Are you about writing a car wash business plan? If YES, here is a sample SWOT analysis for a car wash company to help you form a competitive strategy.
Car Wash Business Plan – Economic Analysis
Technological advancement on products and equipment has made a huge impact on the car wash industry over the past decade. This has been a great improvement for the industry and has seen businesses getting quick return on investments.
The internet has caused a revolution in the ways car wash businesses attract and retain customers as customers can now go online to check the review of other customers before deciding to visit the car wash. A negative customer review is likely to cause a business to lose new as well as existing customers. This has made car washes to be very careful in the way they handle their customers so that a positive review will create more customers for the business.
Household customers account for about 76 percent of those who used the services in the car wash industry. These household customers are usually between the ages of 16 and above and own a car and a valid driver’s license. Those with high income represent those that have the highest demand for car washing services.
Employment of workers into the car wash industry is likely to increase by 19 percent between 2010 and 2022. However, this number will not remain stable especially as more car washes are favoring automatic conveyors to full service car washes, an action which is likely to cause a decline in the employment of workers.
Car Wash Business Plan – SWOT Analysis
Car wash business is one of the businesses that can easily generate sales with little stress, as long as they are well positioned. We are building a standard car wash business with variety of services which is why we have decided to subject our business idea (company) to SWOT Analysis.
Ordinarily we can successfully run a normal car wash business without the stress of going through the required protocol of setting up a new business including writing a detailed business plan, but because of the nature of carwash business we want to establish, we don’t have any option other than to follow due process.
We hired the services of Mr. Coleman Carrington, an HR and Business consultant to help us conduct SWOT analysis for our company and he did a pretty job for us. Here is a of the result we got from the SWOT analysis that was conducted on behalf of Spotless Car wash Company Las Vegas, Nevada;
Spotless Carwash is centrally located in a densely populated area in Las Vegas; our location is in fact one of our major strength. We are also a car wash company that offers variety of services. For instance, if a client visits our cash wash to wash his car, he has the options of barbing his hair within our facility, he also has the option of patronizing our bar and our mini mart where he can buy car accessories et al.
Spotless Carwash is a new business which is owned by an individual (family), and we may not have the financial muscle to sustain the kind of publicity we want to give our business.
We are centrally located in one of the busiest area in Las Vegas and we are open to all the available opportunities that the city has to offer. Our business concept also positioned us to be a one stop shop in the car wash industry. The truth is that there are no car wash facilities within the area where our car wash is going to be located; the closest car wash facility to our proposed location is about 6 miles away. In a nutshell, we do not have any direct competition within our target market area.
Some of the threats that are likely going to confront Spotless Car wash Company is unfavorable government policies, seasonal fluctuations, demographic / social factors, downturn in the economy which is likely going to affect consumers spending and of course emergence of new competitors within the same location where our carwash is located.