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Gymnastics Gym Business Plan [Sample Template]

Gymnastics Gym Business

A gymnastics gym business, also known as a gymnastics training center or gymnastics facility, is a commercial establishment that provides training and coaching in the sport of gymnastics.

These businesses offer a variety of programs and services designed to teach gymnastics skills to individuals of all ages and skill levels. Gymnastics gyms typically have specialized equipment and facilities tailored for gymnastics training, such as balance beams, uneven bars, vaults, floor exercise areas, and foam pits for safe landings.

They may also have additional amenities like viewing areas for parents and spectators, changing rooms, and offices for administrative purposes. The primary focus of a gymnastics gym business is to provide instruction in gymnastics techniques, conditioning, and routines.

They may offer classes for different age groups, from preschoolers to adults, as well as specialized programs for competitive gymnasts. These businesses may also provide recreational classes for those who want to learn gymnastics for fun and fitness.

Steps on How to Write a Gymnastics Gym Business Plan

  1. Executive Summary

Greg Smith® Gymnastics Gym, Inc. is a premier gymnastics training center located in West Chester, Ohio. Our facility aims to provide exceptional gymnastics instruction and training programs for individuals of all ages and skill levels. With a focus on safety, professionalism, and creating a positive learning environment, we strive to be the go-to destination for gymnastics enthusiasts in the West Chester area.

At Greg Smith® Gymnastics Gym, Inc., we differentiate ourselves through our commitment to excellence in coaching, safety protocols, and personalized attention for each participant. Our state-of-the-art facility is equipped with top-of-the-line gymnastics apparatus, ensuring a safe and effective learning environment.

We prioritize the individual progress and well-being of our students, fostering a sense of accomplishment and confidence in their gymnastics abilities. Greg Smith is the founder and CEO of Greg Smith® Gymnastics Gym, Inc.

  1. Company Profile

a. Our Products and Services

Greg Smith® Gymnastics Gym, Inc. offers a wide range of gymnastics programs, catering to preschoolers, children, teenagers, and adults. Our classes encompass both recreational and competitive gymnastics, allowing individuals to pursue gymnastics for fitness, skill development, and personal growth.

We have assembled a team of experienced and certified coaches who are dedicated to providing high-quality instruction while fostering a supportive and encouraging atmosphere.

b. Nature of the Business

Our gymnastics gym will operate as a B2C – Business to consumer business model.

c. The Industry

Greg Smith® Gymnastics Gym, Inc. will operate in the sports and recreation industry.

d. Mission Statement

At Greg Smith® Gymnastics Gym, Inc., our mission is to inspire and empower individuals through the sport of gymnastics.

We are dedicated to providing a safe, inclusive, and nurturing environment where participants of all ages and skill levels can develop their gymnastics abilities, build self-confidence, and foster lifelong values of discipline, perseverance, and teamwork.

Through expert coaching, state-of-the-art facilities, and a commitment to excellence, we strive to unlock the full potential of every gymnast and help them achieve their goals.

e. Vision Statement

Our vision at Greg Smith® Gymnastics Gym, Inc. is to be the leading gymnastics training center in West Chester, Ohio, and a recognized name in the gymnastics industry. We aspire to create a community of passionate gymnasts, supportive families, and dedicated coaches who work together to foster a love for the sport and achieve outstanding results.

f. Our Tagline (Slogan)

Greg Smith® Gymnastics Gym, Inc. – “Unleash Your Potential, Soar to New Heights!”

g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)

Greg Smith® Gymnastics Gym, Inc. will be formed as a Limited Liability Company, LLC.

h. Our Organizational Structure
  • Chief Operating Officer (Owner)
  • Facility Manager
  • Accountant (Cashier)
  • Marketing and Sales Officer
  • Coach (Instructor)
  • Customer Care Executive/Front Desk Officer
  • Cleaners
  • Security Officers.
i. Ownership/Shareholder Structure and Board Members
  • Greg Smith (Owner and Chairman/Chief Executive Officer) 51 Percent Shares
  • Rowland Jackson (Board Member) 19 Percent Shares
  • Cecilia Michael (Board Member) 10 Percent Shares
  • Daniel Wilson (Board Member) 10 Percent Shares
  • Chloe Felix (Board Member and Secretary) 10 Percent Shares.
  1. SWOT Analysis

