Are you about starting a dog grooming business? If YES, here is a complete sample dog grooming business plan template & feasibility study you can use for FREE.

Okay, so we have considered all the requirements for starting a dog grooming business. We also took it further by analyzing and drafting a sample dog grooming service marketing plan template backed up by actionable guerrilla marketing ideas for dog grooming businesses. So let’s proceed to the business planning section.

If you have always wanted to start a pet related business, then you may want to consider the dog grooming business. It is a very interesting business, that doesn’t only put food on the table, but also helps one pursue a hobby or past time. This is a kind of business that may be neglected, but true is that with consistency, you are sure to be successful in the trade. Starting this business means that you have to have everything in the right perspective.

Why Start a Dog Grooming Business?

Dogs are among the top three most common pets owned by individuals and families. Owning a dog is fun particularly as it serves as a confidante -as they are friendly and can co-habit perfectly with humans, as well as provide security. In America for example; dogs are highly regarded and accorded esteem and 1 in every 3 households where there are pets, own a dog or had owned one.

It is due to this fact that there are several dog related services, such as grooming, training, daycare, running, and amongst all these services is dog walking. Dog walkers are people who love dogs, are in-tune with canine ways and are also people who love the out weather regardless of any conditions. Dog walkers are also people who love to exercise and seek companionship.

What is a Dog Grooming Business?

Grooming a dog serves a great benefit to the dog because all they would be taught will go a long way in determining the dog’s outcome. There are some dogs that may be lacking in the area of conduct. These dogs do not know how to comport their selves, as such that is where the input of an expert is needed. Grooming a dog professionally requires taking a dog or several dogs out once or twice daily, teaching them how to seat, how to behave, therefore providing household services for dog owners and getting paid for it.

What Does It Take to Start a Dog Grooming Business Successfully?

Becoming a dog groomer isn’t a big affair, and doesn’t require a huge start-up capital like most businesses, as anyone can become one either those looking to earn extra cash on the side, or those that want to go into the business full time. It just requires that the dog groomer loves dogs, and makes out the time to give the dog something really extra like taking the dog out for a walk, and teaching it some basic etiquette.

Depending on the area and influence, those who engage in the dog grooming business might need a license, insurance, and also might have to be trained in animal first aid. However, it doesn’t require an education or a certification. Professional dog groomers are often gotten locally, or via online referral service.

A Sample Dog Grooming Business Plan Template

  • Dog Grooming Business Overview

According to the American Pet Product Association (APPA), even though Americans loved pets, those who owned dogs were at 18.9%, third on the pet scale. It gave results that the annual growth for this industry is at 3.1% from 2009 to 2014, bringing in combined revenue – with other dog services – of $907m as at 2014. Also as at 2014, there were 22,787 people employed by dog related businesses or as independent contractors, and there were 18,144 dog service businesses.

Dog grooming services have increased from 2009 to 2014, and will still increase till 2019 despite the poor economic outlook. This is due to the fact that customers have more disposable income to spend on their dogs, and that dogs are considered part of the family. Also, research has shown that since the dog grooming business is unregulated, individual dog walking business people had a higher market share than established businesses and franchises.

According to a report, Fetch Pet Care franchises all over barely made above 1% of the total industry revenue. This is due to the fact that dog walking is tailor made for immediate localities and neighborhoods, and will have clients seeking to use the services of those who lived around as they believed that these ones were likely to provide a personalized care to their dogs.

According to the American Pet Product Association (APPA) as at 2010, Americans had spent over $47.7 billion on pet products and services, an increase of 4.8% from 2009. It was found that 46% of households owned more than one pet, and that only 3% of households use dog walking services.

Also, it was also found that although dog walking is a good exercise for humans, it is even better for the dogs as it reduces obesity in dogs, which is likely to cause cardiovascular disease, osteoarthritis, insulin resistance, and liver disease.

Due to the growth of the population of baby boomers, young children, young couples, and the elderly; one can say that this industry will be on a continuous growth especially as people view a dog as a man’s best friend. Also, another factor towards the growth of the industry is the awareness of the health benefits accrued from owning pets, especially dogs.

For those who may be looking to venture into this industry, the inspiring incentives for this industry is majorly, the low start-up cost. Other factors include: flexible Work Hours, high Earning potential, health benefits, handling more than one dog at once, high demand for dog walking services, and doing what you love.

