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Coffee Shop Business Plan Financial Projection Sample

Coffee Shop Business

Are you about writing a business plan for a coffee shop? If YES, here is a sample coffee shop business plan financial projection, cost, budget & forecast suitable for investors.

  1. Executive Summary
  2. Market Analysis
  3. SWOT Analysis
  4. Financial Projection
  5. Marketing Plan
  6. Marketing ideas & Strategies

Our Budget & Expenditure

This is the key areas where we will spend our start – up capital;

  1. The Total Fee for Registering the Business in California: $750.
  2. Legal expenses for obtaining licenses and permits as well as the accounting services totaling $1,300.
  3. Marketing promotion expenses for the grand opening of Coffee4All® in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
  4. Cost for hiring Consultant – $2,500.
  5. Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
  6. Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $52,800.
  7. Cost for Shop remodeling – $10,000.
  8. Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).
  9. Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
  10. The cost for Start-up inventory – $16,027
  11. Coffee beans (12 regular brands and five decaffeinated brands) – $6,000
  12. Coffee filters, baked goods, salads, sandwiches, tea, beverages, etc. – $7,900
  13. Retail supplies (napkins, coffee bags, cleaning, etc.) – $1,840
  14. The cost for office supplies (one month) – $287
  15. The cost for Espresso machine$6,000
  16. The cost for Coffee maker – $900
  17. The cost for Coffee grinder – $200
  18. Food service equipment (microwave, toasters, dishwasher, refrigerator, blender, etc.) – $18,000
  19. Storage hardware (bins, utensil rack, shelves, food case) – $3,720
  20. The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
  21. Cost for serving area equipment (plates, glasses, flatware) – $3,000
  22. Cost for store equipment (cash register, security, ventilation, signage) – $13,750
  23. Office equipment and furniture – $3,600
  24. The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al): $4,000.
  25. The cost of Launching a Website: $600
  26. The cost for our opening party: $5,000
  27. Miscellaneous: $2,500

We would need an estimate of about $140,000 to successfully set up our coffee bar business. The amount includes the salary of all employees and the CEO (Owner) for 3 months.

Coffee Shop Business Plan Financial Projection Sample

  • Sources of Income

Our sources of income for Coffee4All are limited to the sales of different types of coffees and pastries. But in the future, we may likely go into the sale of franchise which is going to be an additional source of income for the company.

  • cappuccino coffee
  • iced coffee
  • decaffeinated coffee
  • alcoholic coffee
  • Sandwich
  • Bread Meat Pie
  • Burger
  • Sales Forecast

It is important to state that our sale forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field.

Below is the sales projection based on the location (Los Angeles International Airport) of the coffee bar and the traffic that the location attracts every day of the week:

Coffee (cappuccino, espresso, iced coffee, decaffeinated coffee, alcoholic coffee (Irish Coffee and Brandy Coffee et al), filtered coffee, cold brew coffee, Turkish coffee, coffee with milk, coffee or espresso with whipped cream, and flavored coffee et al):

Pastries (Sandwich, Bread, Meat Pie, Scotch egg, Pizza, Burger, and Fish Pie et al):

  • 1,000 pieces per day

N.B: Please note that thousands of travelers transit through this airport every week, hence there is the likelihood of the coffee sale to increase especially when flights are delayed or cancelled and during winter periods. The idea is to attract as many people as possible to our coffee shop.

In view of this, our annual projected sales for Coffee4All® is put at about $500,000 annually which translates into $254.00 of sales per square foot.

This is in line with the industry averages for this size of coffee shop in the united states of America. Over and above, as Coffee4All gets established, our net profitability will likely increases from 17.06% in the first financial year (FY) to 17.63% in the third financial year (FY).


Cappuccino coffee : selling a cup of cappuccino coffee at the rate of $2

80,000 cups of cappuccino coffee will cost $160,000

Iced coffee : selling a cup of iced coffee at the rate of $3.50

20,000 cups of iced coffee will cost $70,000

Decaffeinated coffee : selling a cup of decaffeinated coffee at the rate $3

15,000 cups of decaffeinated coffee will cost $45,000

Alcoholic coffee : selling a cup of alcoholic coffee at the rate $4

20,000 cups of alcoholic coffee sold will cost $80,000

Sandwich : selling a pack of sandwich at the rate of $8.50

10,000 packs of sandwich sold will cost $85,000

Bread Meat Pie : selling a pack of bread meat pie at the rate $8

5,000 packs of bread meat pie sold will cost $40,000

Burger : selling a pack of burger at the rate of $10

2,000 packs of burger sold will cost $20,000



  • Operational cost for second quarter of the year (salaries of employees, payments of bills et al) – $60,000
  • Operational cost for third quarter of the year (salaries of employees, payments of bills et al) – $65,000
  • Operational cost for last quarter of the year  (salaries of employees, payments of bills et al) – $70,000
  • Cost of buying materials for the pastries $17,000
  • Office supplies (stationeries, equipment, et al) – $7,000
  • Credit card processing fees – $1,000
  • Other miscellaneous expenses – $10,000

TOTAL $230,000


INCOME $500,000

TOTAL $507,346


GROSS TOTAL $277,346