, provide real-time information to renters, and facilitate remote monitoring for boat owners.

As technology advances, the boat rental industry may see the integration of autonomous and electric boats. Electric boats offer eco-friendly options, while autonomous boats could lead to new business models and enhanced safety measures.

iv. Are There Existing Niches in the Industry?

No, there are no niche ideas when it comes to the boat rental line of business.

v. Can You Sell a Franchise of Your Business in the Future?

Makana Nalani® Boat Rental Company, LLC has plans to sell franchises in the near future and we will target major cities with growing tourism and safe waterways in the United States of America.

d. Threats
  • The marine recreational industry in Honolulu is competitive, with various boat rental companies vying for a share of the market.
  • Strict environmental regulations might impact the company’s operations, requiring compliance with waste management, emissions, and conservation policies.
  • Economic downturns or fluctuations can affect tourism and discretionary spending, potentially impacting customer demand for watercraft rentals.
  • Shifts in travel preferences, such as a decrease in water-based activities or a preference for alternative attractions, could affect business performance.
i. Who are the Major Competitors?
  • Boatsetter
  • GetMyBoat
  • Click&Boat
  • Sailo
  • Boatbound
  • BoatUS
  • Freedom Boat Club
  • Carefree Boat Club
  • Cruise America RV & Boat Rentals
  • NauticEd
  • Southwest Florida Yachts
  • Cruise Chicago
  • Marina Del Rey Boat Rentals
  • Lake Austin Boat Rentals
  • Seaforth Boat Rentals
  • Miami Rent Boat
  • Chicago Electric Boat Company
  • Long Beach Boat Rentals
  • Lake Tahoe Boat Rentals.
ii. Is There a Franchise for the Boat Rental Business? 

No, there are no franchise opportunities for the boat rental business. This is so because the boat rental industry is primarily dominated by independent operators and peer-to-peer boat rental platforms.

iii. Are There Policies, Regulations, or Zoning Laws Affecting the Boat Rental Business?

Yes, there are various policies, regulations, and zoning laws that can affect the operation of a boat rental business in the United States.

Boats used for rental purposes must comply with safety equipment regulations, which may include having life jackets, fire extinguishers, distress signals, and navigation lights onboard. Boat rental businesses may be subject to regular inspections to ensure that their vessels are well-maintained and comply with safety standards.

Boat rental companies may be subject to environmental regulations aimed at protecting water quality and marine life. This may include restrictions on fuel emissions, waste disposal, and wildlife interaction.

Depending on the size and type of boats rented, boat rental businesses may need to comply with commercial vessel regulations, which can involve additional safety requirements and inspections. Some states may impose minimum age requirements for individuals to rent boats or operate certain types of watercraft.

Boat rental businesses must follow navigational rules and adhere to speed limits and no-wake zones to ensure the safety of other boaters and water users.

  1. Marketing Plan

a. Who is Your Target Audience?

i. Age Range

Our target audience primarily consists of adults between the ages of 25 and 65. This demographic represents individuals seeking recreational activities, outdoor adventures, and leisure experiences on the water.

ii. Level of Education

There is no specific educational requirement for our target audience. We cater to individuals with varying educational backgrounds who share a common interest in boating and water-based activities.

iii. Income Level

Our target audience typically falls within the middle to upper-income brackets. They have disposable income to spend on leisure activities and are willing to invest in quality experiences.

iv. Ethnicity

Makana Nalani® Boat Rental Company is open to serving a diverse customer base, embracing individuals of all ethnicities and backgrounds who have a passion for boating and exploring the beautiful waters of Hawaii.

v. Language

While our primary communication language is English, we also strive to accommodate non-English speakers through multilingual staff or translation services, ensuring a welcoming and inclusive environment for all customers.

vi. Geographical Location

Our target audience is primarily composed of tourists visiting Honolulu, Hawaii, and the surrounding areas, as well as local residents seeking water-based activities on the island.

vii. Lifestyle

Our target audience includes adventure-seekers, nature enthusiasts, vacationers, and locals looking for unique experiences on the water. They value outdoor activities, environmental conservation, and creating lasting memories with family and friends.

b. Advertising and Promotion Strategies
  • Host Themed Events That Catch the Attention of Potential Clients.
  • Tap Into Text Marketing.
  • Use FOMO to Run Photo Promotions.
  • Share Your Events in Local Groups and Pages.
  • Turn Your Social Media Channels into a Resource
  • Develop Your Business Directory Profiles
  • Build Relationships with travel and tour companies, other rental companies, and related organizations in our Area
i. Traditional Marketing Strategies
  • Marketing through Direct Mail.
  • Print Media Marketing – Newspapers & Magazines.
  • Broadcast Marketing -Television & Radio Channels.
  • OOH Marketing – Public Transit like Buses and Trains, Billboards, Street shows, and Cabs.
  • Leverage direct sales, direct mail (postcards, brochures, letters, fliers), tradeshows, print advertising (magazines, newspapers, coupon books, billboards), referral (also known as word-of-mouth marketing), radio, and television.
ii. Digital Marketing Strategies
  • Social Media Marketing Platforms.
  • Influencer Marketing.
  • Email Marketing.
  • Content Marketing.
  • Search Engine Optimization Marketing.
  • Affiliate Marketing
  • Mobile Marketing.
iii. Social Media Marketing Plan
  • Start using chatbots.
  • Create a personalized experience for each of our clients.
  • Create an efficient content marketing strategy.
  • Create a community for our freelance marketers and influencers.
  • Gear up our profiles with a diverse content strategy.
  • Use brand advocates.
  • Create profiles on relevant social media channels.
  • Run cross-channel campaigns.
c. Pricing Strategy

