Are you about starting a chemical laboratory? If YES, here is a complete sample chemical laboratory business plan template & feasibility report you can use for FREE. Okay, so we have considered all the requirements for starting a chemical laboratory. We also took it further by analyzing and drafting a sample chemical laboratory marketing plan template backed up by actionable guerrilla marketing ideas for chemical laboratories. So let’s proceed to the business planning section.

Why Start a Chemical Laboratory Business?

If you are a scientist and you intend starting your own business, you can decide to start your own chemical laboratory; it is an industry that is open to creative scientists.

Starting a chemical laboratory requires training, experience, creativity, reasonable startup capital, license and detailed business plan. The truth is that you can’t just wake up and launch your own chemical laboratory; you must follow established protocols. This industry is highly regulated because of the risks involved.

If you are sure this type of business is what you want to do after you must have conducted your research, then the next step to follow is to write a good business plan; a detailed blue print of how you intend raising your seed capital, setting up the business, managing the flow of the business, sorting out tax and marketing your products.

The truth is that it is one thing to have a fantastic idea cum business plan, but it is another thing for the business plan to translate to money/profits, that is why it is important to assemble a team of experts to work with if you want to be successful with your chemical laboratory.

Below is a sample chemical laboratory business plan template that will help you successfully write yours without much stress.

A Sample Chemical Laboratory Business Plan Template

1. Industry Overview

Establishments that operates in the Laboratory Testing industry basically perform physical, chemical and other analytical testing for commercial purposes. Such testing may occur in a laboratory or an on-site facility (i.e. where the product is manufactured or developed). Most results from industry-led tests are checked against government regulations and environmental, industrial and product standards. Please note that this industry does not include medical and veterinary testing labs.

Usually, in an increasingly regulated society, pressure on operators to ensure the safety and quality of their products is higher than ever. A greater number of government safety regulations and consumer lawsuits have led to rigorous testing of manufacturers’ goods prior to sale.

The industry has grown over the past five years, driven by renewed consumer spending and corporate investment in the development of new products. As companies accommodate stricter environmental regulations and invest in new products over the next five years, demand for laboratory testing services is expected to grow.

Statistics has it that in the united states alone, the industry generates over $19 billion annually from more than 10,197 registered and licensed laboratory testing companies scattered all around the United States of America. The industry is responsible for the employment of over 144,658 people.

Experts project the industry to grow at a 1.5 percent annual rate from 2015 to 2018. Bureau Veritas and SGS are the companies with the lion share of the available market in the Laboratory Testing Services industry in the United States of America.

A recent report published by IBISWORLD shows that capital expenditure in the Laboratory Testing Services is low. For every $1.00 spent on labor, an estimated $0.07 is allocated toward capital. The majority of work requires specialized, high-cost equipment to conduct certain types of tests. Additionally, depreciation expenditure is expected to account for 3.8 percent of industry revenue in 2018.

Nonetheless, the industry is heavily labor intensive. Industry employees perform a range of activities, from simple manual tasks and automated experimental procedures to high-tech testing. Since the industry requires a highly skilled labor force, wages are high. Labor costs account for about 50.7 percent of industry revenue in 2018 and have risen substantially over the past five years.

The bottom line is that the laboratory testing services industry is still very much open for new entrants and the competition within the industry is not very stiff. If your laboratory is good, it can gain fair share of the available market in any country or region you intend launching the business.

2. Executive Summary

Nathan Fredrick® Chemical Laboratory, LLC is a licensed laboratory testing company that will be located in an industrial area in Burlington – Vermont. We have been able to secure a long-term lease agreement for a facility in a strategic location with an option of a long-term renewal on terms and conditions that are favorable to us. The facility has government approval for the kind of business we want to run, the facility is easily accessible.

Nathan Fredrick® Chemical Laboratory will perform physical, chemical and other analytical testing for commercial purposes. Such testing may occur in a laboratory or an on-site facility (i.e. where the product is manufactured or developed). We are also in business to make profits at the same to give our customers value for their money.

We are aware that there are several chemical laboratories scattered all around the United States, which is why we spent time and resources to conduct our feasibility studies and market survey so as to enable us locate the business in an area that can easily accept our services. We ensured that our lab facility is easy to locate and we have mapped out plans to develop a far-reaching network.

Much more than offering highly regulated scientific services, our customer care is going to be second to none. We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied when they patronize our services.

Nathan Fredrick® Chemical Laboratory, LLC will ensure that all our customers are given first class treatment whenever they bring their products for testing in our chemical labs. We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large they may grow to. We will ensure that we get our customers involved when making some business decisions that will directly or indirectly affect them.

