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How to Do SWOT Analysis for a Consulting Company

Are you about writing a consulting firm business plan? If YES, here is a sample SWOT analysis for a consulting company to help you form a competitive strategy.

Consulting firms are confronted with numerous obstacles in the highly competitive business climate of today. Recessions, technological developments, evolving client needs, as well as competitive pressures are examples of such obstacles.

Consulting firms must carry out a SWOT (Strengths, Weaknesses, Opportunities, and Threats) and Risk Analysis in order to guarantee their long-term progress. A SWOT analysis offers a detailed overview of the external and internal variables influencing a consulting firm’s daily operations.

By determining the company’s strong points, weak points, potentials, and vulnerabilities, the company can capitalize on its strong points to optimize chances as well as eliminate risks. A SWOT analysis could also assist a consulting firm in formulating and implementing strategies regarding resource utilization, program management, as well as competitor analysis.

A risk analysis is also necessary for consulting firms in order to determine the possible level of risk and ambiguities which might influence their company’s operational process.

It aids a consulting firm in identifying perceived risks to its business operation, public image, or economic well-being. It could as well assist the company in prioritizing risk mitigation policies and assigning resources to lessen the adverse effects of possible risks.

Steps to Conduct a Consulting Company SWOT Analysis

  1. Determine the Scope

The purpose of the analysis constitutes the initial phase of carrying out a SWOT analysis and risk assessment. This entails recognizing the company’s precise consulting services as well as the segment in which it conducts business. The scope must additionally encompass the firm’s internal systems, including things like its employees, financial affairs, and facilities.

  1. Determine your strengths and weaknesses

The next phase involves identifying the consulting firm’s shortcomings as well as its strengths. Internal variables that grant the company an edge are referred to as strengths, whereas internal elements that impede its effectiveness are referred to as weaknesses. While determining strengths and weaknesses, take this into consideration:

  • The company’s industry brand image.
  • The consultants’ knowledge and experience.
  • The standard of services provided.
  • The pricing plan.
  • The degree to which customers are satisfied.
  • Internal process effectiveness.
  1. Recognize Opportunities and Threats

The third stage involves determining the consulting firm’s opportunities as well as threats. Opportunities pertain to outside variables at play that a company may capitalize on to boost its efficiency, whereas threats are external forces that can hurt it. When highlighting opportunities and risks, take this into consideration:

  • The market’s dimensions
  • The quality of rivalry
  • The legislative standards
  • Technological progress
  • Customer preference shifts
  1. Identify Potential Risks

Following the completion of the SWOT analysis, the consulting firm must pinpoint the risks. Consider possible incidents or circumstances which might have an adverse effect on the company.

  • Internal Risks: Internal risks are those risks associated with the consulting firm’s internal systems. These might very well include personnel issues, financial insecurity, or technology factors.
  • External Risks: External risks are those which are caused by outside variables including regulatory changes, market fluctuations, or natural catastrophes.
  1. Risk Evaluation

When potential threats are identified, they must be evaluated. This entails taking into account the probability and potential effect of every risk.

  • The probability that a danger will take place is referred to as its likelihood. More focus and prepping would be required for risks that are more prone to happening.
  • The effect of risk is the potential danger it might end up causing to the consulting company. Risks with the possibility of having an important effect on the firm will necessitate more focus and preparation.
  1. Create Mitigation Techniques

The next phase is to devise risk-mitigation strategies for all the threats that were discovered in the step above. This entails determining strategies that can be adopted to lessen the effects and likelihood of the risks taking place. Specific, measurable, achievable, relevant, and time-bound approaches are needed (SMART). It is indeed critical to allocate resources or even delegate tasks for putting the tactics to use.

A Sample Consulting Company SWOT Analysis

Denzel and McPherson Consulting, LLP engaged the services of a core professional in the area of business consulting and structuring to assist the firm in building a solid consulting firm that can favorably compete in the highly competitive consulting industry.

Part of what our team of business consultant did was to work with the management of the firm in conducting a SWOT analysis for Denzel and McPherson Consulting, LLP. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Denzel and McPherson Consulting, LLP;

  • Strength:

Our core strength lies in the power of our team; our workforce. We have a team that can go all the way to give our clients value for their money. We are well positioned and we know we will attract loads of clients from the first day we open our doors for business.

  • Weakness:

As a new business consulting firm, it might take some time for our organization to break into the market; that is perhaps our major weakness.

  • Opportunities:

The opportunities in the consulting industry are massive and we are ready to take advantage of any opportunity that comes our way.

  • Threat:

Some of the threats that we are likely going to face as a consulting firm operating in the united states are unfavorable government policies, the arrival of a competitor within our location of operations and global economic downturn which usually affects purchasing power.

There is hardly anything we could do as regards these threats other than to be optimistic that things will continue to work for our good.


Ultimately, conducting a SWOT and Risk Analysis for a consulting firm entails multiple critical principles, such as setting goals, collecting intelligence, evaluating data, as well as formulating strategies. Consulting businesses can establish successful methods to leverage their strong points, ameliorate weak points, as well as maneuver possible issues by defining their strengths, weaknesses, potentials, and threats, along with possible risks.

In today’s constantly shifting workplace, the above evaluations are critical for just about any consulting firm desiring to compete effectively and sustain long-term development.