Do you run a real estate agency or brokerage firm and you are seeking ways to attract new clients? Then below are ten powerful marketing ideas and strategies for realtors.
Just as is the case with any business, your success as a realtor hinges largely on your ability to market effectively. So, whether you are just starting out or you are a veteran in the field, there are many things you can do to boost your marketing initiatives and reach out to more prospects.
Marketing ideas for realtors can take many implementation and price forms. Some of these ideas can be very expensive to implement. Some are plain ineffective. Some are time-consuming. But here are 10 effective real estate marketing ideas that you can implement quickly and easily:
Top 10 Powerful Marketing Ideas and Strategies for Realtors
1. Use email marketing to keep in touch with prospects and past clients
If you already have a website or blog, then you need to set up a good newsletter. You are great at staging homes and you know your city like the back of your hand. You can use all these powerful information to your advantage by offering relevant tips and advice to your prospects and past clients.
However, you need to create an incentive for people to sign up to your mailing list. If you share great information in your email newsletter, your past clients will most likely check back for more business or simply refer more customers to you. And your prospects will be convinced that you’re really worth doing business with.
2. Create social media profiles
Social media is another effective tool for keeping in touch with your past clients and reaching out to new ones. The more you offer quality information and engage with your social media followers, the more credibility you will build, and the more willing people will be to do business with you. Your company should have profiles of Facebook, Twitter, LinkedIn, and Google+. Add links to these profiles on your website, and keep the profiles active at all times.
3. Offer quality content on social media
After creating your social media profiles, don’t just fold your arms expecting your followership to grow spontaneously. That won’t happen. To grow your followership, you will need to share great content that people will find helpful. Posting only links to your About us and Contact us pages or sharing photos of your latest projects without giving real value is a bad approach to social media marketing.
4. Ask for referrals
Most realtors, after successfully sealing a deal with a client, forget about that client and start hunting for new ones. This is a bad approach. Word-of-mouth is one of the most effective forms of marketing. So, what you should do is encourage your clients to refer other people to your company. A good tactic is to offer them a commission on each completed deal with a buyer they refer.
5. Focus on one target market at a time
Even if your business appeals to several categories of people, you need to choose just one segment and focus on that. Only when you have successfully dominated that target market should you start looking at other markets. Trying to reach a very big market at the same time is a sure way to quickly exhaust your time, energy, and money—and still get no results.
6. Advertise smartly
Most realtors spend huge prices to advertise their listings with the mindset that the advertising will pay for itself once the deal is completed. But this way of thinking—that is, expecting advertising to pay for itself—isn’t good for your business. Stop thinking like that. Rather, start focusing on how to create advertising that multiplies itself. Only advertise on those media that promise multiple sales, and that will bring you multiples of your advertising costs in the long run.
7. Take advantage of free advertisement
Most people tend to underestimate the effectiveness of free advertisements, simply because they attract no cost. But the truth is, free advertisement works. And even if it doesn’t work for your business, you still have nothing to lose. So, it doesn’t hurt to take advantage of it. So, advertise you business on Craigslist and other online and offline free advertisement media.
8. Sponsor local events
Another smart way to create awareness of your real estate business is to sponsor local events or fundraisers—especially those that will have your potential clients in attendance. This will keep your business in people’s memories, and it will be the first thing on their mind whenever they think of buying a property.
9. Create swag
Print your company’s name as well as the products and services you offer on T-shirts, pens, stickers, and so on. Give these items to your clients and friends. They will see your company’s name each time they use these items, so it comes to their mind first whenever they need the services of a realtor.
10. Check on past clients
No, you don’t have to visit them in person. All you need to do is to call them once in a while and ask about their family, business, and the property they bought from you. Then remind them to contact you again whenever they need to buy some other property, and to tell others about your business. This tactic sends signals to the client that you really care about them.