Are you about starting a maid service business? If YES, here is a complete sample maid service business plan template & feasibility study you can use for FREE.

Okay, so we have considered all the requirements for starting a maid service business. We also took it further by analyzing and drafting a sample maid service marketing plan template backed up by actionable guerrilla marketing ideas for maid service companies. So let’s proceed to the business planning section.

Why Start a Maid Service Business?

Starting a maid services agency business is one sure way an aspiring entrepreneur who has the required skills and qualifications can earn cool cash in the United States of America.

The truth is that a maid agency business is one of the businesses that an entrepreneur can successfully start small and with a functional home office without breaking the bank for cash. At the same time, established entrepreneurs can also leverage on the high demand for maids to set up their own well-organized maid services in strategic locations within residential and business districts in the United States of America.

It is important to note that no matter the type of business you choose to start, before launching the business, you should ensure that you carry out your due diligence as it relates to market research, economic and cost analysis and of course feasibility studies.

If you get things right before launching your maid service business, it will not take you long before you breakeven and start smiling to the bank. Business plan is yet another very important business document that you should not take for granted while launching your maid service business.

Below is a sample maid service business plan template that will guide you towards writing your own and ultimately launching your own business.

A Sample Maid Service Business Plan Template

  • Industry Overview

A maid, or housemaid or maidservant, is a female domestic worker who cleans and performs various other tasks in and around the house. Usually, maids were servants in large households and who reported directly to the lady of the house.

The Maids, Nannies and Gardeners industry is made up of private households that employ workers for activities primarily related to operating a household. Chefs, maids, nannies, butlers and outside workers, such as gardeners, caretakers and other maintenance workers are also part of the industry.

If you are close observer of the Maids, Nannies and Gardeners industry, you will agree that the industry has performed pretty well in recent time, even in the face of a few challenges during the beginning of the millennium.

The first half of the period was especially difficult as poor economic conditions forced households to reduce demand for professional nannies and maids. Going forward, with unemployment rates forecast to continue falling while disposable income levels continue to rise, conditions for the Maids, Nannies and Gardeners industry are expected to improve.

The Maids, Nannies and Gardeners industry is indeed quite large and pretty much active in most countries of the world and countries like the United States of America, United Kingdom, Germany, France, Italy, Holland, Switzerland, Australia and Canada et al are highly profitable destination.

Statistics has it that in the United States of America alone, there are about 652,985 registered and licensed maids, nannies and gardener agencies responsible for employing about 758,944 and the industry rakes in a whooping sum of $18 billion annually. The industry is projected to grow at 4.1 percent annual growth within 2011 and 2016. It is important to state that there are no establishment in this industry that has a lion market share.

A recent report published by IBISWorld shows that the regions with the greatest concentration of industry participation include the Southeast, West, Mid-Atlantic and Great Lakes. The report further stated that the distribution of industry employees is based on the number of households and median income levels by region.

For that reason, the concentration of establishments varies according to population distribution, with the most heavily populated areas corresponding to the areas with the highest number of industry employees.

Just like any other business, the demand for maid agency services usually decline during economic downturn due to declining household spending on nanny and maid services. As the economy grow, and income increases, there will be corresponding increase in industry revenue. Despite the fact that the industry seems over – saturated, there is still room big enough to accommodate aspiring entrepreneurs who intend opening their own maid services.

Some of the factors that encourage entrepreneurs to start their own maid agencies is that the business is thriving, easy to setup and manage with minimal startup capital. Maid agency services businesses all over the world are still enjoying good patronage particularly if they are well positioned and if they know how to reach out to their target market.

Maid Service Business Plan – Executive Summary

The name of our company is Theresa Brown® Maids and Nanny Services, Inc. We are a registered maid and nanny service business that is incorporated under the law of the United States of America. Our head office will be located in a densely populated residential estate in the heart of Dallas-Fort Worth – Texas, U.S.

Our basic service offering will revolve around recruiting, training and deploying maids that will be involved in running errands in and around the house. Although our intention of starting a maid services agency is to offer only the above stated services, but we will not close our doors to diversification (additional services) as long as it does not affect our core services.

