Do you run a yoga studio and you want to attract private clients? If YES, here are 10 inexpensive ways to market your private yoga classes as a yoga teacher.
If you run a private yoga practice business, it means that you will be actively involved in marketing your practice if indeed you want to continue to attract clients except you have enough money to hire third-party marketers to help you with attracting clients.
As a private yoga instructor or practitioner, clients will come if you do the right thing and some of them will go if you don’t know how to shut your back door. So, in order to keep your business growing strong and your client list full, you must make conscious efforts to find new and creative ways to effectively win new clients over. Here are some of the ways you can continue to attract private yoga clients;
10 Inexpensive Ways to Market your Private Yoga Classes and Attract Clients
- Create and Promote Special Packages on a Regular Basis
One of the ways that you can attract private yoga clients is to ensure that from time to time you come up with promos that will be too tempting for customers to resist and at the same time will not dip into your profitability. For example, if aside from training people on yoga you also retail yoga related books, mats and materials, you can give out some of the materials free or at a discount to people who subscribe to your services.
People are always in search of the best deal or the most economically balanced option. Do some market research in your area and find out what others are doing and then do it better and in your own unique way.
- Partner with Key Stakeholders That Will Help You Attract Customers
Another strategy that you need to adopt if you want to attract private yoga clients is to ensure that you partner with key stakeholders in and around the location where you are going to be operating.
You can partner with gyms, physical trainers, hotels and social media influencers who have the capacity to send clients across your way. Please note that you can reach an agreement with them on the percentage they stand to get when any customer comes through their referrals.
- Develop Mailing Lists
Working with this good old marketing strategy is still key to helping you attract private yoga clients in your community.
The truth is that developing and leveraging on the mailing list approach to attracting private yoga clients should be one of the first methods you should adopt if you want to announce your business presence to residents in the location where you intend attracting clients. So also, you should endeavor to print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
- Spend More on Advertising and Promotion
If indeed you want to attract private yoga clients and grow your business, you must be ready to spend money in order to be in the faces of your target audience. You are expected to advertise your private yoga practice business on national dailies, local TV and radio stations. You are also expected to promote via blogs and all available social media platforms. Consider incorporating a blog into your current website.
Blog posts do not have to be long to be interesting or informative. Keep in mind that a large percentage of the population will search for and read information on mobile devices. Keeping posts short and easy to read captures attention more effectively. Make use of attractive handbills to create awareness and also to give direction to your office facility if you have one.
- Offer Top Notch Services and Always Make Your First Impression Count
Making first impressions count positively to those hiring you for the first time will no doubt help you attract private yoga clients. The truth is that a first – time customer will only return to patronize your services or purchase your products if they are impressed with how they were treated the first time.
If they are not satisfied, they may not come back again and may as well discourage their family and friends from patronizing your business. On the order hand, if they are impressed, they will renew their contract with you and as well recommend your business to their family members and friends.
- Ensure To Create Referral Reciprocity
In business, the clients you get via referrals are usually loyal hence it is highly advisable to inform your current clients that you would appreciate their referral to others who may be seeking a personal yoga trainer. Your client list will likely include a wide variety of professionals. Refer those professionals to others and build your referral reciprocity.
- Create Loyalty Plan
If indeed you want to attract private yoga clients on a regular basis, then you must be ready to create a loyalty plan. A loyalty plan will enable you reward your consistent members especially those that registered as a family or groups.
As a matter of fact, it is easier for those who have benefited from your loyalty plan to become your brand ambassadors; they will be more than willing to help encourage their family members and friends to patronize your business.
Please note that testimonials from current and past clients go a long way in elevating your professional profile and attracting new clients. Word of mouth—if it’s positive—is often the best form of advertising. You can use testimonials on your website or strategically place them in informational material such as brochures, rack cards or other print media.
- Make Use of Effective Customer Relationship Management (CRM) Software
In order to continue to attract private yoga clients, part of what you need to do to achieve this is to track progress, results or outputs with the aim of improving on them quickly as the case demands. When it comes to managing your customers, and building loyal clientele base, you should purchase a customized CRM software.
With a customized CRM system, you can easily stay in touch with your clients (you can carry out quick surveys, you can introduce new products and prices to them without any hitch, you can felicitate with them on their birthdays and other anniversaries, you can keep track of their progress, you can send bulk sms and customized e – mails and above all, you can easily receive compliant and feedback from them).
- Diversify your Marketing Methods
Just like how your current members do not match up to one particular profile, your methods to find new members and attract private yoga clients should also be varied. In order for your advertising to be effective and have the furthest outreach, you need to be as digital friendly and accessible as possible.
Most of your target audience will search the internet as their first resource when looking for a private yoga trainer within their county, city, town or location. In order to achieve this, the first rule of thumb is about attribution.
If you have a client portal, you can have a custom integration done with Customer Relationship Manager (CRM) and Google Analytics to report on how many leads are coming online. Make sure to use Urchin Tracking Modules (UTMS). UTMs are tags that you can add to your website’s URL that will track where your online traffic is coming from.
When these are combined with your CRM in your facility management software, you can find out which marketing channels (social media, content, paid, etc.) are bringing you the most won prospects. No doubt, you’ll have members that don’t sign up online, and that’s okay.
Be sure to have your sales representative or front desk staff ask each prospect how they heard about your private yoga practice, and attribute the lead manually. Whether they came in manually or online, you’ll need a CRM to monitor the success of your private yoga membership sales.
- Be Prompt in Converting Leads into Private Yoga Clients
You must ensure that all your hard work and the money you put into your marketing campaigns helps in attracting private yoga clients. Make sure that your diverse campaigns all end with the same result: collecting and storing client information.
After collecting all client personal and contact information, ensure this information is funneled into your CRM system so that these promising leads do not become missed opportunities. Since a good percentage of your leads will not immediately become your private yoga clients for a variety of reasons, periodic follow-ups with deals and offers is a crucial private yoga membership sales strategy.
However, when these leads are stored with poor organization, prospective clients can be discouraged from joining if they feel annoyed by repetitive sales pitches. This is easy to avoid by assigning leads to specific sales staff, who can then simply update the status of the lead over time.
First, all leads will be logged in your CRM Client Database. Your lead information should include the basics such as: name, phone number, email, rating (how hot or cold the lead is), Consultant in charge of the lead, status of lead, source, and time/date the lead was created. CRMs eliminate confusion by clearly stating a consultant in charge of pursuing the lead as well as updating the lead’s “status”, or where in the sales process the lead is currently in.
There is no one strategy fits all when it comes to attracting private yoga clients, all you need to do is to put into practice all the points highlighted above and also ensure that you customize them to fit into your environment and the Business model.
All that you do must help you stay visible in your community. It is the community members that will become your private yoga clients. Find ways to not just be present in the community, but be involved in an active level. Join a non-profit board, volunteer or join the local chamber of commerce or other business organization to support and enhance your marketing efforts.