A pet cemetery business is a company or organization that provides services related to the burial and memorialization of deceased pets.
These businesses offer a final resting place for beloved animals, similar to how human cemeteries provide burial services for people.
Many pet cemeteries offer perpetual care services, which guarantee the ongoing maintenance and upkeep of the burial site, even after the pet cemetery is no longer accepting new interments.
Pet cemetery businesses play an essential role in helping pet owners cope with the loss of their beloved animals and provide a dedicated place for them to visit their pets in the future. These businesses may also offer a sense of closure and comfort during the grieving process.
Steps on How to Write a Pet Cemetery Business Plan
Benjamin Napoleon® Pet Cemetery, Inc. is a premier pet cemetery and memorialization services provider located in Dallas, Texas.
We offer compassionate, dignified, and personalized end-of-life services for beloved pets, providing a lasting tribute to their memory.
With a strong commitment to pet owners and their furry companions, we aim to create a serene and comforting environment for those experiencing the loss of their pets.
Our team is dedicated to providing a compassionate and empathetic environment for grieving pet owners during a difficult time. Our meticulously maintained grounds offer a serene and comforting environment for those visiting their beloved pets.
We offer a wide range of options to personalize the memorialization process, ensuring that each pet is honored in a way that is meaningful to its owner.
Benjamin Napoleon® Pet Cemetery, Inc. is committed to the highest standards of professionalism and ethics in pet burial and cremation services.
a. Our Products and Services
Benjamin Napoleon® Pet Cemetery, Inc. specializes in the following services:
Pet Burial Services: We provide meticulously maintained burial plots for pets of all sizes, offering a peaceful resting place for beloved animals. Our burial services include options for individual and communal plots.
Pet Cremation Services: For those who prefer cremation, we offer professional and compassionate pet cremation services. Pet owners can choose between communal or private cremations, with the option to keep ashes or have them interred within our dedicated grounds.
Memorialization: We offer a range of customizable memorialization options, including personalized headstones, plaques, and memorial gardens. These options provide a lasting tribute to the cherished memories of pets.
Pet Funeral Services: Benjamin Napoleon® Pet Cemetery, Inc. provides pet owners the opportunity to hold meaningful memorial services, creating a space for farewells, reflection, and closure.
Pet Memorial Products: We offer a selection of memorial products, such as urns, memorial jewelry, and other items designed to help pet owners remember and honor their pets.
b. Nature of the Business
Our pet cemetery will operate the B2C – Business-to-consumer business model. We will offer our services directly to the end user without any middleman arrangement.
c. The Industry
Benjamin Napoleon® Pet Cemetery, Inc. will operate in the pet services industry.
d. Mission Statement
At Benjamin Napoleon® Pet Cemetery, Inc., our mission is to provide a compassionate and dignified final resting place for beloved pets. We are dedicated to helping pet owners cope with the loss of their furry family members by offering professional and personalized end-of-life services.
e. Vision Statement
Our vision at Benjamin Napoleon® Pet Cemetery, Inc. is to become the most trusted and respected name in pet end-of-life services in the Dallas, Texas area. We aim to continuously raise the standards of pet memorialization and provide a haven for grieving pet owners.
We aspire to expand our reach and impact, offering our compassionate services to more communities, and in doing so, help people celebrate the love, companionship, and cherished memories that their pets brought into their lives.
f. Our Tagline (Slogan)
Benjamin Napoleon® Pet Cemetery, Inc. – “Where Cherished Memories Rest”
g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)
Benjamin Napoleon® Pet Cemetery, Inc. will be formed as a Limited Liability Company, LLC.
h. Our Organizational Structure
- Chief Executive Officer
- Cemetery Manager
- Funeral Director
- Sales Representative
- Office Administrator
- Burial Coordinator
- Maintenance Technician.
i. Ownership/Shareholder Structure and Board Members
- Benjamin Napoleon (Owner and Chairman/Chief Executive Officer) 51 Percent Shares
- John Iverson (Board Member) 19 Percent Shares
- Justin Acon (Board Member) 10 Percent Shares
- Shannon McMillen (Board Member) 10 Percent Shares
- Joyce Williams (Board Member and Secretary) 10 Percent Shares.
- Strategically located in a high-traffic area of Los Angeles, providing easy access for pets, our dedicated staff is known for their empathy and understanding, providing comfort and support to grieving pet owners.