a. Strength
  • We have a team of highly skilled and certified coaches who bring expertise and knowledge to our gymnastics programs.
  • Our facility is equipped with top-of-the-line gymnastics apparatus and equipment, providing a safe and effective training environment.
  • Greg Smith® Gymnastics Gym, Inc. has built a strong reputation for delivering high-quality instruction and creating a supportive and inclusive atmosphere.
  • We offer a wide range of gymnastics programs catering to different age groups and skill levels, providing options for both recreational and competitive gymnasts.
  • Safety is a top priority at our gym, with stringent safety protocols and measures in place to ensure the well-being of our participants.
b. Weakness
  • While we have a positive reputation within our local community, we may have limited brand recognition outside of our immediate area.
  • Our success is largely dependent on the local market in West Chester, Ohio, which may limit our growth potential in other regions.
  • We may have limited ancillary services or add-ons beyond gymnastics classes, which could potentially impact additional revenue streams
c. Opportunities
  • The gym can explore the introduction of new programs or specialized training options to attract a broader customer base. For example, offering programs for preschool-age children or adult gymnastics classes.
  • Partnering with local schools or community organizations can provide opportunities for outreach programs, school-based gymnastics classes, or talent scouting.
  • Investing in online platforms and resources, such as virtual coaching, instructional videos, and social media marketing, can help reach a wider audience and enhance the gym’s visibility.
i. How Big is the Industry?

The sports and recreation industry that the gymnastics gym business is a part of is a significant sector within the global economy. As a matter of fact, in 2019, a report by PwC estimated the global sports market to be worth around $488.5 billion.

ii. Is the Industry Growing or Declining?

The gymnastics gym industry was experiencing growth and popularity. The demand for gymnastics gym facilities, training programs, leagues, and tournaments has been on the rise, especially in regions where gymnastics gym is highly popular.

iii. What are the Future Trends in the Industry?

The integration of technology in gymnastics gym facilities is expected to increase, with features such as digital tracking systems, virtual reality training, data analytics, and interactive experiences to enhance player performance and engagement.

Facilities may expand their offerings beyond traditional gymnastics gym training to include fitness programs, sports performance training, injury prevention, and recovery services to cater to the holistic needs of athletes.

There may be an increasing emphasis on sustainability, with facilities implementing energy-efficient technologies, utilizing eco-friendly materials, and adopting environmentally conscious practices. Facilities may seek to enhance the fan experience by integrating technologies such as live streaming, interactive displays, and social media integration, allowing fans to engage with games and events both on-site and remotely.

iv. Are There Existing Niches in the Industry?

No, there are no niche ideas when it comes to the gymnastics gym line of business. This is so because the gymnastics gym business is a niche idea in the sports and recreation industry.

v. Can You Sell a Franchise of Your Business in the Future?

Greg Smith® Gymnastics Gym, Inc. has plans to sell franchises in the nearest future and we will target major cities with growing working class and families in the United States of America.

d. Threats
  • The gymnastics industry is highly competitive, with other gyms, clubs, and fitness centers offering similar services.
  • Economic downturns or changes in disposable income levels can impact the demand for recreational activities like gymnastics, potentially affecting membership numbers.
  • Shifts in fitness trends or preferences among the target demographic could impact the gym’s appeal and require adaptation to remain relevant.
i. Who are the Major Competitors?
  • Woodward Gymnastics Camp
  • Texas Dreams Gymnastics
  • Cincinnati Gymnastics
  • Gymnastics World
  • All Olympia Gymnastics Center
  • Chow’s Gymnastics and Dance Institute
  • Gymnastics Academy of Boston
  • World Olympic Gymnastics Academy
  • Parkettes National Gymnastics Center
  • Buckeye Gymnastics
  • Gymnastics Unlimited
  • Stars Gymnastics
  • Hill’s Gymnastics
  • Gymnastics Training Center of Rochester
  • Orlando Metro Gymnastics
  • Oconee Gymnastics Center
  • Metropolitan Gymnastics
  • Hills Gymnastics
  • Chicago Style Gymnastics
  • Head Over Heels Gymnastics.
ii. Is There a Franchise for Gymnastics Gym Business?

Yes, there are franchise opportunities for the gymnastics gym business, and here are some of them;

  • The Little Gym
  • Tumble Tots
  • Gymboree Play & Music
  • My Gym Children’s Fitness Center
  • British Gymnastics
  • Flip Factory Gymnastics
  • The Little Gym of India
  • Gymnastics USA
  • British Gymnastics
  • Planet Gymnastics
iii. Are There Policies, Regulations, or Zoning Laws Affecting the Gymnastics Gym Business?

