It is such a great thing when you have loyal customers whom you have been able to relate with overtime. You would agree with me that these types of customers are the ones whom you may have to refer to as the back bone of your business. This is because their constant patronage sure does bring a great turn around in the profit margin of any venture.

Nothing pays so much in business like having repeat customers who are satisfied with your products and services and is willing to go ‘the whole nine yards’ by even referring new customers to you. These loyal customers are such that really needs to be appreciated.

This means that you have got to do all you can to tell them that you are thankful and would want to celebrate them. There are diverse ways through which you may want to appreciate your customers. One way to do it is by organizing a thank you party for them. So, just how may you do this?  Well, here are top tips on how to plan a thank you party for your loyal customers.

How to Organize a Thank you Party for Your Loyal Customers

1. Identify the Reason behind This Event

You have got to first of all determine the reason why this party needs to be hosted. Knowing why you are organizing this event means that you would be able to know what to budget for, stay within your budget, as well as deal with the sole aim of why you have decided to gather your loyal customers.

2. Be Ready to Surprise

Whilst, this party you want to put together is so that you do something that is different from the routine thank you messages on emails, as well as facebook, you must have at the back of your mind that this must be party of surprise. Your loyal customers must look forward to something that would amaze and delight them at the same time.

3. Get a Unique Location

You sure would get your customers amazed when you choose an exquisite location for your event. Be sure that your choice of location is a hot-spot in town where people might be eager to go check out. You may also consider a new events centre, or just plain happening hub where your customers may likely not ignore when invited.

4. Get a Popular Artiste to Perform

Your reason of putting such a party together for your loyal customers is to appreciate their patronage, not so? Therefore, you must make this party a no holds barred one, as you put some great entertainment in place. You may consider getting a popular artiste who is the rave of the moment to serenade your guests.

5. Give High Priority to the Menu to Be Served

You do not want to host a party where you wouldn’t readily have what to feed your guests with. For that reason, you are required to get the best catering hands to pull this off. Be sure that before such a caterer is hired, there is room to have a variety of dishes; from the local meals, to the continental ones, as there would be guests who would prefer some meals over others.

6. Reward Some Customers

It is true that you have put this party together to thank your loyal customers; however, it is also true that there would be some customers who have immensely patronized your company than others. Hence, you may consider rewarding such clients. Be sure that you have a handsome reward for them. For instance; you may reward these customers with awards like; the most outstanding customer, the customer with the highest number of referrals and what have you.

7. Give Gifts

One of the things you may also consider doing in organizing a thank you party would be to give gifts. You may take out time to survey on the type of things that your customers may like. You may want to consider art works, antiques, artifacts, and a host of other things. For instance; you may want to customize these gifts with your company name and logo as that it is befitting and deserving.

8. You Could Make It a Family Affair

One other way through which you may consider amazing your customers is by planning this party to be a family one. This simple means that your customers do not have to attend this party alone, they may be allowed to bring along their family members. This may be in form of a dinner or lunch. Whatever method you want to adopt, be sure that it is a party that would leave lasting memories in the hearts of your customers.

Ajaero Tony Martins