No, it is unethical to target uninformed consumers because it could negatively impact their cultural beliefs and social norm. Globally, industries and businesses are desperately trying to acquire new customers and some of the companies are likely to apply inappropriate means of gaining their attention. One of such methods is target marketing. Note that target…
Are you considering doing behavioral targeting in advertising but you don’t know what to expect? If YES, here are pros and cons to take note of in 2021. For many companies, traditional advertising may seem like an arbitrary, hit-or-miss operation. Carefully crafted messages sometimes fall short without an apparent reason. Potential customers usually fail to…
Are you thinking of holding a social media contest? If YES, here are 10 Best Crowd Pulling Social Media Contest ideas you can use in 2021. If you have ever followed a social media site where a brand is organizing a contest, and if you note the avalanche of folks looking to be a part…
When it comes to the world of video production, there are a multiple types of videos that can be produced. Videos are great ways to communicate messages to a particular audience in a way that really stimulates the right kind of reaction. The video director and the entire production team come together to make sure…
An explainer video is a short online marketing video that is used to explain a business idea in a simple, engaging and compelling way, by using a clear, concise language; and appealing visuals that quickly grab the viewer’s attention. Explainer videos have become extremely popular for businesses because it leads to better conversion rates for…
Having a good public relations strategy is very crucial especially if you’re looking to promote your business and reach your target audience effectively. It will be a wasted endeavour to just send out messages to just anyone without considering the exact people you want to hear your message. To adequately market your business, you need…
Instagram influencers have changed the course of online marketing in the past few years. They do this by being a face for people to market their products and serivces instead of just posting it online and using SEO to promote it. Influencer marketing indeed puts a human face to product marketing. Instagram influencer marketing is…
Indeed making a sale is demanding and sometimes requires tricks and manipulative techniques. But honestly goes beyond just sealing deals. Honesty is now becoming a necessity; you have to tell the truth at all times. If you tell a lie, even a small one, and you get found out, your credibility is gone and any…
Nickelodeon in recent years has emerged as the number one entertainment brand for kids. It has established a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Note that…
A competitive environment is the dynamic external system in which a business competes and functions. The more sellers of a similar product or service, the more competitive the environment is. So many markets in the United States are flooded with firms, making them extremely competitive. Competitive environments fuel creativity and productivity, generating higher quality work…
No, it is not acceptable to put anything on any car whether it is in Walmart parking lot or on a public street. It doesn’t matter if a business sends someone into its own parking lot to put a coupon flyer or other type of information on vehicles. It is generally illegal in California. Under…
Do you put your products on the shelf in Walmart? If YES, here is a detailed 8-step guide on how to get your products selling in Walmart stores nationwide. Walmart has grown into one of the fastest-growing marketplaces and continues to roll out features that make it easier for sellers and brands to reach Walmart’s…
Do you want to increase your brand awareness by through CSR activities but you lack ideas? If YES, here are 50 best philanthropic ideas for small businesses. Corporate social responsibility is a commitment to do more than just serve the needs and expectations of customers and shareholders. It can also mean going beyond business basics…
Do you want to create a social media plan for your business but lack the right tools? If YES, here are 17 hot tips on how to develop a social media strategy. Developing a solid social media strategy that will help you achieve your aims and objectives can seem like a real hassle, however, if…
Does your product appeal to students or schools and you seek ways to promote it? If YES, here are 20 tips on how to market your business to schools successfully. Do you want a long-term business relation with a client who buys in bulk? Then a school might just be the right institution for you….
It’s the utmost desire of a business man to see customers trooping into his place of business. Here are 99+ best marketing ideas to get new customers & clients FREE. Most entrepreneurs have successfully built a functional business system around their product or idea but they don’t seem to be making headway with respect to…
Do you want to learn the secret to promoting your business on TV and radio for free?? If YES, here is a step by step guide to advertising on TV and radio FREE. A good way to promote your business is through radio jingles and TV adverts; this is because millions of audience can be…
Publicity is one thing that all entrepreneurs cash in on when the issue of marketing comes to play. This is because of the immense benefit that can be garnered; benefits such as converting potential clients to regular or even loyal clients is key here. As a business owner, you need publicity for your company to…
Do you want to successfully promote your business on social media? If YES, here are 14 best result oriented Facebook marketing strategies & tips for beginners. If you look at successful brands that have built a formidable brand over the years, then you would agree with the fact that marketing is a very essential part…
All over the world it is the wish of businesses to become successful and have an avalanche of loyal customers. Customer loyalty one way in this instance, has to do with loyal customers that will always choose your company’s products over similar products any time and any day. You need to treat your loyal Customers…
Looking at big brands like Coke, Procter and gamble, and Nestle Foods, what readily comes to mind? Well, you would find that these are brands that have existed for several decades and have become really impressed in the minds of consumers. One of the reasons why this is so is because of the way they…
Every well established brand or organization that you see around you is an organization people have perceived to be credible. No organization attains credibility in the eyes of their customers and the general public without consciously working to achieve it; as a matter of fact, they are deliberate about it. The advantage an organization gets…
The goal of every business man or woman is to ensure that they attract more clients to their business and also to maximize profits; so they do all they can legally to achieve their business aims and objectives. An invoice is a document that contains the details (price and quantities) of goods and services sold…
The major reason why people go into business is to sell their products or services to their customers and as such they will want to do all they can to keep their existing customers and also to continue to work hard to add new customers to their clientele base. In recent time, organizations all over…
Trade Shows or Expos are the best times to advertise your Company’s brand and products so that you can acquire new Customers. Depending on the industry your business belongs to, there are regular Trade shows and Expos organised to help business owners and organizations showcase their products and services. If you have ever attended a…
