Are you about starting your dream business and want to pick a brandable name? If YES, here are 7 tips on how to choose a good business name that stands out. A business name is simply a name or title given to a particular business to serve as identification. Also a business name can be known as a trade name which is used for trading commercial products goods and services.

Naming a new business is one of the numerous processes involved in setting up a new business and there are a lot of factors to be considered when choosing a business name. In fact, finding a business name is quite a crucial and herculean task. Some companies even spend thousands of dollars just to have their prospective names tested. They go through great lengths in order to assure the universality of the company name.

They conduct surveys in order to confirm that the name does not reflect any biases, does not discriminate any particular group and conforms to everyone. This is especially true for global companies. Companies have to think of something catchy and easy-to-remember.

It has to be one that will give consumers a good idea of what the business is about. A business name is one the company will carry for a long time. That is why it is important that a lot of time and thinking be allotted to this process.

List of Business Name ideas Based on Industry

1. Car Dealership | 2. Strip Club | 3. Lipstick Line

4. Record Label | 5. Nursing Home | 6. Hedge Fund

7. Lemonade Stand | 8. Private Duty Nursing | 9. Trucking

10. Property Management |11. Gas Station | 12. HVAC

13. Pest Control | 14. Poultry Farm | 15. Home Healthcare

16. Car Rental | 17. Non Profit | 18. Consulting Firm

19. Car Wash | 20. Bottle Water | 21. Catering

Can’t find your specific business above, then use the tips below to craft a memorable name for your business.

Naming a Business Frequently Asked Questions

  1. Can 2 Companies Have Same Business Name in Different Countries?
  2. Do You Have to Use LLC in a Business Name?
  3. How Do You Know a Business Name is Taken?
  4. How Do You Protect a Business Name Without a Trademark?

7 Tips on How to Choose a Good Business Name That Stands Out

Most of the time, most entrepreneurs prefer business names that have a personal touch to it; because it has a connection to the owner. It could be a name, a word or something just coined by the owners of the company. The business name can be something thought of prior to the creation of the business or it may be a long list of names to choose from. When the latter is the case, some helpful tips on how to choose a business name may help trim down the list.

1. Choose a business name that’s easy to remember

A business name should be simple and easy to spell. You do not want your prospective customers scratching their heads while trying to remember the name of your store. A name may appear like a mere emblem to the business but because it does not necessarily reflect the quality of the company’s services but it is possible that consumers may decide to switch to competitors because of the mere fact that they cannot remember the name of your store.

2. Choose a business name that’s unique

Choose a name that will set you apart from your competitors. Most of the time it is not recommended to follow name trends in an industry because of the obvious fact that it can create confusion among consumers.

3. Spice up your business name with some creativity

Use a witty catch phrase along with an equally clever company name. Catchy phrases come with the company name like eggs do with bacon. These two are an inseparable pair. A few powerful words put together as the catchy phrase can really make or break your company’s popularity.

Think of it as the best platform for advertising the company, so use this opportunity to your advantage. A lot of companies actually make a mark in the industry because people remember them for their catch phrases.

4. Choose a business name that reflects your services

Choose a name that people can easily relate to. You do not want a name that people will find intimidating. But of course, you have to consider the product you are selling and the company’s potential target market. If it is a high-end gadget store you are trying to build, then the name should be something classy and modern.

The company name should be compatible with your company’s character. For instance, if you are real estate developer, your business name may be: Johnson’s Real Estate Developers Co. The essence of this type of business names is that customers can know the type of services you offer by just seeing your business name.

A name is the company’s identification; it also carries with it the company’s reputation. So do not use pun or foul words when choosing a business name. Some companies employ pun in their names and they are able to get away with it. Sometimes it can work to the company’s advantage – especially if it relates well to the product. But this approach can be quite tricky.

Importance of Naming a Business

Naming a business is very important as it serves as a means of identification. And just as I said earlier, it is your business name that sends a message about your business ‘to the outside world. Below are the importance of a business name.

  • It is important to name a business because it represents your business identity.
  • It compels your target market
  • It is makes your business memorable to potential clients.
  • It helps your business to stand out competition and draws customer’s attention
  • It is an essential component for branding and brand identity creation

In conclusion, the methods on how to choose a business name are flexible. Not one style can be applied for all industries. Just always to remember that with a good business name does not come without the duty to provide customers with excellent service.

Frequently Asked Questions

  1. How Do You Find Out If The Business Name You Want Is Available?

In most states in the United States, the website of the state business filing agency includes an online entity name check tool. You can use the online tool to search business names and find out whether another business is already using the name you have chosen.

  1. Does A Name Indicate What Your Business Is About?

Not really, but it is always advisable to choose a business name that reflects what your business is all about. It will help in marketing your services or products.

  1. How Do You Get A Unique Business Name?

In order to get a unique business name, you should be creative and as a matter of fact, you should try a combination of names. It could be a combination of your name and the name of your spouse or business partner or a combination of your children’s names or the names of your parents. With that, trust me, it will be unique.

  1. What Do You Want People To Think And Feel When They See Your Business Name?

Usually, it is better for people to think of your business as a serious business or a business that is innovative and can deliver excellent services or products.

  1. What Issues Should I Keep In Mind When Picking A Name For my Business?

When picking a business name, some of the issues you can have in mind is that you must make sure your business name does not portray your business in a bad light, or you are not copying the name of an existing business and above all, you must make sure your business name is easy to pronounce and spell.

  1. Can You Name An LLC After Yourself?

Yes, and as a matter of fact, Limited liability companies can use personal names in a variety of ways: first names, last names, initials plus the last name, or a personal name that is only part of the business name, such as “Joy’s Bar and Grill.” You can also form an LLC under a different name and use your personal name as your DBA or “doing business as”.

