If you are in business and the bulk of your clients are high profile clients, or people that would need your products or services are people who can be classified as high networth people, then you must be deliberate about how you market your products or services to them. The truth is that if your business revolves around the sale of luxury goods or delivering luxury services, then you must ensure that your customer service is top notch.
The advantages you stand to gain when you have high networth people as part of your customers are numerous. As a matter of fact, one high networth client can help your business grow beyond your wildest imagination. So, it is always important to ensure that you do all it takes to canvass high networth people and also put things in place to make them loyal customers.
There are various ways one can win high networth people as clients and also there are various strategies you need to put in place to be able to keep them as faithful customers and that is the essence of this article. Now let us quickly consider the 7 surefire ways to market your goods and services to high networth people;
7 Guaranteed Ways to Market to High Networth People
1. Ensure that Your Products and Services are Top Notch
If your intention is to market your products and services to high networth people, then you must ensure that your products and services are top notch. The truth is that if your products are substandard, you can hardly attract high networth client. One of the easiest ways to attract high networth clients is to go into the production and sale of luxury goods and services.
2. Create Premium Services Exclusively For the Elites
Another way to market to high networth people is to ensure that you create premium services exclusively for the elite. For example; airline companies ensure that they create different classes to carter for different class of customers. That is why you will normally find business class and first class in airlines to take care of high profile clients. The economy class is designed to take care of the average customers. As a business owner who intends to attract high networth customers you should try and model your services in such a way that it will cater for people of different class.
3. Create an Option for Customized Products
Creating an option for customized products for your clients is another easy way to attract high networth customers. For example, if you are into the production of automobile, it will be to your best interest to make provision for high profile clients who would like you to build their own automobile based on their specification.
The truth is that most celebrities love driving customized cars and if you intend to attract celebrities to your business, then you must make room for them to order your products based on their own specification. Even if you run a small business like a barbing salon, the easiest way to market to high networth customers are to offer them home services; i.e. instead of them coming to your salon, you can go to their houses to offer your services to them.
4. Visit Places Where You Can Find High Networth People
Another way to market to high network customers is to go to places where you can find them. Of course there are places where you can find high profile people and it is your responsibility to go after them. Some of the places where you can find high networth customers are the estates where they live (high brow areas), golf clubs, gyms, business class and first class lobbies, and seminars et al.
5. Learn to Be Patient When Marketing High Networth People
One of the virtues that you would need if your goal is to market to high networth client is that you must be patient. The truth is that it will take you several appointments before you will be able to have a meeting with high profile clients simply because they are always very busy. Sometimes you would have to book appointment well in advance before you can access the average high profile clients. So if you want to market your products or services to high network people, then you must be patient.
6. Ensure That You Conduct Proper Follow Up After Every Business Deal
Much more than marketing your products or services to high networth customers, you would still need to put things in place to convert them from just being a normal customer to committed and loyal customers. Part of what you need to do when dealing with high networth customers is to ensure that you conduct proper follow up after every business deal with them.
You could call them to know how the products they bought from you is performing, you could call them to know if they have any challenge making use of your product and you could call them to know if they need any further direction on how to make use of the product they purchased from you. The truth is that as simple as it sounds, it will go a long way to help you secure their loyalty and they can even refer other high networth customers to you.
7. Remember Their Special Days
Another way to keep high networth customers in your clientele base is to ensure that as soon as you win them over as customers, you should go ahead to document their special days such as; wedding anniversaries, birthdays et al and celebrate them on those days. You can call them, send them congratulatory text messages or send them gifts. You can as well attend their special occasions and celebrate with them. Sincerely if you can be diligent with this, then you can successfully win them and their friends over as loyal customers.
10 Places to Find and Connect With High Networth People
If you are in business, you should ensure that you networth and connect with people who can help you push your business to the next level. There are several places that you can get to meet these kinds of people and it is your responsibility to look for them and get connected to them as fast as possible.
The truth is that finding and connecting with high networth people does not come cheap, you would have to spend more to go to places where you can find them and also to package yourself in such a way that will be appealing to them. Although, you can still find and connect with high networth people in places where you won’t have to spend more, but the fact remains that they are always in places where they can fraternize with their kinds.
One good thing about connecting with high networth people is that with just one connection, you can seal a business deal that can sustain your business for a year or more. There is a saying that you are only 4 people away from meeting with anybody you want to meet in the whole world including the President of the United States of America. Now let us quickly go through the 10 places you can find and connect with high networth people;
a. Social Clubs
It is no longer news that those that can boast of robust network base are those who are socially inclined. So, one of the places you can find and connect with high networth people that will help you boost your business is in social clubs. All you have to do is to pencil down the people you want to networth with, and find out where they hangout and then find a way to go to such clubs. The truth is that some of these clubs will require membership and it can be expensive but if you know what you are looking for, it will be worth the while.
b. Church or Place of Worship
Another place where you can find and connect with high networth people is in churches or any place of worship. One thing about church or a place of worship is that it won’t cost you anything and you can truly connect with the high and mighty in your community in churches, mosques, and synagogues or any place of worship.
c. Fitness Clubs or Gym
Fitness clubs or gym is yet another place where you can find and connect with high networth people in your community or state. What is expected of you is to find out the gym or the fitness club where the people you intend networking with attend, and then make enquiries on how you can register. No doubt, you might have to pay through your nose in some instance, but the truth remains that it will definitely pay you in the long run.
d. Night Clubs
Although it is easier to conclude that one can hardly find any serious business person in a night club, but the truth is that some young business people and top executives unwind by clubbing after a hard day’s job. It is simple, just make sure you hang – out in same night clubs with the people you intend connecting with.
e. Government Functions
Government function is yet another place where you can find and connect with high networth people. The truth is that you can easily meet top government officials and even politicians in government functions and they are the kind of people that can give you the connections you need, especially if you are a contractor who intends working with the government.
f. Parents Teachers Association Meetings-: If you are looking towards finding and connecting with high networth people, then you should explore all the available means and one of the means is parent – teacher association meeting; this is exclusively for those who have children in school.
g. Community / Estate Meetings
Another place where you can find and connect with high networth people that can help you secure good business deals is in your community or estate meetings. As a business person, it will pay you to always make out time to attend this kind of meetings, and also ensure that you make meaningful contributions. The truth is that once people see you as a friendly person and a solution provider in any gathering, they would naturally gravitate towards you – they would want to be your friend.
h. Political Meetings
Political meeting is another place where you can find and connect with high networth people. So, all you need to do is to look for a political party that suits your ideology and then register as their member. It is only when you are a card carrying member of a political party that you can be allowed to attend their meetings. It is a fact that politicians are some of the people that have a large network base. Just ensure that you are genuinely interested in the affairs of the political party beyond you quest for looking for high networth people.
i. Social Media Platforms
As simple as it sounds, social media is another place where you can find and connect with high profile people. There are various social media networking platforms on the internet, just ensure that you register and then send a friend request or follow the person you intend networking with. One good thing about social networking platforms is that most of them are free to register and you can connect with someone beyond your community and country.
j. Business School
If you are privileged to attend Ivy League business school like Harvard, London Business School et al, then you should leverage on that platform to build your business network. The truth is that you can find and connect with some of the finest business people in business school. Even if you are not privileged to attend such business school, you can still find and connect with high networth people in any business school in any part of the world.
There you have it; the 10 places where you can find and connect with high networth people plus surefire steps to follow to market your goods and services to these high networth people. Nothing pays like being connected to those who matter in different industries. You must hold the tips given in this read dearly to get the best of results.