The goal of every business man or woman is to ensure that they attract more clients to their business and also to maximize profits; so they do all they can legally to achieve their business aims and objectives. An invoice is a document that contains the details (price and quantities) of goods and services sold by a business owner to a customer. It also contains a portion where the signature of a representative of the company will be required and a portion where the signature of the customer will be required as well.

There are various tools an entrepreneur explores to sale and market their products or services and one of the tools is the use of sales invoice. Being creative as an entrepreneur is a big plus, because you will be able to come up with innovative ways of doing things. Being creative is the hallmark of being an entrepreneur.

In case you are not aware, there are loads of business people who have started making use of all available tools to market their business including making use of your company’s invoice as a sales tool. Now let us quickly consider some of the steps you would need to be able to turn your invoice into sales tool:

5 Ways to Turn Your Invoice into a Sales & Marketing Tool

1. Design a Good Invoice

The first step to follow to be able to convert your invoice as a sales tool is to ensure that you design and print a good invoice. You just have to pay a good graphic artist cum printer to help you produce an invoice that will serve dual purpose; for records and also for sales promotions. There is no limit to the type of information you can have on your company’s invoice, but the rule of thumb is to ensure that the information is not too much. If you load your invoice with much information, it won’t serve as sales tool but rather a distraction from the core purpose it is meant to serve.

2. Ensure that your Invoice Contains Information that will help Promote Your Business

If your intention is to make use of your invoice as a sales tool, then you must ensure that your invoice contains the right and appropriate information that will guarantee that it serve that same purpose. As a good business man or woman, your invoice should be one of your first sales tools. Also, if you have any ongoing promo, make sure that it is captured in a portion of your sales invoice – this is easy to apply when you are making use of electronic invoice for your business. Electronic invoice can be edited over and over again and new information can be included without any cost implication unlike hardcopy invoice that will require re – printing.

3. Create a Promo That Rewards People Who Present a Certain Numbers of your Company’s Invoice

Another way you can make use of your company’s invoice as a sales tool is to introduce a promo that encourages people to keep your invoices whenever they are issued one from your company. What you need to do is to give room to people who purchases certain numbers of your goods or patronize your services in a specific amount to present their invoice and win a prize from your company. The truth is that, you will be so surprised to see the response you will get from your customers whenever you put up any promo. Promo has a way of helping a business increase the sales of their services and products.

4. Get Feed Back from Your Clients

In the bid to promoting your business via your invoice, it will be very important that you relate with your customers to get feedback from them. There is no limit to how big a customer can grow its clientele base if they get give room to receive feedback from their clients and also they ensure that they implement some or most of the feedback they receive. Part of the feedback you would need to get from your clients is to know if they ever read any other information in a sales invoice presented to them.

The truth is that most customers will likely just cross check the quantities of goods purchased and the amount paid to be sure it is properly entered. But from the feedback you get from them, you will be able to draw their attention to any other information you would want to know about in your sales invoice. That is just one of the ways to adopt to be able to effectively make use of your invoice as a potent sales tool.

5. Be Open to Various Ideas on How to Make Use of Your Invoice as a Sales Tool

It is often said times without numbers that no one can monopolize knowledge; anyone who seeks knowledge will surely find knowledge. So what you need to do to be able to make use of your company’s invoice as sales tools is to ensure that you are open to various ideas from people around you. The truth is that some of the best ideas on how to grow and expand your business will come from people who may not be an employee in your company. Some ground breaking ideas might come from a dinner table with family members and friends and it could come from just anywhere.

There you have it, the tips to follow to be able to make use of your company’s invoice as sales tool.

Ajaero Tony Martins