At Theresa Brown® Maids and Nanny Services, Inc. we are passionate in the pursuit of excellence and integrity which is why we have decided to start our own maid service. We are quite optimistic that our values and quality of service offering will help drive our maid service business to enviable heights and also help us attract the number of clients that will make the business highly profitable.

We will be dedicated to establishing good business relationship with our clients giving them value for their money and reasons for them to hire our services over and over again. Our corporate business goal is to be among the top 10 maid services brand in the United States of America.

As a company, we are willing to go the extra mile to invest in some of the finest professionals we can find and also, we have put process and structures in place that will ensure that we are always at the top of our game when it comes to trust, excellent and detailed services deliveries. We have been able to secure permits from all relevant departments in the state of Texas.

We are quite aware that in order to become the number one choice in our city, we must continue to deploy trusted and diligent maids to our clients and that is exactly what we will do. We will use of latest training and screening techniques in the maid, nanny and gardener services industry.

Theresa Brown® Maids and Nanny Services, Inc. is owned and managed by Mrs. Theresa Brown and her immediate family members. Mrs. Theresa Brown has a degree in Management and over 15 years’ experience in the maids, nanny and gardener services industry in the United States of America prior to starting Theresa Brown® Maids and Nanny Services, Inc.

  • Our Services and Amenities

Theresa Brown® Maids and Nanny Services, Inc. is a standard maid agency that offers a wide range of services and other complementary services. We intend giving our customers every reason to hire our services which is why we have customized our services.

Basically, our services will involve us recruiting, training and deploying maids to our clients to carry out the required services. The maids under our agency will carry out services such as;

  • Clean rooms, hallways, lobbies, lounges, restrooms, corridors, elevators, stairways, locker rooms and other work areas so that health standards are met.
  • Empty wastebaskets, empty and clean ashtrays, and transport other trash and waste to disposal areas.
  • Care for children and/or elderly persons by overseeing their activities, providing companionship, and assisting them with dressing, bathing, eating, and other needs.
  • Clean rugs, carpets, upholstered furniture, and/or draperies, using vacuum cleaners and/or shampooers.
  • Sweep, scrub, wax, and/or polish floors, using brooms, mops, and/or powered scrubbing and waxing machines.

Our Vision Statement

Our Vision is to become the number one maid service agency in the whole of Dallas-Fort Worth – Texas with active presence in major cities in the United States of America and Canada.

  • Our Mission Statement

Our mission as a maid service is to develop a highly successful, profitable all round maid services agency business which provides quality services in our community and to become a standard for an ideal maid services business not only in the State of Texas but also throughout the United States of America and Canada where we intend selling our franchise.

  • Our Business Structure

We are quite aware that the success of any business lies in the foundation on which the business is built on, which is why we have decided to build our maid services agency on the right business foundation.

We are set to build a maid services business that will be a standard for the maid, nanny and gardener services industry in the United States of America. We want to build a business of dedicated workforce who will go all the way to ensure that our customers are satisfied and they get value for their money.

We aware that it takes a business with the right employees and structure to achieve all what we have set to achieve, which is why we will be putting structures and processes in place that will help us deliver excellent services and run the business on auto pilot.

With the wide range of our service offerings and the plan to sell franchise, we are only expected to employ more than is required to run a conventional maid service business. We will have various employees to man the various service offering of Theresa Brown® Maids and Nanny Services, Inc.

Theresa Brown® Maids and Nanny Services, Inc. will employ professionals and skilled people to occupy the following positions;

  • Manager (Owner)
  • Accountant / Cashier
  • Marketing and Sales Executive
  • Client Service Executive
  • Maids and Nannies

Roles and Responsibilities

Manager (Owner):

  • Responsible for providing direction for the business
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals and payment of salaries
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Responsible for managing the daily activities in the organization
  • Ensure that the facility  is in tip top shape and conducive enough to welcome customers
  • Carrying out induction and training of new team hires
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Regularly hold meetings with key stakeholders (clients and member of the board) to review the effectiveness of the business Policies, Procedures and Processes
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Responsible for training, evaluation and assessment of employees
  • Oversee the smooth running of the daily activities of organization.