- Located in Dallas, Texas, a populous and pet-loving city, our cemetery enjoys a strategic location to serve a wide customer base.
- We offer a range of customizable memorialization options, making it possible for pet owners to honor their pets in unique and meaningful ways.
- Our business operates with the highest standards of professionalism, ensuring trust and reliability in our services.
- The serene and well-maintained cemetery grounds create a peaceful and comforting environment for pet owners to visit and remember their pets.
- The pet cemetery industry is competitive, with other established and emerging players offering similar services in the region.
- Economic downturns can impact discretionary spending on pet end-of-life services, potentially affecting our revenue.
- Expanding to new locations may be challenging due to the specialized nature of the business and the need for suitable land and permits.
- The ongoing growth of the pet industry and the increasing tendency to view pets as family members provide opportunities for expanding our customer base.
- Expanding service offerings to include pet memorial products, grief counseling, or other related services can increase revenue and meet various customer needs.
- Enhancing our online presence and marketing can reach a wider audience, including those seeking pet end-of-life services.
- Partnering with veterinarians, pet rescue organizations, and pet-related businesses can provide referral sources and create synergistic relationships.
i. How Big is the Industry?
The pet service industry that the pet cemetery business is a part of is small, and a new concept with room for growth.
ii. Is the Industry Growing or Declining?
The pet cemetery industry is experiencing growth due to the increasing trend of viewing pets as family members. As more pet owners seek compassionate end-of-life services for their beloved animals, the demand for pet cemeteries and related services remains on an upward trajectory.
This growth is driven by the emotional bond people have with their pets, offering opportunities for expansion and diversification within the industry.
Economic and regulatory factors can influence short-term fluctuations, but the overall trend indicates a growing market for pet cemetery services.
iii. What are the Future Trends in the Industry?
Future trends in the pet cemetery industry are likely to be influenced by changing societal attitudes toward pets and evolving consumer preferences.
Pet owners will increasingly seek unique and personalized memorialization options, such as customized headstones, themed burial plots, and memorial events tailored to their pets’ personalities.
With the growing emphasis on sustainability and environmental awareness, there may be a shift towards more eco-friendly burial and cremation options, such as green burials and biodegradable urns.
Technology will play a larger role, with online platforms for virtual memorials, grief support, and the ability to schedule services and make arrangements digitally.
The development of new and innovative memorial products, such as augmented reality memorials or high-tech memorialization solutions.
As pet ownership continues to grow globally, opportunities for expanding into new markets, both regionally and internationally, may arise.
Anticipate evolving regulations related to pet burial, cremation, and cemetery operations, which may shape industry practices and standards.
iv. Are There Existing Niches in the Industry?
No, there are no niche ideas when it comes to the pet cemetery line of business. This is so because the pet cemetery business is a niche idea in the pet services industry.
v. Can You Sell a Franchise of Your Business in the Future?
Benjamin Napoleon® Pet Cemetery, Inc. has plans to sell franchises in the near future, and we will target cities with high pet ownership.
- Changes in regulations regarding pet burial or cremation may require us to adapt our operations and procedures.
- Economic recessions or uncertainties can reduce the demand for discretionary spending on pet end-of-life services.
- Pandemics or other health crises may disrupt business operations and impact customer engagement.
- Increased competition or aggressive marketing by competitors can pose a threat to our market share and profitability.
- Shifting attitudes or preferences regarding end-of-life services for pets may affect the demand for our offerings.
i. Who are the Major Competitors?
- Hartsdale Pet Cemetery – Hartsdale, New York
- The Pet Cemetery of Tucson – Tucson, Arizona
- Los Angeles Pet Memorial Park – Calabasas, California
- Bubbling Well Pet Memorial Park – Napa, California
- Pet Rest Memorial Park – Reno, Nevada
- Green Acres Pet Cemetery – Key Biscayne, Florida
- Hillcrest Pet Cemetery – Kent, Washington
- Pet Haven Cemetery – Memphis, Tennessee
- Petland Cemetery – Rockville, Maryland
- Heavenly Acres Pet Cemetery – Genoa City, Wisconsin
- Faithful Friends Pet Cemetery – Fort Worth, Texas
- Deceased Pet Care Funeral Home and Crematory – Loganville, Georgia
- Pet Memory Pet Cemetery – Middle Island, New York
- Rainbow Bridge Pet Crematory and Memorial – Mill Valley, California
- Memory Gardens Pet Cemetery – Brea, California
- Evergreen Pet Cemetery – Bloomington, Indiana
- DeJohn Pet Services – Willoughby Hills, Ohio
- Pet Rest Gardens – Somerset, Texas
- Whispering Pines Pet Cemetery – Newburgh, Indiana
- Paws, Whiskers & Wags – Norcross, Georgia.
ii. Is There a Franchise for the Pet Cemetery Business?