Dog Grooming Business Plan – Executive Summary

Canine Style Groomers is a standard and licensed dog grooming and one stop pet company that will be located in the heart of Boston in a neatly renovated and secured housing facility; an organization that will carry out all round services as it relates to dogs and other pets.

Canine Style Groomers ® is a family owned and managed business that believes in giving dogs and pets the right treatment they need to enable them perform their roles as defined by the owner. We are putting plans in place to be sure that any dog or pet under our custody is well taken care of and in the pursuit of excellence and financial success with uncompromising services and integrity which is why we have decided to venture into dog walking business. We are certain that our values will help us drive the business to enviable heights and also help us attract the numbers of clients that needed per time.

At Canine Style Groomers ®, our clients’ overall best interest would always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hire professional dog trainers and vet doctors et al that are well experienced and passionate in imparting knowledge and skills to dogs at various learning ladder.

At Canine Style Groomers , we will at all times demonstrate her commitment to sustainability, both individually and as a dog grooming services business, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our clients’ needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Our overall business goal is to position our dog grooming services business to become the leading dog brand in the pet industry in the whole of Boston, United States of America, and also to be amongst the top 10 dog grooming services and pat related business in the United States of America within the first 5 years of operations.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Smethport is the right place to launch our dog and pet related business.

Canine Style Groomers is founded by Dr. Ivan (Vet Doctor) and he will run the business with his business partner and Wife Dr. Betty Ivan.   Ivan is a renowned and licensed Vet Doctor and dog trainer. He has well over 15 years of experience as a vet doctor and dog trainer for various security agencies including the government of the United States of America.

  • Our Product and Services

Canine Style Groomers ® is going to offer varieties of pet related services (dog walking and dog training services inclusive) within the scope of the pet industry in the United States of America. Our intention of starting our dog grooming services and pet related business is to help in developing our client’s dogs and pets in any skills and knowledge of their choice as it relates to specific useful competencies they want their dogs or pet to possess.

We want to help our clients develop their pets and dogs capability, capacity, productivity and performance and of course to also make profits from the dog grooming services and pet industry and we will do all that is permitted by the law in the US to achieve our aim and business goal.

Our products and service offerings are listed below;

  • General dog and pet grooming services
  • Training / grooming dogs and pets in specific skills (hunting skills, security skills, running errands and circus skills et al)
  • Construction and sale of kennels
  • Sale of Puppies
  • Supply of well – trained security dogs
  • Operating standard vet clinic
  • General merchandize of pet related products (pet foods, shampoos, dog tie, dog chains, and pet clothes et al)

Our Vision Statement

Our vision is to create a highly good and effective dog grooming services business that will become the number one choice for both individuals and corporate organizations in Smethport – Pennsylvania and the whole of the United States of America.

  • Our Mission Statement

We have a very strong mission and that is to provide affordable professional and highly effective dog grooming services and other pet related products and services to a wide range of clients who owns different types of pet. Our overall business goal is to position Canine Style® Dog grooming Services business to become one of the leading dog grooming brands in the industry in the whole of Boston and also to be amongst the top 10 dog brands in the United States of America within the first 5 years of operations.

  • Our Business Structure

We are conversant with the fact that the success of any business is to a larger extent is hinged on the business structure of the organization and the people who occupy the available role. Canine Style groomers will build a solid business structure that can support the growth of our dog services and pet related business. We plan to ensure that we hire competent hands to help us build the business of our dream.

The fact that we will set out to become one of the leading dog services business brands in the industry in the whole of the United States of America makes it highly necessary for our organization to deliberately build a well – structured business from the onset.

As such, we will work hard to ensure that we only attract people with the right mindset to help us achieve our business goals and objectives in record time. Below is the business structure that we will build Canine Style Groomers on;

  • Principal Partner / Chief Executive Officer
  • Human Resources and Admin Manager
  • Vet Doctor
  • Dog Groomers/ Pet Trainers for Various Skill Sets
  • Accountant / Bursar
  • Marketing and Sale Executive
  • Client Service Executive

Roles and Responsibilities

Chief Executive Office:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Responsible for providing direction for the business
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization

Vet Doctor:

  • Responsible for handling the overall operations in the vet clinics
  • Handles the treatment of pets
  • Gives medical advises and recommendations as it relates to the health and welfare of pets

Human Resources and Admin Manager

  • Responsible for overseeing the smooth running of HR and administrative tasks for Pet Nation® Dog Walking Services Co.
  • Design job descriptions with KPI to drive performance management for dog walkers and pet trainers
  • Regularly hold meetings with key stakeholders (clients and member of the organizations’ board) to review the effectiveness of the organizations’ Policies, Procedures and Processes
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Defines job positions for recruitment and managing interviewing process
  • Carrying out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Oversee the smooth running of the daily activities of Pet Nation® Dog Walking Services Co.