Marketing and Sales Executive

  • Identify, prioritize, and reach out to new clients, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts
  • Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • Responsible for handling business research, market surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develop, execute and evaluate new plans for expanding increase sales
  • Document all customer contact and information
  • Represent Theresa Brown® Maids and Nanny Services, Inc. in strategic meetings
  • Help increase sales and growth for Theresa Brown® Maids and Nanny Services, Inc.

Accountant/Cashier

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for the organization
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for Theresa Brown® Maids and Nanny Services, Inc.
  • Serves as internal auditor for Prime Theresa Brown® Maids and Nanny Services, Inc.

Client Service Executive

  • Welcomes clients and visitors by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s services
  • Manages administrative duties assigned by the manager in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ services and, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

Maids:

  • Clean rooms, hallways, lobbies, lounges, restrooms, corridors, elevators, stairways, locker rooms and other work areas so that health standards are met.
  • Empty wastebaskets, empty and clean ashtrays, and transport other trash and waste to disposal areas.
  • Care for children and/or elderly persons by overseeing their activities, providing companionship, and assisting them with dressing, bathing, eating, and other needs.
  • Clean rugs, carpets, upholstered furniture, and/or draperies, using vacuum cleaners and/or shampooers.
  • Sweep, scrub, wax, and/or polish floors, using brooms, mops, and/or powered scrubbing and waxing machines.

Maid Service Business Plan – SWOT Analysis

Maid services agency business is one of the many businesses that can easily generate business deals with little stress as long as they are well positioned and equipped to carry out their services. We are building a standard maid agency business with variety of services which is why we have decided to subject our business idea to SWOT Analysis.

Ordinarily we can run a normal maid agency business without going through the required protocol of setting up a new business including writing a detailed business plan, but because of the kind of maid service business we want to establish, we don’t have any option other than to follow due process.

We hired the services of Mr. Coleman Carrington, a HR and Business consultant with bias in startups to help us conduct SWOT analysis for our company and he did a pretty job for us.

Here is a preview of the result we got from the SWOT analysis that was conducted on behalf of Theresa Brown® Maids and Nanny Services, Inc. Dallas-Fort Worth – Texas;

  • Strength:

Theresa Brown® Maids and Nanny Services, Inc. is centrally located in a densely populated residential estate in Dallas-Fort Worth – Texas; our location is in fact one of our major strengths. We are also one of the very few maid services in the whole of Dallas-Fort Worth – Texas that will carry out a wide range of services as it relates to maid services.

Another strength that counts for us is the power of our team; our workforce and management. We have a team that are considered experts in the maid, nanny and gardener industry.

  • Weakness:

Theresa Brown® Maids and Nanny Services, Inc. is a new business that is owned by an individual (family), and we may not have the financial muscle to sustain the kind of publicity we want to give our business and also to attract some of the experienced hands in the industry.

  • Opportunities:

We are centrally located in one of the busiest areas in Dallas-Fort Worth – Texas and we are open to all the opportunities that the city has to offer. Our business concept also positioned us to be a one stop shop in the industry.

The truth is that there are no standard maid services within the area where ours is going to be located; the closest maid services agency to our proposed location is about 6 miles away. In a nutshell, we do not have any direct competition within our target market area.

  • Threat:

Some of the threats that are likely going to confront Theresa Brown® Maids and Nanny Services, Inc. is unfavorable government policies, demographic/social factors, downturn in the economy which is likely going to affect consumer spending and of course emergence of new competitors within the same location where ours is located.

Maid Service Business Plan – MARKET ANALYSIS

  • Market Trends

The maid services market that is dependent on loads of factors. Of course, maid services businesses respond to increase in household spending and improvement in the economy which is why it is trendy to find maid services businesses located around areas where residents and businesses can afford their services.

Another common trend in the industry is that in a bid to survive global economic melt – down and to ensure steady flow of income to effectively run the business, most maid services engage in other related services. Some of them even go as far as also recruiting, training and deploying nannies, gardeners and cleaners to clients because they all fall within same line of business.

