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50 Catchy Clothing Line Name ideas

Are you about starting a starting a clothing line? If YES, here are 50 catchy creative clothing line name ideas you can use for effective brand identity creation.

Picking the wrong name for your clothing line can be a very expensive mistake down the road because the type of name you choose says a lot about your brand. If you are conversant with the trend in the clothing line industry, you will realize that the name you choose for your clothing line can give you leverage in the marketplace.

The truth is that if the name of your clothing label sounds nice and appealing, people can easily accept your brand. Before arriving at a name for your clothing line, it wouldn’t cost you anything to go online and check out the names of the leading brands in the clothing line industry.

This means that you can take a cue from them. If your name and surname sounds nice and short, you may then consider using it as your clothing line brand name.

For example; if your name is Sean Berg or Lois Ted, you can choose Sean Berg™ or Lois Ted™ et al to be your clothing brand name. You can as well choose any name even if it is not your name, as long as it represent the style of brand you want to build.

It could be the name of a city, fruit, and animal et al. The rule of thumb is that your brand name and company name should be different.

List of Popular Clothing Line Names

  1. Mark & Spencer
  2. Ralph Lauren
  3. Calvin Klein
  4. Gucci
  5. Tommy Hilfiger
  6. TM Lewin
  7. H & M
  8. Levi Strauss
  9. Dockers
  10. Louis Vuitton
  11. Atmosphere
  12. Mulberry
  13. Burberry
  14. Hugo Boss
  15. Adidas
  16. Nike
  17. Puma
  18. Old Navy

A cool brand name can pique curiosity and draw positive attention to your brand while a bad name can cause people to start avoiding your brand. To help you get it right, here are some expert advice for choosing a catchy name for your clothing line.

Factors to Consider When Choosing a Name for your Clothing Brand

1. Consider Copyright Issues

The first thing you want to be sure of is that you are not stealing anybody’s brand name. Using a name that someone else already uses can pose some problems in the future even if the name is not trademarked.

You might want to create a website for your brand, or a social media account, only to discover that someone has already used the name. Your customers may also confuse your brand with other people’s brand.

It helps to take your time to come up with a unique Business Name, and then check with the copyright and trademark registration agency to confirm that no one else has used/is planning to use the same name. You should also do a domain name and social media research to be sure that the name is still available for use.

2. Consider Future Expansion

If you set up a clothing line and let’s say you start with selling nice face caps but you still have a plan to include T-Shirts, socks, and other clothing items in the future, then naming your brand ‘Smart Caps’ is a bad naming strategy. You should choose a name that leaves room for expansion so that you can easily fit other products in as you desire.

3. Consider Your Competitors and Role Models

Check out your top 5 competitors or clothing brands you are trying to model, and look at their naming strategies – do you notice any pattern or trend?

You don’t want to be the guy with a weird brand name. Sometimes choosing a unique name might help you stand out but you have to conduct a research to see if the name of a clothing brand has any significant impact on consumer choices and sales in your preferred business location.

4. Choose a Name That Piques Curiosity

You can make a lot of sales from building curiosity around your brand. One company that used this strategy is 99 Designs. A name like 99Designs effortlessly piques curiosity and people would want to know what 99 Designs stands for, and what the brand is all about.

5. The Shorter, The Better

Don’t choose a brand name that has people gasping for breath after pronouncing it. Stick to shorter names that are cool and catchy but easy to pronounce.

6. Choose a Language That Appeals to Your Audience

If you are trying to sell your clothing brand to a British audience, choose a name that appeals to that audience, choose a name that will appeal to a British audience or at least, one that they can related with. You don’t want a brand name that sounds so strange and has people wondering “Oh what exactly do they do there?”

Basically, when choosing a name for your clothing line, you should choose a name that tells your brand’s story, appeals to your preferred audience, has not been taken by someone else, and is available for use both on social media and all over the internet.

7. Choose a name that would stick

The first tip is to choose a name that would be unique and unforgettable. Don’t go with trends when choosing a name for your clothing line. Okay, so ‘Drunk in Love’ by Beyonce is a trending song so you go on and name your brand drunk in love but what will happen when the song is long forgotten?

This is where a marketing plan comes into play? Here is a sample clothing line marketing plan template you can use. Try to avoid using trending events or items when choosing a name. Instead, you should choose something evergreen, a name that would stand out from the crowd and would always be remembered.

8. Avoid names with unusual spelling

Your business needs the internet so you will probably want to have a strong website that is search engine optimized. But, if you really want your customers to be able to find you easily on the internet, avoid using names with unusual spelling.

When customers want to search for you, they would have to type your brand name into the search engine and let’s say your brand name is ‘RAECH’ there’s the possibility of people confusing that spelling with ‘REACH’

9. Use a name that people can pronounce easily

Make sure your name is as simple and straightforward as can be. Avoid using names in languages that people are not familiar with. I understand that you like Italian food and would like to name your brand after your favorite Italian dish but please ensure that it’s a name that people can pronounce easily without losing their teeth.

This is because people would want to talk about your brand, they would want to recommend it to friends, but how do they do that if they can’t pronounce your brand name?

10. Simple and short

I get the idea of naming your brand short and simple sentences like “Life is beautiful” or “Life is good” But it would really sound silly to go beyond sentences with three words. Okay, you decide to name your brand “Looking good is good business”

The annoying thing about such a name is not that it is too long; it’s that the acronym won’t even make sense. If your brand name is too long, people would naturally want to create an acronym for it to make it shorter to pronounce and write but how do you pronounce an acronym like LGGB?

11. Your brand name has to make sense

Avoid choosing meaningless names and please try to do a careful research to find out the meaning of your name in foreign languages before you make a decision. The name might mean something sweet and fun in your own native language but it might mean something downright silly and insulting in other languages.

I once bought a loaf of bread and the brand name meant ‘Foolish’ in my native language; I eventually learnt that it meant delicious in another language.

Well, I certainly don’t feel comfortable eating something that has foolish boldly written on it so I just pass whenever I see that particular brand at my Grocery Store. Look out for the meaning of your brand name so you don’t end up with a name that sounds racist or insulting.

12. Use a name that projects your brand positively

Use a name that would give an insight into what your business is about. For a clothing line, your name should sound fashionable and fun.

You shouldn’t use a name that sounds too serious like the name of a bank or insurance company. To an extent, people should be able to guess what your business is all about just from hearing your brand name. Your brand name should also project quality and standard.

13. Find out if the name is available

You should also do a due diligence to know if the domain name is available or taken by someone else. People would naturally assume that your brand name is your web address. For instance, if your brand name is ‘Sarons’, people would assume that your web address is

So it’s wise for you to find out if the name is available before you settle for it. You should also pay a visit to the agency in charge of business registration in your country to find out if your chosen name is available for business registration purposes.

14. Avoid using specific geographical locations

The world is one global village and you never can tell where the next client is going to come from so you cannot afford to limit your business by using specific geographical location in your business name except you are creating branches of an existing in another location.

You live in Ghana, so you decide to name your brand ‘Sarons Ghana’ that might just discourage international buyers from patronizing you.

15. Use professional help

Trust me, your brand name is very important and it’s one of the most important decisions you would make regarding your business. However, it can prove to be a tough task especially for people who are new in the business world.

Therefore, you should not hesitate to get professional help in choosing an excellent name. An expert would know all the things to look out for and would also be able to conduct the necessary investigations before presenting to you a list of suitable names.

16. Your business name should not reference anything else

This is important so that your brand name doesn’t get lost in search engines, you should avoid using names that reference another brand or business.