Nathan Fredrick® Chemical Laboratory, LLC is a family business that will be owned and managed by Dr. Nathan Fredrick (PhD) and his immediate family members. Dr. Nathan Fredrick who is the Chief Executive Officer of the Company has PhD in Molecular Science. He has over 20 years’ experience working in related industry as a senior research director prior to starting Nathan Fredrick® Chemical Laboratory, LLC.

3. Our Products and Services

Nathan Fredrick® Chemical Laboratory, LLC is going to run a standard chemical laboratory whose services will not only be accepted in Burlington – Vermont but also throughout the United States of America. We are in the Laboratory testing services industry to make profits and also to give our customers value for their money.

These are some of the services that we will be offering;

  • Agriculture and food testing
  • Environmental testing
  • Product performance and safety testing
  • Product certification
  • Biological and chemical testing
  • Acoustics and vibration testing
  • Electrical testing
  • Providing forensic services
  • Geotechnical testing
  • Industrial testing
  • Mechanical testing
  • Radiation testing

4. Our Mission and Vision Statement

  • Our vision is to establish a standard chemical laboratory whose services will be not only be accepted in Burlington – Vermont, but also throughout the United States of America.
  • Our mission is to establish a standard chemical laboratory that in our own capacity will favorably compete with leaders in the industry. We want to build a business that will be listed amongst the top 20 chemical laboratories in the United States of America.

Our Business Structure

Nathan Fredrick® Chemical Laboratory, LLC is established with the aim of competing favorably with other leading chemical laboratories in the industry. This is why we will ensure that we put the right structures in place that will support the kind of growth that we have in mind while setting up the business.

We will ensure that we only hire people that are qualified, honest, hardworking, customer centric and are ready to work to help us build a prosperous business that will benefit all our stake holders. As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more depending how fast we meet our set target.

In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer (Owner)
  • Senior Research Fellow/Lab Scientist
  • Human Resources and Admin Manager
  • Sales and Marketing Manager
  • Laboratory Assistant Accountants/Cashiers
  • Customer Care Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (Owner):

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization.

Senior Research Fellow/Lab Scientist

  • Responsible for research and development. He or she makes detailed observations, analyzes data, and interprets results. Prepare technical reports, summaries, protocols, and quantitative analyses. Investigating, creating, and developing new methods and technologies for project advancement.
  • Responsible for identifying patentable inventions and acting as principal investigator in conducting his or her own experiments.
  • Performs a variety of chemical research tasks and experiments. He or she may be required to make detailed observations, detecting horticultural or pest problems, and instituting corrective action.
  • Determine optimal cultural requirements and perform tasks related to disease and pest prevention; they often are required to collect, record, and analyze data, as well as interpret results.
  • Participate in scientific conferences and contribute to scientific journals.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Ensures that the lab meets the expected safety and health standard at all times.

Human Resources and Admin Manager

  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Defining job positions for recruitment and managing interviewing process
  • Carrying out induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Oversee the smooth running of the daily office and chemical lab activities.

Sales and Marketing Manager

  • Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Model demographic information and analyze the volumes of transactional data generated by customer purchases
  • Identify, prioritize, and reach out to new partners, and business opportunities et al
  • Document all customer contact and information
  • Represent the company in strategic meetings
  • Help increase sales and growth for the company

Accountant/Cashier

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for the organization
  • Serves as internal auditor for the organization

Client Service Executive

  • Welcomes guests and clients by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients
  • Receives parcels/documents for the company
  • Distribute mails in the organization
  • Handles any other duties as assigned by the line manager

Laboratory Assistant:

  • Responsible for performing a wide variety of laboratory tasks and experiments, making detailed observations, analyzing data, and interpreting results. He or she maintains laboratory equipment and inventory levels for laboratory supplies. He or she may also write reports, summaries, and protocols regarding experiments.
  • Performs limited troubleshooting and calibration of instruments.
  • Performs routine maintenance of glass-washing equipment and performs other related duties as required

6. SWOT Analysis

We are quite aware that there are several chemical laboratories in the United States of America which is why we are following the due process of establishing a business. We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be equipped to confront our threats.

Nathan Fredrick® Chemical Laboratory, LLC employed the services of an expert HR and Business Analyst with bias in startup business to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives.

This is the summary of the SWOT analysis that was conducted for Nathan Fredrick® Chemical Laboratory, LLC;

  • Strength:

Part of what is going to count as positives for Nathan Fredrick® Chemical Laboratory, LLC is the vast experience of our management team. So also, our state of the art chemical laboratory equipment, the wide varieties of laboratory testing services, our large national network and of course our excellent customer service culture will definitely count as a strong strength for the business.

  • Weakness:

A major weakness that may count against us is the fact that we are a new chemical laboratory in the United States and we don’t have the financial capacity to engage in the kind of publicity that we intend giving the business especially when big names like AbbVie, Amgen Inc., Genentech Inc., Monsanto and Gilead et al are already determining the direction of the market both in the United States and the global market.