  • Our Target Market

Before choosing a location for our business, we conducted our feasibility studies and market survey and we were able to identify those who will benefit greatly from our service offerings.

Those who will benefit from our service offering are households, facility managers, hospitals, hotels, hostels and government agencies et al. They cut across various different sectors of the economy. Below is a list of the people and organizations that our maid service agency is designed for;

  • The government
  • Households
  • Facility managers
  • Hotels and Motels
  • Residential areas
  • Camp grounds
  • Retail locations
  • Hostels
  • Lounges
  • Medical facility (Hospitals)

Our Competitive Advantage

Maid services is an easy to set up business that does not require formal training to achieve; anybody can set a maid service if they have the required startup capital and informal training on how to hire, screen, train and deploy maids. It means that the possibility of a maid service business springing up in our location located can’t be ruled out.

We aware of this which is why we decided to come up with a business concept that will position us to become the leader in Dallas-Fort Worth – Texas.

Our competitive edge is that we are a standard maid service business that has loads of complimentary business offerings that can easily assist us in attracting both corporate and individual customers within the radius of our business operation.

We can confidently say that the location of our maid services agency business will definitely count as a positive for us amongst any competitor that might start a maid service or any other related cleaning business in the same location where ours is located.

For the time being, Theresa Brown® Maids and Nanny Services, Inc. has no real competitors that can compete with the quality of service we offer and our business offerings et al.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and objectives.

Maid Service Business Plan – SALES AND MARKETING STRATEGY

  • Marketing Strategy and Sales Strategy

The marketing strategy for Theresa Brown® Maids and Nanny Services, Inc. is going to be driven basically by excellent customer service and quality service delivery. We will ensure that we build a loyal customer base. We want to drive sales via the output of our jobs and via referral from our satisfied customers. We are quite aware of how satisfied customers drive business growth especially businesses like house/residential cleaning.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of Theresa Brown® Maids and Nanny Services, Inc.

Theresa Brown® Maids and Nanny Services, Inc. is set to make use of the following marketing and sales strategies to attract clients;

  • Introduce our maid services agency by sending introductory letters alongside our brochure to corporate organizations, households and key stake holders in and around Dallas-Fort Worth – Texas.
  • Print out fliers and business cards and strategically drop them in houses, offices, libraries, public facilities and train stations et al.
  • Use friends and family to spread word about our business
  • Post information about our maid service and the services we offer on bulletin boards in places like schools, libraries, and local coffee shops et al
  • Place a small or classified advertisement in the newspaper, or local publication about our maid service and the services we offer
  • Leverage on referral networks such as agencies that will attract clients who would need our customized services
  • Advertise our maid services agency in relevant magazines, newspapers, TV and radio stations.
  • Attend relevant expos, seminars, and business fairs et al to market our services
  • Engage in direct marketing approach
  • Encourage the use of word of mouth marketing from loyal and satisfied students
  • Join estate associations and local chambers of commerce and industry to market our services.

Sources of Income

Theresa Brown® Maids and Nanny Services, Inc. is established with the aim of maximizing profits in the industry and we are going to ensure that we do all it takes to attract both individual and corporate clients on a regular basis. Theresa Brown® Maids and Nanny Services, Inc. will generate income by supplying well – trained and screened maids that will offer the following services;

  • Clean rooms, hallways, lobbies, lounges, restrooms, corridors, elevators, stairways, locker rooms and other work areas so that health standards are met.
  • Empty wastebaskets, empty and clean ashtrays, and transport other trash and waste to disposal areas.
  • Care for children and/or elderly persons by overseeing their activities, providing companionship, and assisting them with dressing, bathing, eating, and other needs.
  • Clean rugs, carpets, upholstered furniture, and/or draperies, using vacuum cleaners and/or shampooers.
  • Sweep, scrub, wax, and/or polish floors, using brooms, mops, and/or powered scrubbing and waxing machines.

Sales Forecast

One thing is certain; there would always be households and businesses in the hospitality industry that would need the services of maid agencies.

We are well positioned to take on the available market in Dallas-Fort Worth – Texas and we are quite optimistic that we will meet our set target of generating enough income / profits from our first six months of operation and grow our maid business and our clientele base.

