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Is Pressure Washing Business Profitable?

The pressure washing business is indeed profitable and as a matter of fact, the pressure washer market is expected to grow at a CAGR of over 4 percent between 2019 and 2025. The implementation of stringent health and safety regulations by government and healthcare bodies around the world is fueling the demand for pressure washers.

Over the last 10 years, the industry is projected to improve its contribution to the United States’ economy by 3.6 percent. In some regions, professionals working with power and pressure washers can hope to earn between $40 to $60 per hour and if they provide environmental services, you could command a price of $80 to $100 and above.

If you own a pressure washing business, it means that you must have invested some reasonable capital into the business and you need to keep earning profits from the business. You should employ strategies that will make people patronize the business and of course make the business profitable.

Part of your sales and marketing strategies should be geared towards expanding your customer base. You are expected to pay attention to the promotion of your pressure washing business to attract individual customers and corporate organizations to patronize your business.

12 Practical Tips To Increase Profit In The Pressure Washing Business

  1. Create and Promote Special Packages Regularly 

If you run any business, one of the ways you can increase profit in the business is to ensure that from time to time you come up with promos that will be too tempting for customers to resist and at the same time will not deep into your profitability.

For example, if your pressure washing business offers additional services like providing other outdoor maintenance, drain, duct, and gutter cleaning, chimney sweep services, swimming pool cleaning & maintenance, graffiti removal/washing et al, package them together with your regular pressure washing service for a really great deal that encourages customers to patronize your services.

  1. Partner with Key Stakeholders That Will Help You Attract Customers

Another strategy you need to adopt if you want to increase profit in your pressure washing business is to ensure that you partner with key stakeholders in and around the location where you have your pressure washing business or target market.

You can partner with car wash, truck wash, players in the commercial cleaning industry who aren’t offering pressure washing services, and even social media influencers who have the capacity to send clients across your way. Please note that you can reach an agreement with them on the percentage they stand to get when any customer comes through their referrals.

  1. Develop Mailing Lists

Developing mailing lists of your customers and staying in contact with monthly emails is another way to make your customers continue to patronize your pressure wash business and of course, to increase your profit. With a mailing list, you can easily communicate your promos to them and also keep them informed on all they stand to gain when they patronize your pressure wash business. Mail them weekend discount vouchers too.

  1. Spend More on Advertising and Promotion of your Business

If indeed you want to increase profits in your pressure wash business, you must be ready to spend money to be in the face of your target audience. You are expected to advertise your pressure wash business on national dailies, local TV, and radio stations.

You are expected to promote your pressure wash business online via blogs and all available social media platforms. Make use of attractive handbills to create awareness and also to give direction to your pressure wash facility. Position your signage/flex banners at strategic places in and around the city where you have your pressure wash business.

  1. Offer Top Notch Services and Always Make Your First Impression Count

Making your first impression count positively to those patronizing your pressure wash business for the first time will no doubt help you increase profits in the business. The truth is that first-time customers will only return to patronize your services if they are impressed with how they were treated when they came for the first time.

If they are not satisfied, they may not come back again and may as well discourage their family members and friends from patronizing your business.

  1. Ensure That Your Facility is Top Notch

Another key strategy you need to adopt if indeed you want to increase profit in your pressure wash business is to ensure that your facility is top-notch and always welcoming. Make sure you provide your customers’ options in terms of the equipment and machines that can be used to carry out their pressure washing needs, options that will be too tempting to resist.

  1. Create Loyalty Plan

If indeed you want to increase profits in your pressure wash business, then you must be ready to create a loyalty plan. A loyalty plan is a plan that will enable you to reward your consistent customers especially those that make use of your pressure wash services regularly.

As a matter of fact, it is easier for those who have benefited from your loyalty plan to become your brand ambassadors; they will be more willing to encourage their family members and friends to patronize your pressure wash business.

  1. Make Use of Effective Customer Relationship Management (CRM) Software 

When it comes to managing your customers, and building a loyal clientele base, you should purchase customized CRM software.

With a customized CRM system, you can easily stay in touch with your clients (you can carry out a quick survey, you can introduce new products and prices to them without any hitch, you can felicitate with them on their birthdays and other anniversaries, you can keep track of their progress, you can send bulk SMS and customized emails and above all, you can easily receive compliant and feedback from them).

  1. Diversify your Marketing Methods

Just like how your current customers do not match up to one particular profile, your methods of finding new customers should also be varied.

For your advertising to be effective and have the furthest outreach, you need to be as digital-friendly and accessible as possible. Most of your target audience will search the internet as their first resource when looking for pressure wash services in their city.

The first rule is about attribution. If you have a client portal, you can have a custom integration done with the Customer Relationship Manager (CRM) and Google Analytics to report how many leads are coming online. Make sure to use Urchin Tracking Modules (UTMS).

UTMs are tags that you can add to your website’s URL that will track where your online traffic is coming from. When these are combined with your CRM in your facility management software, you can find out which marketing channels (social media, content, paid, etc.) are bringing you the most won prospects.

  1. Be Prompt in Converting Leads to Customers

You must ensure that all the hard work and money you put into your marketing campaigns help in increasing your customers and of course, making more profits for the business. Make sure that your diverse campaigns all end with the same result: collecting and storing client information.

After collecting all client personal and contact information, ensure this information is funneled into your CRM system so that these promising leads do not become missed opportunities. Since a good percentage of your leads will not immediately patronize your pressure wash business for a variety of reasons, periodic follow-ups with deals are a crucial sales strategy.

However, prospective clients can be discouraged from patronizing your pressure wash business if they feel annoyed by repetitive sales pitches. This is easy to avoid by assigning leads to specific sales staff, who can then simply update the status of the lead over time.

Your lead information should include the basics such as name, phone number, email, rating (how hot or cold the lead is), consultant in charge of the lead, status of the lead, source, and time/date the lead was created. CRMs eliminate confusion by clearly stating a consultant in charge of pursuing the lead as well as updating the lead’s “status”, or where in the sales process the lead is currently in.

  1. Make Use of Testimonials to Promote Your Pressure Wash Business

If you want to increase profit for your pressure wash business, then you must be willing to invest in advertising and when it comes to marketing and advertising, don’t underestimate the power of word of mouth. It is one thing for you to say that you are the best in what you do, but it is on a whole new level if your customers do the heavy lifting for you.

You can make the most out of testimonials by posting them on your website and all your social media handles. This way, potential clients can see that you are “legit.” Customer reviews can also give credibility to your brand and prove that you really are a good pressure wash company.

One good thing about service-based businesses is that if you deliver quality output and go the extra mile every time, you won’t need to ask for reviews. Your patrons will be more than willing to advocate for your pressure wash company.

  1. Keep Up With Current Trends in Pressure Washing Industry

The pressure washing and commercial cleaning industry have continued to evolve year after year. To continue to be at the top of your game, you should make sure to pay attention to the latest trends, from best practices to upcoming appliances, so you won’t get left behind.

If possible, choose cleaning products that are eco-friendly and more energy-efficient. These can help build your reputation, especially with consumers becoming more discerning about the brands they support. Moreover, it is a good idea to keep an eye on related industries (such as manufacturing and information technology). Changes within these fields can also affect your business, particularly with the introduction of new products.

In Conclusion;

No one strategy that fits all when it comes to increasing profits in your pressure wash business. All you need to do is put into practice all the points highlighted above and also ensure that you customize it to fit into your environment and business model.

The bottom line is to ensure that you keep improvising if indeed you want to continue to expand your customer base and to increase profits in the business.