Have you ever visited any company whose staff put on uniforms to conduct their duties? If you have done that, you will realize that the uniforms they put on make them look decent, smart and easy to identify. Although putting on uniforms might not apply to all organization, but if your organization is such that…
If you are in business and the bulk of your clients are high profile clients, or people that would need your products or services are people who can be classified as high networth people, then you must be deliberate about how you market your products or services to them. The truth is that if your…
It is true that having a side business can be such a big relief, especially when you are looking to add other streams of income because of the unpredictable twist the economy can take at anytime. This is why experts have advised that in building any kind of business that you have first got to…
There are several ways through which you could get new customers as an entrepreneur. There is the way of advertising; through which you get customers when you give the right ones your flyers, brochures, telling them via the word of mouth and through other means that aren’t mentioned here. However, did you know that there…
Experts have said that one of the ways to keep being assured of new customers is by increasing brand loyalty, so that your clients are assured of a brand that has their interest at heart. This is why in recent times, loyalty programs that are aimed at rewarding clients for their patronage have continued to…
In a world economy where you just might not be able to predict a hundred percent how things might turn in the nearest future, it becomes really important that one has a multiple stream of income. It is because of this that people are turning into entrepreneurs every day. It is their wish that they…
It is such a great thing when you have loyal customers whom you have been able to relate with overtime. You would agree with me that these types of customers are the ones whom you may have to refer to as the back bone of your business. This is because their constant patronage sure does…
Your ability to make money as a business man or women to a large extent is dependent on your marketing skills. Business is about selling services or products to people in exchange for money. That is the reason why the marketing department of any organization must be up and about sourcing for new clients and…
Business cards say a lot about what we do, our brand and our taste. If you have ever been handed a business card by an intending business partner or just a friend, then you just might want to agree with me that they do really say a lot. This is no wonder that they have…
Twitter is among the top four social networking sites with over three hundred million active users on it including a lot of celebrities and public figures. On twitter, you either follow people or people follow you, and if you want to leverage twitter for online marketing, then you have to map out how you will…
How stiff is the competition in your industry? How do you intend to stay ahead of competition in business? What’s the average number of new customers that come to transact business with you daily? Do you know how to attract or find new customers for your small business? Do you need cheap marketing ideas for…
Do you have a fantastic product that you have been struggling to launch due to financial constraint? If you are optimistic that your products can meet the needs of people out there, then you should not allow lack of capital to deprive you from launching it into the market. New products are launched into the…
Apart from production and packaging, branding is the second most important aspect of a business or company. What then is a brand? A brand is what makes your business, products and services unique and different from similar products and services. Your business brand is not just the logo of the company as many people think,…
Everyone recognizes a bottle of coke wherever they see it—whether in Asia or Africa or America, a bottle of coke looks the same. That’s a perfect example of strong brand awareness. Brand awareness refers to the ability of consumers and potential consumers to recognize your product without assistance. There are so many things involved in…
A press release is a very useful form of communication. Therefore, it’s highly recommended that companies should utilize the best methods when writing press releases in order to effectively communicate with the public. Do you want to learn how to write a press release that attracts public attention? Then i advice you read on. Now…
Some businesses have been in the market for years—and in fact, decades—but they continue to struggle to climb the ladder of success without making headway. On the other hand, some other businesses come into the market and within a few months, it’s just like they have a secret formula or magic bullet because they achieve…
Are you on a quest to build a brand? If YES, here are 10 examples of unethical marketing practices you must avoid that can ruin your business reputation overnight. Whether you are playing the salesman role for your own business or you are hired to market an employer’s products or services, you need to understand…
College students constitute a huge market segment of millions of potential customers that entrepreneurs cannot afford to ignore. One advantage of having college students as customers is the potential for present and future sales. At ages 18-30, college students are in their formative years, have access to some money, and can make purchase decisions. A…
A business review is a narrative account of a customer’s experience with a company’s products and services. It presents the customer’s assessment of the company’s offerings, so that potential customers can make an informed decision as to whether the company is a good match or their needs. According to research, more than 70 percent of…
Many decades ago, the only way companies reached out to their potential and existing customers is to send them mails, which usually take days to deliver. Although that method is still very much in use today, it’s no longer the most preferred. Companies now favor email, instead. Email marketing has many advantages over traditional methods…
Organizing business conferences and seminars is one of the smartest ways to market your business and create more awareness of your brand. This explains why several thousands of business conferences and seminars are staged every year. How well your conference or seminar goes can determine how participants will see your business or brand. A perfectly…
How do you build your personal brand within a company without provoking jealousy among your teammates? How do you build your personal brand successfully and why should you do it? What are the benefits, the pros and cons? Well, this article will provide the insights you need. Building your own personal brand helps you establish…
What if I took you to a place and I showed you a room and then I told you that there are plenty of diamonds in that room (of course, I am someone you trust so you would believe me) and that you can have all the diamonds to yourself except that I don’t have…
I don’t want to assume every reader understands what cold calling entails so I will just take out few minutes to explain the concept of cold calling. Cold calling is the initial contact a marketer has with a prospective customer. People often mistake cold calling to mean placing phone calls to clients but it is…
When it comes to business reputation, the little things which we think do not matter actually do mean a lot. I was discussing with some people and we began arguing about the best bank in Nigeria; each person was trying to project the reason why the bank he uses is the best bank in Nigeria….