What if I took you to a place and I showed you a room and then I told you that there are plenty of diamonds in that room (of course, I am someone you trust so you would believe me) and that you can have all the diamonds to yourself except that I don’t have…

 

I don’t want to assume every reader understands what cold calling entails so I will just take out few minutes to explain the concept of cold calling. Cold calling is the initial contact a marketer has with a prospective customer. People often mistake cold calling to mean placing phone calls to clients but it is…

 

When it comes to business reputation, the little things which we think do not matter actually do mean a lot. I was discussing with some people and we began arguing about the best bank in Nigeria; each person was trying to project the reason why the bank he uses is the best bank in Nigeria….

 

Do you offer B2B services? Are you looking for marketing ideas that will increase your client base and corresponding profits? If yes, then applying at least one of the ten B2B marketing strategies and ideas listed below can really make your small business grow. B2B or business-to-business marketing is a popular concept in the field…

 

If you are not leveraging social media to promote your business, then you are leaving a lot of money and opportunities on the table. Do you want some tested and proven social media marketing ideas for your small business? Then i advice you read on. With the ever increasing popularity of Facebook, YouTube, Twitter, LinkedIn,…

 

How do you conduct market research analysis for a new product idea? How do you ascertain the profitability of a business idea? How do you turn a business idea into an opportunity? How do you decide if an idea or opportunity is worth pursuing? What tools are needed for market research? A couple of years…

 

Like most types of marketing, B2B marketing is a rapidly evolving landscape. From Internet channels to the real world, there’s an incredible number of ways that a B2B business can and even must engage with their customers. There are also an equally large number of bases to cover, from making your brand mobile-ready to incorporating…

 

There’s no marketing strategy more effective than a “free give away” to get people’s attention. It doesn’t even have to be great stuff. If it’s free, people will definitely want it. That’s why logo products and promotional items are a great idea for any marketing or advertising campaign. When it comes to using promotional products…

 

Why do you need a strong brand image for your small business? What’s the importance of business branding? Why should i invest in building a brand identity for my small business? If any of the questions above bothers you, then i advice you read on. Building a business from scratch is a very complicated task….

 

What are the best corporate Christmas gifts ideas for business executives? If this is the question on your mind, then read on as I share with you a list of the best corporate Christmas gifts ideas for business executives, employees, customers, men, women and everyone alike. Christmas is here again and it’s a season to…

 

Do you want a cost effective way to promote your company effortlessly? If YES, here are 7 result oriented ways to market your business with word of mouth. I have seen businesses and companies spend millions of dollars on advertising just to increase sales and sustain their brand awareness. Now what about the small business…

 

How can I build a successful business from scratch when there are giant businesses existing in my industry? How can I compete favorably with the giants of industry when I have limited budget? If you desire answers to the two questions asked above, please read on. “You don’t have to be the biggest to beat…

 

How did Wal-Mart become the world largest retail chain? Why is Apple the most valuable technology company despite having highly priced products? Do you know that having a good product pricing strategy can give your business a Competitive Advantage? Regardless of whether you intend to offer your products at a low-price or high price, you…

 

Do you want to build a strong competitive business brand? If YES, here are 25 example of companies with sustained competitive advantage in their industry. Having discussed the sources of sustainable competitive advantage, we will now take a look at various companies that became market leaders by exploiting the various avenues of competitive advantage available. …

 

Do you want to build a strong bond and earn the trust of your customers? If YES, here are 10 best customer relationship marketing strategies for small businesses. Relationship marketing, just as the name implies is simply the art of developing a personal relationship with your customers. Anybody can start a business but not everybody…

 

What is the difference between B2B (Business to Business) and B2C (Business to Consumer) marketing? How do they affect businesses? Well, i advice you read on to find out. Recently, I was discussing the value of business to business marketing to a small business and how it be can used in synergy with business to…

 

What has global marketing strategies and global branding got to do with a small business owner like me? I don’t intend going global, why do I need to study global branding? What has global marketing strategies and branding got to do with local businesses? Well, I advice you read on to find the answers you…

 

Making a lasting impression on your customers is perhaps the toughest challenge a business owner faces. Many small business owners first try costly advertising and learn that this is not always worth the expense. Making a positive impression on your customers is not as hard as it might seem, and it’s certainly not always as…

 

Why should small business owners invest in market research? What role does market research play in a product launch? Can market research information be a source of competitive advantage to a small business? I advice you read on. In the process of developing new products, increasing sales and expanding into a new market or organizing…

 

What are the benefits of using twitter for business? How can twitter help my small business? What is the impact of Twitter on small businesses? Well, you are going to find out in this article. With over 500 million accounts and 200 million tweets every single day, Twitter is the new media kid on the…

 

Do you have a Facebook Business page? Do you know you can market your products and increase your brand awareness on Facebook? Well, if you don’t know how to create a Facebook business page to market your product, services and brand; then this article is for you.    Why your Business Needs a Page on…

 

Baby boomers are surprisingly worthwhile target customers for web-based firms, but many businesses have failed to effectively reach them. Boomers are online and willing to spend more money than most other generations. The reasons vary from the fact that many have a great deal of wealth they’ve been able to save and they simply have…

 

Do you take your business to networking events, expos and trade shows? Do you want to learn how to increase your brand awareness at such events? Then read on as i share with you vital tips to optimizing your banner stands at business networking events. I’m often astounded by the sheer number of poorly designed…

 

Viral marketing has definitely gained its popularity over the global network. More and more businesses are adopting this marketing strategy to gain their fair share in the market. The approach developed by Hotmail in increasing its number of subscribers is one classic example of viral marketing.      How Hotmail used Viral Marketing Hotmail is one…

 

The Internet has modernized man’s way of living. It has also affected how we do certain things including business tasks. Marketing has gone a long way and it is not being revolutionized by the Internet. Internet viral marketing is a cost effective way to be able to reach a targeted audience and efficiently convey one’s…

 

When you purchase an item or availed a service of a certain establishment and you are satisfied with what you got, don’t you recommend that to a friend? And when you give your recommendation, doesn’t your friend buy or avail of it as well? More often than not, you may express satisfaction with a product…

 

The relationship existing between two businesses in which no end consumers are involved is called the business to business marketing. It is commonly known as B2B and is nothing new in the industry; although with the gigantic rise of technological advancement, the marketing type has come to embrace the changes as well. Before the term…

 

Most entrepreneurs are familiar with business to consumer marketing because it’s the most popular and some even go ahead to inter-relate business to business marketing (B2B) with business to consumer marketing (B2C). In this article, I am going to draw the line between B2B and B2C marketing; I am also going to give you a…

 

What is sales? What is marketing? How are sales and marketing inter-related? What’s the big difference between marketing and sales? Well, I will advice you read on to find the answers you seek. Do you know that marketing and sales are one of the most important components of a business’s survival in the market? While…

 

What marketing opportunities exist online for entrepreneurs and small business owners? Why should you market your business online rather than traditional media? Well, i advice you read on to find out. If you are not already marketing your business online, it is time to start. Although there are a few exceptions, almost every business can…

 

“If you are not a brand, you are a commodity.” – Robert Kiyosaki Research in advertising is done to determine the copy testing of advertisements. It is also used to know the efficiency of ads placed in any medium, the customer attention it gets, the message it delivers and how it motivates the customers to…