  • Opportunities:

The opportunities available to chemical laboratories are enormous and this is anchored on the fact that it is compulsory for any chemical related product and food to undergo testing in the United States. As a result of that, we were able to conduct a thorough market survey and feasibility studies so as to position our business to take advantage of the existing market and also to create our own new market. We know that it is going to require hard work, and we are determined to achieve it.

  • Threat:

We are quite aware that just like any other business, some of the major threats that we are likely going to face are economic downturn and unfavorable government policies. Another threat that may likely confront us is the arrival of a new chemical laboratory in same location where ours is located and where our target market exists.

7. MARKET ANALYSIS

  • Market Trends

A close study of the trends in the Laboratory testing industry shows that the industry is growing rapidly, with revenue increase over the last five years driven by rising use of chemical based products. Even though the industry has grown, a consolidation trend has emerged as large laboratory testing companies have increasingly targeted industry firms for acquisition, to expand their services portfolios ahead of impending patent expiration.

Sustained spending on research and development, including by the federal government, will benefit the industry going forward, driving growth in revenue generation and of course profit. The fact that there are several fields that need the input of laboratory testing services makes it an industry that is worth paying attention to.

The industry has thrived due to higher government regulation of consumer and food products, government regulation across a range of industries has stimulated demand and aided by the projected expansion of the economy, experts expect industry revenue to grow. Lastly, external factors such as research, development expenditure and consumer spending in the Laboratory Testing industry will impact industry performance.

8. Our Target Market

When it comes to the services offered by chemical laboratories, there is indeed a wide range of available customers. In essence, our target market can’t be restricted to just an industry, but all the industries that manufacture chemical based products and food.

In view of that, we have conducted our market research and we have ideas of what our target market would be expecting from us. Hence our target markets are;

  • All manufacturing companies that manufacture chemical based products
  • Food processing and preservation companies
  • Medicine and pharmaceutical manufacturing companies
  • Hybrid food processing and production companies
  • Hybrids crops cultivators
  • Hybrid animal breeders
  • Hybrid bird / poultry farmers
  • Non – food industries (used in the production of biodegradable plastics and bio – fuels et al).

Our competitive advantage

A close study of the laboratory testing industry reveals that the market has become much more intensely competitive over the last half decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry. We are aware of the stiff competition and we are prepared to compete favorably with other laboratory testing companies in Burlington – Vermont.

Part of what is going to count as competitive advantage for Nathan Fredrick® Chemical Laboratory, LLC is the vast experience of our management team. So also, our state of the art chemical laboratory, the varieties of services we offer, our large and far reaching national network and of course our excellent customer service culture will definitely count as a strong strength for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the laboratory testing services industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Nathan Fredrick® Chemical Laboratory, LLC is established with the aim of maximizing profits in the laboratory testing services in the United States of America and we are going to ensure that we do all it takes to offer our services to a wide range of customers.

Nathan Fredrick® Chemical Laboratory, LLC will generate income by offering the following services;

  • Agriculture and food testing
  • Environmental testing
  • Product performance and safety testing
  • Product certification
  • Biological and chemical testing
  • Acoustics and vibration testing
  • Electrical testing
  • Providing forensic services
  • Geotechnical testing
  • Industrial testing
  • Mechanical testing
  • Radiation testing

10. Sales Forecast

One thing is assured, if your laboratory services meet the expected industrial standard and if your laboratory is centrally positioned and easily accessible, you will always attract customers.

We are well positioned to take on the available market in Burlington – Vermont and every city where our services will be offered and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six months of operation and grow the business and our clientele base.

We have been able to examine the laboratory testing services industry, have analyzed our chances in the industry and we have been able to come up with the following sales forecast. Below is the sales projection for Nathan Fredrick® Chemical Laboratory, LLC, it is based on the location of our business and other factors as it relates to small and medium scale chemical laboratory startups in the United States;

  • First Fiscal Year: $250,000
  • Second Fiscal Year: $550,000
  • Third Fiscal Year: $950,000

N.B: This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown or a major competitor offering same laboratory testing services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

Before choosing a location for Nathan Fredrick® Chemical Laboratory, we conducted a thorough market survey and feasibility studies in order for us to be able to penetrate the available market in our target market locations. We have detailed information and data that we were able to utilize to structure our business to attract the number of customers we want to attract per time.

We hired experts who have good understanding of the industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Burlington – Vermont. In summary, Nathan Fredrick® Chemical Laboratory, LLC will adopt the following sales and marketing approach to attract clients;

  • Introduce our chemical laboratory brand by sending introductory letters to Manufacturers of chemical based products, medicine and pharmaceutical manufacturing companies, Hybrid food processing and production companies, Hybrids crops cultivators, Hybrid animal breeders, Hybrid bird / poultry farmers, and Non – food industries (used in the production of biodegradable plastics and bio – fuels et al) and other stakeholders in Burlington – Vermont.
  • Advertise our services in community based newspapers, local TV and radio stations
  • List our business and products on yellow pages’ ads (local directories)
  • Leverage on the internet to promote and market our chemical laboratory services
  • Engage in direct marketing and sales
  • Encourage the use of Word of mouth marketing (referrals)
  • Join local chambers of industry and commerce with the aim of networking and marketing our services.

