Are you in the process of starting a self storage business, or you presently run a self storage company? Are you seeking ways to attract new customers? Then below are ten result oriented marketing ideas for self storage companies. With increased accumulation of stuff by most people and decreased space available for storing their stuff, the demand for self storage facilities is on the high.

This explains why the self storage business has become much more lucrative than before, with the number of self storage facilities increasing rapidly all over the world. As the self storage industry nears saturation, there is need for smart market players to adopt effective marketing strategies to create awareness about their business and stand out from the competition.

This is the only way to guarantee the long-term survival of their business as the industry becomes more competitive. If you have a self storage facility and would like to attract more clients and increase your profits, here are 10 low-cost, easy-to-implement, but highly effective self storage marketing ideas you can adopt. But you must ensure you have a self storage unit business plan:

10 Action Marketing ideas and Strategies for Self Storage Companies

1. Offer incentive for referrals

Offer an alluring incentive for people to refer others to your business. Promise a certain amount or percentage of storage space for each new customer they refer. For example, if a new customer buys two units of storage space in your facility, you can you can give the “marketer” one unit of free space or a percentage cash commission. Since people don’t necessarily need storage space, you can offer alternative rewards such as gift cards.

2. Set up a website

Establish a web presence by setting up a small website for your self storage. This is necessary because many people—including your potential customers—now search the web for local businesses that offer the products or services they need at any time. So, having a website will give your business the advantage of being found by prospects who need self storage services. Your website will give information about your business and the services you render as well as your contact information.

3. Print and distribute fliers

Print fliers with information about unit sizes, prices, security, address, phone number, a contact person’s name, and a small driving map. Distribute these fliers all over your neighborhood and city. You can pay some kids who ride around on bikes to drop them on people’s front doors and on their cars. You can also have the fliers distributed at local sporting events, PTA meetings and so on. When distributed strategically, fliers are very effective at capturing local interest for businesses. Most people still give fliers a chance, unlike TV, newspaper, and email commercials.

4. Offer discounts

People are constantly looking for ways to save money, so they readily grab any opportunity to achieve that. You can attract more customers to your self storage by offering discounts for new and regular customers. For example, by offering one free storage unit for every three units bought.

5. Offer additional services

People like it when everything is made easy for them. You can attract more customers by offering a moving assistance service. This will appeal to those who need storage space but are having difficulties with moving their stuff down to your facility. If possible, offer the moving service as a bonus.

6. Stage or sponsor special events

Marketing related to special events can be very effective. Collaborate with other businesses or organizations to sponsor events that will have your potential customers in attendance. These special events could be seminars, symposiums, or holiday-themed events.

7. Network

Another good way to market your self storage business is to network with outside groups, such as your local Chamber of Commerce. Joining such groups can help you gain access to mailing lists, which you can use to spread word of your business.

8. Use social media

Create awareness of your self storage by reaching out to potential customers via social media. Set up business profiles on Facebook, Twitter, Google+, LinkedIn, and Pinterest for connecting with potential tenants as well as industry peers. Share helpful and relevant updates on social media to build a large audience quickly. For example, enlighten potential tenants about the benefits of using a self storage.

9. Offer gifts

Hand a gift to each new customer that rents units at your self storage. This will surely encourage them to check back later. (After all, everyone loves gifts). A good idea is to offer branded items such as T-shirts, umbrellas, pens, notepads, and so on.

10. Follow up on past tenants

Another good strategy for having your past tenants checking back is to follow up on them. Send them greetings at periodic intervals and on holidays, and remind them in a subtle manner that you’re still at their service. Even if they won’t need your service again, they will help market your business through word of mouth.

Ajaero Tony Martins