Dog Groomer/ Pet Trainers

  • Handles general dog and pet walking services
  • Effectively training dogs and pets in specific skills (hunting skills, security skills, running errands and circus skills et al)
  • Evaluates and document the progress of dogs / pets under his or her care
  • Contributes his / her quota towards growing Pet Nation® Dog Walking Services Co.
  • Receives complaints from clients and channel it to the appropriate quarters
  • Handles any other duty as assigned by the HR and Admin Manager.

Marketing and Sales Executive

  • Handles general merchandize of pet related products (pet foods, shampoos, dog tie, dog chains, and pet clothes et al)
  • Identifies, prioritizes, and reaches out to new clients, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
  • Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • Responsible for handling business research, market surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develop, execute and evaluate new plans for expanding increase sales
  • Document all customer contact and information
  • Represent Pet Nation® Dog Walking Services Co. in strategic meetings
  • Helps to increase sales and growth for Pet Nation® Dog Walking Services Co.


  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for Pet Nation® Dog Walking Services Co.
  • Serves as internal auditor for Pet Nation® Dog Walking Services Co.

Client Service Executive

  • Welcomes clients and their pets by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the HR and Admin Manager in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries
  • Receives parcels / documents for Pet Nation® Dog Walking Services Co.
  • Distribute mails in the organization
  • Handles any other duties as assigned by the Human Resources and Admin Manager.

Dog Grooming Business Plan – SWOT Analysis

Canine Style Groomers employed the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured dog grooming services and pet related business that can favorably compete in the highly competitive pet industry in the United States and the world at large.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Canine Style Groomers ® Here is a summary from the result of the SWOT analysis that was conducted on behalf of Canine Style Groomers ®

  • Strength:

Our core strength lies in the power of our team; our workforce. We have a team that are considered experts in pet industry, a team with excellent qualifications and experience in dog walking and pet related services including veterinary medicine. Aside from the synergy that exist in our carefully selected workforce, Canine Style Groomers is well positioned in a community with the right demography; loads of people who own pets. With that we know we will attract loads of clients from the first day we open our doors for business.

  • Weakness:

As a new dog grooming and pet related services company in Boston, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the already saturated pet industry; that is perhaps our major weakness. Other perceived weakness is that, we may not have the required capital to pump into publicity and advertisement as we would love to do.

  • Opportunities:

No doubt, the opportunities in the pet industry is massive considering the number of individuals and corporate organizations who own dogs and other pets who would want them to acquire new skill sets and to perform excellently well in their jobs or who would want to bring their pets for treatment or to purchase pet supplies. As a standard dog walking services and pet related business, we are ready to take advantage of any opportunity that comes our way.

  • Threat:

Every business faces a threat or challenge at any part of the life cycle of the business. These threats can be external or internal. This shows the importance of a business plan, because most threats or challenges are to be anticipated and plans put in place to cushion what effect they might bring to the business.

Some of the threats that we are likely going to face as a dog walking services and pet related business operating in the United States of America are unfavorable government policies that might affect business such as ours, the arrival of a competitor within our location of operations and global economic downturn which usually affects spending / purchasing power. There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

Dog Grooming Business Plan – MARKET ANALYSIS

  • Market Trends

One thing is certain, the trend in the pet industry is such that if you want to be ahead of your competitors, you should be able to be highly creative, simplify your processes and you should be able to have loads of testimonies from your clients. The truth is that, if your clients noticed tremendous changes in their pets as a result of your input, then they will be compelled to help promote your organization.

Another notable trend in this industry is the demographic and psychographic composition of those who require the services of a dog walker. They are working class women especially women who work long hours or hold two jobs, men who work for long hours, the elderly who might not have the necessary strength to walk a dog, those who might be physically impaired, and youths who are have a short attention span due to technology.

Even though the economy has a poor outlook, the projected revenue through 2016 is pegged at 4.4%. This figure could likely change once there is an improvement in the economy.

