Do you want a cost effective way to promote your company effortlessly? If YES, here are 7 result oriented ways to market your business with word of mouth. I have seen businesses and companies spend millions of dollars on advertising just to increase sales and sustain their brand awareness. Now what about the small business owner who doesn’t have millions of dollars in advertising budget?
Is there a way for small entrepreneurs to still attract some customers in the face of stiff competition? Well, I will advice you read on to find the answers you seek. It’s often said that keeping a customer is cheaper than looking for a new customer. I think this statement is true in all fairness.
But what if you had an opportunity to keep a customer and still use that same customer to attract more customers for free? Wouldn’t you grab such opportunity with both hands? Well, that opportunity is what I am about to hand over to you today?
Most entrepreneurs don’t know that a business can be promoted for free and it is often said that free publicity is the best. This article is going to explain in detail how to promote your small business for free with word of mouth marketing.
Word of mouth marketing is such a powerful technique that if properly harnessed can lead to spontaneous business growth and increase in sales. Now how do you promote your small business with word of mouth marketing?
How to Promote your Business with Word of Mouth Marketing
Table of Content
- 1. Give your customers something to tell others about
- a. Provide exceptional service
- b. Offer quality products
- c. Create memorable words
- d. Organize a challenge or contest
- e. Surprise your customers
- 2. Encourage your customers to spread the word
- 3. Provide your customers with the right marketing tools
1. Give your customers something to tell others about
The first step to promoting your business with word of mouth marketing is by generating something to be talked about. Call it a buzz and you won’t be wrong but it must be worth sharing with others. If your business offers nothing exciting or puzzling to be talked about; then you can never harness the power of word of mouth.
What are things you can create to generate a buzz? What will your business offer that customers can talk about? Well, below are five things your business can do to get customers can talking.
a. Provide exceptional service
Going all out to deliver exceptional services can get your customers talking about your business to family and friends. Examples of companies that have generated word of mouth by providing exceptional services are Disney, Starbucks, GTBank and Virgin Atlantic airlines.
b. Offer quality products
If your business offers quality products, customers can confidently recommend your products to family and friends.
c. Create memorable words
People love words that inspire or promise them of a specific benefit. If you can give your customers this, they will tell it to their friends. You can also create a unique selling proposition that offers your customer a promise and be sure to deliver on such promise. Companies that have found success using USPs and memorable words are:
- Nike – Just do it
- Adidas – Impossible is nothing
- Wal-Mart – Always low price
d. Organize a challenge or contest
A contest or challenge can get your customers talking especially when there’s a good prize or entertainment attached to it. The Virgin Group gained publicity and generated word of mouth by organizing balloon flying contest and weird public stunts.
e. Surprise your customers
Surprising your customers with gifts unexpectedly can catch them off guard and get them talking.
2. Encourage your customers to spread the word
After giving your customers something to talk about, you need to encourage them to spread the word. If your marketing buzz stays with a customer, it dies a naturally death but if it’s spread; it brings tremendous results. Encourage your customers to become crusaders for your business.
3. Provide your customers with the right marketing tools
This is actually where the work lies in the game of generating word of mouth. Any content you create to generate a buzz will never be successful if you don’t provide your customers with the right marketing tools to help spread the word. You need to provide them with fuel to keep the fire you ignited burning and spreading. Now what marketing tools can you provide your customers?
i. Branded materials
You can provide your customers with branded materials such as newsletters with valuable content; brochures, branded T-shirts, souvenirs, etc.
ii. Introduce a referral program with incentives
A loyalty or referral program with attracting incentives can also be used to get your customers promoting your business. Network marketing companies such as Amway and GNLD does this excellently.
As a final note, I want you to know that you can promote your business for next to nothing and compete with giant corporations with million dollar budgets; if only you are willing to be creative.
Frequently Asked Questions
What Is A Word Of Mouth Marketing Strategy?
According to Investopedia, “word-of-mouth marketing (WOM marketing) is when a consumer’s interest in a company’s product or service is reflected in their daily dialogues.” It is more or less the process of actively influencing and encouraging organic word of mouth discussion about a brand, organization, resource, or event.
Is Word Of Mouth A Form Of Advertising?
Yes, word of mouth marketing is in fact one of the most powerful forms of advertising as consumers always trust their friends over traditional media.
How Do You Stimulate The Word Of Mouth Marketing Recommendations?
- Leverage visual triggers
- Create an official referral program
- Know Your Customer LTV.
- Do or make something unique
- Use Emotional provocation
- Encourage user generated content
- Push ratings and reviews hard
What Is Word Of Mouth Recruitment?