No, there are no franchise opportunities for the pet cemetery business.
iii. Are There Policies, Regulations, or Zoning Laws Affecting Pet Cemetery Business?
Yes, there are policies, regulations, and zoning laws that can affect pet cemetery businesses in the United States. These regulations can vary by state and local jurisdiction.
Zoning laws determine where pet cemeteries can be located and may include restrictions on the type of land where they can operate, as well as requirements related to the size and appearance of the cemetery.
Some states have environmental regulations governing the burial of pets, including requirements for embalming, caskets, and liners. These regulations are designed to protect groundwater and the environment.
Depending on the state and local jurisdiction, pet cemetery businesses may need licenses or permits to operate legally. This can include permits for burial, cremation, or business operations.
Some states may require pet cemeteries to maintain records of pet burials and cremations for a certain period. Regulations may also cover pricing transparency, contract requirements, and other consumer protection measures to ensure fair business practices.
Pet cemeteries that offer cremation services may need to comply with veterinary regulations and work in partnership with licensed veterinarians.
Regulations may specify how deceased pets are transported to and from the cemetery, including requirements for refrigeration or handling of remains.
Some states regulate pre-need sales of pet cemetery services, requiring specific arrangements and trust accounts for funds collected in advance.
a. Who is Your Target Audience?
i. Age Range: The primary target audience for Benjamin Napoleon® Pet Cemetery, Inc. is likely to be adults in the age range of 25 to 65 years.
ii. Level of Education: The level of education for our target audience may vary, but it is likely to encompass individuals with diverse educational backgrounds. The desire for quality pet aftercare services is not necessarily tied to a specific level of education.
iii. Income Level: Benjamin Napoleon® Pet Cemetery, Inc. will cater to pet owners with varying income levels. However, it may attract a relatively higher proportion of middle to higher-income individuals who can afford personalized and compassionate aftercare services for their pets.
iv. Ethnicity: Our target audience will be diverse in terms of ethnicity. Pet ownership is widespread across different ethnic groups, and the need for the pet after-services transcends cultural boundaries.
v. Language: The primary language of communication and service at Benjamin Napoleon® Pet Cemetery, Inc. is likely to be English, as it is the predominant language in the United States. However, bilingual staff members might cater to pet owners who prefer communication in other languages.
vi. Geographical Location: The main geographical location for Benjamin Napoleon® Pet Cemetery, Inc. is in Dallas, Texas.
Therefore, the primary target audience will be pet owners residing in or around Dallas and the surrounding communities.
vii. Lifestyle: The target audience’s lifestyle is likely to encompass a mix of urban and suburban living. They may lead busy lives, have families, and consider their pets as integral members of their households.
b. Advertising and Promotion Strategies
- Host Themed Events That Catch the Attention of Potential Clients
- Tap Into Text Marketing.
- Use FOMO to Run Photo Promotions.
- Share Your Events in Local Groups and Pages.
- Turn Your Social Media Channels into a Resource
- Develop Your Business Directory Profiles
- Build Relationships with other vet clinics, pet shops, and related organizations in our Area
i. Traditional Marketing Strategies
- Marketing through Direct Mail.
- Print Media Marketing – Newspapers & Magazines.
- Broadcast Marketing -Television & Radio Channels.
- OOH Marketing – Public Transit like Buses and Trains, Billboards, Street shows, and Cabs.
- Leverage on direct sales, direct mail (postcards, brochures, letters, fliers), tradeshows, print advertising (magazines, newspapers, coupon books, billboards), referral (also known as word-of-mouth marketing), radio, and television.
ii. Digital Marketing Strategies
- Social Media Marketing Platforms.
- Influencer Marketing.
- Email Marketing.
