Lip gloss and lipsticks are beauty products that are used in almost every part of the world and businesses or individuals who make these products tend to make sales regularly especially when the business is well planned and marketed. Downturn of the economy has little or no effect on the use of lipsticks and lip glosses because these products play a very vital role in the beauty world.
Without doubts, the production of lipsticks and lip glosses has continued to soar; however, if you are looking to start a lip gloss business, you should be prepared for the challenges and stress that come with running such a business. Have it in mind that the beauty industry is highly extended. The lipstick market is expected to reach about $10 billion by 2024.
Irrespective of the kind of business you choose to start, it’s necessary to carry out extensive market research, economic analysis, and cost analysis. If you do this right before you start your lip gloss business, it won’t take long for you to accumulate a substantial share of the available market in the industry.
Have it in mind that the U.S. Food and Drug Administration (FDA) regulates cosmetics, so if you are making your lip gloss from scratch, your products must be safe and meet up with your claims. This includes making sure your labeling and packaging are accurate.
Every color additive used in your products will also have to be approved for the intended use. If you are passionate about this business, then here are lipgloss-related business ideas you can start in the United States.
Best Lip Gloss Business ideas
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1. Lip Gloss Manufacturer
Note that making a lip gloss by yourself can be your competitive advantage since you get to decide which colors to use, and also whether your lip gloss has glitter or sparkle.
In addition, depending on how much money you have to invest in your lip gloss business, you can choose to seek the expertise of a cosmetic chemist who will develop a unique formula for your future product. If your lip gloss budget is under $100 you can make it at home by ordering all the necessary ingredients online.
Become a Lip Gloss Distributor
Becoming a lip gloss distributor entails being focused on marketing and sales strategies. Most often, you won’t even need any investment to start making money with this business model. If you are eager to find lip gloss brands to resell their products, here are top companies with already built reputations you can apply to right now:
- Black Up
- Mary Kay
- Attitude ™ by Amway
- Merle Norman
- Mia Cosmetics
Sell Lip Gloss on Instagram
One of the most effective ways to promote and run a lip gloss business in 2023 will be through social media, and Instagram remains one of the best platforms to leverage and demonstrate the beauty and quality of your lip gloss brand.
Open a Local Store
If you choose to open a store, then you will have to deal with the set-up costs, such as displays and décor, as well as rent and utilities. In addition, you will need to focus on methods to properly advertise your business.
Even if you open a brick-and-mortar store, it’s a good idea to have a website and promote your product on social media. You should also consider getting involved with the local community, and working with nearby businesses to promote your product.
Start a Personal Blog
Have it in mind that you can start a lip gloss blog, publish reviews of your product there, and attract a good number of clients. You can create some categories dedicated to your business, such as;
- Client Service
- Special offers
- Clients’ love
Sell on YouTube
According to reports, there is a massive number of successful beauty bloggers on YouTube attracting millions of users through product reviews. For instance, one of the most popular lip gloss video reviews by Ava Jules has almost 1.7 million views. So, you can create videos promoting your product, showing a lip gloss color palette, or makeup tutorials with a lip gloss.
Leverage Online Marketplaces
In this technological age, one of the easiest ways to start selling lip glosses is through marketplaces. Consider creating an account on Etsy or Amazon and selling them online. Have it in mind that your sales will depend on the product rating. Note that the more positive reviews you get the higher positions your products have in the marketplace catalog.
Also, note that dropshipping is another way to sell lip gloss online. Here is how dropshipping works;
- You offer a commission rate to your partners who sell your products
- Your partners promote your products and make sales
- Your partners provide information about the customers who buy
- You deliver the product to the customers and pay the commission to your partners
For people who partner with you, it is a unique platform to make money without a product. Meanwhile, for you, it is another result achieving sales channel that will help you move your brand to the next level.
Become a Private Label Lip Gloss Manufacturer
Private label manufacturers will work with individual businesses as well as brands that are eager for ready-to-sell products. Note that the lip gloss will be available to change, and amendments can include the packaging, product features, and color scheme.
Private-label manufacturers get into deals with individuals or brands to sell their products under the manufacturer’s name with no attribution.
Note that products can be sold independently or in support of other products. However, to meet the demands of a new market like the private label industry, your business culture should be built upon continuous improvement, lean manufacturing, and innovation.
Lip Gloss Product Tester
Product testers are known to analyze new cosmetics and give feedback to product developers, manufacturers, or market researchers.
In this business, note that you may participate in focus groups where you try new products, use them over a set time, and document your impressions on the color, texture, durability, as well as any other observations that would be useful for improving the product. You then forward your opinions to your employer, which may be the developer, manufacturer, or research group.
Lip Gloss Consultant
In this line of business, your sole responsibilities are to help customers or clients select lip gloss and other beauty products.
A good number of beauty consultants work in a retail setting, where their tasks involve offering customer service to shoppers who are looking to choose skincare products, cosmetics, or other beauty products for purchase. As mediators between customers and a specific brand or company, you are not only tasked with making sales but also with providing excellent customer service and satisfaction.