11. Publicity and Advertising Strategy

Our chemical laboratory is a standard one with a wide range of laboratory testing services that in few years from now will favorably compete with other leading brands in the industry.

Nathan Fredrick® Chemical Laboratory, LLC has a long-term plan of attracting clients all around the United States of America which is why we will deliberately build our brand to be well accepted first in Burlington – Vermont before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for marketing our services but to also effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Nathan Fredrick® Chemical Laboratory, LLC;

  • Place adverts on both print (community based newspapers and science magazines) and electronic media platforms
  • Sponsor relevant community programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, et al to promote our chemical laboratory brand
  • Install our billboards in strategic locations all around major cities in the United States of America
  • Distribute our fliers and handbills in target areas
  • Position our Flexi Banners at strategic positions in the location where we intend getting customers to start patronizing our services
  • Ensure that our laboratory is well branded and that all our staff members wear our customized clothes, and all our official cars and distribution vans are customized and well branded.

12. Our Pricing Strategy

Nathan Fredrick® Chemical Laboratory, LLC will work towards ensuring that all our services are offered at highly competitive prices compared to what is obtainable in the United States of America.

In view of that, our prices will conform to what is obtainable in the industry but will ensure that within the first 6 to 12 months our services are offered a little bit below the average prices of various laboratory testing brands in the United States of America. We have put in place business strategies that will help us run on low profits for a period of 6 months; it is a way of encouraging people to buy into our brand.

  • Payment Options

The payment policy adopted by Nathan Fredrick® Chemical Laboratory, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Nathan Fredrick® Chemical Laboratory, LLC will make available to her clients;

  • Payment via bank transfer
  • Payment via credit cards
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money transfer
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for our services without any stress on their part.

13. Startup Expenditure (Budget)

Starting a standard chemical laboratory is indeed a capital – intensive business because the amount required in setting up a chemical testing laboratory is not a piecemeal. The bulk of the startup capital will be spent on leasing or acquiring a facility, acquiring license and in purchasing chemical lab machines and equipment.

Aside from that, you are not expected to spend much except for purchase and servicing of distribution trucks, purchasing raw materials, paying of your employees and utility bills.These are the key areas where we will spend our startup capital;

  • The total fee for registering the Business in the United States of America – $750.
  • Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300.
  • Marketing promotion expenses for the grand opening of Nathan Fredrick® Chemical Laboratory, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
  • The cost for hiring Business Consultant – $2,500.
  • The cost for insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
  • The cost for payment of rent for 12 months at $1.76 per square feet in the total amount of $76,600.
  • The cost for construction of a standard chemical testing lab – $100,000.
  • Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
  • The cost for start-up inventory (laboratory equipment, raw materials, and packaging materials et al) – $80,000
  • The cost for store equipment (cash register, security, ventilation, signage) – $13,750
  • The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, Fax Machines, tables and chairs et al) – $4,000.
  • The cost of launching a website – $600
  • Miscellaneous – $10,000

We would need an estimate of $500,000 to successfully set up our chemical laboratory in Burlington – Vermont.

Generating Startup Capital for Nathan Fredrick® Chemical Laboratory, LLC

Nathan Fredrick® Chemical Laboratory, LLC is a family business that is owned and financed by Dr. Nathan Fredrick (PhD) and his immediate family members. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the startup capital to 3 major sources.

  • Generate part of the startup capital from personal savings and sell of stocks
  • Source for soft loans from family members and friends
  • Apply for loan from the bank

N.B: We have been able to generate about $200,000 (Personal savings $150,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $300,000 from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of any business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and the business structure. If all of these factors are missing from a business, then it won’t be too long before the business close shop.

One of our major goals of starting Nathan Fredrick® Chemical Laboratory, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our services a little bit cheaper than what is obtainable in the market and we are prepared to survive on lower profit margin for a while.

Nathan Fredrick® Chemical Laboratory, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Leasing of facility and construction of standard chemical testing lab: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members and friends: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of the Company’s Logo: Completed
  • Printing of Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the needed chemical laboratory machines and equipment, furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Establishing business relationship with medicine and pharmaceutical manufacturing companies, Hybrid food processing and production companies, Hybrids crops cultivators, Hybrid animal breeders, Hybrid poultry farmers, and Non – food industries (used in the production of biodegradable plastics and bio – fuels et al): In Progress
Joy Nwokoro