We have been able to examine the maid, nanny and gardener services market, and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. Below is the sales projection for Theresa Brown® Maids and Nanny Services, Inc., it is based on the location of our business and the wide range of related services that we will be offering;

  • First Fiscal Year (FY1): $200,000
  • Second Fiscal Year (FY2): $450,000
  • Third Fiscal Year (FY3): $750,000

N.B: This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same additional related services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the maid, nanny and gardener services industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than our competitors are offering in Dallas-Fort Worth – Texas.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us.

  • Payment Options

The payment policy adopted by Theresa Brown® Maids and Nanny Services, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Theresa Brown® Maids and Nanny Services, Inc. will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via credit cards
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money transfer

In view of the above, we have chosen banking platforms that will enable our clients make payment for our services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials.

Maid Service Business Plan – Publicity and Advertising Strategy

Theresa Brown® Maids and Nanny Services, Inc. is set to create a standard for maid services agency businesses in Dallas-Fort Worth – Texas and throughout the United States which is why we will apply best practices to promote our business. Good enough there is no hard and fast rules on how to advertise or promote a maid services agency.

Here are the platforms we intend leveraging on to promote and advertise Theresa Brown® Maids and Nanny Services, Inc.;

  • Encourage our loyal customers to help us use the Word of Mouth mode of advertisement (referrals)
  • Advertise our maid agency business in relevant magazines, local newspaper, local TV and radio stations
  • Promote our business online via our official website
  • List our business on local directories (yellow pages)
  • Sponsor relevant community programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook, LinkedIn, twitter, et al to promote our brand
  • Direct coupon mailing approach
  • Distribute our fliers and handbills in target areas
  • Ensure that all our staff members wear our customized clothes, and all our official cars and trucks are customized and well branded.

Startup Expenditure (Budget)

We have been able to pull cash that will be enough for us to successfully launch a standard maid service in Dallas-Fort Worth – Texas and here are the key areas where we will spend our startup capital;

  • The Total Fee for Registering the Business in Dallas-Fort Worth – Texas – $750.
  • Legal expenses for obtaining licenses and permits – $1,500.
  • Marketing promotion expenses (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
  • The cost for hiring Business Consultant – $2,000.
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,800.
  • The cost of accounting software, CRM software and Payroll Software – $3,000
  • The cost for leasing a small office facility – $70,000.
  • The cost for facility remodeling – $30,000.
  • Other start-up expenses including stationery – $1000)
  • Phone and utility deposits – ($3,500).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
  • The cost for store equipment (cash register, security, ventilation, signage) – $13,750
  • The cost for the purchase of office furniture and gadgets (Computers, Printers, Telephone, TVs, tables and chairs et al) – $10,000
  • The cost of launching a website – $600
  • The cost for our grand opening party – $5000
  • Miscellaneous – $10,000

We would need an estimate of $200,000 to successfully launch our maid services business in Dallas-Fort Worth – Texas, US.

Generating Funds/Startup Capital for Theresa Brown® Maids and Nanny Services, Inc.

Theresa Brown® Maids and Nanny Services, Inc. will be owned and managed by Mrs. Theresa Brown and her immediate family members. They are the sole financiers of the business which is why they decided to restrict the sourcing of the startup capital for the business to just three major sources.

  • Generate part of the startup capital from personal savings and sale of stocks
  • Generate part of the startup capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft loan from family members $20,000) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

Maid Service Business Plan – Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and the business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting Theresa Brown® Maids and Nanny Services, Inc. is to build a business that will survive off its own cash flow without injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to deploy our maids to clients a little bit cheaper than what is obtainable in the market and we are prepared to survive on lower profit margin for a while.

Theresa Brown® Maids and Nanny Services, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

 Check List/Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Acquiring facility and remodeling the facility: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Printing of Promotional Materials: In Progress
  • Recruitment and training of employees and maids: In Progress
  • Creating Official Website for the Company: Completed
  • Creating awareness for the business both online and in the neighborhood: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party planning: In Progress
  • Establishing business relationship with business associates: In Progress
Solomon. O'Chucks