Yes, there are policies, regulations, and zoning laws that can affect gymnastics gym businesses in the United States. These regulations can vary at the federal, state, and local levels. Gymnastics gyms must comply with building codes and safety regulations to ensure the facility is structurally sound and safe for gymnasts.

These regulations may cover aspects such as fire safety, emergency exits, ventilation, and accessibility. Gymnastics gyms that work with minors must comply with child protection laws, which may include background checks for employees, reporting suspected child abuse, and maintaining appropriate supervision ratios.

Gymnastics gyms are subject to sanitation and health regulations to maintain cleanliness and hygiene. This may include requirements for restroom facilities, waste disposal, ventilation, and cleanliness of equipment.

  1. Marketing Plan

a. Who is Your Target Audience?

i. Age Range

The target audience at Greg Smith® Gymnastics Gym, Inc. can vary, but primarily focuses on children and adolescents. The age range may typically be from 3 to 18 years old.

ii. Level of Education

The level of education among our target audience may vary, as it includes children and adolescents who are likely attending school at different grade levels.

iii. Income Level

The income level of our target audience can vary, as the gym may cater to families from different socioeconomic backgrounds. It can accommodate both middle-income families and those with higher disposable incomes.

iv. Ethnicity

The target audience at Greg Smith® Gymnastics Gym, Inc. will be diverse, comprising individuals from various ethnic backgrounds. Our gym aims to be inclusive and welcome participants from all ethnicities.

v. Language

The primary language spoken at Greg Smith® Gymnastics Gym, Inc. is likely to be English, as it is commonly spoken in the United States. However, the gym may have a bilingual staff or provide translation services to accommodate individuals who speak languages other than English.

vi. Geographical Location: Our target audience is typically located in the vicinity of the gym’s physical location.

vii. Lifestyle

Our target audience’s lifestyle is likely to revolve around physical activity, fitness, and a commitment to gymnastics training.

b. Advertising and Promotion Strategies
  • Host Themed Events That Catch the Attention of Potential Clients.
  • Tap Into Text Marketing.
  • Use FOMO to Run Photo Promotions.
  • Share Your Events in Local Groups and Pages.
  • Turn Your Social Media Channels into a Resource
  • Develop Your Business Directory Profiles
  • Build Relationships with other indoor sports and recreational service providers and related organizations in our Area
i. Traditional Marketing Strategies
  • Marketing through Direct Mail.
  • Print Media Marketing – Newspapers & Magazines.
  • Broadcast Marketing -Television & Radio Channels.
  • OOH Marketing – Public Transit like Buses and Trains, Billboards, Street shows, and Cabs.
  • Leverage direct sales, direct mail (postcards, brochures, letters, fliers), tradeshows, print advertising (magazines, newspapers, coupon books, billboards), referral (also known as word-of-mouth marketing), radio, and television.
ii. Digital Marketing Strategies
  • Social Media Marketing Platforms.
  • Influencer Marketing.
  • Email Marketing.
  • Content Marketing.
  • Search Engine Optimization (SEO) Marketing.
  • Affiliate Marketing
  • Mobile Marketing.
iii. Social Media Marketing Plan
  • Start using chatbots.
  • Create a personalized experience for each of our clients.
  • Create an efficient content marketing strategy.
  • Create a community for our freelance marketers and influencers.
  • Gear up our profiles with a diverse content strategy.
  • Use brand advocates.
  • Create profiles on relevant social media channels.
  • Run cross-channel campaigns.
c. Pricing Strategy

Greg Smith® Gymnastics Gym, Inc. will adopt the following pricing strategies:

  • Cost-Plus Pricing
  • Value-Based Pricing
  • Competitive Pricing
  • Dynamic Pricing
  • Bundle Pricing

Please note that our pricing strategy is based on a careful analysis of the costs and profitability of the business, as well as the needs and preferences of the target customer base.

  1. Sales and Distribution Plan

a. Sales Channels

Our channel sales strategy will involve using partners and third parties—such as referral partners, affiliate partners, freelance marketers, and social media influencers to help refer clients to us.

Greg Smith® Gymnastics Gym, Inc. will also leverage the 4 Ps of marketing which is the place, price, product, and promotion. By carefully integrating all these marketing strategies into a marketing mix, we can have a visible, in-demand service that is competitively priced and promoted to our patients and donors.

b. Inventory Strategy

The fact that we will need gymnastics gym supplies means that Greg Smith® Gymnastics Gym, Inc. will operate an inventory strategy that is based on a day-to-day methodology for ordering, maintaining, and processing items in our warehouse.