  1. How Do You Come Up With A Catchy Business Name?

If you intend to come up with a catchy business name, then you must be ready to explore every available source within your grasp, and good enough the internet is a good place to start. All you need to do is to google catchy business name, when you come by the one that catches your fancy, you can then tweak the name or pattern the name to suit the type of business you want to start.

  1. Can A Name Convey Your Mission As A Business?

There is no set rule that states that your business name can convey your mission as a business, but trust me, it will not be a bad idea if your business name conveys the mission of the business. As a matter of fact, it will help put the mission of the business always at the front burner of people’s hearts.

  1. Can You Use A Business Name That’s Taken In Another State?

Yes, you can legally use the same business name in your own state or another state, if it is not in the state where the business name is filed, and it doesn’t violate trademark rules.

  1. What Is A Brand Name and What Is An Example Of A Brand Name?

A brand name is a name that you use to identify the family of products or services that you offer or a single line of products or services that you offer. For example, Nike is the brand name used on most products manufactured by Nike, Inc. In this example, the business name and brand name are the same.

  1. What Are The Different Types Of Brand Names?
  • Descriptive brand names.
  • Evocative Brand Name.
  • Invented brand name.
  • Lexical brand names.
  • Acronym Brand Names.
  • Geographical brand name.
  • Founder brand names.
  • Historical brand names.
  1. How Do You Pick A Name For Your Etsy Shop?

You are advised to pick a name that is easy to pronounce and spell. The former helps shoppers remember your name; the latter makes it easy to find you again. Your Etsy shop name cannot be longer than 20 characters and can’t contain spaces or punctuation.

  1. Is A Brand Name The Same As A Business Name?

The difference between a business name and a brand name is that a business name is primarily used on legal documents, including receipts and contracts. A brand name identifies your line of products or services and is used to market and sell your products or services to the general public.

  1. Can You Have A Business Name That Already Exists?

No, business names that are similar to existing names are not allowed. Using an existing company name can leave you open to legal action and the possibility of being forced to change your business name and pay damages for trademark infringement.

  1. Why You Shouldn’t Name Your Business After Yourself?

Nobody can stop you from naming your business after yourself. As a matter of fact, naming your business after yourself will help preserve your legacy when you are long gone, but the major reason why you should not name your business after yourself is only if you intend selling the business to another person or investor.

  1. What Are The Steps In Creating A Great Brand Name?
  • Develop Your Brand Strategy.
  • Research the Market, Competitors, and Consumers.
  • Identify the Message Your Brand Should Communicate.
  • Brainstorm without Judging.
  • Create a Short List.
  • Trademark and Domain Name Availability Search.
  • Create a Shorter Short List.
  • Develop Brand Marketing Mock-ups
  • Test Your Brand Marketing Mock-ups
  • Roll out and Monitor Your Brand
  1. Can You Use The Word Uber In Your Business Name?

In theory, you can use the word Uber in your business name especially if you are operating in very different industries. Please note that Uber Technologies is a tech company offering technology services for ride-sharing, food delivery, and other services. It was incorporated in 2010. Uber Technologies has and continues to use the word “’Uber’ as an abbreviation of its full business name” in its marketing and advertising.

  1. How Do You Create A Good Brand Name?

Here are 5 tips to come up with a good one;

  • Gather ideas and brainstorm with your partners to form a list of possible names.
  • Use clear, descriptive, easy-to-remember words.
  • Make sure it’s unique.
  • Skip the buzz words.
  • Make sure the name can be carried over to your logo, slogans & taglines.
  1. What Makes A Strong Business Name?

A strong business name is crucial to building a strong brand. To be strong and powerful, a business name must convey importance and prestige. The name should leave an impression on potential customers and instill a sense of trust and reliability. It should also be unique and memorable.

  1. Can Two Companies Have the Same Name?

Yes, your company can have the same name as another company, and vice versa, with no claims of trademark infringement. However, if your business is using a company name that’s the same as another incorporated company, there could be grounds for a legal dispute, and you may not be able to legally use the business name.

  1. Should A Brand Be All About Fair Trade Or Sustainability?

Not necessarily so, but please note that Fairtrade can improve food security which is closely linked to economic growth, stable income, and reduced risk and vulnerability. If a farmer has a better income, it means he or she has more money to buy food and more money to invest in growing more crops.

  1. Can A Name Fit Your Audience Demographics?

Yes, of course, you can name a business to fit your audience demography and as a matter of fact, that is just the way to go if indeed you want to capture the younger generation. They will easily identify with your brand if you speak their language.

  1. What’s The Best Type Of Name For Your Business?

In order to get the best type of name for your business, then you must be ready to explore every available resource at your disposal and as a matter of fact,

It might interest you to note that you can leverage on free business name generators to find the best brand names for your business and here are some of the sites you can visit to get started;

  • Shopify
  • Obelo
  • WebHostingGeeks
  • Name Mesh.
  • Worldlab
  • Freshbooks
  • Getsocio
  • Brand Root.
  1. What Is The Most Important Thing To Consider When Naming Your Business?

First and foremost, a good name should be short – two to four – syllables and easy to pronounce. Business names that are short are ideal simply because they tend to be very brandable and easy for consumers to remember.

  1. How Long Is Too Long Of A Business Name?

When it comes to how long a business name should be, there is no hard and fast rule about it, but to be moderate, you should aim for a maximum of 7 characters because longer business names may be hard to comprehend and remember. If your name is a keyword name, you can have a longer name, as people are familiar with the words and therefore can type them faster, but keep it to 15 characters max.

Ajaero Tony Martins