- Content Marketing.
- Search Engine Optimization (SEO) Marketing.
- Affiliate Marketing
- Mobile Marketing.
iii. Social Media Marketing Plan
- Start using chatbots.
- Create a personalized experience for each of our clients.
- Create an efficient content marketing strategy.
- Create a community for our freelance marketers and influencers.
- Gear up our profiles with a diverse content strategy.
- Use brand advocates.
- Create profiles on the relevant social media channels.
- Run cross-channel campaigns.
c. Pricing Strategy
Benjamin Napoleon® Pet Cemetery, Inc. will adopt the following pricing strategies:
- Cost-Plus Pricing
- Value-Based Pricing
- Competitive Pricing
- Dynamic Pricing
- Bundle Pricing
Please note that our pricing strategy is based on a careful analysis of the costs and profitability of the business, as well as the needs and preferences of the target customer base.
Sales and Distribution Plan
a. Sales Channels
Benjamin Napoleon® Pet Cemetery, Inc. employs a multi-faceted approach to its sales channels. Our primary sales channels include direct sales through our physical location in Dallas, Texas, where pet owners can visit, receive personalized consultations, and make arrangements for their pet’s end-of-life services.
We also leverage an online presence through our website, allowing clients to access information, submit inquiries, and make reservations.
Furthermore, we establish collaborative relationships with local veterinarians, pet rescue organizations, and pet-related businesses for referrals and strategic partnerships.
Our sales channels focus on providing convenience, accessibility, and personalization to cater to the diverse needs and preferences of our clientele.
b. Inventory Strategy
Benjamin Napoleon® Pet Cemetery, Inc. employs a strategic inventory approach that prioritizes flexibility and customization.
We maintain a diverse range of memorialization products, including urns, headstones, plaques, and other pet memorial items to offer our clients a wide selection of options.
Our inventory management emphasizes efficient stock levels, ensuring that we have the necessary products on hand to meet immediate needs while also allowing for customization and personalization requests. We maintain strong relationships with suppliers to guarantee the availability of high-quality products.
By combining a well-balanced inventory with an ability to tailor solutions to each client’s preferences, we ensure a seamless and accommodating experience, ultimately providing comfort and satisfaction during a difficult time.
c. Payment Options for Customers
- Credit Card (Visa, MasterCard, American Express, Discover)
- Debit Card
- Mobile Wallet (Apple Pay, Google Pay)
- Contactless Payment
- Gift Cards
- Online Payment (Website or App)
- Electronic Funds Transfer (EFT)
d. Return Policy, Incentives and Guarantees
At Benjamin Napoleon® Pet Cemetery, Inc., our commitment is to provide the highest level of satisfaction and support to our clients during their difficult times of loss. As such, we have established a return policy that reflects our dedication to compassionate service and product quality.
- Memorial Products: If clients are dissatisfied with the memorial products they have purchased, they may request a return within 30 days of purchase. We will issue a refund or replacement, provided the product is in its original condition.
- Cemetery Services: As our services are deeply personalized, returns for cemetery services are assessed on a case-by-case basis. We aim to work closely with our clients to address any concerns and find a satisfactory resolution.
To express our gratitude for choosing Benjamin Napoleon® Pet Cemetery, Inc., we offer the following incentives to our clients:
- Discounts for Pre-Need Services: Clients who make pre-need arrangements for their pets’ end-of-life services can benefit from special discounts to alleviate costs and ensure peace of mind.
- Referral Rewards: We offer referral incentives to clients who refer our services to others, acknowledging their role in extending our support to more pet owners.
Our guarantees serve as a testament to our commitment to providing a high standard of service:
- Satisfaction Guarantee: We are dedicated to ensuring client satisfaction, and we work closely with our clients to resolve any issues or concerns related to our services or products.
- Quality Assurance: Benjamin Napoleon® Pet Cemetery, Inc. stands behind the quality and craftsmanship of our memorial products, guaranteeing their durability and aesthetics.
- Transparency: We guarantee transparent pricing and clear, understandable information for all our services and products, ensuring that clients are fully informed throughout their decision-making process.
e. Customer Support Strategy
Benjamin Napoleon® Pet Cemetery, Inc. is committed to an empathetic and comprehensive customer support strategy. Our approach revolves around providing unwavering support to pet owners during their emotional journey.