We will develop our strategy with the same thoroughness and attention to detail as we would if we were creating an overall strategy for the business.

c. Payment Options for Customers
  • Bank Transfers
  • Credit or Debit Card
  • Cash
  • Checks
  • Electronic Payment Systems such as PayPal or Venmo.
d. Return Policy, Incentives, and Guarantees

Return Policy

We will outline a membership cancellation policy, including any applicable fees, notice periods, and refund policies for unused portions of prepaid memberships. We will have guidelines for participants who wish to withdraw from a specific program or class. This may involve outlining refund policies based on the timing of the withdrawal.


Greg Smith® Gymnastics Gym, Inc. will offer incentives to existing members who refer new members to the gym. This can include discounts on future classes or merchandise, free trial sessions, or other rewards. We will implement a loyalty program that rewards members for their continued participation and commitment.


We will guarantee a safe training environment for our members, by implementing appropriate safety protocols, equipment maintenance, and qualified coaching staff.

e. Customer Support Strategy

Our customer support strategy will involve ensuring that clients can contact our gymnastics gym business through multiple communication channels, such as email, phone, and social media.

We will also make sure that all contact information is clearly displayed on the business’s website and promotional materials. We will foster a culture of putting clients first, where staff are trained to listen actively and empathize with clients’ needs.

We will encourage staff to go the extra mile to ensure clients feel valued and supported. We will implement a CRM system to manage client data, track appointments, and follow-up activities.

  1. Operational Plan

Greg Smith® Gymnastics Gym, Inc. will develop a comprehensive range of gymnastics programs for different age groups and skill levels. We will design curriculum and lesson plans that align with gymnastics skill progression and cater to the needs and abilities of the participants.

Greg Smith® Gymnastics Gym, Inc. will ensure a balanced schedule of classes and allocate appropriate coaching staff to each program. Maintain a clean, safe, and well-maintained facility that meets all necessary regulations and safety standards.

a. What Happens During a Typical Day at a Gymnastics Gym?
  • Staff members arrive and prepare the facility for the day, ensuring equipment is set up, surfaces are cleaned, and necessary safety checks are performed.
  • Gym sessions (Athletes start their day with a warm-up session to prepare their bodies for the intense physical activity ahead. This usually includes stretching, light cardio exercises, and mobility exercises. Gymnasts typically rotate between different apparatuses such as the vault, uneven bars, balance beam, and floor exercise.)
  • Throughout the day, staff members monitor customers and the facility to ensure that everyone is following safety protocols and that equipment is in good working condition. They may also restock supplies or perform minor maintenance tasks as needed.
  • Staff members also answer questions from customers regarding the facility, booking inquiries, or general inquiries about the game.
  • At the end of the day, staff members clean up the facility and prepare it for the next day.
b. Production Process

There is no production process when it comes to a gymnastics gym business.

c. Service Procedure

Once the center is open, staff members greet customers, check them in, and provide a brief orientation on safety procedures and the rules of the game.

Gymnasts spend a significant portion of their training time working on skill development. This involves learning and perfecting various gymnastics skills such as flips, twists, handstands, cartwheels, and more. Athletes practice these skills through drills, progressions, and repetition.

Athletes work on their competition routines, focusing on choreography, timing, and execution. They practice their routines repeatedly to refine their skills, improve fluidity, and build confidence in their performances.

d. The Supply Chain

Greg Smith® Gymnastics Gym, Inc. will establish a business relationship with wholesale supplies of gymnastic gym supplies and merchandise.

e. Sources of Income

Greg Smith® Gymnastics Gym, Inc. make will generate revenue through various means, such as monthly or term-based tuition fees for classes, private lessons, birthday parties, summer camps, and merchandise sales like leotards and gymnastics equipment.

  1. Financial Plan

a. Amount Needed to Start Our Gymnastics Gym?

Greg Smith® Gymnastics Gym, Inc. would need an estimate of $1.3 million to successfully set up our gymnastics gym in the United States of America. Please note that this amount includes the salaries of all our staff for the first month of operation.

b. What are the Costs Involved?
  • Business Registration Fees – $750.
  • Legal expenses for obtaining licenses and permits – $7,300.
  • Marketing, Branding, and Promotions – $5,000.
  • Business Consultant Fee – $2,500.
  • Insurance – $5,400.
  • Rent/Lease – $250,000.
  • Other start-up expenses including commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($2,800).
  • Operational Cost (salaries of employees, payments of bills et al) – $70,000
  • Start-up inventory – $35,000
  • Store Equipment (cash register, security, ventilation, signage) – $4,750
  • Gym Equipment and maintenance – $150,000
  • Website: $600
  • Opening party: $3,000
  • Miscellaneous: $2,000
c. Do You Need to Build a Facility? If YES, How Much Will It Cost?