  • Our Target Market

Before starting our dog grooming services and pet related business, we are sure that there is a wide range of both corporate and individual clients who would absolutely need our services. We will guarantee that we develop calculated pacts with communities and corporate organizations especially security agencies that make use of dogs for guards. This will give us several options to generate revenue for our company.

In view of that, we have created strategies that will enable us reach out to various corporate organizations (security agencies) and individual (pet owners) who we know can’t afford to do without our services. We have conducted our market research and survey and we will ensure that our dog service is well accepted in the market place.

Below is a list of the people and organizations that we have specifically market our products and services to;

  • Corporate organizations (especially security agencies)
  • Households who own pets
  • Dog breeders
  • The Government (Public Sector)

Our Competitive Advantage

Being a dog Groomer is one of the easiest jobs anyone can start up- especially as the start-up cost is quite low. Even though, this is essentially a new area of business that doesn’t have stiff major competitors, there are still competitors all the same. The competition available is most likely those within the same locality, and anyone looking to stay above competition would have to consider sweetening the services offered to dog owners.

Even so, local dog Groomers who are serious with the business can comfortably compete with franchises that are located in the same neighborhood. We are quite aware that to be highly competitive in the personal training and coaching industry means that you should be able to deliver consistent quality service, your students should be able to experience remarkable difference and improvement and you should be able to meet the expectations of your clients at all times.

Canine Style Groomers might be new in Boston, but our competitive advantage lies in the power of our team; our workforce. We have a team that is considered experts in pet industry, a team with excellent qualifications and experience in dog grooming and pet related services including veterinary medicine.

Aside from the synergy that exist in our carefully selected workforce, Canine Style Groomers is well positioned in a community with the right demography; loads of people who own pets. With that we know we will attract loads of clients from the first day we open our doors for business.

Lastly, our employees (dog groomers / pet trainers, and vet doctors) will be well taken care of, and their welfare package will be among the best within our category (startups dog grooming services and pet related businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.


We are mindful of the fact that there is stiffer competition amongst dog services brands and pet related businesses in the United States of America; hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis, so as to be well equipped to meet their targets and the overall goal of Canine Style Groomers. We will also ensure that our clients’ pets becomes experts with the skills they acquire; we want to build a standard and first – class dog walking services and pet related business that will leverage on word of mouth advertisement from satisfied clients (both individuals and corporate organizations).

Our goal is to grow Pet Nation® Dog Walking Services Co. to become one of the top 10 dog walking services company in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in Smethport – Pennsylvania but also in other cities in the United States of America.

Without a shadow of doubt, we are set to employ the following marketing and sales strategies to attract clients;

  • Introduce our dog grooming and pet related business by sending introductory letters alongside our brochure to corporate organizations, households and key stake holders in pet industry in Smethport – Pennsylvania.
  • Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
  • Use friends and family to spread word about our dog services and pet related business
  • Post information about our dog grooming services and pet related business on bulletin boards in places like schools, libraries, and local coffee shops.
  • Placing a small or classified advertisement in the newspaper, or local publication about our business
  • Attend relevant pet related expos, seminars, and business fairs et al
  • Engage direct marketing approach
  • Encourage word of mouth marketing from loyal and satisfied students

Sources of Income

Canine Style Groomers® is established with the aim of maximizing profits in the pet industry and we are going to go all the way to ensure that we do all it takes to attract clients on a regular basis. Canine Style Groomers® will generate income by offering the following products and services;

  • General dog and pet grooming services
  • Training / grooming dogs and pets in specific skills (hunting skills, security skills, running errands and circus skills et al)
  • Construction and sale of kennels
  • Sale of Puppies
  • Supply of well – trained security dogs
  • Operating standard vet clinic
  • General merchandize of pet related products (pet foods, shampoos, dog tie, dog chains, and pet clothes et al)

Sales Forecast

One thing is certain, there would always be corporate organization and individual / household pet owners who would need that extra coaching or grooming for their dogs and other pets. This is the major reason why the services of dog groomers and pet trainers will always be needed.

We are well positioned to take on the available market in Boston and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our clientele base.

We have been able to critically observe the dog walking services and pet market and we have scrutinized our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in Smethport – Pennsylvania.

Below is the sales projection for Canine Style Groomers it is based on the location of our dog Grooming services, vet clinic and of course the wide range of pet related services and products that we will be offering;

  • First Year-: $150,000
  • Second Year-: $400,000
  • Third Year-: $800,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Our Pricing Strategy

Generally for dog grooming services business both per hour billing and flat fees on a weekly or monthly basis applies. As a result of this, Canine Style Groomers will charge our clients flat fees except for few occasions where there will be need for us to charge special students on hourly basis.