Our customer support team is highly trained, empathetic, and available to address inquiries, offer guidance, and provide emotional assistance.
We prioritize active listening and understanding to cater to each client’s unique needs. We maintain transparent communication, keeping clients informed at every stage.
Moreover, we offer grief counseling resources and aftercare support, extending our commitment beyond the immediate services.
Our objective is to create a nurturing, compassionate, and enduring relationship with clients, helping them navigate the challenging process of saying goodbye to their cherished pets with comfort and care.
Benjamin Napoleon® Pet Cemetery, Inc. operates with a well-structured and comprehensive operational plan. This plan focuses on delivering exceptional end-of-life services for pets. It encompasses various facets, including facility management, service execution, and personnel training.
Our operational plan includes a robust online platform for client interactions, reservations, and virtual memorials. We maintain stringent quality control procedures to ensure dignified and respectful handling of pet remains.
Our professional staff undergo continuous training to provide compassionate and empathetic support to grieving pet owners.
Additionally, we have established relationships with local veterinarians and pet-related businesses to expand our reach and enhance service offerings.
Our operational plan is founded on excellence, innovation, and a steadfast commitment to providing solace and support during challenging times for pet owners.
a. What Happens During a Typical Day at a Pet Cemetery?
A typical day at a pet cemetery involves various tasks and activities. Staff members may assist grieving pet owners with burial or cremation arrangements, offering compassionate support and guidance.
They ensure the cemetery’s grounds are well-maintained and aesthetically pleasing. If burials or cremations are scheduled, they coordinate these services with care and professionalism.
The cemetery may host memorial ceremonies or visitations, providing a space for pet owners to pay their respects. Administrative work, including record-keeping and customer communication, is also integral.
Overall, a pet cemetery’s daily operations revolve around empathetic service, maintaining the grounds, and creating a tranquil environment for clients to remember their beloved pets.
b. Production Process
There is no production process when it comes to the pet cemetery business.
c. Service Procedure
At Benjamin Napoleon® Pet Cemetery, Inc., our service procedure is meticulously designed to provide compassionate and personalized end-of-life services for beloved pets and their owners.
It begins with an initial consultation where our empathetic staff listens to the client’s needs and preferences. Clients can choose from various services, including burial or cremation, with options for personalization.
Our team then coordinates every aspect, ensuring a respectful and dignified process. For burials, we offer serene plots and memorialization options. Cremated remains are handled with care and returned or interred according to the client’s wishes.
Throughout the procedure, transparency, professionalism, and emotional support are paramount, helping pet owners navigate the difficult journey of saying goodbye to their cherished pets with solace and comfort.
d. The Supply Chain
The supply chain at Benjamin Napoleon® Pet Cemetery, Inc. is carefully managed to ensure seamless operations and the highest quality of service.
We collaborate with reputable suppliers of memorial products, such as urns, headstones, and plaques, to maintain a diverse and well-stocked inventory. Our relationships with these suppliers ensure a consistent supply of high-quality memorialization items.
Additionally, we work closely with local vendors for landscaping and groundskeeping services, guaranteeing the pristine and serene environment of our cemetery.
Our strategic supply chain management focuses on efficient inventory control, timely product availability, and maintaining the high standards of quality that define our commitment to providing compassionate and meaningful end-of-life services for pets.
e. Sources of Income
Benjamin Napoleon® Pet Cemetery, Inc. generates revenue through several primary sources. Our income is derived from fees for pet burial and cremation services, memorial products sales, and pet funeral services.
Additionally, we offer pre-need services with upfront payment options. Collaborations with local veterinarians and pet-related businesses provide referral income.
a. Amount Needed to Start Our Pet Cemetery?
Benjamin Napoleon® Pet Cemetery, Inc. would need an estimate of $350,000 to successfully set up our pet cemetery in the United States of America. Please note that this amount includes the salaries of all our staff for the first month of operation.
b. What are the Costs Involved?
- Business Registration Fees – $750.
- Legal expenses for obtaining licenses and permits – $7,300.
- Marketing, Branding, and Promotions – $5,000.
- Business Consultant Fee – $2,500.
- Insurance – $5,400.
- Rent/Lease – $200,000.
