If you are interested in starting a business in the food industry, then one of the options you have is to start producing your own seasoning. In recent times people have begun to minimize the use of seasoning when cooking or even avoid it entirely.
The reason for this is not far-fetched; seasonings are considered to contain some chemicals (monosodium glutamate) that may be detrimental to the health of humans.
But good enough, people have started producing locally made organic seasoning, and the market for this seasoning is large and can accommodate interested entrepreneurs who are coming into the industry. In this article, we will look at how you can make and sell your own seasoning brand.
How You Can Make Seasoning
The type of seasoning brand you want to build will determine how you can go about producing such seasoning. But generally, the production of seasonings starts with collecting all the ingredients you want to use. Some of the ingredients may include crayfish, black peppers, locust beans, fish, soybeans, wheat, garlic, ginger, and monosodium glutamate.
These ingredients are mixed and blended together. They may be left to ferment or they may just be ready for use immediately after they are produced.
In some instances, especially if you want to mass-produce seasonings, then you might have to get some machines that will help you with steam distillation, cold pressing, or solvent extraction before packaging the seasoning and pushing them to the market.
Steps to Start Producing Your Own Seasoning Brand
Step One: Come Up with a Business Plan
The first step you are expected to take if you want to start making your own seasoning brand is to come up with a workable business plan.
A business plan is that business document that will serve as a blueprint of what your business is all about and how you can achieve your business mission, visions, objectives, and goals. Interestingly, in recent times anybody can come up with a basic business plan.
The only reason why you should pay someone to write your business plan for you is if you want a comprehensive and unique business plan. In fact, there is a barrage of resources online that can help you come up with a good business plan. You can visit www.profitableventure.com and you can rest assured that you will get what you are looking for.
Step Two: Register Your Business
The fact that you are looking to build a seasoning brand means that you should start the business on the right footing. With that, you will be able to someday compete with some of the leaders in the industry. The only reason why you may delay registering your business is if you want to start producing locally-made seasonings.
You may choose to start your seasoning production business as a sole proprietorship, a limited liability company (an LLC), or a corporation.
Step Three: Set Up Your Production Facility
Setting up your production facility means renting or leasing a production facility, and equipping the facility with the required machines and equipment. P
lease note that you will need machines and tools such as blenders, distilling machines, cold pressing machines, solvent extraction machines, sorting machines, packaging and sealing machines et al. You will also need containers, steamers, and anything that will aid the production of your seasoning.
Please note that it is advisable to build your seasoning production facility close to the source of your raw materials, and labor, and of course close to your market. You may also want to rent or lease a facility in a city with a good road network. This will aid your distribution channel.
Step Four: Brand Your Seasoning Company
Once your seasoning production facility is set up, you should go ahead to start branding the company. Branding your seasoning production company will involve printing your packaging materials, branding your production facility, and of course, ensuring that you are able to come up with a logo that will truly represent the kind of seasoning brand you want to build.
Please note that building your seasoning is not a one-off thing, it is a long-term event because it is going to be part of your company’s corporate culture.
Step Five: Market and Promote Your Seasoning
The fact that there are well-established seasoning brands that are determining the market means that you should be ready to do more than is required to build a recognizable seasoning brand. In other to achieve this, you may be required to get influencers and celebrities especially chefs and players in the cooking, catering, and food industry to endorse your seasoning brand.
Aside from that, you may also want to engage the services of freelance distributors, salesgirls, and salesboys to help you push your seasonings in your local market.
It is important to note that competing with global seasoning brands might be a herculean task for a new entrant into the seasoning and condiments market, but if choose to start with locally made organic seasoning, and then leveraging the wave that is encouraging people to go organic, you are likely going to break even faster than you expect.
Whatever decision you make, just make sure you are focused, hardworking, and ready to work with key stakeholders in your target market locations.