Are you about writing a coffee shop business plan? If YES, here is a sample SWOT analysis for a coffee shop company to help you form a competitive strategy.

Opening a coffee shop just like starting any other business requires that you conduct your feasibility studies and market survey so as to get your economic analysis right. As a matter of fact, you just have to get your economic analysis right if your intention of building the business is to generate profits, grow the business and perhaps expand the business beyond one location to other locations within the United States and other cities in the world.

Economic Analysis

When conducting economic analysis for your coffee shop business, you have to critically examine these key factors; place, product, pricing, and promotion. As a matter of fact, you would have to continue to review these key factors at regular interval while running your coffee shop.

It is important for coffee shop owners to be aware that running their own single coffee shop outlet (an independent coffee shop) is different from managing or operating a coffee shop chain or franchise. Managing or operating a coffee – shop chain or franchise attracts additional impediments like incentive alliance, bureaucracies, growth strategy, and operational guidelines et al.

A Sample Coffee Shop SWOT Analysis

Our intention of starting a coffee shop is to test run the business for a period of 3 to 5 years to know if we will invest additional money, expand the business and sell franchise which is why we are only settling with just an outlet for now.

Despite the fact that we are running a small scale coffee shop business unlike Starbucks and Cost Coffee, we still went ahead to conduct a SWOT analysis. We did this in order to ensure that we have what it takes to run a coffee shop and perhaps even build an international coffee brand like the afore mentioned brands.

Here is a summary of the result from the SWOT Analysis that was conducted on behalf of Coffee4All;

Strength

Our area of strength in Coffee4All is not limited to the location of the coffee bar and also the varieties of coffees that we serve, but also our excellent customer service and the ambience of our Coffee shop.

Weakness

The perceived weakness for our business could be that we are starting on a small scale; just one outlet and perhaps because we have a limited space to expand the bar if the need arises.

Opportunities

The fact that we are going to be operating our coffee bar in one of the busiest airports in the whole of the united states of America provides us with unlimited opportunities to sell our coffees and pastries. We are certain that we are not going to struggle to attract customers; all we have to do is to maintain the quality of our products and also offer excellent customer services in order to continuously welcome repeated customers.

Threat

One of the threats that are likely going to confront us is the policy of the airport authority. If the airport authority decided to close down all the shops within its facility, there is hardly anything we may possibly do about it, other than to look for a shop elsewhere.

Ajaero Tony Martins