- Operational Cost (salaries of employees, payments of bills et al) – $50,000
- start-up inventory – $5,000
- Store Equipment (cash register, security, ventilation, signage) – $4,750
- Equipment and maintenance – $70,000
- Website: $600
- Opening party: $3,000
- Miscellaneous: $2,000
c. Do You Need to Build a Facility? If YES, How Much Will It Cost?
Benjamin Napoleon® Pet Cemetery, Inc. will not build a new facility for our pet cemetery; we intend to start with a long-term lease and after 10 years, we will start the process of acquiring our own facility.
d. What are the Ongoing Expenses for Running a Pet Cemetery Business?
- Property Costs (These include land or property lease or purchase, property taxes, and insurance.)
- Salaries and benefits for employees, such as groundskeepers, administrative staff, and grief counselors.
- Costs for lawn care, landscaping, fencing, and general maintenance to keep the cemetery grounds in good condition.
- Inventory costs for urns, headstones, plaques, and other memorialization items.
- If the business offers cremation services, expenses for crematory equipment, maintenance, and regulatory compliance.
- Expenses for water, electricity, and heating or cooling the facilities, if applicable.
- Costs for promotional activities, website maintenance, and advertising to attract new clients.
- Business liability insurance, workers’ compensation insurance, and property insurance to protect against potential risks.
- Expenses related to office supplies, software, and other administrative needs.
- Expenses for maintaining contact with clients, providing aftercare support, and organizing memorial events.
e. What is the Average Salary of your Staff?
- Chief Executive Officer – $55,000 Per Year
- Cemetery Manager – $45,000 Per Year
- Funeral Director – $45,000 Per Year
- Groundskeeper – $42,000 Per Year
- Sales Representative – $40,000 Per Year
- Office Administrator – $35,000 Per Year
- Burial Coordinator – $40,000 Per Year
- Maintenance Technician – $42,000 Per Year
f. How Do You Get Funding to Start a Pet Cemetery Business?
- Raising money from personal savings and sale of personal stocks and properties
- Applying for a loan from your bank/banks
- Pitching our business idea and applying for business grants and seed funding from the government, donor organizations, and angel investors
- Source for soft loans from our family members and our friends.
a. How Much Should You Charge for your Product/Service?
On average, basic pet burial services can range from a few hundred dollars to a few thousand dollars, while cremation services may cost anywhere from $50 to $500 or more. Memorial products such as urns, headstones, and plaques can add to the overall cost.
The total expenses can also be influenced by the choice of a communal or individual burial or cremation, the location’s pricing, and any additional services, such as pet funeral services or grief counseling.
b. Sales Forecast?
- First Fiscal Year (FY1): $380,000
- Second Fiscal Year (FY2): $450,000
- Third Fiscal Year (FY3): $560,000
c. Estimated Profit You Will Make a Year?
- First Fiscal Year (FY1): (15% of revenue generated)
- Second Fiscal Year (FY2): (20% of revenue generated)
- Third Fiscal Year (FY3): (25% of revenue generated)
d. Profit Margin of a Pet Cemetery
The ideal profit margin we hope to make at Benjamin Napoleon® Pet Cemetery, Inc. will be between 15 and 25 percent on service charges.
a. How do you intend to grow and expand? By opening more retail outlets/offices or selling a franchise?
Benjamin Napoleon® Pet Cemetery, Inc. will grow our pet cemetery business by first opening other facilities in key cities in the United States of America within the first five years of establishing the organization.
b. Where do you intend to expand to and why?
Benjamin Napoleon® Pet Cemetery, Inc. plans to expand to
- Salt Lake City, Utah
- Sacramento, California
- Seattle, Washington
- Omaha, Nebraska
- Chicago, Illinois
- Nashville, Tennessee
- Denver, Colorado
- Oklahoma City, Oklahoma
- Billings, Montana
- Dallas, Texas.
The founder of Benjamin Napoleon® Pet Cemetery, Inc. plans to exit the business via family succession. We have positioned structure and processes in place that will help us achieve our plan of successfully transferring the business from one family member to another and from one generation to another without difficulties.
The company has successfully developed a detailed transition plan to smoothly hand over responsibilities to the new successor.
This includes transferring ownership, training key personnel, and communicating with employees, customers, and suppliers about the change.
The founder has a plan for post-exit activities, such as managing financial proceeds, addressing tax implications, and considering personal or professional endeavors after the exit.