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How Many Cups of Coffee Does a Coffee Shop Sell Per Day?

Coffee Shop Customers and Daily Sales

Numerous coffee shops sell varying amounts of coffee—different from each other and can also vary from one day to another.

Although there are specific minimum standards that would enable a business to stay open and financially viable; nevertheless, most coffee shops only sell 30 espresso drinks in a day. In a small coffee shop, the average amount of sold coffee cups daily is approximately 230 pieces.

When other sales are factored in, the general profitability is quite spectacular. This statistic is, of course, far higher in sizable coffee chains.

A typical Starbucks coffee shop sells upwards of 600 espresso drinks each day. Based on the scale of the coffee shop, its prominence, as well as available offers, the overall amount of coffee patrons stretches from 150 to 500 people.

Factors Influencing the Number of Cups of Coffee Sold Per Day in a Coffee Shop

Here are some of the important variables that contribute to sales figures and the disparity between branded coffee shops as well as their mom-and-pop contemporaries.

  1. Location

Have it in mind that the Pacific Northwest as well as Midwest buys more coffee per capita than the warm areas of the South or West Coast, with their metropolitan areas factoring for the maximum individual consumption. Potential buyers in the nation’s biggest cities are more likely to drink more coffee than their equivalents in small towns.

  1. Demographics

Coffee intake among people aged 18 to 24 has steadily increased in the past years. According to one investigation carried out by the University of Kentucky, 78% of college freshmen ingest far more than the advised 200 mg of caffeine each day, with coffee as well as energy drinks being the main guilty parties.

Besides that, the investigation found that college students were spending a median of $92.70 per month on coffee from premium coffee houses including Starbucks; a startling figure when, particularly in comparison to the USDA’s estimate of $163 per month for food expenses.

Overall, this evidence reveals that approximately 47% of adults aged 18 to 24 drink coffee, especially in comparison to a truly astonishing 72% of adults over 60. This is largely attributable to variables such as disposable income, social lives, as well as the apparent health advantages of moderate daily coffee intake.

  1. Local vs. Big Chain

Despite the fact that 60% of American coffee consumers admit they take a trip to a known brand’s coffee house at least once per month, customers are starting to lean heavily toward boutique coffee houses. According to facts and figures, 53% of coffee drinkers presently buy their morning java from small stores that either are environmentally responsible in their company operations or encourage the growers from whom they procure beans.

Although it implies that almost half of the customers (47%) do not consider any of these variables when purchasing coffee, the aging millennial population is expected to keep driving diligent coffee-buying patterns, leading to an increase in that statistic.

  1. Flavor and texture Innovation

In the food and beverage industry, flavor is extremely significant in influencing sales of any specific item, including coffee. According to, close to 42.9% of customers choose their coffee based on its flavor!

According to The National Coffee Association, the amount of individuals who only add milk to their morning espresso has increased by 66% since 2015, implying that the personal traits of the coffee are increasingly prestigious than the plethora of artificial flavors on offer.

Local small coffee bean roasters have officially started to sprout across the nation, providing their community shops with a taste of something distinctive that cannot be discovered at the closest city roundabout.

Such small-batch roasters have transformed boutique coffee houses into fruity locations for a new crop of coffee enthusiasts. Such coffee enthusiasts are abandoning drinks that disguise the bitter intricacies of their roasts with sweetener and condensed milk in favor of celebrating the inherent properties of the coffee on its own.

  1. Service Is Priority

Service is extremely crucial for the client. Not only does the freshness and flavoring of the beverage matter, but equally important are the gesture at the cash register, the fluency of output, and the final transaction. A barista’s capacity to help a customer in maneuvering the verbiage on their own is a likable character. And then there is the matter of successfully translating the order from customer to coworker.

The ultimate exchange of the finished product in a perfect manner in less than 5 minutes, accompanied by a farewell pleasantry, constitutes the wizardry of hospitality, and it assists in guaranteeing the possibility of encountering the customer again the following morning.


Every day, coffee shops throughout the nation sell large numbers of espresso drinks to enthusiastic customers. The site of the store, the design, and level of customer service, the palatability and distinctiveness of the coffee itself, the age segment of the population in the immediate area of the store, the magnitude and name recognition of the coffee house.

As well as its proclivity for social events are among the important components involved in determining the number of espresso drinks sold in a day.