Makana Nalani® Boat Rental Company, LLC will adopt the following pricing strategies:

  • Cost-Plus Pricing
  • Value-Based Pricing
  • Competitive Pricing
  • Dynamic Pricing
  • Bundle Pricing

Please note that our pricing strategy is based on a careful analysis of the costs and profitability of the business, as well as the needs and preferences of the target customer base.

  1. Sales and Distribution Plan

a. Sales Channels

Our channel sales strategy will involve using partners and third parties—such as referral partners, affiliate partners, freelance marketers, and social media influencers to help refer clients to us. Makana Nalani® Boat Rental Company, LLC will establish strategic partnerships with local businesses, hotels, travel, and tour companies to gain insights into anticipated demand and adjust inventory accordingly.

b. Inventory Strategy

Having a flexible inventory strategy that allows for scalability is essential for accommodating future growth. We have a plan for potential expansion into new markets or increased demand in existing markets by ensuring access to additional boats or adjusting fleet composition as necessary.

By conducting regular inspections, addressing issues promptly, and scheduling routine maintenance, Makana Nalani® Boat Rental Company, LLC will reduce the number of boats out of service due to repair needs.

c. Payment Options for Customers

Here are the payment options that Makana Nalani® Boat Rental Company, LLC will make available to her customers:

  • Bank Transfers
  • Credit or Debit Card
  • Cash
  • Checks
  • Electronic Payment Systems such as PayPal or Venmo.
d. Return Policy, Incentives, and Guarantees
Return Policy:

Makana Nalani® Boat Rental Company, LLC will establish a return policy to provide guidelines for customers who need to return rented boats.


To encourage customer loyalty and repeat business, Makana Nalani® Boat Rental Company, LLC can offer various incentives.

Some possible incentives include loyalty programs where customers earn points or rewards for frequent rentals, discounts for extended rental durations, referral programs that reward customers for referring new users, and promotional offers or discounts for specific periods or events.


Makana Nalani® Boat Rental Company, LLC can guarantee that all boats are regularly inspected, well-maintained, and equipped with safety features to provide a safe riding experience for customers.

e. Customer Support Strategy

Our customer support strategy will involve ensuring that clients have easy access to our multiple communication channels, such as email, phone, and social media.

We will also make sure that all contact information is clearly displayed on the business’s website and promotional materials. We will foster a culture of putting clients first, where staff are trained to listen actively and empathize with clients’ needs.

We will encourage staff to go the extra mile to ensure clients feel valued and supported. We will implement a CRM system to manage client data, track clients, and follow-up activities.

  1. Operational Plan

  • Regularly inspect and maintain boats to ensure they are in good working condition.
  • Implement a tracking system to monitor boat locations and availability in real-time.
  • Optimize fleet size and composition based on demand patterns and customer feedback.
  • Replace or retire boats that are no longer in optimal condition or are underutilized.
  • Establish a network of charging stations strategically located throughout the operating area.
  • Implement a maintenance schedule to ensure boats are available and ready for rental.
a. What Happens During a Typical Day at a Boat Rental Business?
  • The day usually starts with the staff preparing the fleet of boats for rental. This involves inspecting each vessel, ensuring they are clean, well-maintained, and equipped with all required safety gear.
  • Customers ’ requests to rent boats are attended to
  • Schedule maintenance of the boats is carried out
  • Staff members may also engage in marketing efforts, such as updating social media pages, promoting special offers, or distributing brochures to attract new customers.
  • There are administrative tasks, such as managing reservations, updating the booking system, handling paperwork, and accounting.
  • At the end of the day, staff members secure the boats and the rental facility, ensuring that everything is in order for the next day.
b. Production Process

There is no production process when it comes to a boat rental business.

c. Service Procedure

Our business model centers around providing a user-friendly and accessible rental experience. Staff members handle reservations and bookings made in advance or on the same day. They assist customers in selecting the appropriate boat type and duration of rental, confirming availability, and explaining rental policies and safety guidelines.

As customers arrive for their rental, they go through the check-in process. Staff members verify identification, provide safety briefings, and ensure that customers understand the rules and regulations for boat operation. If required, customers receive safety training and instruction on how to operate the boats safely. This may include navigation, docking, and basic boating rules.