Word of mouth recruitment is a recruiting process that begins when company employees narrate the benefits of joining their company to their friends and acquaintances. It is renowned as the most common way to fill jobs; however experts believe that this practice contributes to job segregation by gender: women tend to reach out to other women in their networks, and men do likewise.
How Does Word Of Mouth Advertising Work?
- Set up quality products to groom a positive buyer experience
- Offer a good user interface and order process since most consumers considered visual appearance when making a purchasing decision.
- Then, let people to talk about your services to friends and family members or contact known figures to amplify their validation using their social media platforms.
How Do You Sell Word Of Mouth?
- Provide something worth talking about
- Identify and nurture your top customers
- Generate an emotional response
- Ask for reviews/ratings when things are going well; don’t wait!
- Use social media as a referral channel.
- Start with your employees
- Go above and beyond with unexpected customer service gestures.
- Use tools to automate the process.
- Ensure you have amazing service, staff, and support.
Why Care About Word Of Mouth Marketing?
This is because a solid word of mouth strategy at the heart of your business can establish the foundation on which to build a successful venture. If you could properly learn what has been renowned as the most priceless and efficient form of marketing—the particular form of advertising that consumers trust above all others and the one that is most likely to generate sales and profits — would you instead choose not to care or leave it to chance?
How Does Word Of Mouth Affects A Business?
This form of advertising has always has been a priceless tool for small businesses, especially because when someone speaks positively about your business, it helps build the buyer’s confidence and trust that their relationship with you won’t be a mistake.
How Can You Improve Your Word Of Mouth Marketing?
- Encourage user-generated content (UGC)
- Be creative and innovative
- Share customer testimonials/reviews
- Satisfy your customers
- Get product ratings on your site
- Provoke emotion
- Offer an incentive
- Have value
- Create a referral program
- Make yourself interesting
- Connect with industry influencers and thought leaders.
What Is A Difference Between Advertising And Word Of Mouth?
Word of mouth marketing is more or less the voluntary spread of a constructive marketing message from one person to another. Meanwhile, advertising is a much organized process. It takes the form of a broadcast transmitted to one and all at the same time.
Note that one of the primary differences amongst these 2 kinds of marketing is the ‘message’. Advertisements let the business pay for the ad and also control the ‘message’ that it sends to the consumers. However, businesses can’t control the message which gets transmitted with word of mouth marketing.
However, when a friend or family member recommends a brand, it is believed to have higher level of reliability than a paid ad. Word of mouth marketing is difficult to fake or formulate and is based on consumer satisfaction.
How Effective Is Word Of Mouth Marketing?
Word of mouth is renowned as the most effective form of marketing. According to experts, word of mouth is more effective than other types of marketing. Be it traditional advertising, media mentions, or promotional events, word of mouth is more useful in creating new users and customers.
How Much Does Word Of Mouth Marketing Cost?
Ideally, this type of marketing is free advertising triggered by customer experiences—and more or less, something that goes beyond what they expected.
What’s Another Way To Say Word Of Mouth?
Why Is Word Of Mouth Marketing Important?
Word of mouth marketing is very vital because consumers trust their friends. It is about a face-to-face interaction that is established on pre-founded trust. It’s a cost-effective way to spread the word about your company and products among online and in-person communities.
Is Word Of Mouth Earned Media?
Yes, word-of-mouth is a good example of earned media. Note that it is just as effective as a Yelp review or tweet – and it’s free! Also, note that this type of earned media can be stimulated through social media and viral marketing.
How Are Word Of Mouth Marketing And Referral Marketing Different?
According to experts, the primary difference between the two is that word-of-mouth marketing is organic whereas referral marketing introduces an incentive to make the outcome more repeatable. Referral marketing is more or less the exact opposite of word of mouth marketing. Instead of waiting for someone else to generate prospects for you, referral marketing request that you take control of the process, including doing the referral work for your client.
Why is Word Of Mouth the Best?
- Word of Mouth is Intensely Personal
- Word of Mouth Capitalizes on Trust
- Word of Mouth Saves Time
18. How Can You Get Users To Generate Content?
- Create and Run Contest/Quizzes on Social Media
- Create Buzz for Your Brand
- Leverage the Power of Hash tags
- Offer Rewards.
- Ask Questions.
What Is Positive Word Of Mouth?
Positive word of mouth is to provide information for consumers which illuminates the strengths of a product or service and encourages consumers to adopt a product or service.
What Is The Opposite Of Word Of Mouth?
Referral marketing is more or less the exact opposite of word of mouth marketing.
What Is The Scientific Word For Mouth?
Oral cavity or the buccal cavity!
Is Word Of Mouth Valuable?
Yes, word of mouth is very valuable. According to reports, word of mouth marketing incites about $6 trillion of annual consumer spending and is expected to account for 13% of consumer sales.
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