Greg Smith® Gymnastics Gym, Inc. will not initially build a new facility for our gymnastics gym; we intend to start with a long-term lease and after 5 years, we will start the process of acquiring our own facility.

d. What are the Ongoing Expenses for Running a Gymnastics Gym Business?
  • Rent or Mortgage
  • Monthly utility bills, including electricity, water, heating, and cooling
  • Specialized equipment and apparatus such as balance beams, uneven bars, vaulting tables, mats, trampolines, and more.
  • Safety Equipment like crash mats, spotting belts, foam pits, and other protective gear.
  • Insurance
  • Staff Salaries and Benefits
  • Maintenance and Repairs
  • Cleaning supplies, including disinfectants, mops, brooms, cleaning solutions, and toiletries
  • Marketing and Advertising
  • Administrative expenses include office supplies, software subscriptions, accounting and bookkeeping services, licenses, permits, and legal fees.
  • Miscellaneous Expenses.
e. What is the Average Salary of your Staff?
  • Chief Executive Officer (Owner) – $55,000 per year
  • Facility Manager – $40,000 per year
  • Accountant (Cashier) – $36,0000
  • Marketing and Sales Officer – $35,000 per year
  • Coach (Instructor) – $35,000 per year
  • Customer Care Executive (Front Desk Officer) – $28,396 per year
  • Cleaners – $22,000 per year
  • Security Officers – $21,150 per year.
f. How Do You Get Funding to Start a Gymnastics Gym Business?
  • Raising money from personal savings and sale of personal stocks and properties
  • Applying for a loan from your bank/banks
  • Pitching our business idea and applying for business grants and seed funding from the government, donor organizations, and angel investors
  • Source for soft loans from our family members and friends.
  1. Financial Projection

a. How Much Should You Charge for Your Product/Service?
  • Recreational Gymnastics Classes: For recreational classes aimed at beginners or children who participate for fun and fitness, the monthly fees can range from $50 to $200, depending on the area and the duration and frequency of the classes.
  • Competitive Gymnastics Programs: For more advanced gymnasts who are part of competitive teams and require higher-level coaching, the costs can be higher. Monthly fees for competitive gymnastics programs can range from $200 to $500 or more, depending on the level of coaching, training hours, and the gym’s location.
  • Additional Services: We will offer additional services such as coaching clinics, skills camps, fitness classes, or specialized training sessions. The pricing for these services can vary widely, depending on the duration and expertise provided.
b. Sales Forecast?
  • First Fiscal Year (FY1): $300,000
  • Second Fiscal Year (FY2): $450,000
  • Third Fiscal Year (FY3): $550,000
c. Estimated Profit You Will Make a Year?
  • First Fiscal Year (FY1): (20% of revenue generated)
  • Second Fiscal Year (FY2): (25% of revenue generated)
  • Third Fiscal Year (FY3): (30% of revenue generated)
d. Profit Margin of a Gymnastics Gym Product/Service

The ideal profit margin we hope to make at Greg Smith® Gymnastics Gym, Inc. will be between 10 and 25 percent on service charges.

  1. Growth Plan

a. How do you intend to grow and expand? By opening more retail outlets/offices or selling a franchise?

Greg Smith® Gymnastics Gym, Inc. will grow our gymnastics gym business by first opening other facilities in key cities in the United States of America within the first five years of establishing the organization and then will start selling franchises from the tenth year.

b. Where do you intend to expand to and why?

Greg Smith® Gymnastics Gym, Inc. plans to expand to

  • San Francisco, California
  • Miami, Florida
  • Houston, Texas
  • Indianapolis, Indiana
  • Los Angeles, California
  • Chicago, Illinois
  • New York City, New York
  • Boston, Massachusetts
  • Philadelphia, Pennsylvania
  • Portland, Oregon.

The reason we intend to expand to these locations is the fact that these cities have a thriving market for gymnastics gyms.

  1. Exit Plan

The founder of Greg Smith® Gymnastics Gym, Inc. plans to exit the business via family succession. We have positioned structures and processes in place that will help us achieve our plan of successfully transferring the business from one family member to another and from one generation to another without difficulties.

The company has successfully developed a detailed transition plan to smoothly hand over responsibilities to the new successor. This includes transferring ownership, training key personnel, and communicating with employees, customers, and suppliers about the change.