At Canine Style Groomers, we will retain our fees below the average market rate for all of our clients by keeping our overhead low and by collecting payment in advance. In addition, we will also offer special discounted rates to all our loyal clients at regular intervals.

We are aware that there are some clients that would need special assistance for their pets, we will offer flat rate for such services that will be tailored to take care of such clients’ needs.

  • Payment Options

Our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

  • Payment by via bank transfer
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft
  • Payment via mobile money
  • Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

Dog Grooming Business Plan – Publicity and Advertising Strategy

We have been able to work with our brand and publicity consultants to help us map out publicity and advertising plans that will help us walk our way into the heart of our target market. We are set to become the number one choice for both corporate clients and private clients in the whole of Boston, which is why we have made provisions for effective publicity and advertisement of our dog walking services and pet related business.

Below are the platforms we intend to leverage on to promote and advertise our services;

  • Place adverts on both print (community based newspapers and magazines) and electronic media platforms
  • Sponsor relevant community based events / programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
  • Install our Bill Boards on strategic locations all around Smethport – Pennsylvania.
  • Engage in road show from time to time in targeted neighborhoods
  • Distribute our fliers and handbills in target areas
  • Contact corporate organizations by calling them up and informing them of Pet Nation® Dog Walking Services Co. and the services we offer
  • List our dog walking services and pet related business on local directories / yellow pages
  • Advertise our dog walking services and pet related business in our official website and employ strategies that will help us pull traffic to the site.
  • Ensure that all our dog walkers / pet trainers, vet doctors and staff members wear our branded shirts and all our vehicles are well branded with our organizations’ logo et al.

Dog Grooming Business Plan – Financial Projections and Costing

In setting up a dog Grooming Services and pet related business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a higher amount of capital as you would need to ensure that your employees are well taken care of, and that your office environment is conducive enough for clients and their pets.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The start – up capital for a home based dog walking business might fall between $500 and $2,000, while that of a medium and large scale would definitely be higher.

The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a dog services and pet related business; it might differ in other countries due to the value of their money. However, this is what it would cost us in the United of America;

  • Business incorporating fees in the United States of America will cost – $750.
  • The budget for Liability insurance, permits and license will cost – $3,500
  • Acquiring an office space or warehouse for at least 6 months (Re – Construction of the facility inclusive) will cost – $35,000.
  • Equipping the office (computers, printers, projectors, dog tie, dog chains, start – up inventories, furniture, telephones, filing cabinets, and electronics et al) will cost – $10,000
  • Launching an official Website will cost – $500
  • Amount need to pay bills and staff members for at least 2 to 3 months – $70,000
  • Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000

While a home tutor might not have to incur all these expenses but going by the above report, we will need an average of $150,000 to start a medium scale personal training and coaching business in the United States of America.

Generating Funding / Startup Capital for Canine Style Groomers ®

Canine Style Groomers is a family business that will be owned by Dr. Ivan (Vet Doctor) and he will run the business with his business partner and Wife Dr. Betty Ivan. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings and sale of his stocks
  • Generate part of the start – up capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $50,000 (Personal savings $35,000 and soft loan from family members $15,000) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

DOG GROOMING BUSINESS GROWTH: Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Canine Style Groomers is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to offer our dog grooming services and pet related business a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Canine Style Groomers will make sure that the right foundation, structures and processes are put in place to ensure that our team welfare is well taken of. Our company’s corporate culture is intended to drive our business to greater heights and training and re – training of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of All form of Insurance for the Business: Completed
  • Conducting Feasibility Studies: Completed
  • Generating part of the start – up capital from the founders: Completed
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of Logo for the school: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, office equipment, electronic appliances and facility facelift: In progress
  • Creating Official Website for the business: In Progress
  • Creating Awareness for the business in Smethport – Pennsylvania: In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with vendors and key players in various industries: In Progress

Ajaero Tony Martins

Founder / Publisher at Profitable Venture Magazine Ltd
Ajaero Tony Martins is an Entrepreneur, Real Estate Developer and Investor; with a passion for sharing his knowledge with budding entrepreneurs. He is the Executive Producer @JanellaTV and also doubles as the CEO, POJAS Properties Ltd.
Ajaero Tony Martins

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