When you are just starting a new blog, there are two ways to go about it. The first is to enter the blogosphere like a quiet librarian that enters a classroom and leaves unnoticed. The second is to really enter like a teacher that the students have been eagerly awaiting and ends up blowing their minds with an educative and equally refreshing lecture.
I am sure you will go with the second option. I mean, you want to launch a blog with a big bang that will force everyone in the blogosphere to block their ears or go deaf. (Well, just kidding). If you want to give your blog a really exciting launch, your blog needs to be valuable to your target audience. Remember, there are already hundreds of blogs in your niche that are already flourishing.
To attract attention and make your blog stand out from the rest, you need to really give people strong reasons to favor your “new” blog over the many others they have already known. If you don’t have something special to offer, no one will care when you launch or how you launch.
Now, let’s look at five ways to launch your blog with a “bang.”
How to Launch Your Blog and Get Instant Traffic for Free
1. Differentiate and go narrow
You will only wear yourself out if you try to start with too many topics. Deliberately choose a narrow topic, so that people will quickly understand what your blog is all about. In addition, you must differentiate your blog from other blogs in your niche by adding your personality and other unique touches to your content. This will give people a reason to visit your blog instead of other blogs in your niche.
By starting your blog with a narrow topic, you will greatly increase your chances of having a big launch and your chances of being deemed a specialist in that topic. When you have some momentum, you can always start to expand your topic as necessary.
2. Prepare amazing content in advance
If you really want a guaranteed way to launch your blog with a bang, you must prepare awesome content before you launch. Now, I am not talking about quick general posts or personal rants. I mean, the most detailed, valuable, helpful, and astounding posts you have ever come across.
If your posts are not outstanding, then you won’t have an outstanding launch. The most true method of creating hype surrounding your blog is to create some really good content and let your readers do the talking.
Once you are able to convince your first set of visitors that they have come across a truly great new blog, they will be compelled to share your content and tell others about it. No one will share a blog that has poor content or no content at all. If you want to launch with a real bang, you will need some truly refreshing content that can hardly be found elsewhere.
3. Provide incentives for newsletter subscription
Building a strong relationship with your first set of subscribers will help you convert them into loyal subscribers. And having a mailing list is the best way to achieve this. You must bear in mind, however, that most visitors to your blog will not readily subscribe to your mailing list unless you encourage them to. You need to give your visitors an incentive, such as a free ebook or video on a topic they will be interested in.
This will help you build an audience quickly. You can even start building your mailing list before officially launching your blog. This will ensure that you already have an audience even before you start publishing your posts.
4. Use social media
Social media is a powerful tool for creating awareness of a new blog. Create profiles for your blog on all the major social media platforms and start building a followership for your blog. This can be achieved through strategies such as offering quality content consistently, running contests, giving out prizes, and so on. With a massive social media following, you will be able to channel quality visits to your blog right from the time your first post goes live.
5. Multiple paid ad campaigns
Having one ad on a high-traffic blog in your niche is a smart way to create awareness of your new blog. But a more effective and more productive strategy is to have multiple ads running on different blogs at the same time. You can’t expect a surge of visitors after advertising on just one or few blogs, except you are expecting traffic from other channels. Advertising on many big blogs will certainly require huge costs, but the results will be worth the investment.