Throughout the day, staff members remain available to answer customer questions, provide assistance, and address any concerns that may arise during the rental period. When boats return, they are inspected for any damages or issues. If needed, cleaning and maintenance tasks are performed to prepare the boats for the next rental.

d. The Supply Chain

Makana Nalani® Boat Rental Company, LLC will establish a business relationship with wholesale supplies of boat supplies.

e. Sources of Income

Makana Nalani® Boat Rental Company, LLC makes money from renting boats and selling merchandise.

  1. Financial Plan

a. Amount Needed to Start Our Boat Rental?

Makana Nalani® Boat Rental Company, LLC would need an estimate of $250,000 to successfully set up our boat rental center in the United States of America. Please note that this amount includes the salaries of all our staff for the first month of operation.

b. What are the Costs Involved?
  • Business Registration Fees – $750.
  • Legal expenses for obtaining licenses and permits – $7,300.
  • Marketing, Branding, and Promotions – $5,000.
  • Business Consultant Fee – $2,500.
  • Insurance – $5,400.
  • Rent/Lease – $80,000.
  • Operational Cost (salaries of employees, payments of bills et al) – $60,000
  • start-up inventory – $5,000
  • Boats and Accessories – $120,000
  • Website: $600
  • Opening party: $3,000
  • Miscellaneous: $2,000
c. Do You Need to Build a Facility? If YES, How Much Will It Cost?

Makana Nalani® Boat Rental Company, LLC will not build a new facility for our boat rental center; we intend to start with a long-term lease and after 5 years, we will start the process of acquiring our own jetty facility.

d. What are the Ongoing Expenses for Running a Boat Rental Business?
  • Boat Maintenance and Repairs
  • Fuel and Operating Costs
  • Insurance
  • Marina or Dock Fees
  • Licensing and Permits
  • Marketing and Advertising
  • Staff Salaries
  • Cleaning and Supplies
  • Utility bills and facility maintenance costs
  • Safety Equipment and Gear (Life jackets, safety equipment, and other boating gear need to be regularly maintained and replaced as needed)
  • Software and Technology
  • Taxes income taxes, sales taxes, and property taxes.
  • Membership Fees (if applicable).
  • Credit Card Processing Fees.
e. What is the Average Salary of your Staff?
  • Chief Operating Officer (Owner) – $68,000 Per Year
  • Admin and HR Manager – $48,000 Per Year
  • Fleet Manager $48,000 Per Year
  • Accountant $38,000 Per Year
  • Instructors and Lifeguards – $36,800 Per Year
  • Customer Service Officer (Call Center Executives) – $32,100 Per Year
  • Boat Detailers -$30,000 Per Year.
f. How Do You Get Funding to Start a Boat Rental Business?
  • Raising money from personal savings and sale of personal stocks and properties
  • Applying for a loan from your bank/banks
  • Pitching our business idea and applying for business grants and seed funding from the government, donor organizations, and angel investors
  • Source for soft loans from our family members and our friends.
  1. Financial Projection

a. How Much Should You Charge for Your Product/Service?

Generally, boat rental prices are structured based on a combination of base fare, per-minute charges, and additional fees. Our recreational boats are priced per hour at roughly $10-$15. The cost of a half-day rental is between $30 and $50.

b. Sales Forecast?
  • First Fiscal Year (FY1): $360,000
  • Second Fiscal Year (FY2): $480,000
  • Third Fiscal Year (FY3): $520,000
c. Estimated Profit You Will Make a Year?
  • First Fiscal Year (FY1): (10% of revenue generated)
  • Second Fiscal Year (FY2): (20% of revenue generated)
  • Third Fiscal Year (FY3): (25% of revenue generated)
d. Profit Margin of a Boat rental Service

The ideal profit margin we hope to make at Makana Nalani® Boat Rental Company, LLC will be between 10 and 25 percent on service charges.

  1. Growth Plan

a. How do you intend to grow and expand? By opening more retail outlets/offices or selling a franchise?

Makana Nalani® Boat Rental Company, LLC will grow our boat rental business by first opening other facilities in key cities in the United States of America within the first five years of establishing the organization and then will start selling franchises from the tenth year.

b. Where do you intend to expand to and why?

Makana Nalani® Boat Rental Company, LLC plans to expand to

  • Miami, Florida
  • Portland, Maine
  • Galveston, Texas
  • Los Angeles, California
  • New York City, New York (Manhattan, Brooklyn, and Queens)
  • San Francisco, California
  • San Diego, California
  • Seattle, Washington
  • Honolulu, Hawaii
  • Charleston, South Carolina.

The reason we intend to expand to these locations is the fact that these cities represent some of the most frequently visited cities in the US based on their cultural significance, safe waterways, tourist attractions, and overall popularity among travelers.

  1. Exit Plan

The founder of Makana Nalani® Boat Rental Company, LLC plans to exit the business via family succession. We have positioned structures and processes in place that will help us achieve our plan of successfully transferring the business from one family member to another and from one generation to another without difficulties.

The company has successfully developed a detailed transition plan to smoothly hand over responsibilities to the new successor. This includes transferring ownership, training key personnel, and communicating with employees, customers, and suppliers about the change.