Being in business means that you should endeavor to employ all the marketing and sales strategies within your disposal to win contracts or new business from both corporate and individual clients. The truth is that if you don’t have regular vinyl graphics contracts to execute, you are sure going to struggle to grow the business and if you are not proactive, the business may pack up sooner than you expect.

There is indeed a large market for vinyl graphics because vinyl graphics are an adhesive type of vinyl that can be adhered to most non-porous surfaces such as aluminum, plastic, fiberglass, and glass. Vinyl can be used to create window lettering, banners, signs, vehicle decals and more.

If you run a vinyl graphics business, you should know that your creative skills will not be enough to keep you in business, you must market your services or else you won’t get any reasonable contracts and business deals.

Here are some of the steps you need to take if you want to continue to get new vinyl graphics printing contracts from both corporate and individual clients;

  1. Choose a Good Location for Your Vinyl Graphics Company

The first and perhaps one of the most important things to put in place as a vinyl graphics company if you want to continue to get new business deals and contracts is to ensure that you position your business in the right location. It cannot be over emphasized that the success of any business lies in the location you choose for the business. If you want to continue to get new business deals and contracts and be very busy with your vinyl graphics business, then you should ensure that you locate your business close to places like printing hubs and business districts et al. No doubt vinyl graphics companies that are located along busy routes are expected to stay busy.

  1. Make Use of Reliable Vinyl Cutting Machines and Software

While most vinyl cutters come with their own cutting software, some of them might be limited in terms of features and capabilities, hence the need to upgrade to a better software. It is one thing to choose a good location for your vinyl graphics company and it is a different kettle of fish for you to possess the capacity to deliver on the job. If you want to do well and win new businesses in the industry, then you should ensure that you have only reliable vinyl cutting machines and software.

There are multiple vinyl cutting machines and software out which you can choose from. ​However, not all of them will meet your specific needs.

The best software for you will depend on the type of cutting machine you’re using, your experience with design programs, and how powerful you’d like your designs to look.

  1. Make Your Vinyl Graphic Business Superior to Your Competitions

Come to think of it, people and organizations will always patronize a business that appears to be superior to others. In a nutshell, in order to keep getting new businesses cum contracts in the vinyl graphics industry, you should project your company to be superior to that of your competitors not only in appearance, but also in your designs, concepts and service delivery. Your unique selling point should be your vast industrial experience and solid reputation. So also trust, honesty, good network and excellent relationship management, strong management, reliable vinyl graphics cutting machines, operations, direct access to printing contractors, and your network as it relates to serving some of the largest population centers in the U.S., your size advantages, cost advantages, supply chain, customer loyalty and strong reputation amongst domestic industry players will count a lot for you in this regard.

  1. Build Good Business Network

Networking is perhaps one of the most effective and creative marketing ideas needed to build your clientele base and you have to put plans in place to leverage on all your networks if you truly want to do well in the vinyl graphics industry. In view of that, you should look out for gatherings where you can network with captains of industries, entrepreneurs, manufacturers and merchants et al that make use of vinyl graphics designs. As a matter of fact, your first port of call will be to connect with the nearest Chamber of Commerce; you are likely going to get your first major deal from them.

  1. Get Your Operational Employees Involved in Marketing Your Services

As a vinyl graphics company, part of what you need to do if you want to continue to get new business is to ensure that all your employees (not only marketing and sales executives) are directly or indirectly involved in the marketing of your services. Just ensure that you create provision for your employees to earn some commission when they bring in business. You can as well create a business model that will enable freelancers to work with your organization especially as it relates to bringing in vinyl graphics contract; whenever they refer clients to your organization, they will earn a percentage of the deal.

  1. Build a Vinyl Graphics Business That Will Serve Both Big and Small Clients

Another idea that will help you get new businesses in the vinyl graphics industry from both corporate and individual clients is to ensure that you designed your business in such a way that you can comfortably work with both individuals who may want to produce small quantity of vinyl graphics and also big conglomerates who are involved in massive production of vinyl graphics. The truth is that some vinyl graphics companies miss contracts simply because they are either too big to attend to smaller clients or too small to execute larger vinyl graphics contracts.

  1. Form Strategic Marketing Alliance with Your Competitors

As a vinyl graphics company owner, if you want to continue to get new business, then you should look towards forming strategic marketing alliance with your competitors in the industry. Good enough, there are opportunities for vinyl graphics companies to form strategic marketing alliance with other competitors in the industry due to the fact that some vinyl graphics companies may lack the capacity to handle certain contracts.

  1. Creating Brand Identity for Your Vinyl Graphics Company

You will quite agree that customers go for products or service providers that are always in front of them; in the business world, it is called promotion and branding. So, if you want to continue to get new business deals and contracts in the industry, then you should be ready to create a brand identity for your vinyl graphics company. It is a fact that any business that wants to grow beyond the corner of the street they are operating from must be ready and willing to utilize every available means to advertise and promote the business. Boosting your brand awareness will a go a long way to endear you to the available market in the United States of America.

You can make plans to work with branding consultants to help you map out publicity and advertising strategies that will help you walk your way into the heart of your target market. If your brand is visible and well communicated, you will be able to work with different classes of clients within and outside your business location. Just ensure that all your publicity materials and jingles are done by some of the best hands in the industry.

  1. Work on Your Retention Strategies (Improve Your Customer Experience)

A company that is good with marketing and winning contract but not good with generating repeated sales from their existing customers will always struggle to maximize profits in the business. You cannot keep welcoming customers from your front door and watch them leave via your back door and expect to generate enough revenue for your business. As a vinyl graphics company, if you want to continue to get new business all across the United States, then you should ensure that you put in place workable customer retention strategies and also continuously improve your customer experience. Part of the retention strategies you need to adopt as a new entrant into the vinyl graphics industry is to ensure that you leverage on price to win over customers; your prices should be affordable and negotiable. The fact that your business door is open to both individuals and corporations means that you should have different price range for different category of clients.

You are in the vinyl graphics industry simply because you want to make money and you know that you cannot make money without having customers to patronize your business hence you should able to map out strategies not only to win customers, but also to ensure that you retain them.

In order to improve on your customer experience so that you can create a good impression and generate repeated business deals from them, you should make provisions to give out discounts from time to time whenever they patronize your services. You should also make available flexible payment options for your clients, make use of effective customer relationship management (CRM) software and ensure that you carry your clients along when making decisions that directly affect them.

In conclusion, as a vinyl graphics company owner, if you can adopt the above surefire tips, then you can be rest assured that you will continue to get new business in the industry. Please note that there may be certain challenges unique to vinyl graphics companies in your business location; it is your duty to be creative and improvise when it comes to tackling such challenges.

Ajaero Tony Martins